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79: Are DMOs too focused on the D and not enough on the O?(Matt Stiker)
In this episode of Destination Discourse, Stuart Butler, Adam Stoker, and returning guest Matt Stiker tackle one of the most entertaining—and surprisingly important—questions in destination marketing:
Are DMOs too focused on the “D”… and not enough on the “O”?
Yes, the title is a little clickbaity. Yes, the jokes write themselves. But underneath it is a real conversation about relevance, value, and what DMOs actually exist to do.
The episode kicks off with Stu’s News, where the team briefly revisits the rapid evolution of AI tools and how they’re shifting work from “helping” to actually…
The skinny
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