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#556: In-play ads and the gaming experience with Shahar Sorek, Overwolf
In the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we're joined by Shahar Sorek, CMO of Overwolf, who will share insights into why PC games are becoming a goldmine for brands and how Overwolf is leading this shift.
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