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Fast Five Shorts | Starbucks To Offer In-app Delivery Via Doordash · Omni Talk Retail

• 0:00
  Starbucks
• 0:00
  has
• 0:00
  expanded
• 0:01
  DoorDash
• 0:02
  delivery
• 0:03
  within
• 0:03
  the
• 0:03
  Starbucks
• 0:04
  app.
• 0:04
  According
• 0:05
  to
• 0:05
  Chain
• 0:05
  Storage,
• 0:06
  Starbucks
• 0:06
  customers
• 0:06
  in
• 0:06
  the
• 0:06
  US
• 0:07
  And
• 0:07
  Canada,
• 0:07
  except
• 0:08
  for
• 0:08
  Quebec,
• 0:09
  can
• 0:09
  now
• 0:09
  use
• 0:09
  the
• 0:10
  Starbucks
• 0:10
  app
• 0:10
  to
• 0:10
  order
• 0:11
  delivery
• 0:11
  with
• 0:11
  fulfillment
• 0:12
  provided
• 0:12
  by
• 0:12
  DoorDash.
• 0:13
  When
• 0:13
  customers
• 0:14
  who
• 0:14
  live
• 0:14
  within
• 0:14
  the
• 0:14
  radius
• 0:15
  of
• 0:15
  participating
• 0:15
  stores
• 0:16
  open
• 0:16
  the
• 0:16
  Starbucks
• 0:17
  app,
• 0:17
  they
• 0:17
  can
• 0:17
  now
• 0:17
  toggle
• 0:18
  the
• 0:18
  top
• 0:18
  of
• 0:18
  the
• 0:19
  page
• 0:19
  between
• 0:19
  pickup
• 0:20
  and
• 0:20
  delivery
• 0:21
  and
• 0:21
  on
• 0:21
  the
• 0:22
  store
• 0:22
  selection
• 0:22
  screen.
• 0:23
  DoorDash
• 0:23
  delivery
• 0:24
  within
• 0:24
  the
• 0:24
  Starbucks
• 0:25
  app
• 0:25
  leverages
• 0:25
  the
• 0:26
  online
• 0:26
  ordering
• 0:26
  solution
• 0:27
  of
• 0:27
  the
• 0:27
  DoorDash
• 0:28
  commerce
• 0:28
  platform,
• 0:29
  a
• 0:29
  recently
• 0:29
  released
• 0:30
  integrated
• 0:30
  ordering
• 0:31
  system
• 0:31
  design
• 0:31
  to
• 0:32
  enable
• 0:32
  partner
• 0:32
  retailers
• 0:33
  like
• 0:33
  Starbucks
• 0:33
  to
• 0:34
  personalize
• 0:34
  the
• 0:34
  digital
• 0:35
  experience,
• 0:35
  capture
• 0:36
  customer
• 0:36
  specific
• 0:37
  insights
• 0:37
  and
• 0:37
  drive
• 0:38
  user
• 0:38
  engagement.
• 0:39
  To
• 0:39
  celebrate
• 0:39
  the
• 0:40
  launch
• 0:40
  of
• 0:40
  this
• 0:40
  new
• 0:40
  joint
• 0:41
  mobile
• 0:41
  delivery
• 0:42
  offering,
• 0:42
  customers
• 0:42
  receive
• 0:43
  $0
• 0:43
  delivery
• 0:44
  fees
• 0:44
  on
• 0:44
  orders
• 0:45
  placed
• 0:45
  within
• 0:46
  the
• 0:46
  Starbucks
• 0:47
  app
• 0:47
  from
• 0:47
  Wednesday
• 0:48
  of
• 0:48
  last
• 0:48
  week
• 0:48
  through
• 0:49
  Sunday.
• 0:49
  So,
• 0:49
  Chris,
• 0:50
  one,
• 0:50
  did
• 0:51
  you
• 0:51
  try
• 0:51
  this?
• 0:51
  And
• 0:52
  two,
• 0:52
  what
• 0:52
  do
• 0:52
  you
• 0:53
  think
• 0:53
  of
• 0:53
  ordering
• 0:54
  Starbucks
• 0:54
  via
• 0:54
  DoorDash
• 0:55
  through
• 0:55
  the
• 0:55
  Starbucks
• 0:56
  app?
• 0:57
  And
• 0:57
  I
• 0:57
  of
• 0:58
  course
• 0:58
  tried
• 0:58
  it.
• 0:59
  I
• 0:59
  of
• 0:59
  course
• 0:59
  tried
• 0:59
  it,
• 0:59
  yes.
• 1:00
  It's
• 1:00
  the
• 1:00
  first
• 1:00
  thing
• 1:00
  I
• 1:00
  did
• 1:01
  on
• 1:01
  Saturday
• 1:01
  morning.
• 1:01
  I
• 1:01
  ordered
• 1:02
  a
• 1:02
  ordered
• 1:03
  Americano,
• 1:03
  a
• 1:03
  Grande
• 1:04
  Americano,
• 1:04
  and
• 1:05
  a
• 1:05
  grande
• 1:06
  oat
• 1:06
  milk
• 1:06
  latte
• 1:07
  for
• 1:07
  my
• 1:07
  mom
• 1:07
  who
• 1:08
  was
• 1:08
  staying
• 1:08
  with
• 1:08
  me.
• 1:09
  So
• 1:09
  yeah,
• 1:09
  I
• 1:09
  tried
• 1:10
  it.
• 1:10
  I
• 1:10
  thought
• 1:10
  it
• 1:10
  was
• 1:10
  pretty
• 1:11
  good.
• 1:11
  Overall,
• 1:11
  the
• 1:11
  experience
• 1:12
  worked
• 1:12
  pretty
• 1:12
  good.
• 1:12
  It
• 1:12
  was
• 1:13
  a
• 1:13
  little
• 1:13
  clunky.
• 1:13
  It's
• 1:14
  kind
• 1:14
  of
• 1:14
  felt
• 1:14
  like
• 1:14
  a
• 1:15
  mashup
• 1:15
  between
• 1:16
  DoorDash
• 1:16
  and
• 1:16
  Starbucks
• 1:17
  Experience.
• 1:17
  It
• 1:17
  didn't
• 1:17
  feel
• 1:17
  like
• 1:18
  the
• 1:18
  true
• 1:18
  Starbucks
• 1:18
  active
• 1:19
  app
• 1:19
  experience.
• 1:19
  That's
• 1:20
  one
• 1:20
  thing
• 1:20
  I
• 1:20
  would
• 1:20
  say
• 1:20
  about
• 1:21
  it.
• 1:21
  Like,
• 1:21
  for
• 1:21
  example,
• 1:22
  like
• 1:22
  I
• 1:22
  didn't
• 1:22
  have
• 1:23
  my
• 1:23
  preloaded
• 1:23
  favorites
• 1:24
  in
• 1:24
  there,
• 1:24
  so
• 1:24
  I
• 1:24
  had
• 1:24
  to
• 1:24
  reset
• 1:25
  everything
• 1:25
  up.
• 1:25
  So
• 1:26
  that
• 1:26
  was
• 1:26
  kind
• 1:26
  of
• 1:26
  frustrating.
• 1:27
  But
• 1:27
  overall
• 1:27
  I
• 1:27
  liked
• 1:28
  it.
• 1:28
  And
• 1:28
  in
• 1:29
  general,
• 1:29
  I
• 1:29
  absolutely
• 1:30
  love
• 1:30
  this
• 1:31
  concept.
• 1:31
  I
• 1:31
  love
• 1:31
  it
• 1:31
  for
• 1:31
  a
• 1:32
  couple
• 1:32
  of
• 1:32
  reasons.
• 1:32
  First,
• 1:33
  I
• 1:33
  think
• 1:33
  it
• 1:33
  fits
• 1:33
  right
• 1:34
  in
• 1:34
  with
• 1:34
  everything
• 1:34
  Brian
• 1:35
  Nichols
• 1:35
  is
• 1:35
  trying
• 1:35
  to
• 1:35
  do
• 1:36
  to
• 1:36
  reduce
• 1:36
  wait
• 1:36
  times
• 1:37
  because,
• 1:37
  you
• 1:37
  know,
• 1:37
  who's
• 1:37
  okay
• 1:38
  with
• 1:38
  waiting
• 1:38
  longer
• 1:38
  and
• 1:39
  people
• 1:39
  who
• 1:39
  are
• 1:39
  getting
• 1:40
  their
• 1:40
  orders
• 1:40
  delivered.
• 1:40
  I
• 1:41
  probably
• 1:41
  waited
• 1:41
  20
• 1:41
  or
• 1:42
  30
• 1:42
  minutes
• 1:42
  to
• 1:42
  get
• 1:42
  my
• 1:42
  order.
• 1:42
  I
• 1:43
  didn't
• 1:43
  actually
• 1:43
  track
• 1:43
  it,
• 1:44
  but
• 1:44
  it
• 1:44
  definitely
• 1:44
  took
• 1:44
  about
• 1:44
  that
• 1:45
  long.
• 1:45
  So
• 1:45
  it
• 1:46
  built
• 1:46
  some
• 1:46
  slack
• 1:47
  time
• 1:47
  into
• 1:47
  Starbucks
• 1:48
  operations
• 1:48
  for
• 1:48
  their
• 1:49
  stores,
• 1:49
  which
• 1:49
  is
• 1:49
  great.
• 1:50
  But
• 1:50
  the
• 1:50
  other
• 1:50
  reason
• 1:50
  I
• 1:50
  love
• 1:51
  it,
• 1:51
  Ann,
• 1:51
  is
• 1:51
  the
• 1:52
  data
• 1:52
  and
• 1:52
  the
• 1:52
  visibility
• 1:53
  it
• 1:53
  gives
• 1:53
  to
• 1:54
  Starbucks.
• 1:55
  Starbucks
• 1:55
  can
• 1:55
  now
• 1:56
  better
• 1:56
  see
• 1:56
  the
• 1:56
  volume
• 1:57
  coming
• 1:57
  in
• 1:57
  through
• 1:58
  its
• 1:58
  app
• 1:58
  versus
• 1:59
  say,
• 1:59
  through
• 1:59
  DoorDash,
• 2:00
  and
• 2:00
  therefore
• 2:00
  they
• 2:00
  can
• 2:01
  divert
• 2:01
  any
• 2:01
  order
• 2:02
  to
• 2:02
  any
• 2:02
  store
• 2:02
  that
• 2:03
  has
• 2:03
  more
• 2:03
  capacity.
• 2:03
  Because
• 2:04
  as
• 2:04
  a
• 2:04
  Starbucks
• 2:05
  customer,
• 2:05
  I
• 2:05
  don't
• 2:05
  care
• 2:06
  which
• 2:06
  store
• 2:06
  my
• 2:07
  coffee
• 2:07
  comes
• 2:07
  from.
• 2:07
  I
• 2:07
  just
• 2:08
  care
• 2:08
  that
• 2:08
  the
• 2:08
  order's
• 2:09
  right
• 2:09
  and
• 2:09
  it's
• 2:10
  hot.
• 2:10
  Right?
• 2:11
  That's
• 2:11
  all
• 2:11
  that
• 2:11
  matters.
• 2:12
  And
• 2:12
  so
• 2:12
  for
• 2:12
  this,
• 2:13
  that's
• 2:13
  why
• 2:13
  I
• 2:13
  love
• 2:13
  this.
• 2:14
  I
• 2:14
  think
• 2:14
  for
• 2:14
  the
• 2:14
  long
• 2:14
  term
• 2:15
  it's
• 2:15
  going
• 2:15
  to
• 2:15
  be
• 2:15
  a
• 2:15
  big
• 2:15
  win
• 2:15
  for
• 2:16
  Starbucks.
• 2:16
  I
• 2:16
  think
• 2:16
  it's
• 2:16
  smart
• 2:17
  because
• 2:17
  it
• 2:17
  plays
• 2:18
  right
• 2:18
  in
• 2:18
  line
• 2:18
  with
• 2:18
  what
• 2:19
  Nickel's
• 2:19
  trying
• 2:19
  to
• 2:19
  do.
• 2:19
  But
• 2:20
  what
• 2:20
  do
• 2:20
  you
• 2:20
  think?
• 2:20
  Yeah,
• 2:21
  I
• 2:21
  mean,
• 2:21
  I
• 2:21
  think
• 2:22
  you're
• 2:22
  100%
• 2:23
  right.
• 2:23
  There's
• 2:24
  definitely
• 2:24
  people
• 2:25
  who
• 2:25
  want
• 2:26
  Starbucks
• 2:26
  delivery
• 2:27
  and
• 2:27
  who
• 2:27
  are
• 2:27
  in
• 2:28
  the
• 2:28
  Starbucks
• 2:28
  app
• 2:28
  and
• 2:29
  aren't
• 2:29
  doordash
• 2:29
  members
• 2:30
  who
• 2:30
  now
• 2:30
  have
• 2:31
  an
• 2:31
  opportunity
• 2:32
  to
• 2:32
  get
• 2:32
  their
• 2:33
  coffee
• 2:33
  delivered
• 2:33
  to
• 2:33
  them
• 2:34
  in
• 2:34
  20
• 2:34
  minutes
• 2:34
  in
• 2:35
  this
• 2:35
  case.
• 2:36
  So
• 2:36
  I
• 2:36
  think
• 2:37
  for
• 2:37
  Starbucks
• 2:38
  it
• 2:38
  makes
• 2:38
  a
• 2:38
  ton
• 2:38
  of
• 2:38
  sense
• 2:39
  that
• 2:39
  they're
• 2:39
  going
• 2:39
  to
• 2:39
  go
• 2:39
  forward
• 2:40
  and
• 2:40
  start
• 2:41
  to
• 2:41
  roll
• 2:41
  this
• 2:41
  out.
• 2:42
  I
• 2:42
  think
• 2:42
  the
• 2:42
  only
• 2:43
  question
• 2:43
  that
• 2:43
  I
• 2:44
  have
• 2:44
  is
• 2:44
  that
• 2:45
  you
• 2:45
  have
• 2:45
  Brian
• 2:46
  Nichol
• 2:46
  who's
• 2:46
  still
• 2:46
  trying
• 2:47
  to
• 2:47
  figure
• 2:47
  out
• 2:47
  automation
• 2:48
  and
• 2:48
  how
• 2:48
  to
• 2:49
  make
• 2:49
  the
• 2:50
  order
• 2:50
  processing
• 2:51
  smoother
• 2:52
  at
• 2:52
  Starbuck
• 2:52
  Bucks
• 2:52
  so
• 2:53
  that
• 2:53
  if
• 2:53
  you're
• 2:53
  in
• 2:53
  the
• 2:53
  store,
• 2:54
  you're
• 2:54
  getting
• 2:54
  your
• 2:54
  coffee
• 2:54
  in
• 2:55
  a
• 2:55
  timely
• 2:55
  manner.
• 2:56
  If
• 2:56
  I'm
• 2:56
  ordering
• 2:57
  online
• 2:57
  and
• 2:57
  picking
• 2:57
  up
• 2:58
  in
• 2:58
  store,
• 2:58
  I'm
• 2:58
  getting
• 2:58
  it
• 2:59
  within
• 2:59
  a
• 2:59
  timely
• 2:59
  MANNER,
• 3:00
  not
• 3:00
  the
• 3:00
  20
• 3:00
  minutes
• 3:01
  that
• 3:01
  you
• 3:01
  talked
• 3:01
  about
• 3:01
  last
• 3:02
  week.
• 3:02
  And
• 3:03
  so
• 3:03
  I
• 3:03
  think
• 3:03
  that's
• 3:03
  the
• 3:04
  only
• 3:04
  thing
• 3:04
  here
• 3:04
  is
• 3:04
  that
• 3:05
  I
• 3:05
  do
• 3:05
  think
• 3:06
  there's
• 3:06
  going
• 3:06
  to
• 3:06
  be
• 3:06
  significant
• 3:07
  volume,
• 3:07
  especially
• 3:08
  at
• 3:08
  those
• 3:08
  peak
• 3:09
  times.
• 3:09
  And
• 3:09
  so
• 3:09
  it's
• 3:09
  just
• 3:10
  a
• 3:10
  matter
• 3:10
  of
• 3:10
  whether
• 3:10
  or
• 3:11
  not
• 3:11
  the
• 3:11
  Starbucks
• 3:12
  stores
• 3:12
  are
• 3:12
  ready
• 3:13
  to
• 3:13
  accommodate
• 3:14
  this
• 3:15
  influx
• 3:15
  in
• 3:16
  volume
• 3:17
  from
• 3:17
  the
• 3:18
  delivery
• 3:18
  that
• 3:18
  I
• 3:18
  think
• 3:19
  they're
• 3:19
  going
• 3:19
  to
• 3:19
  start
• 3:20
  to
• 3:20
  see
• 3:20
  increase
• 3:21
  with
• 3:21
  rolling
• 3:22
  this
• 3:22
  out.
• 3:23
  Yeah,
• 3:23
  but
• 3:23
  that's,
• 3:24
  but
• 3:24
  that's
• 3:24
  a
• 3:24
  great
• 3:24
  thing
• 3:24
  is
• 3:24
  that
• 3:25
  they
• 3:25
  have
• 3:25
  the
• 3:25
  capacity
• 3:25
  now.
• 3:26
  They
• 3:26
  have
• 3:26
  extra
• 3:26
  capacity
• 3:27
  for
• 3:27
  whatever
• 3:27
  store
• 3:27
  they
• 3:27
  need
• 3:27
  to
• 3:28
  fulfill
• 3:28
  the
• 3:28
  order
• 3:28
  from.
• 3:28
  The
• 3:29
  other
• 3:29
  point
• 3:29
  I
• 3:29
  make
• 3:29
  too,
• 3:29
  Ann,
• 3:29
  just
• 3:30
  because
• 3:30
  we
• 3:30
  didn't
• 3:30
  cover
• 3:30
  Walmart's
• 3:31
  news
• 3:31
  on
• 3:31
  earnings
• 3:32
  broke
• 3:32
  yesterday
• 3:32
  where
• 3:33
  they're
• 3:33
  getting
• 3:34
  significant
• 3:34
  share
• 3:34
  in
• 3:34
  a
• 3:35
  hundred
• 3:35
  thousand
• 3:35
  dollar
• 3:35
  plus
• 3:36
  income
• 3:36
  earners.
• 3:36
  So
• 3:37
  there's
• 3:37
  a
• 3:37
  lot
• 3:37
  of
• 3:38
  people
• 3:38
  that
• 3:38
  actually
• 3:38
  still
• 3:39
  could
• 3:39
  find
• 3:39
  the
• 3:39
  extra.
• 3:40
  Oh,
• 3:40
  because
• 3:40
  the
• 3:40
  other
• 3:40
  thing
• 3:40
  I
• 3:41
  forgot
• 3:41
  to
• 3:41
  mention,
• 3:41
  you
• 3:41
  saw
• 3:41
  the
• 3:42
  tip.
• 3:42
  So
• 3:42
  even
• 3:42
  though
• 3:42
  you
• 3:42
  read
• 3:43
  it,
• 3:43
  read
• 3:43
  that
• 3:43
  announcement
• 3:44
  like
• 3:44
  it
• 3:44
  sounded
• 3:44
  like
• 3:44
  it
• 3:44
  was
• 3:44
  a
• 3:45
  free
• 3:45
  thing,
• 3:45
  you
• 3:45
  saw
• 3:45
  the
• 3:45
  tip.
• 3:46
  So
• 3:46
  it
• 3:46
  is
• 3:46
  a
• 3:46
  more
• 3:47
  expensive
• 3:47
  way,
• 3:47
  significantly
• 3:48
  more
• 3:48
  expensive
• 3:48
  way
• 3:48
  to
• 3:49
  get
• 3:49
  your
• 3:49
  Starbucks.
• 3:49
  But
• 3:49
  there's
• 3:50
  probably
• 3:50
  still
• 3:50
  plenty
• 3:50
  of
• 3:51
  people
• 3:51
  that
• 3:51
  are
• 3:51
  going
• 3:51
  to
• 3:51
  be
• 3:51
  interested
• 3:52
  in
• 3:52
  trying
• 3:52
  this
• 3:53
  out,
• 3:53
  especially
• 3:53
  on
• 3:53
  a
• 3:53
  busy
• 3:54
  Saturday
• 3:54
  or
• 3:54
  Sunday
• 3:54
  morning
• 3:55
  or
• 3:55
  a
• 3:55
  lazy
• 3:56
  Saturday
• 3:56
  and
• 3:56
  Sunday
• 3:57
  morning
• 3:57
  as
• 3:57
  well,
• 3:57
  right?