🎧 Why the internet loves “lore”
This week’s tabs: “Lore” is Sprout Social’s 2026 Word of the Year, and Banana Republic is turning to TikTok sitcoms to win over younger shoppers. We discuss what brands can learn from internet lore, why entertainment and marketing are increasingly overlapping, and what it actually takes to build cultural relevance.
Timestamps:
📚 0:21 - Lore is the internet’s word of the year. Sprout Social named “lore” its 2026 Social Media Word of the Year. We discuss why audiences are craving backstories and deeper worlds, how brands like Duolingo are building out their own universes.
* Sprout Social crowns…
The skinny
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