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"We Want Privacy" · Outspoken the Podcast

0:02
Speaker 1: Hello and welcome to Outspoken. It's your dose of the
0:05
Speaker 1: hottest influencer and pop culture news twice a week. I'm
0:09
Speaker 1: Sophie Torber and coming up on today's show, Josh Miller's
0:13
Speaker 1: bizarre ads campaign with son Harvey sparks backlash. Influencer integrity
0:18
Speaker 1: is in the spotlight as Sarah's Day parts ways with
0:21
Speaker 1: a longstanding sponsor and our Friday debrief. But first, Sophie
0:26
Speaker 1: Keisha has surprised her followers by announcing the arrival of
0:29
Speaker 1: her baby girl. She first broke the news on her
0:31
Speaker 1: Instagram story, sharing a Polaroid of her kids Bobby and
0:35
Speaker 1: Flossie meeting the baby for the first time. Underneath it,
0:38
Speaker 1: she simply wrote the date, which was the 28th of January.
0:42
Speaker 1: She followed it up by sharing a very cute video
0:44
Speaker 1: of her breaking the news to her sisters via FaceTime.
0:47
Speaker 1: And she was supposed to be at her sister's birthday celebrations.
0:51
Speaker 1: But she went into labor, so she said it was
0:53
Speaker 1: an early birthday present for the aunties. Let's throw to
0:56
Speaker 1: the clip. Oh, my God. Oh, look at the hair.
1:06
Speaker 1: I knew you were up to something. Oh, so cute.
1:10
Speaker 1: Is that where mum is as well, or is mum
1:14
Speaker 1: really not sick? No, mum's actually sick. You could tell
1:21
Speaker 1: that they knew something was up. Now, a day later,
1:24
Speaker 1: Sophie revealed the name and also released a carousel of
1:27
Speaker 1: black and white images from the hospital. And some of
1:29
Speaker 1: the photos appeared to be taken during Sophie's labor, which
1:33
Speaker 1: showed Sophie and her new girlfriend, Maddie, kissing and also
1:36
Speaker 1: Maddie hugging Flossie following the baby's arrival. I think that
1:40
Speaker 1: speaks volumes. It shows how much involvement Maddie is hoping
1:43
Speaker 1: to have in this child's life. At I think it
1:45
Speaker 1: cements how strong their relationship is. I mean, last week
1:48
Speaker 1: we spoke about that Q & A that Sophie and
1:50
Speaker 1: Maddie put out. Yeah, the photo is really beautiful. And
1:54
Speaker 1: I think it shows the connection that Maddie already has
1:57
Speaker 1: with Sophie's kids. I've been really curious to see what
2:00
Speaker 1: name Sophie would choose. And that is because she created
2:03
Speaker 1: headlines when she gave birth to her daughter Florence a
2:05
Speaker 1: number of years ago, because Florence was originally called Betty Margaret.
2:10
Speaker 1: And two weeks later, Sophie admitted that she wasn't sure
2:12
Speaker 1: about the name. So she changed it to Florence Betty instead.
2:16
Speaker 1: A lot of celebrities do this. Remember Kylie Jenner? Do
2:18
Speaker 1: you think it's because influencers and celebrities feel this pressure
2:22
Speaker 1: to announce it to their audience straight away? So some
2:26
Speaker 1: parents will actually take a couple of weeks until they
2:28
Speaker 1: officially announce a name. But because they have currency and
2:32
Speaker 1: there's prominence in announcing the birth quickly they might jump
2:35
Speaker 1: to a decision they're not entirely happy with you do
2:38
Speaker 1: have to make a decision quite quickly because you need
2:40
Speaker 1: to put it on the birth certificate I just think
2:42
Speaker 1: it's a case where this happens more than you realize
2:45
Speaker 1: I think a lot of people often have a name
2:48
Speaker 1: in mind for their child but then when the child
2:50
Speaker 1: comes out they're like wait a second this kid does
2:52
Speaker 1: not look like a Betty like it just doesn't work
2:55
Speaker 1: I fear that that will be me I always change
2:58
Speaker 1: my mind. I'm very indecisive. You're the sort of person,
3:01
Speaker 1: you always buy something from the shops and it'll be
3:03
Speaker 1: the best thing ever. And then two weeks later, you're like,
3:06
Speaker 1: I'm not wearing it because I despise it. That's why
3:08
Speaker 1: I'd never get a tattoo because I would change my mind.
3:11
Speaker 1: Now we have been holding off on this name. The
3:13
Speaker 1: name is Esme Sophie Shaw. All I could think of
3:17
Speaker 1: was the brand Esme when I saw this announcement. Someone
3:20
Speaker 1: did put this in our group and a lot of
3:22
Speaker 1: people jumped to Sophie's defense saying this is a beautiful
3:24
Speaker 1: French name and it's not fair to I mean, I
3:27
Speaker 1: think this listener made a joke saying, oh, yeah, she
3:29
Speaker 1: clearly wants a sponsorship with Esme. I'm sure that's the
3:32
Speaker 1: least of what she's thinking. But I mean, it's always
3:35
Speaker 1: a bonus, isn't it? Yeah. For an influencer to get
3:38
Speaker 1: an Esme sponsorship. Yeah. Well, she wrote on Instagram, Esme
3:42
Speaker 1: Soapy Shore joined our world on the 28th of Jan
3:45
Speaker 1: at 5.58, watched on by her amazing big brother and sister.
3:49
Speaker 1: My dream experience to have them there and now diving
3:52
Speaker 1: deep into my love bubble. And I really like that
3:55
Speaker 1: she's given her second daughter her name as the middle name,
3:59
Speaker 1: particularly because she has decided to do this on her own.
4:03
Speaker 1: I think that's a really special decision. Do you think
4:05
Speaker 1: she's going to be going back to her maiden name
4:07
Speaker 1: of Shaw? I feel like legally she probably is known
4:10
Speaker 1: as Sophie Shaw, but Sophie Keisha is almost like her
4:12
Speaker 1: stage name, particularly because her pyjama name is called Keisha Pyjamas.
4:16
Speaker 1: It'd be very confusing if she changed her Instagram handle over.
4:19
Speaker 1: I wonder if Sarah's day is spewing, because I know
4:22
Speaker 1: often we joke about the fact that sarah might have
4:25
Speaker 1: a fourth baby she said she's only wants three but
4:28
Speaker 1: we know that she does want a daughter and she
4:30
Speaker 1: does have a thing for naming her kids after brands
4:33
Speaker 1: and she has a long-running alignment with esme maybe that
4:36
Speaker 1: was her baby girl's name well she's definitely not going
4:39
Speaker 1: to call her future daughter esme now because she likes
4:43
Speaker 1: to be unique and this name has now been taken
4:45
Speaker 1: what is it look what we got for brekkie look
4:51
Speaker 1: at that babe Everything we need for a pawsome breakfast.
4:57
Speaker 1: A paid ads campaign created by Steph Clare Smith's husband,
5:01
Speaker 1: Josh Miller, for Uber Eats is generating attention online, but
5:05
Speaker 1: for all the wrong reasons. While the TikTok video promoting
5:08
Speaker 1: Uber Eats' new kids' breakfast box garnered over 1.4 million views,
5:13
Speaker 1: comments had to be disabled as followers were distracted by
5:16
Speaker 1: the couple's comical attempts to conceal their son's face throughout
5:20
Speaker 1: the ad. leading many to question if privacy is paramount,
5:24
Speaker 1: why include their three-year-old in brand deals at all? Now, Soph,
5:28
Speaker 1: can you bring us up to speed about the couple's
5:30
Speaker 1: backflip on privacy? Yeah, well, late last year, Steph and
5:34
Speaker 1: her husband, Josh, spoke in depth about their decision to
5:37
Speaker 1: no longer show their son Harvey's face online. And this
5:41
Speaker 1: decision came after he started to be recognized in public,
5:44
Speaker 1: even when he wasn't out with his famous parents. So
5:47
Speaker 1: He was approached by fans whilst he was on a
5:50
Speaker 1: childcare excursion and also when he was out with different
5:53
Speaker 1: family members. That would be really scary as both a
5:56
Speaker 1: parent and also for Harvey to have complete strangers coming
6:00
Speaker 1: up talking to you. I mean, it's obviously a safety concern. Well,
6:03
Speaker 1: in this case, luckily it was just fans of Steph
6:05
Speaker 1: who approached Harvey to say hello, but it did open
6:09
Speaker 1: Josh and Steph's eyes to the fact that people with
6:12
Speaker 1: not so good intentions could also approach Harvey. And their
6:16
Speaker 1: decision to start concealing Harvey's face was really big for
6:20
Speaker 1: the couple because Harvey regularly featured on both of his parents'
6:24
Speaker 1: social media accounts. And that's why I think it was
6:26
Speaker 1: really jarring when Steph and Josh started sharing these videos
6:29
Speaker 1: of Harvey where he had a big emoji over his
6:32
Speaker 1: face or it was pixelated. especially considering old content of
6:37
Speaker 1: Harvey still remained on Steph's social media account. I think
6:40
Speaker 1: a lot of people were confused because they thought, oh,
6:43
Speaker 1: Steph and Josh are just going to stop sharing Harvey altogether.
6:46
Speaker 1: But their idea was, no, we're still going to share him,
6:49
Speaker 1: but we're just going to pixelate his image. And they
6:52
Speaker 1: also still share about him as if he's a main character.
6:56
Speaker 1: I know recently Steph has been sharing sort of chronicles
6:59
Speaker 1: of his sleeping patterns and how she keeps getting woken
7:02
Speaker 1: up in the middle of the night. And it It
7:04
Speaker 1: is something that a lot of parents relate to, but
7:07
Speaker 1: it's an interesting move when you are wanting to have
7:10
Speaker 1: a level of privacy for your son, but then you're
7:13
Speaker 1: still sharing intimate details about their tantrums or what different
7:17
Speaker 1: milestones they're in. Now, Steph did explain at the time
7:20
Speaker 1: that she wouldn't be removing old content of Harvey, but
7:24
Speaker 1: going forward, they would no longer share his face because
7:27
Speaker 1: his facial features were becoming more recognisable. Well, I can
7:31
Speaker 1: totally understand why Steph and Josh would want to stop
7:34
Speaker 1: sharing Harvey's face, and a lot of people applauded their
7:37
Speaker 1: decision to do so. And this is why a lot
7:39
Speaker 1: of followers were surprised this week to see Josh accept
7:43
Speaker 1: a sponsorship deal with Uber Eats, which featured Harvey heavily
7:47
Speaker 1: in the video. Now, the ad was promoting Uber Eats'
7:50
Speaker 1: new kids' breakfast boxes, and it showed Josh and Harvey
7:53
Speaker 1: unboxing all of the ingredients and cooking up the omelette together.
7:58
Speaker 1: to say this video was very creatively shot because I
8:02
Speaker 1: give it to the couple. They stuck to their guns
8:04
Speaker 1: and they didn't include Harvey's face in the video. So
8:08
Speaker 1: many of the shots of Josh and Harvey cooking were
8:11
Speaker 1: filmed from overhead, from behind. They even used the Uber
8:15
Speaker 1: Eats box and a vase of flowers to conceal his face,
8:19
Speaker 1: which I have to admit, I burst out laughing when
8:21
Speaker 1: that scene popped up. Look, I get what they're trying
8:25
Speaker 1: to do, but it's getting to the point as you said,
8:28
Speaker 1: where it's just comical. Yeah. Well, it almost looked like
8:30
Speaker 1: he was part of some witness protection program because it
8:34
Speaker 1: showed Harvey also playing with a toy that came in
8:37
Speaker 1: the breakfast box. And every time he spun around, it
8:39
Speaker 1: would cut to a new different shot of him to
8:42
Speaker 1: conceal his face. Again, I understand what they're doing. I
8:45
Speaker 1: commend them for doing it, but it just doesn't make sense.
8:49
Speaker 1: If you want to keep your son's life private, why
8:52
Speaker 1: you would include him in sponsorship deals. And This video
8:56
Speaker 1: elicited a huge response. So it quickly gained over 1.4
9:00
Speaker 1: million views. Probably because all the comments were like, what
9:03
Speaker 1: the fuck is going on in this video? Well, that's
9:05
Speaker 1: what I was going to say. You might think, oh,
9:07
Speaker 1: Uber Eats would be stoked with it. But it quickly
9:09
Speaker 1: became apparent that a lot of followers were amused and
9:13
Speaker 1: distracted by the level that the couple went to to
9:16
Speaker 1: hide his face. And many also questioned why Josh and
9:20
Speaker 1: Steph Don't just keep their son off social media if
9:22
Speaker 1: they want to maintain his privacy. Well, I would have
9:25
Speaker 1: liked to have seen the reaction from the brand manager
9:28
Speaker 1: at Uber Eats getting this ad. Because if it was me,
9:31
Speaker 1: I would have said, guys, like very creative. But this
9:35
Speaker 1: is so distracting. It completely takes away from the messaging,
9:39
Speaker 1: like the marketing messaging of Uber Eats. But going into
9:42
Speaker 1: that campaign, the manager would have full well known that
9:45
Speaker 1: they didn't feel comfortable to show their son's face. So
9:47
Speaker 1: they probably agreed on this. I mean, there are some
9:50
Speaker 1: brand managers who are only keen on the stats. So
9:53
Speaker 1: for them, they would have been like, wow, this was
9:55
Speaker 1: a win. We had 1.4 million views. We had 183
9:58
Speaker 1: send but they did have to turn the comments off
10:02
Speaker 1: because it got out of hand with people being like,
10:05
Speaker 1: what the fuck is going on here? This is ridiculous.
10:07
Speaker 1: I mean, that speaks volumes, the fact that the comments
10:09
Speaker 1: were turned off. It reminds me of when Queensland influencer
10:12
Speaker 1: Courtney Magnan, and she's a business owner, of course, as well.
10:15
Speaker 1: Friend of the podcast.
10:16
Speaker 2: Yeah.
10:16
Speaker 1: When she spoke about a video which went viral on
10:19
Speaker 1: TikTok of her. So she had mentioned Toblerone, the chocolate,
10:23
Speaker 1: but she had called it Toblerone. Which is how my
10:26
Speaker 1: mother-in-law pronounces it. I've heard a few people say Toblerone,
10:30
Speaker 1: but most people will say Toblerone. And the whole comment
10:34
Speaker 1: section was just filled of people being like, oh, it's Toblerone.
10:37
Speaker 1: But she said that, yes, this video got over a
10:40
Speaker 1: million views, but it didn't actually translate to anybody going
10:44
Speaker 1: over really to follow her page. And it didn't really
10:47
Speaker 1: reach the people that would be interested in her content.
10:49
Speaker 1: So I would argue that this has happened with this
10:52
Speaker 1: video of Josh and his son. Yeah, it's got 1.4
10:55
Speaker 1: million views, but are these parents who are wanting to
10:58
Speaker 1: buy this Uber Eats box or are these people that
11:00
Speaker 1: are just poking fun at them? Yeah, you would think
11:02
Speaker 1: that the success of an ad like this would be
11:05
Speaker 1: pinned on actually seeing the excitement on the child's face,
11:09
Speaker 1: their reaction to the box. So I'm surprised that Uber
11:12
Speaker 1: Eats would have agreed to these terms. I want to
11:15
Speaker 1: share a few comments from our Facebook community about in
11:18
Speaker 1: response to this video. So one listener wrote, I understand
11:21
Speaker 1: them not wanting to show the child, but continuing to
11:24
Speaker 1: post the child daily and covering his face is just
11:26
Speaker 1: silly to me. Just keep him off social media entirely.
11:30
Speaker 1: Another said, so keen on their kid's privacy. That is
11:33
Speaker 1: until the right brand deal comes along. Whilst another said,
11:36
Speaker 1: imagine showing the child this ad down the road and
11:39
Speaker 1: trying to explain to him, mum and dad needed the cash,
11:42
Speaker 1: but we didn't show your face this time at least.
11:45
Speaker 1: If I was him at that point, I'd be asking
11:47
Speaker 1: for the money. Do you think they put it aside
11:49
Speaker 1: for him? Well, on the topic of money, the first
11:52
Speaker 1: thing that sprung to mind was, does Josh really need
11:56
Speaker 1: the funds from this ad? Because it's pretty well known
11:59
Speaker 1: how successful the couple is. I mean, Steph was on
12:02
Speaker 1: the AFR's rich list. Yeah, it said that her net
12:04
Speaker 1: worth was $ 42 million, which it's incredibly inspirational, the fact
12:09
Speaker 1: that she has been able to grow her business, keep
12:12
Speaker 1: it clean and It's remarkable what she's done. Yeah, so
12:16
Speaker 1: it just makes you think. I mean, I don't know
12:18
Speaker 1: how much Uber Eats paid for this ad, but I
12:20
Speaker 1: don't know if it's worth it, especially because of the
12:23
Speaker 1: backlash as well with so many people commenting. It's very contradictory.
12:26
Speaker 1: You don't want to show your child off on social media,
12:30
Speaker 1: but then it looks as if you're prepared to actually
12:32
Speaker 1: use him in adverts to make money. Yeah, that's the
12:34
Speaker 1: thing that people can't get their head around is why
12:36
Speaker 1: Harvey is still a permanent fixture on their social media accounts.
12:40
Speaker 1: And the reason I think this is for Steph, is
12:43
Speaker 1: because she still wants to maintain a certain positioning in
12:47
Speaker 1: the family space. For her, sharing about being a mom
12:51
Speaker 1: comes naturally to her because she's had her Instagram account
12:54
Speaker 1: for what, like 15 years. She shares about every facet
12:57
Speaker 1: of her life. And I think for her, it would
12:59
Speaker 1: feel suddenly unnatural to stop talking about one of the
13:02
Speaker 1: biggest areas of your life. And I think for her,
13:05
Speaker 1: Being a mom adds a certain level of relatability with
13:09
Speaker 1: her audience. Unfortunately, they need to make a decision. Are
13:12
Speaker 1: we going to continue to conceal his face or are
13:14
Speaker 1: we sharing about him? You can't have your cake and
13:17
Speaker 1: eat it too. Well, I think it'll be interesting to
13:19
Speaker 1: see the approach that they take when Steph gives birth
13:21
Speaker 1: to their second child this year. It's interesting to look
13:25
Speaker 1: at Josh and why he may be the one pushing
13:27
Speaker 1: to do these advertisements with Harvey because For Josh, over
13:32
Speaker 1: the past couple of years, he has built quite a
13:34
Speaker 1: name for himself as a daddy influencer. So Josh is
13:38
Speaker 1: Harvey's primary carer and he has been staying at home
13:40
Speaker 1: with him for most of Harvey's life. And on TikTok,
13:43
Speaker 1: he markets himself as a dadfluencer. So in his bio,
13:47
Speaker 1: it says, just a dad doing his best. And in
13:50
Speaker 1: all of his videos, he uses hashtags like dads of
13:54
Speaker 1: TikTok and kids of TikTok and toddlers of TikTok. And
13:58
Speaker 1: he has three videos currently pinned to the top of
14:00
Speaker 1: his page. And his most viewed video has 18 million views.
14:04
Speaker 1: And it shows Harvey, his face front and center, playing Pictionary. Now,
14:09
Speaker 1: the other pinned videos show Josh making coffee with Harvey. Again,
14:13
Speaker 1: his face is visible and teaching Harvey manners. So on
14:16
Speaker 1: his TikTok, all of the videos with Harvey, his face
14:19
Speaker 1: is front and center. Well, that's really how Josh's TikTok
14:22
Speaker 1: grew because he used to share such cute content of
14:24
Speaker 1: him making Harvey baby chinos. It's very wholesome content. I
14:29
Speaker 1: can see why it's gone off. And Harvey has appeared
14:32
Speaker 1: in countless paid ads for Josh. The majority of Josh's
14:36
Speaker 1: videos are paid partnerships and he's done very well with them.
14:40
Speaker 1: I was shocked to see how many of these videos
14:42
Speaker 1: had millions of views. And I think it's because We
14:44
Speaker 1: are crying out for daddy influences. And it's quite interesting
14:48
Speaker 1: because when you look at some of the partners that
14:51
Speaker 1: Josh and Harvey have worked with, they're pretty prominent partners
14:53
Speaker 1: like Just Jeans, Omo, Sunglasses, Heart and Cadbury. And these
14:57
Speaker 1: videos have racked up massive views. So it's clear that
15:00
Speaker 1: this was lucrative for Josh and a way for him
15:03
Speaker 1: to contribute financially to the family because he is the
15:06
Speaker 1: sole at-home carer. And as you touched on, Amy, there's
15:09
Speaker 1: been a lot of discussion and a lot of judgment
15:11
Speaker 1: on how much money does this couple need. And I
15:13
Speaker 1: think it is a very valid question, particularly when you
15:16
Speaker 1: are taking a stance on your son's privacy. But that
15:19
Speaker 1: being said, maybe it is important for Josh to feel
15:21
Speaker 1: like he's contributing financially and this is his creative outlet
15:25
Speaker 1: and the way that he's doing so. And maybe he
15:27
Speaker 1: feels like it's okay because he is hiding Harvey's face.
15:30
Speaker 1: I just think they're going to have to make a
15:32
Speaker 1: decision one way or another moving forward because I don't
15:35
Speaker 1: think brands are going to be coming forward seeing this
15:38
Speaker 1: type of example video and going, yeah, we want to
15:41
Speaker 1: pay you for a video where your son's head is
15:43
Speaker 1: behind a bunch of flowers. Well, that's the thing. I
15:45
Speaker 1: saw he recently did an ad for the Australian Open
15:48
Speaker 1: and it only got a couple of hundred views. It
15:50
Speaker 1: seems like the ads that perform really well are the
15:54
Speaker 1: father-son ads. So I think that they just need to
15:57
Speaker 1: think about what their stance is on their son's privacy
15:59
Speaker 1: and think, are these videos really worth it? Are we
16:02
Speaker 1: going to cop unnecessarily attention or flack over this?
16:06
Speaker 2: If you've been following my vlogs and my Insta stories,
16:08
Speaker 2: you'll be familiar with my pink drink. I have it
16:11
Speaker 2: every single morning before breakfast, before I ingest anything. And
16:15
Speaker 2: everyone has been asking what it is. I've been like
16:17
Speaker 2: putting sneaky clues out there.
16:18
Speaker 1: A debate about influencer integrity has broken out in our
16:22
Speaker 1: Facebook community. After one lister pointed out that fitness influencer
16:26
Speaker 1: Sarah's Day no longer uses her daily body bloom powder
16:30
Speaker 1: since parting ways with longstanding partner Tropica a year ago.
16:34
Speaker 1: The revelation came about when a follower asked Sarah, do
16:37
Speaker 1: you still take your body bloom every morning? Sarah replied,
16:40
Speaker 1: I'm currently just taking my probiotics. Tropica and I went
16:44
Speaker 1: our separate ways over a year ago. Unfortunately, I can't
16:47
Speaker 1: say more than that. And she put two crying face emojis.
16:50
Speaker 1: That led another follower to chime in writing, how has
16:53
Speaker 1: your digestion been since stopping body bloom? I remember you
16:57
Speaker 1: swore by it for your morning movements. Sarah replied saying
17:01
Speaker 1: all good because now I'm on two different probiotics for
17:04
Speaker 1: Harlow's reflux. So my whole protocol now is really about
17:07
Speaker 1: him and has nothing to do with me. Mom life
17:10
Speaker 1: at its core. That's really a way of her answering
17:13
Speaker 1: the question, but not really addressing the issue of Because
17:17
Speaker 1: I take from that, well, actually, you could have just
17:19
Speaker 1: been taking a few pro-obotics rather than my very expensive
17:23
Speaker 1: body bloom for the last couple of years. Now, this
17:25
Speaker 1: split from Tropicca has been a pretty big deal for
17:28
Speaker 1: Sarah because she has been working with them for over
17:31
Speaker 1: eight years. And I think for Sarah, at the core
17:35
Speaker 1: of her success as an influencer has really been the
17:38
Speaker 1: fact that she doesn't just work with anyone and everyone.
17:42
Speaker 1: She's really known for aligning herself with key sponsors, who
17:46
Speaker 1: actually makes sense to her brand and who she can
17:48
Speaker 1: have a longstanding relationship with. She doesn't just flog any
17:52
Speaker 1: old shit. Yeah. She's not just doing the teeth whitening ads. Yeah.
17:55
Speaker 1: And it's products that you, as a consumer, you totally
17:59
Speaker 1: believe that she actually uses. And when she was pregnant
18:03
Speaker 1: with her first child, Fox, six years ago, that's when
18:06
Speaker 1: she actually launched Body Bloom through Topeka. And at the
18:09
Speaker 1: time she was very hands-on and she helped create the
18:12
Speaker 1: pink powder, which supposedly provides support for healthy skin, nails,
18:17
Speaker 1: and hair, and apparently keeps you very regular with your movements.
18:20
Speaker 1: And I have to say, she really integrated this powder
18:23
Speaker 1: into her morning routine. It would feature a lot in
18:26
Speaker 1: her Instagram stories and her vlogs. You truly believed that
18:30
Speaker 1: she was invested in this product. Well, you'd forget that
18:33
Speaker 1: it was an ad because as you said, she would
18:35
Speaker 1: do it every morning. So it genuinely seemed like This
18:38
Speaker 1: is a product she uses. This is part of her routine.
18:40
Speaker 1: You kind of forgot that it even had her name
18:42
Speaker 1: on it because she'd kind of just go on about
18:45
Speaker 1: the health benefits. Sarah also has a habit of not
18:48
Speaker 1: really disclosing her paid partnerships. And in the beginning, that's
18:51
Speaker 1: what all influencers did because they didn't have the same
18:54
Speaker 1: rules and restrictions in place. And that's why it's led
18:57
Speaker 1: a lot of consumers to feel like she genuinely cares
19:00
Speaker 1: about these products, uses them. Yeah, because when she was
19:03
Speaker 1: at the height of her fame, probably about seven or
19:06
Speaker 1: eight years ago, she was synonymous with Tropica and also
19:10
Speaker 1: loving earth. And I remember going out and buying Tropica
19:14
Speaker 1: and loving earth. And a lot of people have actually
19:16
Speaker 1: had the same experience where they've said, I actually tried it.
19:18
Speaker 1: And I was like, this is revolting. Like I remember
19:21
Speaker 1: Sarah kept saying that one of the powders tasted like caramel.
19:25
Speaker 1: It didn't taste like caramel. It was It was a
19:27
Speaker 1: little earthier than that. And some people might really love
19:30
Speaker 1: the flavor. But when you're being sold that this is
19:32
Speaker 1: like some kind of caramel smoothie. I used Tropica for
19:35
Speaker 1: quite a number of years. I always thought it tasted okay.
19:37
Speaker 1: But when you're being sold, it's fucking better than chocolate.
19:41
Speaker 1: She made that brand. Oh, yeah, she did. And they
19:44
Speaker 1: did part ways in kind of mysterious circumstances. It was
19:48
Speaker 1: over a year ago. Nothing was said. and you can
19:51
Speaker 1: see that sarah isn't actually allowed to speak about the
19:54
Speaker 1: departure and the thing is tropica has continued to sell
19:58
Speaker 1: body bloom they just don't have sarah's day's name slapped
20:01
Speaker 1: on the packaging anymore and it does lead you to
20:04
Speaker 1: question Just how much she had to do with the
20:06
Speaker 1: creation of this powder. Well, they wouldn't be stupid. They
20:09
Speaker 1: would own the formula to this. And they would have said, look,
20:13
Speaker 1: regardless of how much involvement you've apparently had in the
20:16
Speaker 1: creation of it, we own this product. We're using your
20:19
Speaker 1: name for marketing purposes. I think that she still could
20:22
Speaker 1: have been part of the creation process and maybe was
20:25
Speaker 1: involved in a couple of meetings where she said it's
20:27
Speaker 1: really important. for me for this powder to have X, Y,
20:30
Speaker 1: and Z, but I don't think she had as much
20:32
Speaker 1: involvement as she initially sold that she did. We've seen
20:35
Speaker 1: her creating a new perfume and she might go in
20:38
Speaker 1: and say, I really like this smell, but it's not
20:40
Speaker 1: that she's in the lab and she's designing every signature scent, really.
20:44
Speaker 1: It's probably the same with this. Do you know what's
20:45
Speaker 1: quite interesting is that over the past couple of weeks,
20:49
Speaker 1: she has been subtly dropping hints about a new pre-workout drink.
20:54
Speaker 1: So there's been no paid partnerships, no hashtag ads, but
20:57
Speaker 1: she's just shared a couple of videos of her stirring
21:00
Speaker 1: up another powder in some of her water bottles before
21:03
Speaker 1: she works out. So you're telling me now that we
21:05
Speaker 1: don't just suddenly need a couple of probiotics? No, we
21:09
Speaker 1: now need a pre-workout drink. Where do you stand on
21:12
Speaker 1: this though? How do you feel about Sarah no longer
21:15
Speaker 1: using Body Bloom now that she's not being paid for it?
21:18
Speaker 1: I mean, I obviously understand why she's not spruiking it
21:21
Speaker 1: anymore because she's not getting some kind of kickback from
21:24
Speaker 1: Tropica to do it, but it doesn't really make Sarah
21:27
Speaker 1: look good because she has used this every day for
21:31
Speaker 1: six years. And then suddenly, because her name's not on it,
21:33
Speaker 1: it's not worthy of her using it because she has
21:36
Speaker 1: pushed the benefits so much. It does make it look
21:38
Speaker 1: quite disingenuous. Yeah. I mean, I can see why you
21:41
Speaker 1: would be reluctant to continue spruiking a brand that maybe
21:45
Speaker 1: you finished on a sour note with, even if you
21:47
Speaker 1: really liked the product, because let's be real, this isn't
21:50
Speaker 1: some sort of magical powder. There's clearly a lot of
21:53
Speaker 1: other products on the market that do the exact same thing.
21:57
Speaker 1: And if it was me and I had this longstanding
21:59
Speaker 1: partnership with a brand and maybe they potentially were a
22:02
Speaker 1: jerk to me or I was a jerk to them,
22:04
Speaker 1: I wouldn't want to be promoting it. And we've got
22:06
Speaker 1: to remember her social media is her business at the
22:09
Speaker 1: end of the day. We're not going to be naive
22:11
Speaker 1: and think that the reason she took all of this
22:13
Speaker 1: time to capture body bloom as part of her morning
22:15
Speaker 1: routine wasn't because she was making money off it. Like
22:18
Speaker 1: that's why she was doing it. I think a lot
22:20
Speaker 1: of people genuinely thought in the early days that she
22:23
Speaker 1: was a huge fan of Topeka. Maybe it started like that.
22:26
Speaker 1: Maybe she started genuinely using it and then they reached
22:29
Speaker 1: out for a deal. I think she genuinely did believe
22:31
Speaker 1: in the product and it was a win-win for her
22:33
Speaker 1: because here's this product that contains certain ingredients that give
22:37
Speaker 1: her health benefits that she's happy to use, but she's
22:39
Speaker 1: also making money off of. If you go back and
22:41
Speaker 1: look at her old videos, the amount of times they
22:45
Speaker 1: were featured, like every vlog she was making herself some
22:48
Speaker 1: kind of green powdery thing. She was being paid. Of
22:51
Speaker 1: course she was, but I take my hat off to her.
22:53
Speaker 1: Because she's fucking good at what she does. Yeah, she is.
22:56
Speaker 1: She makes you buy in. I mean, she did a
22:58
Speaker 1: marketing degree, I think for a term or something when
23:00
Speaker 1: she left school. And I think that she actually learned
23:03
Speaker 1: a lot during this course. She is a fucking marketing whiz.
23:07
Speaker 1: People buy into whatever she's selling because she actually sells
23:10
Speaker 1: it well. And I think that that is a real
23:13
Speaker 1: talent in order to get people to buy into your world,
23:16
Speaker 1: buy into what you're selling. It's really interesting because this
23:20
Speaker 1: isn't the first time a product has continued to be
23:23
Speaker 1: produced just without Sarah's name and branding. Around five years ago,
23:27
Speaker 1: she brought out those natural deodorants with Le Bang. I
23:30
Speaker 1: used to buy those. So you bought it. You've bought
23:33
Speaker 1: into all of this. Yeah, but I did. And I
23:37
Speaker 1: bought into the whole natural deodorant. I still think that
23:39
Speaker 1: that's a good concept. The fuck I stunk using it.
23:43
Speaker 1: My husband, boyfriend at the time, had to tell me
23:45
Speaker 1: to stop wearing it because he's like, I'm sorry, but
23:47
Speaker 1: this just does not work. No. I know with natural
23:49
Speaker 1: deodorants you do have to use them for a couple
23:52
Speaker 1: of weeks until they start being effective. I used it
23:54
Speaker 1: for months and months and months. Well, it's interesting because
23:57
Speaker 1: Le Bang Body ended up splitting ways with Sarah's Day.
24:00
Speaker 1: But they continue to sell this natural deodorant. I'd love
24:03
Speaker 1: to know the figures, how much money they're still making
24:05
Speaker 1: without Sarah Day's name attached to it. Well, I think
24:08
Speaker 1: it must be pretty successful because they're still selling it.
24:10
Speaker 1: And at the time, unlike Drapeka, they actually made it
24:14
Speaker 1: very public that they were parting ways with her and
24:16
Speaker 1: they ended up thanking her for taking a chance on them.
24:20
Speaker 1: It was kind of awkward though, because they did this
24:22
Speaker 1: gushy post about Sarah and she ended up not liking it,
24:25
Speaker 1: not commenting on it and making no statement about LeBain
24:28
Speaker 1: going forward. There wasn't the whole marketing pitch about this
24:31
Speaker 1: is our end of like collaboration with Sarah's day, like
24:36
Speaker 1: get 70% off by. Yeah, it was very, it's like,
24:37
Speaker 1: let's get rid of this shit and we're just going
24:39
Speaker 1: to put our new logo on it. A couple of
24:41
Speaker 1: years ago, Sarah did speak on her podcast about blacklisting
24:45
Speaker 1: brands that she worked with. in the past, and she
24:47
Speaker 1: blacklisted them when things had turned sour. And her husband, Kurt,
24:51
Speaker 1: joked that they should name and shame the brands then
24:54
Speaker 1: and there on the podcast. But Sarah said she didn't
24:56
Speaker 1: want to get sued. And she went on to say
24:58
Speaker 1: that one brand in question treated her like a punching bag,
25:02
Speaker 1: and she was encouraged by friends to take legal action
25:05
Speaker 1: for money that they owed her. It's pretty out there
25:08
Speaker 1: for her to actually say these kinds of comments, because
25:11
Speaker 1: as we touched on, she doesn't work with that many sponsors.
25:14
Speaker 1: So you could whittle it down to- A number of
25:17
Speaker 1: the brands that she's worked with over the years. I
25:19
Speaker 1: found this line quite interesting. She also said that she
25:22
Speaker 1: ends up trying to seek revenge on brands that she
25:25
Speaker 1: parts ways with by dominating the competition. I mean, I
25:28
Speaker 1: kind of like that. I do like that too. Maybe
25:31
Speaker 1: that's why she's releasing this new pre-workout drink. She's like,
25:34
Speaker 1: maybe it's her own project that she's going to do
25:37
Speaker 1: solely her. I'd love to know how Georgie Stevenson feels
25:39
Speaker 1: about that because she of course has Naked Harvest, which
25:42
Speaker 1: is doing exceptionally well. Well, it's the perfect time for
25:45
Speaker 1: her to release it because she's finally about to release
25:48
Speaker 1: her pregnancy ebook as well. Well, you'd hope if Sarah
25:51
Speaker 1: brings out a pre-workout drink, she focuses a lot on
25:54
Speaker 1: the taste of it because Naked Harvest are one brand
25:57
Speaker 1: that I have used and they actually do taste really yummy. Well, Sophie,
26:02
Speaker 1: let's get into our Friday debrief. And I want to
26:04
Speaker 1: kick things off with, it's more of a Friday frustration.
26:07
Speaker 1: So as a lot of listeners will know, I got
26:10
Speaker 1: married last year in January and I'm yet to change
26:13
Speaker 1: my last name. You haven't either. It's more out of
26:16
Speaker 1: laziness than anything else. It just seems like a big
26:18
Speaker 1: job to do and one that I can't be bothered
26:20
Speaker 1: to do right now. Well, I only got my ass
26:24
Speaker 1: into gear. because I'm having a baby in April and
26:27
Speaker 1: I really want to have the same name as my child.
26:30
Speaker 1: And I want that last name to simply be Humphreys.
26:32
Speaker 1: So Dale's last name is Spurway Humphreys. However, I've just
26:37
Speaker 1: discovered that now I've got to jump through hoops because
26:40
Speaker 1: I can't just obtain a marriage certificate. Apparently I've got
26:42
Speaker 1: to go through the full legal name change because you
26:45
Speaker 1: can't just take one of your partner's names. That seems
26:47
Speaker 1: absurd to me. I think if they have a double
26:50
Speaker 1: barrel name, you should just be able to take one
26:52
Speaker 1: of those names. The stupid thing is I could extend
26:55
Speaker 1: the last name quite easily and go Spareway Humphreys Torba.
26:59
Speaker 1: That's allowed, but I can't just take one of the names.
27:01
Speaker 1: That's just fucking stupid. I'm sorry for anyone if they
27:04
Speaker 1: have a three barrel name, but I mean- Dale can
27:07
Speaker 1: barely fit his name on a passport. Imagine trying to
27:09
Speaker 1: fit Torba on there as well. On his driver's license,
27:12
Speaker 1: they actually have to shrink his full name down because
27:15
Speaker 1: he's also got two middle names. And I just thought- See,
27:17
Speaker 1: you don't want to inflict that on your child. And
27:19
Speaker 1: that's why I just want my child to have the
27:21
Speaker 1: last name Humphreys. And if your child is going to
27:24
Speaker 1: have a double-barreled name, you would like it to be
27:27
Speaker 1: your maiden name and only one of your husband's last names. Well,
27:32
Speaker 1: I was joking with Dale because I'm like, if my
27:34
Speaker 1: last name is now officially Humphreys, And the baby's last
27:37
Speaker 1: name is Humphreys. It almost looks as if he's then
27:40
Speaker 1: taken on my last name. I've got another share for you, Sophie,
27:45
Speaker 1: because Kate's away. So this morning I went into my
27:47
Speaker 1: midwife appointment and anyone who has been knows that you
27:50
Speaker 1: have to give a few identifying details when you check
27:54
Speaker 1: into your midwife appointment. So normally they say, oh, tell
27:57
Speaker 1: me your address. What's your date of birth, et cetera.
28:00
Speaker 1: Today I was asked a number of questions and one
28:03
Speaker 1: of them included, are you married? I nearly fell out
28:07
Speaker 1: of my chair because when I enrolled into this hospital,
28:10
Speaker 1: they actually asked me that already over the phone. Oh,
28:12
Speaker 1: are you married? What's the name of your husband? And
28:14
Speaker 1: I just thought, this is so irrelevant. But also, is
28:18
Speaker 1: that because your husband actually couldn't make that appointment? So
28:21
Speaker 1: you were there on your own? Yeah, I was there
28:24
Speaker 1: on my own. But is that why they asked? I
28:26
Speaker 1: don't know. No, I've never, I have never been asked that.
28:30
Speaker 1: Even if I've been by myself other times, do you
28:32
Speaker 1: have a husband? I was asked the first midwife appointment
28:36
Speaker 1: I went to if I was married and my husband
28:38
Speaker 1: was standing right next to me and I'm like, yeah,
28:40
Speaker 1: to him. But again, as you say, why does it matter?
28:44
Speaker 1: I don't know. It came across as really judgmental. I
28:46
Speaker 1: think because the woman was also a bit older. Do
28:50
Speaker 1: you know what though? It's probably just a guideline. They
28:52
Speaker 1: have to ask these identifying questions. What has that got
28:55
Speaker 1: to do with anything? Why can't they just get you
28:58
Speaker 1: to show your fucking ID and be like, oh yeah, cool,
29:00
Speaker 1: this is the person. Why is it all these random questions?
29:02
Speaker 1: I don't know. It just made me feel comfortable because
29:04
Speaker 1: I thought if I came in there and I was
29:06
Speaker 1: feeling self-conscious or maybe I was doing this on my
29:09
Speaker 1: own or my husband had passed away or I don't know.
29:12
Speaker 1: It's quite a triggering question to be like, and are
29:14
Speaker 1: you married while you're standing there heavily pregnant? I just
29:17
Speaker 1: thought it was a bit off. If there's anyone working
29:20
Speaker 1: in the health system that knows the answer to this question,
29:22
Speaker 1: hit us up in our DMs. Well, I had a
29:24
Speaker 1: bit of a win this week. I have spent most
29:26
Speaker 1: of my nights searching for prints online because I am
29:31
Speaker 1: doing up my lounge room at the moment and I
29:33
Speaker 1: really am going for this Mediterranean feel. I'm such a
29:36
Speaker 1: basic bitch. I think I literally have the same print
29:39
Speaker 1: that most people... have. It's of Cinque Terre. I ordered
29:42
Speaker 1: this print, Amy. I didn't realize you actually had a
29:45
Speaker 1: very similar one in your hallway. To be fair, most
29:48
Speaker 1: people who have European prints, they go for the Amalfi Coast.
29:52
Speaker 1: I went with Cinque Terre because I went there on holiday. Well,
29:56
Speaker 1: I went with it because I liked the colors because
29:58
Speaker 1: I have... I know that you've got all these European prints,
30:00
Speaker 1: but you were like, I feel like a fraud because
30:02
Speaker 1: I've not actually been there before. Well, that was my
30:04
Speaker 1: husband's argument. He said he didn't want the European prints
30:08
Speaker 1: because he only wants to have prints up of where
30:10
Speaker 1: we've been. And I said, but we've only been to
30:12
Speaker 1: Malaysia and Bali and Singapore, Port Hughes, Port Douglas now.
30:17
Speaker 1: And I'm like, I don't really want that in my house.
30:19
Speaker 1: And our theme for our house is Mediterranean and I
30:21
Speaker 1: have been reading too many things on interior design and
30:24
Speaker 1: they say that you have to have three key colors
30:26
Speaker 1: if you want your house to look really cool. Well,
30:28
Speaker 1: we heard the other week how Kate's been scoffing about this,
30:31
Speaker 1: how you said that you wanted your house to be
30:33
Speaker 1: more like a hotel. Yeah, she paid me out last
30:35
Speaker 1: week about that. But my three key colors are pink, orange,
30:39
Speaker 1: and potentially yellow, which is my favorite color. And I
30:41
Speaker 1: want the prints to all have those colors in them
30:44
Speaker 1: and be bright because everything else is white at the moment.
30:46
Speaker 1: I was going to say, does that mean you're like
30:48
Speaker 1: a lot of people who are now ditching that beige
30:51
Speaker 1: aesthetic and they're going for pops of color. That seems
30:53
Speaker 1: to be the trend now. Well, I'm keeping everything white
30:56
Speaker 1: as in the walls and most of the furniture is
30:58
Speaker 1: white and the rugs, but then yeah, I'm having these
30:59
Speaker 1: pops of color. Anyway, I have been so excited for
31:02
Speaker 1: this print to arrive and I have copied you and
31:06
Speaker 1: bought some beautiful frames from Freedom. And I was so
31:09
Speaker 1: excited to put it in the frame, see what it
31:10
Speaker 1: looked like. And I realized that I ordered an A1 print,
31:14
Speaker 1: but it had the border around it. And I was like, fuck,
31:17
Speaker 1: I was like, is this my fault? I think it
31:19
Speaker 1: was my fault. But I contacted Print Place. What did
31:21
Speaker 1: you say was it my fault? I've actually started to
31:23
Speaker 1: create a list of things, like silly things that you've
31:26
Speaker 1: blamed me for during your pregnancy. You like to make lists,
31:28
Speaker 1: don't you? Yeah. So one of them has been that
31:31
Speaker 1: you rung me up and blamed me because I told
31:33
Speaker 1: you to get it printed A1. I was like, how
31:35
Speaker 1: on earth has this print got anything to do with me?
31:38
Speaker 1: I was concerned that you led me up the garden
31:40
Speaker 1: path with the frames. Anyway, the place I got them
31:42
Speaker 1: printed at was really amazing. It's this store in Melbourne.
31:45
Speaker 1: And it was clearly my fault. They were so apologetic.
31:49
Speaker 1: They instantly said, we will print you a new one
31:51
Speaker 1: without the border straight away. I literally had it the
31:54
Speaker 1: next day. I was so impressed. But now I'm on
31:57
Speaker 1: the hunt to find two more European Mediterranean-inspired prints. Wait, wait,
32:02
Speaker 1: did you get it from, what's it called, Etsy? No,
32:06
Speaker 1: it was from an actual art house. What? Yeah, they
32:10
Speaker 1: printed it. I chose the design. From the art house? Yes,
32:12
Speaker 1: it's from Inca Art House. They have all these different designs. Oh,
32:15
Speaker 1: so I have told you. You go on Etsy, you
32:18
Speaker 1: pay for the digital print. Yeah, I get it, but
32:19
Speaker 1: I liked the colours in this one. They were so
32:22
Speaker 1: much brighter. I like the exact same one. It's brighter
32:24
Speaker 1: than yours. Have you seen how bright the colours are? Anyway,
32:27
Speaker 1: so if anyone has any cool basic bitch European prints
32:32
Speaker 1: that I should be getting because I just can't decide
32:34
Speaker 1: what goes together and I'm stressing out. Can I ask
32:37
Speaker 1: how much you paid for the print? It was 40% off,
32:39
Speaker 1: so I paid $ 72 for it to be printed and
32:41
Speaker 1: the design. Oh, okay. Oh, that's not too bad. Yeah.
32:44
Speaker 1: I wish they had more of them, but I just–
32:46
Speaker 1: I want something with a pop of color. If anyone
32:48
Speaker 1: can help me out who's cooler than me and knows
32:50
Speaker 1: what looks good in houses. Well, I could always send
32:52
Speaker 1: you the prints that I already have up in the house. No,
32:54
Speaker 1: it's something a bit different. I haven't been to Venice, Amy.
32:57
Speaker 1: I don't have the emotional connection with that. I'm thinking
32:59
Speaker 1: more a mouthy coast. Well, I think that's all we've
33:01
Speaker 1: got time for today. Thank you for listening to another
33:03
Speaker 1: episode of Outspoken. And if you haven't already, we would
33:06
Speaker 1: really appreciate if you could leave us a five-star review
33:09
Speaker 1: because that really is the only way that the podcast
33:11
Speaker 1: is grows. And we really appreciate those people who have
33:14
Speaker 1: left us really nice reviews. Yeah. And I want to
33:16
Speaker 1: put some positive thoughts out for Kate. She isn't in
33:18
Speaker 1: today's show because she is dealing with a snake situation,
33:21
Speaker 1: which we did speak about on our subs episode. There
33:24
Speaker 1: was a snake that turned up at her house, I
33:27
Speaker 1: think over the weekend. It's been very hot and Kate
33:30
Speaker 1: lives up in the hills. So unfortunately, yes, a brown snake, well,
33:34
Speaker 1: a suspected brown snake was in her yard hiding in
33:38
Speaker 1: some of the rocks out there. Yeah, so they got
33:40
Speaker 1: a snake catcher in and basically he has set up
33:42
Speaker 1: this large net and they have been waiting for days
33:45
Speaker 1: for this thing to come out. And Kate has two
33:48
Speaker 1: large golden retrievers. It's all been a bit of a
33:50
Speaker 1: nightmare having a baby and dealing with it all. To
33:53
Speaker 1: be honest, I think that that snake is long gone.
33:55
Speaker 1: I think it has burrowed its way out somewhere else.
33:57
Speaker 1: I love how, because it was Kate's husband, Rhys, that
34:00
Speaker 1: spotted the snake. But because it hasn't emerged, I think
34:03
Speaker 1: he started second guessing himself because he now said, oh,
34:06
Speaker 1: maybe it was just like a really large lizard with
34:08
Speaker 1: a long tail. But she will be back next week. Yes,
34:12
Speaker 1: she will. Before we go, I also want to point
34:15
Speaker 1: out that we are across the evolving story that is
34:18
Speaker 1: happening at the moment between Michaela Tester and Anna Poole.
34:21
Speaker 1: We decided that we wanted to give the story a
34:23
Speaker 1: bit of space so that Anna has a right of reply.
34:26
Speaker 1: We will be covering the story in depth though on
34:29
Speaker 1: Tuesday's episode. This episode was recorded on the traditional land
34:32
Speaker 1: of the Kaurna people of the Adelaide Plains. We pay
34:35
Speaker 1: respect to elders past and present.