How Word Of Mouth Turned A Tough Trade Into A Thriving Company with Zeke Seaton
What if the strongest growth lever in home services isn’t ads, but trust? We sit down with Zeke Seaton of Solid ARM Solutions and Carolina Radon to explore how a healthy-home mission—mold remediation, crawl space encapsulation, moisture control, and radon mitigation—scaled on the back of clean execution and steady referrals. Zeke walks us through the early days as a licensed home inspector, the pivot to specialized services, and the moment he realized billboards and flashy logos could not compete with word of mouth from inspectors, contractors, and tight-knit BNI groups.
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