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Building Radio Fans, Spotwise AI for Ads, and RCS Zetta Automation Updates · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech Daily Podcast, powered by AI.
• 0:04
  I'm Marguerite Clark, here to bring you the latest in radio broadcast and digital audio
• 0:08
  industries.
• 0:10
  On today's docket, we'll cover Good to Great Lesson #14: Build Passionate Fans, Spotwise's
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  AI addition to broadcast ad sales, a full automation package from RCS Zetta, and
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  Broadcast Electronics naming Sparano chief tech officer.
• 0:28
  In our Good to Great series, Lesson #14 focuses on building passionate fans.
• 0:34
  Ken Benson explains that the key to long-term success isn't just audience size, but the
• 0:39
  emotional connection stations create with their listeners.
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  Passionate fans are more likely to recommend the station, engage on social media, and remain
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  loyal.
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  It's about creating communities, not just audiences, and making listeners feel seen,
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  heard, and understood.
• 0:58
  Spotwise, an AI intelligence platform, is revolutionizing broadcast sales operations.
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  Traditionally, tracking competitive ad spend and compiling lead reports is manual.
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  Spotwise acts as an AI assistant with a chat and voice interface, analyzing live broadcasts
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  in real-time across 93 languages.
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  It identifies brands running campaigns on competing stations, transforming data into
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  targeted sales leads.
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  Features include automated monitoring, conversational data retrieval, and personalized
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  outreach.
• 1:34
  Trusted by networks in 13 countries, Spotwise transforms live audio into revenue.
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  RCS Zetta is a modern radio automation platform designed to adapt to operations of all sizes
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  and formats, from large environments to individual stations.
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  It combines detached playout, software-based nondestructive audio processing, and remote
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  access to enable teams to share audio, metadata, logs, and voice tracks efficiently.
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  Cloud-based options reduce information technology overhead and maintenance demands,
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  supporting hybrid models for both on-site and remote workflows.
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  With secure, browser-based access, disaster recovery, and simple workflows, the platform
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  enhances reliability and efficiency, allowing stations to focus on content and talent.
• 2:28
  Broadcast Electronics has named David Sparano as their new chief technology officer.
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  Sparano will oversee the company's technology strategy, product development, and innovation
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  initiatives.
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  With extensive experience from companies like GatesAir and Harris, Sparano is known for
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  turning ambitious ideas into impactful technology.
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  Company president Rich Redmond emphasizes Sparano's role in shaping Broadcast
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  Electronics' new product development strategy, focusing on customer needs and delivering
• 2:58
  next-generation solutions for global radio broadcast customers.
• 3:02
  That's it for today's episode of the RedTech Daily Podcast.
• 3:06
  I'm Marguerite Clark.
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  For more in-depth articles and the latest news, visit redtech.pro.
• 3:12
  Thanks for tuning in, and we'll catch you next time.