Latest / Omni Talk Retail / Buy Or Sell: Aldi’s New Virtual Work Experience For Teenagers?
Transcript
- 0:00Aldi
- 0:00is
- 0:00running
- 0:00digital
- 0:01work
- 0:01experience
- 0:02courses
- 0:02for
- 0:02teens.
- 0:03According
- 0:03to
- 0:03Internet
- 0:04Retailing,
- 0:04Aldi
- 0:05has
- 0:05launched
- 0:05a
- 0:05free
- 0:06virtual
- 0:06work
- 0:06experience
- 0:07program
- 0:08for
- 0:08anyone
- 0:08over
- 0:09the
- 0:09age
- 0:09of
- 0:0913
- 0:09to
- 0:10help
- 0:10them
- 0:10discover
- 0:10retail
- 0:11careers.
- 0:11The
- 0:12online
- 0:12course,
- 0:12developed
- 0:13with
- 0:13SpringPod,
- 0:14is
- 0:14designed
- 0:15to
- 0:15offer
- 0:15insights
- 0:15into
- 0:16various
- 0:16retail
- 0:16roles,
- 0:17from
- 0:17warehouse
- 0:17and
- 0:18store
- 0:18operations
- 0:18to
- 0:19office
- 0:19positions.
- 0:20Participants
- 0:21will
- 0:21engage
- 0:21with
- 0:21videos
- 0:22and
- 0:22guidance
- 0:22from
- 0:22all
- 0:23the
- 0:23employees,
- 0:23as
- 0:23well
- 0:23as
- 0:24interactive
- 0:24quizzes
- 0:25and
- 0:25activities.
- 0:26Upon
- 0:26finishing
- 0:27the
- 0:27program,
- 0:27they
- 0:27will
- 0:28receive
- 0:28a
- 0:28certificate
- 0:29to
- 0:29strengthen
- 0:29their
- 0:30cvs.
- 0:31You
- 0:31can
- 0:31tell
- 0:31where
- 0:31this
- 0:32headline
- 0:32originated
- 0:33or
- 0:33resumes
- 0:34for
- 0:35future
- 0:35applications.
- 0:36Since
- 0:37launching,
- 0:37Aldi
- 0:38says
- 0:38that
- 0:38it
- 0:38has
- 0:39already
- 0:39attracted
- 0:39more
- 0:39than
- 0:402,000
- 0:40signups
- 0:41and
- 0:41hopes
- 0:41to
- 0:41inspire
- 0:42even
- 0:42more
- 0:42young
- 0:43people
- 0:43to
- 0:44explore
- 0:44careers
- 0:44in
- 0:45retail.
- 0:45Ann,
- 0:46are
- 0:46you
- 0:46buying
- 0:47or
- 0:47selling
- 0:47Aldi's
- 0:48new
- 0:48virtual
- 0:49work
- 0:49experience
- 0:50course
- 0:50for
- 0:50teens?
- 0:51I'm
- 0:51buying
- 0:52the
- 0:52idea.
- 0:52I
- 0:52think
- 0:53it's
- 0:53great.
- 0:53I
- 0:53knew
- 0:54you
- 0:54would.
- 0:54I
- 0:54think
- 0:55they're
- 0:55going
- 0:55to
- 0:55have
- 0:56to
- 0:56figure
- 0:56out
- 0:56how
- 0:57they
- 0:57get
- 0:57traffic.
- 0:58Like
- 0:58that's
- 0:58my,
- 0:59that's
- 0:59my
- 1:00biggest
- 1:00concern
- 1:01here
- 1:01is
- 1:01are
- 1:02they
- 1:02going
- 1:02to
- 1:02see
- 1:02the
- 1:02payoff
- 1:03for
- 1:03the
- 1:03investment?
- 1:04I
- 1:04went
- 1:04into
- 1:04the
- 1:04tool
- 1:05yesterday
- 1:06and
- 1:06I
- 1:07recommend
- 1:07checking
- 1:08this
- 1:08out.
- 1:08I
- 1:08mean
- 1:08it's
- 1:09really
- 1:09impressive.
- 1:09Like
- 1:10I
- 1:10went
- 1:10through
- 1:10a
- 1:11couple
- 1:11of
- 1:11the
- 1:11sessions.
- 1:12They
- 1:12help
- 1:12you
- 1:12set
- 1:13up
- 1:13a
- 1:13LinkedIn
- 1:13page.
- 1:14They
- 1:14do
- 1:14like
- 1:15interview
- 1:15prep
- 1:16and
- 1:16practice.
- 1:16Like
- 1:17it's
- 1:17a
- 1:17great
- 1:17thing.
- 1:18I'm
- 1:18making
- 1:18my
- 1:1914
- 1:19year
- 1:19old
- 1:19sign
- 1:20up
- 1:20for
- 1:20this
- 1:20because
- 1:20I
- 1:20think
- 1:20it's
- 1:21a,
- 1:21a
- 1:21great
- 1:21tool.
- 1:22Now
- 1:23will
- 1:23this
- 1:24do?
- 1:24Will
- 1:24this
- 1:25result
- 1:25in
- 1:26Aldi
- 1:26getting
- 1:27an
- 1:27influx
- 1:27of,
- 1:28of
- 1:28new
- 1:29talent?
- 1:30I
- 1:30don't
- 1:30know.
- 1:30I
- 1:31think
- 1:31that's
- 1:31still
- 1:32to
- 1:32be
- 1:32determined.
- 1:33But
- 1:33I
- 1:33do
- 1:33think,
- 1:33you
- 1:34know,
- 1:34having
- 1:34a
- 1:34son
- 1:35who's
- 1:35going
- 1:35through
- 1:35this
- 1:36process
- 1:36right
- 1:36now
- 1:36of
- 1:36trying
- 1:36to
- 1:37get
- 1:37his
- 1:37first
- 1:37job
- 1:37like
- 1:38this
- 1:38is
- 1:38a
- 1:39way
- 1:39to
- 1:39start
- 1:40to
- 1:40get
- 1:40them
- 1:40engaged
- 1:41and
- 1:41involved
- 1:41with
- 1:41your
- 1:42brand
- 1:42early
- 1:42on
- 1:43and,
- 1:44and
- 1:44leave
- 1:44a
- 1:44good
- 1:44taste
- 1:45in
- 1:45their
- 1:45mouth.
- 1:45I
- 1:45think
- 1:45no
- 1:46matter
- 1:46where
- 1:46they
- 1:46end
- 1:46up
- 1:46going.
- 1:47Like
- 1:47he
- 1:47could
- 1:47put
- 1:47this
- 1:47on
- 1:48a
- 1:48resume
- 1:48for
- 1:48a
- 1:48local
- 1:49grocery
- 1:49retailer
- 1:50or
- 1:50something
- 1:50when
- 1:50he's
- 1:50going
- 1:51in
- 1:51and
- 1:51there's
- 1:51really
- 1:52nowhere
- 1:52else
- 1:52to
- 1:53when
- 1:53you're
- 1:53early
- 1:54on
- 1:54in
- 1:54your
- 1:55job
- 1:55search.
- 1:56And
- 1:56I
- 1:56think
- 1:56the
- 1:57other
- 1:57component
- 1:57of
- 1:57this
- 1:58that
- 1:58we're
- 1:58hearing
- 1:58loud
- 1:59and
- 1:59clear
- 1:59here
- 1:59at
- 2:00Shop
- 2:00Talk
- 2:00Europe
- 2:01is
- 2:01the
- 2:01investment
- 2:02in
- 2:03the
- 2:03people
- 2:03that
- 2:04are
- 2:04working
- 2:04in
- 2:04your
- 2:04stores,
- 2:05getting
- 2:05training
- 2:06as
- 2:06early
- 2:06as
- 2:07possible,
- 2:07continuing
- 2:08to
- 2:08train
- 2:09people
- 2:09as
- 2:10much
- 2:10as
- 2:10possible
- 2:10to
- 2:11do
- 2:11a
- 2:11multitude
- 2:12of
- 2:12skills,
- 2:12not
- 2:12just
- 2:13training
- 2:13them
- 2:13on
- 2:14task
- 2:14specific
- 2:15jobs,
- 2:15but
- 2:15really
- 2:16preparing
- 2:17them
- 2:17for
- 2:17a
- 2:17career
- 2:18in
- 2:19retail.
- 2:19Because
- 2:20I
- 2:20think
- 2:20that
- 2:20that's
- 2:20a
- 2:21hard
- 2:21thing
- 2:21for
- 2:21a
- 2:21lot
- 2:22of
- 2:22retailers
- 2:22to
- 2:23find
- 2:23is
- 2:23good
- 2:24service,
- 2:24right?
- 2:26So
- 2:26I
- 2:26think
- 2:26that
- 2:26this,
- 2:27this
- 2:27Is
- 2:27Aldi
- 2:28making
- 2:28a
- 2:28strong
- 2:29investment
- 2:29here?
- 2:30Whether
- 2:30or
- 2:30not
- 2:30it
- 2:31pays
- 2:31off?
- 2:31Still.
- 2:32Still
- 2:32to
- 2:32be
- 2:33determined.
- 2:33But
- 2:34I'm
- 2:34curious
- 2:34if
- 2:35you
- 2:35are
- 2:36buying
- 2:36or
- 2:36selling
- 2:36this.
- 2:37Chris,
- 2:38you
- 2:38can
- 2:39probably
- 2:39tell
- 2:39what
- 2:39I'm
- 2:39thinking
- 2:39based
- 2:40on
- 2:40how
- 2:40I
- 2:40responded
- 2:41to
- 2:41your
- 2:41initial
- 2:42take.
- 2:43Well,
- 2:43so
- 2:43as
- 2:44an
- 2:44actual
- 2:44recruitment
- 2:45tool,
- 2:45I'm
- 2:45selling
- 2:46this,
- 2:47but
- 2:47as
- 2:47a
- 2:47feel
- 2:47good
- 2:48branding
- 2:48story,
- 2:48which
- 2:49I
- 2:49think
- 2:49you
- 2:49just,
- 2:50you
- 2:50just
- 2:50pretty
- 2:50much
- 2:51outlined
- 2:51the
- 2:51case
- 2:51for
- 2:52that.
- 2:52I'm
- 2:53buying
- 2:53that.
- 2:53Like,
- 2:53I
- 2:54think
- 2:54it's
- 2:54a,
- 2:54it's
- 2:54a
- 2:55great
- 2:55branding
- 2:55story
- 2:55for
- 2:55Aldi,
- 2:57but
- 2:58the
- 2:58reason
- 2:58I'm
- 2:58selling
- 2:59it
- 2:59as
- 2:59a
- 2:59recruitment
- 3:00tool
- 3:00is
- 3:01I
- 3:01just
- 3:01don't
- 3:01think
- 3:02it's
- 3:02grounded
- 3:02in
- 3:02the
- 3:03reality
- 3:03of
- 3:03how
- 3:03this
- 3:04actually
- 3:04works.
- 3:05And
- 3:05the
- 3:05reason
- 3:05I
- 3:06say
- 3:06that
- 3:06is
- 3:06I
- 3:07spoke
- 3:07to
- 3:08Natalia
- 3:08Wallenberg,
- 3:09the
- 3:09chief
- 3:10human
- 3:10resources
- 3:10officer
- 3:11at
- 3:11AJO
- 3:12Delez,
- 3:13on
- 3:13stage
- 3:13here
- 3:14at
- 3:14this
- 3:14conference
- 3:14on
- 3:15Monday
- 3:15at
- 3:15Shop
- 3:15Talk
- 3:15Europe.
- 3:16And
- 3:17she
- 3:17said,
- 3:17she
- 3:18talked
- 3:18about
- 3:18very
- 3:19extensively
- 3:20how
- 3:20they've
- 3:20built
- 3:20the
- 3:21process
- 3:21by
- 3:22which
- 3:22they
- 3:22can
- 3:23reject
- 3:24or
- 3:24accept
- 3:25an
- 3:25application
- 3:26to
- 3:26work
- 3:26in
- 3:26their
- 3:26grocery
- 3:27stores
- 3:27in
- 3:27eight
- 3:27minutes.
- 3:28So
- 3:28that
- 3:29tells
- 3:29you
- 3:29the
- 3:29amount
- 3:30of
- 3:30traffic
- 3:30that's
- 3:31coming
- 3:31through
- 3:31and
- 3:31how
- 3:32quickly
- 3:32they
- 3:32need
- 3:32to
- 3:33sort
- 3:33through
- 3:33it
- 3:33and
- 3:33how
- 3:34often
- 3:34they're
- 3:34having
- 3:34to
- 3:34replace
- 3:35the
- 3:35labor
- 3:35in
- 3:36the
- 3:36grocery
- 3:36industry.
- 3:37Right.
- 3:38So
- 3:38you
- 3:38have
- 3:38to
- 3:38move
- 3:39really
- 3:39fast
- 3:40to
- 3:40actually
- 3:41get
- 3:41the
- 3:41benefit
- 3:41out
- 3:42of
- 3:42this,
- 3:42which
- 3:42is
- 3:42kind
- 3:43of
- 3:43antithetical
- 3:44to
- 3:44like
- 3:44sitting
- 3:45down,
- 3:45taking
- 3:45a
- 3:46training
- 3:46course,
- 3:46all
- 3:47that
- 3:47kind
- 3:47of
- 3:47stuff.
- 3:47And
- 3:48you
- 3:48know
- 3:48how
- 3:48much
- 3:48evaluation
- 3:49is
- 3:49really
- 3:49going
- 3:50into
- 3:50it,
- 3:50you
- 3:50know,
- 3:50at
- 3:51this,
- 3:51at
- 3:51the
- 3:51grocery
- 3:52store
- 3:52entry
- 3:53level.
- 3:54So
- 3:54I
- 3:54think
- 3:54programs
- 3:55like
- 3:55this
- 3:55sound
- 3:56good,
- 3:57but
- 3:57they
- 3:57don't
- 3:57really
- 3:58move
- 3:58the
- 3:58needle
- 3:59to
- 3:59me
- 3:59and
- 3:59actually
- 4:00getting
- 4:00people
- 4:01into
- 4:01the
- 4:02door
- 4:02and
- 4:02through
- 4:02the
- 4:02vetting
- 4:03process,
- 4:03which
- 4:03is
- 4:04really
- 4:04what
- 4:04you
- 4:04need,
- 4:05you
- 4:05know,
- 4:06at
- 4:06the
- 4:06end
- 4:06of
- 4:06the
- 4:06day.
- 4:06So
- 4:06I
- 4:07don't,
- 4:07I
- 4:07don't
- 4:07know,
- 4:08I'm,
- 4:08I'm
- 4:08skeptical
- 4:09this
- 4:09one.
- 4:09Could
- 4:10you
- 4:10see
- 4:10a
- 4:10world
- 4:11where,
- 4:11could
- 4:12you
- 4:12see
- 4:12a
- 4:12world
- 4:12where,
- 4:13you
- 4:14know,
- 4:14like
- 4:14before
- 4:15the
- 4:15first
- 4:15interview,
- 4:16like,
- 4:16yes,
- 4:16you
- 4:16have
- 4:16the
- 4:17eight
- 4:17minute
- 4:17process
- 4:17of
- 4:18acceptance
- 4:19for
- 4:19an
- 4:19interview
- 4:19or
- 4:20rejection.
- 4:21Could
- 4:21you
- 4:21see
- 4:21a
- 4:22world
- 4:22where
- 4:22they're
- 4:22using
- 4:23something
- 4:23like
- 4:23this
- 4:24pre.
- 4:25In
- 4:25person
- 4:25interview,
- 4:26like
- 4:26you
- 4:26made
- 4:26it
- 4:26into
- 4:27the
- 4:27next
- 4:27round.
- 4:27This
- 4:28is
- 4:28like
- 4:28a
- 4:28qualifier
- 4:29or
- 4:29some
- 4:29component
- 4:30of
- 4:30this
- 4:30as
- 4:30a
- 4:30qualifier
- 4:31for,
- 4:31for
- 4:32making
- 4:32it
- 4:32to
- 4:32an
- 4:32in
- 4:32person
- 4:33interview
- 4:33or
- 4:34no,
- 4:34you
- 4:34don't
- 4:34think
- 4:35it's
- 4:35worth
- 4:35it?
- 4:35You
- 4:35can
- 4:35tell
- 4:36right
- 4:36away?
- 4:37Yeah,
- 4:37I,
- 4:38I,
- 4:39I
- 4:39don't
- 4:39know.
- 4:40Having
- 4:40worked
- 4:40in
- 4:40the
- 4:40stores,
- 4:41I
- 4:41just
- 4:41find
- 4:41it
- 4:42hard
- 4:42to
- 4:42believe
- 4:43that
- 4:43the
- 4:43average
- 4:43person
- 4:44applying
- 4:44for
- 4:44an
- 4:44entry
- 4:45level
- 4:45job
- 4:45is
- 4:45going
- 4:46to
- 4:46take
- 4:46the
- 4:46time
- 4:46to
- 4:47do
- 4:47that.
- 4:47Number
- 4:48one,
- 4:48you
- 4:49could
- 4:49mandate
- 4:49it,
- 4:50I
- 4:50guess,
- 4:50as
- 4:50part
- 4:51of
- 4:51your
- 4:51application
- 4:51process,
- 4:52which
- 4:52would
- 4:52be
- 4:52good,
- 4:53but
- 4:53I
- 4:53worry
- 4:53then
- 4:54that
- 4:54you're
- 4:54shutting
- 4:54down
- 4:54the
- 4:54funnel
- 4:55too
- 4:55much
- 4:55as
- 4:56well
- 4:56versus
- 4:57just
- 4:57getting
- 4:57them
- 4:57in
- 4:58and
- 4:58doing
- 4:58the
- 4:58on
- 4:58the
- 4:58job
- 4:59training
- 4:59based
- 4:59on
- 4:59the
- 5:00typical
- 5:00criteria
- 5:01you
- 5:01screen
- 5:01for.
- 5:02Yeah,
- 5:02so,
- 5:03yeah,
- 5:04that's
- 5:04what's
- 5:04going
- 5:04through
- 5:05my
- 5:05head
- 5:05right
- 5:05now.
- 5:05To
- 5:05answer
- 5:06your
- 5:06question,
- 5:06Anne,
- 5:07I
- 5:07guess
- 5:07I'm
- 5:07just
- 5:08curious.
- 5:09Yes,
- 5:10you,
- 5:10I
- 5:10mean,
- 5:10yes,
- 5:11they
- 5:11could,
- 5:11they've
- 5:11got
- 5:11the
- 5:11process
- 5:12down
- 5:12to
- 5:12eight
- 5:13minutes
- 5:13at
- 5:13a
- 5:13hold,
- 5:14but
- 5:14are
- 5:15they,
- 5:15would
- 5:15it,
- 5:15would
- 5:16it
- 5:16be
- 5:16a
- 5:16more
- 5:16worthwhile
- 5:17investment
- 5:17to
- 5:17spend
- 5:18more
- 5:18time
- 5:18in
- 5:19some
- 5:19of
- 5:19those
- 5:19entry
- 5:20level
- 5:20jobs
- 5:21to
- 5:21invest
- 5:21more
- 5:22so
- 5:22that
- 5:22there's
- 5:22less
- 5:23turnover,
- 5:23so
- 5:24that
- 5:24you're,
- 5:24you're
- 5:24only
- 5:25doing
- 5:25this
- 5:25one,
- 5:25you
- 5:26know.
- 5:26Yeah.
- 5:27And
- 5:27all.
- 5:27And
- 5:28I
- 5:28use
- 5:28the
- 5:28Ahold
- 5:28example
- 5:29just
- 5:29to
- 5:29talk,
- 5:29just
- 5:29to
- 5:30illustrate
- 5:30the
- 5:30speed
- 5:31at
- 5:31which,
- 5:31you
- 5:31know,
- 5:31things
- 5:32are
- 5:32happening.
- 5:33But,
- 5:33you
- 5:34know,
- 5:34yes,
- 5:34100%.
- 5:35Ahold
- 5:35spent
- 5:35a
- 5:36lot
- 5:36of
- 5:36time
- 5:36on
- 5:36stage
- 5:36talking
- 5:37about
- 5:37the
- 5:38additional
- 5:38on
- 5:38the
- 5:38job
- 5:39training
- 5:39they're
- 5:39trying
- 5:40to
- 5:40give
- 5:40people
- 5:40to
- 5:41and
- 5:41the
- 5:41tools
- 5:41and
- 5:41resources
- 5:42that
- 5:42they
- 5:42want
- 5:42to
- 5:43give
- 5:43them
- 5:43to
- 5:43help
- 5:43them
- 5:43do
- 5:44the
- 5:44job
- 5:44so
- 5:44that
- 5:45they're
- 5:45getting
- 5:45people
- 5:45in
- 5:46quickly.
- 5:46Because
- 5:47it's
- 5:47about,
- 5:47it's
- 5:48always,
- 5:48it's
- 5:48about
- 5:48hiring,
- 5:49training
- 5:49and
- 5:49retention,
- 5:50those
- 5:50three
- 5:50things.
- 5:51And
- 5:51so
- 5:51you
- 5:51have
- 5:51to
- 5:51have
- 5:51all
- 5:52of
- 5:52that.
- 5:52And
- 5:53this
- 5:53one,
- 5:54this
- 5:54one
- 5:55kind
- 5:55of
- 5:55falls
- 5:56in
- 5:56the
- 5:56netherworld
- 5:56of
- 5:56that
- 5:57when
- 5:57you
- 5:57think
- 5:57about
- 5:57the
- 5:57actual
- 5:58employee
- 5:58because
- 5:58it's
- 5:59more
- 5:59about
- 5:59giving
- 6:00education
- 6:00and
- 6:01certification
- 6:01to
- 6:02someone
- 6:02that
- 6:02could
- 6:02eventually
- 6:03work
- 6:03for
- 6:03you.
- 6:05And
- 6:05it
- 6:05even
- 6:05leans
- 6:05more
- 6:06towards
- 6:06like
- 6:06the
- 6:06office
- 6:07side
- 6:07of
- 6:07it,
- 6:07like
- 6:07a
- 6:08career
- 6:08in
- 6:08retail.
- 6:09So
- 6:09like
- 6:10that's
- 6:10where
- 6:10it's
- 6:11just.
- 6:11This
- 6:11one
- 6:12feels
- 6:12a
- 6:12little
- 6:12dissonant
- 6:12to
- 6:13me
- 6:13in
- 6:13terms
- 6:13of
- 6:13how
- 6:13it
- 6:13fits
- 6:14into
- 6:14the
- 6:14whole
- 6:14pie,
- 6:14but
- 6:15I
- 6:15could
- 6:15be
- 6:15wrong.
- 6:16I
- 6:16think
- 6:16Net
- 6:16Net,
- 6:16though,
- 6:17it's
- 6:17still
- 6:17a
- 6:17great
- 6:17branding
- 6:18story.
- 6:18Yeah,
- 6:19I
- 6:19agree.
- 6:20Well,
- 6:20we'll
- 6:20have
- 6:21to
- 6:21see.
- 6:21I'll
- 6:21make
- 6:22my
- 6:2214
- 6:22year
- 6:22old
- 6:22go
- 6:23through
- 6:23this
- 6:23process
- 6:23in
- 6:24full
- 6:24and
- 6:25then
- 6:25I'll
- 6:25report
- 6:25back.