From Jack of All Trades to Niche Mastery in PMM, with Rob Kaminski
Episode Description:
In this episode of We're Not Marketers, we’re diving deep with Rob Kaminski, one-half of the dynamic duo behind Fletch PMM. Rob’s journey is a masterclass in transitioning from a generalist’s toolkit to a hyper-focused niche, unlocking unparalleled expertise along the way.
Together, we explore the unconventional path that led Rob and his co-founder Anthony Pierri to redefine positioning and messaging for early-stage SaaS companies, focusing on the all-important homepage.
What you’ll learn:
How to start building a market map and niche down effectively.
Why being “too…
The skinny
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