Are subscriptions the new retail? They've jumped up to 145% since COVID-19

NEXT with John Koetsier · Jul 7, 2020 · 14m

Are subscriptions the new retail? We know digital retail is way up, thanks to COVID. But … surprisingly ... subscription purchases are way up too.

Streaming: jumped up to 89.8%

Consumer goods: growth of 105%-145%

Education: growth as high as 60%

SaaS/Cloud: subscriber growth peaked at 51%

That's interesting because we tend not to want long-term commitments especially during a downturn. We chat about all the details with Dan Burkhart, CEO of Recurly.