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Opening Weekend: EP-5: "The 30-Mile-an-Hour Read: Selling Movies with Key Art" – Bryan Allen
Opening Weekend: Selling Hollywood with Jim Fredrick continues on the TG&TG feed.
This week Jim sits down with longtime friend and colleague Bryan Allen, the poster designer and former Paramount creative executive behind The Truman Show mosaic one-sheet. From cutting type by hand in the '80s to the thumb-stopping digital age, Bryan breaks down how a single still image helps a movie find its audience.
Takeaways:
The 30-mile-an-hour read. Tony Seiniger's rule that a poster has to land at a glance, from the billboard era to the scroll.
Fonts have feelings. How a typeface, and even its weight…
The skinny
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