Latest / Market Movers: Building Brands & Links with Linkifi
Thomas Gleeson: “ROAS Is Lying—Profit-First E-commerce Wins”
Welcome to Market Movers: Building Brands & Links with Linkifi!
Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Thomas Gleeson — StoreHero co-founder and former Shopify Merchant Success lead — who helps e-commerce brands grow profitably by prioritizing contribution margin, LTV, and cashflow over vanity metrics like ROAS.
Key Talking Points
✅ Why ROAS Misleads — Ad costs up, attribution…
The skinny
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