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Building a Hemp Beverage Brand at 70 | Mary Bernuth, Pharos Premium Beverages
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Mary Bernuth co-founded Pharos Brands with her husband Rhyno Stenchfield, a company built as much on personal loss as on business strategy. Mary's first husband relied on cannabis through a rare blood cancer diagnosis and years later a twenty minute dating profile led her to Rhyno and to Montana, where the two of them bootstrapped Pharos into the only hemp derived THC beverage brand operating out of that state.
In this episode we get into why on premise accounts, not dispensaries, are the real proving ground for a new THC drinker, and why the dispensary model is built for…
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