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Daniel Rausch on How Alexa Was Rebuilt for the AI Era

Alexa is entering a very different era.

For years, voice assistants were built around rules, scripted responses, and carefully designed commands. But with the rise of large language models and generative AI, Amazon had to rethink what Alexa could be and how people might use it.

In this episode of Automated, Brian Heater speaks with Daniel Rausch, Amazon’s Vice President of Alexa and Echo, about Alexa+, the company’s AI-powered evolution of its voice assistant. Daniel explains why the shift from traditional voice assistance to foundational AI assistance required a full rearchitecture of the…

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