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Squishies Surge as Screen-Free Play Gains Ground | Toronto News
Squishies are exploding everywhere—from pharmacies to hardware stores—as parents ditch screens for tactile, nostalgic play. Searches up 18,000% year-over-year, with holiday-themed squishies trending months in advance. Independent retailers are leading the charge, pivoting fast to stock quirky shapes and capitalize on millennial nostalgia. While they invest in premium wooden toys, they also ride the wave of affordable squishies to lure in impulse buyers. This isn’t just a fad—it’s a quiet revolution toward mindful, community-driven retail that’s reshaping kids’ play and proving local shops can…
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