Episode 188: Joe De Sena – CEO & Founder of Spartan and the Death Race, NYT Best Selling Author

Miss Understood with Rachel Uchitel · Oct 12, 2022 · 1h 38m

Pre-order Jen’s New Book: Bigger, Better, Bolder today: https://amzn.to/3hvtqYp Joe De Sena is CEO & Founder of Spartan and the Death Race, NYT Best Selling Author. Possibly the most hardcore individual on the planet, Joe describes every part of his life and every torturous routine he put himself and the people around him through. It’s pretty incredible. Consistency being the key. Pulling his kids out of bed at 5 am every morning, having a live-in Kung-Fu master to teach his kids, doing a triathlon, and deciding to do the swimming portion even though he wasn’t supposed to because he hadn’t…