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The Holiday Profit Playbook Part 2 | Turning Black Friday Buyers into December Loyalists
In part 2 of The Holiday Profit Playbook, host Megan Hansel takes listeners beyond the rush of Thanksgiving weekend to uncover the secret most sellers miss: retention. While everyone else is catching their breath after Cyber Monday, Megan shows how the most successful e-commerce brands turn those first-time buyers into long-term fans. From crafting intentional post-purchase messages to creating “forgot-someone” reminders in early December, she breaks down how empathy, timing, and psychology drive loyalty during the most emotional shopping season of the year.
Megan dives deep into how to adapt…
The skinny
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