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Middle Chamber Books Podcast #29: David Meerman Scott, author of "Marketing Lessons from the Grateful Dead"
In this episode of the Middle Chamber Books Podcast, we speak with David Meerman Scott, co-author with Brian Halligan of Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic band in history. See below to purchase the book from Amazon.com. This is David's second visit to the Middle Chamber Books Podcast. He first appeared as a guest on Episode 3, when he had just released The new rules of PR: How to create a press release strategy for reaching buyers directly, a free e-book download from his website that had already attracted more than 50,000 readers…
The skinny
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