Latest / What the Flux / Life360's new surveillance plans | Cettire's drop in demand | The battle of CBA vs Apple

Transcript

Life360's new surveillance plans | Cettire's drop in demand | The battle of CBA vs Apple · What the Flux

• 0:05
  Speaker 1: This is what the Flux.
• 0:06
  Speaker 2: I'm Brett and I'm justin s Moundating eighteenth of November.
• 0:09
  Speaker 1: Juzzy Boy, the mortgage wars could be back in twenty
• 0:12
  Speaker 1: twenty five. Get this one. All four of the big
• 0:14
  Speaker 1: four banks believe that the RBA will first cut the
• 0:16
  Speaker 1: interest rates in fair but twenty twenty five. So late
• 0:19
  Speaker 1: last week, NAB became the first of the big four
• 0:21
  Speaker 1: banks to cut their interest rate on variable homelans. Your
• 0:24
  Speaker 1: Move A and Z Combank and Old Westy.
• 0:27
  Speaker 2: Thinking of home loans, f man. Getting into the property
• 0:29
  Speaker 2: market can feel as complicated as algebraicic questions at school.
• 0:32
  Speaker 2: So this month in the Academy, we partner with Heliach
• 0:35
  Speaker 2: to cover the ins and outs of buying a property,
• 0:37
  Speaker 2: including tips for the rest of twenty twenty four and beyond.
• 0:39
  Speaker 2: To make sure to download the Flux out and check
• 0:41
  Speaker 2: out the Academy this month to level up on your
• 0:43
  Speaker 2: property experience.
• 0:44
  Speaker 1: Three life hack worthy stories Today Juzzy Boy, Let's do
• 0:48
  Speaker 1: it for our first life three point sixty. The ASX
• 0:51
  Speaker 1: listed tracking technology company plans to continue its subscription momentum
• 0:55
  Speaker 1: by expanding its offering to include pets and elderly relatives.
• 0:59
  Speaker 2: Really puts a new meeting to every man and their dog.
• 1:02
  Speaker 2: Doesn't it be made me well?
• 1:03
  Speaker 1: Josey Boy. Life three sixty is the location based family
• 1:06
  Speaker 1: safety app that started in San Francisco.
• 1:09
  Speaker 2: The idea is that parents can track their kids anytime, anywhere.
• 1:12
  Speaker 1: The digital leish but only slightly less embarrassing now bit Man.
• 1:16
  Speaker 2: Live three sixty listed on the ASX in twenty nineteen
• 1:18
  Speaker 2: because it was more compelling than listing in the US, but.
• 1:21
  Speaker 1: Then also listed on the Nasdaq this year to get
• 1:23
  Speaker 1: access to more capital.
• 1:24
  Speaker 2: Lily not content with just one sock exchange.
• 1:27
  Speaker 1: Now and Josie Boy. It seems to be working because
• 1:29
  Speaker 1: Life three sixty announced its most recent quarter experience a
• 1:32
  Speaker 1: thirty percent increase in subscription revenue.
• 1:35
  Speaker 2: Check on top of that another twenty one meal in
• 1:37
  Speaker 2: revenue from ads on their free product.
• 1:39
  Speaker 1: And if that wasn't enough, Live three sixty announced plans
• 1:42
  Speaker 1: four pet tracking in twenty twenty five, and also Live
• 1:46
  Speaker 1: three sixty will track elderly relatives in twenty twenty six
• 1:48
  Speaker 1: and the Man.
• 1:49
  Speaker 2: The CEO's view is that location awareness will soon be
• 1:52
  Speaker 2: expanded to all parts of daily life for.
• 1:54
  Speaker 1: All people not creepy at all.
• 1:58
  Speaker 2: So what is the key learning here?
• 1:59
  Speaker 1: Sometimes you don't need to reinvent the wheel, just remarket
• 2:02
  Speaker 1: the same product to different hearts.
• 2:04
  Speaker 2: You see be Man parents with children, or pet owners
• 2:06
  Speaker 2: or cares of elderly relatives. They're all looking for security
• 2:09
  Speaker 2: and peace of mind solutions, but each has its unique
• 2:12
  Speaker 2: concerns and emotional triggers. So Life Though sixty can leverage
• 2:15
  Speaker 2: the same underlying product and tech, which is location tracking technology.
• 2:19
  Speaker 1: But it's customizing its messaging, some features and benefits to
• 2:22
  Speaker 1: appeal to these distinct groups.
• 2:24
  Speaker 2: And be Man isn't a new strategy. Other companies like
• 2:26
  Speaker 2: Nike have been doing it for decades. Yeah, Nike started
• 2:29
  Speaker 2: in nineteen sixty four. They focus on building the ultimate
• 2:32
  Speaker 2: running shoe for athletes. In the late nineteen eighties, they
• 2:34
  Speaker 2: launched to Just Do a campaign to appeal to every
• 2:36
  Speaker 2: day fitness enthusiasts.
• 2:38
  Speaker 1: And by the early two thousands, Nike expanded to appeal
• 2:40
  Speaker 1: to fashion forward consumers who may not even be fitness people.
• 2:44
  Speaker 2: Now be Man largely the product has remain the same,
• 2:46
  Speaker 2: but the way it's been marketed has been tailored to
• 2:48
  Speaker 2: meet the unique needs of different market segments, and.
• 2:51
  Speaker 1: This has helped Nike grow to its revenue of over
• 2:53
  Speaker 1: fifty billion US dollars a year.
• 2:55
  Speaker 2: For our second story, set Hire the luxury goods marketplace,
• 2:59
  Speaker 2: so it shares drop more eight percent after struggling with
• 3:01
  Speaker 2: a drop in demand for luxury goods.
• 3:04
  Speaker 1: Everything must go on the Setaire website. Jusy boy, bargain basement.
• 3:08
  Speaker 1: Let's go tell me more, all right.
• 3:09
  Speaker 2: So Setire is founded back in twenty seventeen in Australia
• 3:12
  Speaker 2: and considers itself a luxury fashion retailer.
• 3:14
  Speaker 1: We're talking stocking all the big brands like Prada, Gucci,
• 3:17
  Speaker 1: Saint Laurent and many more.
• 3:19
  Speaker 2: In fact, be Man, it sells more than five hundred
• 3:21
  Speaker 2: thousand products a year for more than two and a
• 3:23
  Speaker 2: half thousand luxury brands.
• 3:24
  Speaker 1: Josey boy. It's a great market reseller because it doesn't
• 3:28
  Speaker 1: deal with the luxury brands itself.
• 3:29
  Speaker 2: Oh no, no, it deals with third party distributors of
• 3:32
  Speaker 2: those luxury brands.
• 3:33
  Speaker 1: Which means Setire has become pretty controversial in the eyes
• 3:36
  Speaker 1: of luxury brands and.
• 3:38
  Speaker 2: Now be Man Setire has worn they have elevated inventory
• 3:41
  Speaker 2: levels not ideal and a softening of demand from consumers
• 3:44
  Speaker 2: as well. Definitely not ideal and as a result, they're
• 3:47
  Speaker 2: planning to run aggressive promotions on luxury goods and jasiboy.
• 3:50
  Speaker 1: While discounting prices on luxury goods may be useful to
• 3:53
  Speaker 1: drive Setire sales, it creates brand dilution for luxury.
• 3:56
  Speaker 2: Brands and investors didn't think too highly of this discounting
• 3:59
  Speaker 2: lucky strategy.
• 4:00
  Speaker 1: Yep Satire share price dropped over eight percent following this news.
• 4:04
  Speaker 2: So what is the key learning here?
• 4:05
  Speaker 1: In the luxury goods market, Maintaining brand value is basically everything.
• 4:09
  Speaker 2: Yeah, it's fair to say that luxury products thrive on exclusivity,
• 4:13
  Speaker 2: on quality and also prestige.
• 4:14
  Speaker 1: Through expensive products and limited stock.
• 4:17
  Speaker 2: But be man, this exclusivity is under threat when platforms
• 4:20
  Speaker 2: like Setire aggressively discount luxury items.
• 4:23
  Speaker 1: Why is that well, it.
• 4:23
  Speaker 2: Can devalue the perceived worth of the brand over the
• 4:26
  Speaker 2: long term.
• 4:27
  Speaker 1: In fact, we're already starting to see a shift in
• 4:29
  Speaker 1: gen Z's perception of luxury shopping.
• 4:30
  Speaker 2: According to a new Bane report, global luxury spending is
• 4:33
  Speaker 2: expected to reach one and a half trillion euros in
• 4:35
  Speaker 2: twenty twenty four.
• 4:36
  Speaker 1: But this is flat compared to twenty twenty three.
• 4:38
  Speaker 2: Is that correct? It is and Even more concerning, Bain
• 4:40
  Speaker 2: found that the luxury customer base has shrunk by around
• 4:42
  Speaker 2: fifty million people over the last.
• 4:44
  Speaker 1: Two years, particularly gen z so b Man.
• 4:47
  Speaker 2: While Setire is discounting everything to sell products, luxury brands
• 4:50
  Speaker 2: are a little more concerned about the long term impact.
• 4:53
  Speaker 1: For our third and final story, Combank's CEO says Apple
• 4:56
  Speaker 1: is free writing on investments made by ossie banks and
• 4:59
  Speaker 1: Apple needs more regulation.
• 5:01
  Speaker 2: Big swing from CBA be Man becoming a bit of
• 5:03
  Speaker 2: an arch rival of Apple lately. So what is the
• 5:05
  Speaker 2: story here?
• 5:05
  Speaker 1: Well, we know CBA is Australia's biggest bank and in
• 5:08
  Speaker 1: CBA's world it would like to stay number one for
• 5:11
  Speaker 1: as long as possible, and as it.
• 5:12
  Speaker 2: Happens b Man, Combank CEO Matt Common is certainly taking
• 5:15
  Speaker 2: notice of the way Apple has encroached on Combank's payments
• 5:18
  Speaker 2: market share.
• 5:19
  Speaker 1: In twenty twenty one, Combank CEO shared his concerns about
• 5:22
  Speaker 1: the growing power of Apple in payments in Parliament here
• 5:25
  Speaker 1: and b Man.
• 5:25
  Speaker 2: At the time he also accused Apple of free riding
• 5:28
  Speaker 2: on banks.
• 5:28
  Speaker 1: IM no expert, but it's fair to say that shots
• 5:30
  Speaker 1: have been fired and.
• 5:31
  Speaker 2: Even more so now be Man because Combank CEO has
• 5:34
  Speaker 2: done it again.
• 5:35
  Speaker 1: Yep, he's called for a bank starle Levy on Apple
• 5:37
  Speaker 1: as a way to level the competitive playing field.
• 5:39
  Speaker 2: Fair to say, be man, The battle between Combank, Australian
• 5:42
  Speaker 2: big banks and Apple is going up another notch.
• 5:44
  Speaker 1: Big call jazzy boy. So what is the key learning here?
• 5:47
  Speaker 2: Consumers rarely notice digital payment fees, but this industry is
• 5:50
  Speaker 2: big business and everyone wants a slice.
• 5:52
  Speaker 1: CBA and Apple are fighting over billions of dollars of
• 5:54
  Speaker 1: card payments that flow through mobile phones.
• 5:56
  Speaker 2: Get this, b man. Apple earns a few cents for
• 5:59
  Speaker 2: every one hundred dollar of transactions process.
• 6:01
  Speaker 1: But CBA says that Apple is not doing enough to
• 6:03
  Speaker 1: support the infrastructure that it relies on for this payment revenue.
• 6:06
  Speaker 2: In fact, a man Combank CEO believes there are rules
• 6:08
  Speaker 2: for some and rules for others when it comes to
• 6:10
  Speaker 2: financial services in Australia.
• 6:12
  Speaker 1: Yep, big banks, they've clearly held to their legal obligations.
• 6:15
  Speaker 2: Whereas he reckons global tech companies are not so. Time
• 6:18
  Speaker 2: will tell whether Apple will hold on to its strong
• 6:20
  Speaker 2: influence over digital payments or whether banks like CBA will
• 6:23
  Speaker 2: fight back. Flex am. If you are coming to the
• 6:25
  Speaker 2: end of the year looking to buy a property or
• 6:27
  Speaker 2: planning for next year. To buy a property, there is
• 6:29
  Speaker 2: only one place to go to learn the ins and
• 6:31
  Speaker 2: outs of the property market in Australia. It's in the
• 6:33
  Speaker 2: Flux Academy this month where we're they're excited to be
• 6:35
  Speaker 2: partnering with Helia to show you the ins and outs
• 6:38
  Speaker 2: and chips for twenty twenty four and beyond, So make
• 6:40
  Speaker 2: sure to download the Flex app and check out the
• 6:42
  Speaker 2: Academy this month.
• 6:43
  Speaker 1: Thanks for listening and we'll see you on Wednesday.