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Latest / The Home Care CEO

Profit Per Care Hour: Scheduling & Route Design That Protects Margins

This episode teaches new home care CEOs how to treat 'care hour' as the unit of profit. Drawing on Scott McKenzie’s experience across HCAB’s 531+ licensed launches and state examples like California travel‑time pay guidance, Daniel, Claire, and Sophia map the exact levers—minimum visit length, cluster routing, travel-time rules, cancellation fees, and caregiver compensation design—that turn a leaky schedule into a predictable margin engine. You’ll hear specific targets (how to aim for a 30–35% gross margin on private‑pay care hours), concrete rules for 15/30/60‑minute visit economics, and the…

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