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The Daily Dose #183 | Why Every Builder Needs an Internal Marketing Team: Scale Up Smart on the Future of Growing a Building Company
Most builders are still trying to grow their business with the wrong engine — outsourced marketing that never truly understands the brand, the customer, or the day-to-day reality of running a building company.
In this episode, Az sits down with Anisha and Nayan from Scale Up Smart to unpack one of the biggest questions builders ask:
Do I build an internal marketing team, or should I use an agency?
Drawing on Az’s own experience launching a $24M building company off the back of smart marketing, the conversation dives into:
Why internal marketers outperform agencies every time
The exact three…
The skinny
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