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Breaking Down Target's New SoHo Concept Store | Fast Five Shorts · Omni Talk Retail

• 0:00
  Target
• 0:00
  has
• 0:00
  unveiled
• 0:01
  a
• 0:01
  Soho
• 0:02
  store
• 0:02
  concept
• 0:02
  featuring
• 0:03
  curated
• 0:03
  beauty
• 0:04
  and
• 0:04
  apparel.
• 0:05
  Serves
• 0:05
  me
• 0:05
  right
• 0:05
  for
• 0:05
  trying
• 0:06
  to
• 0:06
  dig
• 0:06
  up
• 0:06
  all
• 0:06
  the
• 0:06
  different
• 0:07
  figures
• 0:07
  from
• 0:07
  that
• 0:08
  article
• 0:08
  in
• 0:08
  the
• 0:08
  last
• 0:09
  headline.
• 0:09
  The
• 0:10
  store
• 0:10
  concept
• 0:11
  from
• 0:11
  Target
• 0:11
  features
• 0:12
  a
• 0:12
  rotating
• 0:12
  showcase
• 0:13
  of
• 0:13
  seasonal
• 0:13
  styles
• 0:13
  on
• 0:14
  the
• 0:14
  floor,
• 0:15
  on
• 0:15
  the
• 0:16
  first
• 0:16
  floor,
• 0:16
  I
• 0:16
  should
• 0:17
  say
• 0:17
  called
• 0:17
  quote
• 0:18
  the
• 0:18
  drop
• 0:19
  and
• 0:19
  a
• 0:19
  Broadway
• 0:20
  beauty
• 0:20
  bar.
• 0:21
  Good
• 0:21
  alliteration.
• 0:22
  Target
• 0:22
  with
• 0:22
  changing
• 0:22
  selections
• 0:23
  curated
• 0:23
  by
• 0:24
  beauty
• 0:24
  influencers
• 0:24
  and
• 0:25
  a
• 0:25
  gifting
• 0:25
  gondola
• 0:26
  with
• 0:27
  wow,
• 0:27
  cancel
• 0:28
  Christmas.
• 0:28
  We've
• 0:28
  got
• 0:28
  a
• 0:28
  ton
• 0:29
  of
• 0:29
  alliteration
• 0:29
  folks
• 0:30
  for
• 0:30
  the
• 0:30
  holidays
• 0:30
  with
• 0:31
  exclusive
• 0:31
  Target
• 0:31
  branded
• 0:32
  merchandise.
• 0:33
  Target's
• 0:33
  updated
• 0:34
  space
• 0:34
  also
• 0:34
  includes
• 0:34
  a
• 0:35
  seasonal
• 0:35
  edit
• 0:36
  edit
• 0:36
  called
• 0:37
  Curated
• 0:38
  by
• 0:38
  which
• 0:39
  features
• 0:39
  selections
• 0:40
  in
• 0:40
  partnership
• 0:40
  with
• 0:40
  influential
• 0:41
  people,
• 0:42
  starting
• 0:42
  with
• 0:42
  comedian
• 0:43
  and
• 0:43
  actress
• 0:43
  Megan
• 0:44
  Stalter,
• 0:45
  who
• 0:45
  sadly
• 0:46
  I
• 0:46
  actually
• 0:46
  do
• 0:46
  not
• 0:46
  know
• 0:46
  who
• 0:47
  that
• 0:47
  is
• 0:47
  and
• 0:47
  maybe
• 0:47
  you
• 0:47
  do.
• 0:48
  The
• 0:48
  store
• 0:48
  also
• 0:49
  has
• 0:49
  a
• 0:49
  selfie
• 0:50
  checkout
• 0:50
  spot
• 0:50
  encouraging
• 0:51
  customers
• 0:51
  to
• 0:52
  take
• 0:52
  photos
• 0:52
  with
• 0:52
  their
• 0:53
  haul
• 0:54
  and
• 0:54
  are
• 0:54
  you
• 0:54
  buying
• 0:54
  or
• 0:55
  selling
• 0:55
  Target's
• 0:55
  new
• 0:56
  soho
• 0:56
  concept
• 0:57
  store?
• 0:58
  Before
• 0:58
  I
• 0:59
  answer
• 0:59
  one
• 0:59
  thing
• 1:00
  that
• 1:00
  I
• 1:00
  think
• 1:00
  it
• 1:01
  was
• 1:01
  not
• 1:01
  clear
• 1:01
  to
• 1:02
  me.
• 1:02
  This
• 1:02
  is
• 1:02
  not
• 1:02
  a
• 1:03
  pop
• 1:03
  up.
• 1:03
  This
• 1:03
  is
• 1:04
  a
• 1:04
  permanent
• 1:04
  store,
• 1:05
  which
• 1:05
  I
• 1:06
  realized
• 1:06
  and
• 1:06
  I
• 1:07
  had
• 1:07
  to
• 1:07
  be
• 1:07
  corrected.
• 1:09
  This
• 1:09
  is.
• 1:10
  This
• 1:10
  is
• 1:10
  a
• 1:10
  permanent
• 1:11
  store
• 1:11
  that
• 1:11
  Target
• 1:12
  plans
• 1:12
  to
• 1:12
  use
• 1:13
  as
• 1:13
  a
• 1:13
  lab
• 1:13
  to
• 1:14
  evolve,
• 1:14
  test
• 1:15
  and
• 1:15
  change
• 1:16
  so
• 1:16
  that
• 1:17
  that
• 1:17
  I
• 1:18
  wanted
• 1:18
  to
• 1:18
  make
• 1:18
  sure
• 1:18
  that
• 1:19
  our
• 1:19
  audience
• 1:19
  is
• 1:19
  clear
• 1:19
  on
• 1:20
  because
• 1:20
  I
• 1:20
  was
• 1:21
  not.
• 1:21
  But
• 1:22
  now
• 1:22
  comes
• 1:22
  the
• 1:22
  challenging
• 1:23
  task,
• 1:23
  I
• 1:24
  think
• 1:24
  of
• 1:24
  taking
• 1:24
  this
• 1:24
  concept
• 1:25
  and
• 1:25
  the
• 1:25
  data
• 1:26
  that
• 1:26
  they're
• 1:26
  learning
• 1:26
  about
• 1:27
  who
• 1:27
  shops
• 1:27
  it
• 1:27
  and
• 1:28
  how
• 1:28
  and
• 1:29
  figuring
• 1:29
  out
• 1:30
  how
• 1:30
  Target
• 1:31
  is
• 1:31
  going
• 1:31
  to
• 1:31
  evolve
• 1:32
  this
• 1:32
  into
• 1:32
  2,000
• 1:34
  stores
• 1:34
  or
• 1:35
  some
• 1:35
  segment
• 1:35
  thereof,
• 1:36
  their
• 1:36
  2,000
• 1:37
  stores.
• 1:38
  And
• 1:38
  most
• 1:38
  importantly,
• 1:39
  I
• 1:39
  think
• 1:39
  that
• 1:40
  before
• 1:40
  that
• 1:41
  happens,
• 1:41
  Target
• 1:41
  has
• 1:42
  to
• 1:42
  look
• 1:42
  very
• 1:43
  closely
• 1:43
  at
• 1:43
  the
• 1:43
  technology
• 1:44
  that
• 1:44
  it's
• 1:44
  going
• 1:44
  to
• 1:45
  need
• 1:45
  to
• 1:45
  invest
• 1:45
  in
• 1:46
  to
• 1:46
  to
• 1:46
  make
• 1:46
  those
• 1:47
  rollouts
• 1:47
  successful.
• 1:49
  This
• 1:50
  store
• 1:50
  is
• 1:51
  very
• 1:52
  based
• 1:52
  on
• 1:52
  the
• 1:52
  photos
• 1:53
  that
• 1:53
  we've
• 1:53
  seen
• 1:53
  and
• 1:53
  we'll
• 1:53
  go
• 1:53
  see
• 1:54
  it
• 1:54
  in
• 1:54
  New
• 1:54
  York
• 1:54
  I'm
• 1:55
  sure.
• 1:56
  But
• 1:57
  there's
• 1:57
  nothing
• 1:59
  stored
• 1:59
  tech
• 2:01
  inserted
• 2:01
  into
• 2:01
  this.
• 2:02
  It's
• 2:02
  very
• 2:02
  much
• 2:02
  about
• 2:02
  the
• 2:03
  product.
• 2:03
  So
• 2:03
  I
• 2:03
  think
• 2:03
  that's
• 2:04
  going
• 2:04
  to
• 2:04
  be
• 2:04
  something
• 2:05
  that
• 2:05
  they're
• 2:05
  going
• 2:05
  to
• 2:05
  have
• 2:06
  to
• 2:06
  think
• 2:06
  about
• 2:06
  as
• 2:07
  they
• 2:07
  need
• 2:07
  to
• 2:07
  operationalize
• 2:08
  this.
• 2:09
  If
• 2:09
  they
• 2:10
  can
• 2:10
  accomplish
• 2:10
  that,
• 2:12
  if
• 2:12
  they
• 2:12
  can
• 2:12
  do
• 2:12
  that
• 2:13
  and
• 2:13
  get
• 2:13
  this
• 2:13
  set
• 2:13
  up
• 2:14
  for
• 2:14
  scale
• 2:15
  success,
• 2:15
  I'm
• 2:16
  buying
• 2:16
  it.
• 2:16
  And
• 2:17
  I
• 2:17
  think
• 2:17
  it'll
• 2:17
  bode
• 2:18
  well
• 2:18
  for
• 2:18
  the
• 2:18
  direction
• 2:19
  that
• 2:19
  Fidelke
• 2:19
  plans
• 2:20
  to
• 2:20
  take
• 2:20
  the
• 2:20
  company
• 2:20
  in.
• 2:21
  Since
• 2:21
  this
• 2:22
  was
• 2:22
  kind
• 2:22
  of
• 2:22
  one,
• 2:23
  one
• 2:23
  of
• 2:23
  his
• 2:23
  first,
• 2:24
  you
• 2:24
  know,
• 2:24
  projects
• 2:25
  that
• 2:25
  he
• 2:25
  was
• 2:25
  kind
• 2:25
  of
• 2:26
  like
• 2:26
  interim
• 2:27
  CEO
• 2:27
  on,
• 2:29
  I
• 2:29
  think
• 2:29
  it
• 2:29
  makes
• 2:30
  sense.
• 2:30
  The
• 2:30
  concept
• 2:31
  store
• 2:31
  is
• 2:31
  carrying
• 2:31
  great
• 2:32
  products
• 2:32
  in
• 2:32
  limited
• 2:33
  quantities.
• 2:33
  It's
• 2:34
  localized
• 2:34
  and
• 2:35
  it's
• 2:35
  coming
• 2:35
  at
• 2:35
  a
• 2:35
  time
• 2:36
  when
• 2:36
  I
• 2:36
  think
• 2:36
  most
• 2:36
  importantly
• 2:37
  the
• 2:37
  there's
• 2:37
  Going
• 2:38
  to
• 2:38
  be
• 2:38
  a
• 2:38
  big
• 2:38
  hole
• 2:39
  in
• 2:39
  a
• 2:39
  lot
• 2:39
  of
• 2:39
  Target
• 2:39
  stores
• 2:40
  once
• 2:40
  Ulta
• 2:41
  departs.
• 2:41
  And
• 2:41
  so
• 2:41
  I
• 2:41
  think
• 2:42
  if
• 2:42
  they
• 2:42
  could
• 2:42
  figure
• 2:43
  out
• 2:43
  how
• 2:43
  to
• 2:44
  scale
• 2:45
  this
• 2:45
  concept
• 2:45
  effectively,
• 2:46
  it
• 2:46
  could
• 2:46
  be
• 2:47
  a
• 2:47
  really
• 2:47
  good
• 2:47
  thing
• 2:48
  to
• 2:48
  kind
• 2:48
  of
• 2:48
  put
• 2:48
  into
• 2:49
  the
• 2:49
  Target
• 2:49
  store
• 2:50
  to
• 2:50
  get
• 2:50
  people
• 2:51
  interested
• 2:52
  in
• 2:52
  shopping,
• 2:53
  especially
• 2:53
  their
• 2:54
  key
• 2:54
  categories
• 2:54
  like
• 2:55
  beauty,
• 2:56
  apparel
• 2:56
  and
• 2:57
  other
• 2:57
  giftable
• 2:58
  items.
• 2:58
  So
• 2:59
  this,
• 2:59
  if
• 3:00
  there's
• 3:00
  one
• 3:00
  project
• 3:00
  right
• 3:01
  now
• 3:01
  that
• 3:01
  I'd
• 3:01
  love
• 3:01
  to
• 3:02
  sink
• 3:02
  my
• 3:02
  teeth
• 3:02
  into,
• 3:02
  I
• 3:03
  think
• 3:03
  this
• 3:03
  would
• 3:03
  be
• 3:04
  it
• 3:04
  because
• 3:04
  I,
• 3:05
  I
• 3:05
  think
• 3:05
  there's
• 3:05
  a
• 3:06
  lot
• 3:06
  of
• 3:06
  things
• 3:07
  that
• 3:07
  Target
• 3:07
  will
• 3:07
  have
• 3:08
  to
• 3:08
  inject
• 3:08
  into
• 3:08
  this
• 3:09
  to
• 3:09
  really
• 3:09
  make
• 3:09
  it
• 3:10
  successful
• 3:10
  for
• 3:11
  the
• 3:11
  store
• 3:11
  rollout.
• 3:12
  But
• 3:12
  where,
• 3:13
  what
• 3:13
  are
• 3:13
  you
• 3:13
  buying
• 3:14
  or
• 3:14
  are
• 3:14
  you
• 3:14
  selling?
• 3:16
  I'm
• 3:16
  selling
• 3:16
  it
• 3:16
  hard.
• 3:17
  I'm
• 3:17
  selling
• 3:17
  it
• 3:17
  hard.
• 3:17
  In
• 3:18
  fact,
• 3:18
  if,
• 3:19
  if
• 3:19
  we
• 3:19
  hadn't
• 3:19
  talked
• 3:19
  about
• 3:20
  this
• 3:20
  headline,
• 3:20
  I
• 3:20
  don't
• 3:20
  think
• 3:20
  it
• 3:21
  even
• 3:21
  makes
• 3:21
  my
• 3:21
  top
• 3:21
  five
• 3:22
  for
• 3:22
  the
• 3:22
  week.
• 3:22
  I
• 3:22
  think
• 3:22
  it's
• 3:23
  pure
• 3:23
  PR
• 3:23
  sizzle
• 3:24
  and
• 3:25
  I
• 3:25
  say
• 3:25
  it's
• 3:25
  pure
• 3:25
  PR
• 3:25
  sizzle
• 3:26
  for
• 3:26
  a
• 3:26
  number
• 3:26
  of
• 3:26
  reasons.
• 3:27
  I
• 3:27
  think
• 3:27
  number
• 3:27
  one,
• 3:27
  it's
• 3:28
  in
• 3:28
  New
• 3:28
  York
• 3:28
  City,
• 3:29
  which
• 3:29
  is
• 3:29
  just
• 3:30
  not
• 3:30
  endemic
• 3:31
  or
• 3:31
  not
• 3:31
  representative
• 3:32
  of
• 3:32
  like
• 3:33
  your
• 3:33
  Target
• 3:33
  operation
• 3:34
  overall.
• 3:34
  So
• 3:34
  it's
• 3:35
  not
• 3:35
  where
• 3:35
  I
• 3:35
  would
• 3:35
  put
• 3:36
  a
• 3:36
  concept
• 3:37
  store,
• 3:37
  quite
• 3:38
  frankly,
• 3:38
  because
• 3:38
  there's
• 3:38
  so
• 3:38
  many
• 3:39
  dynamics
• 3:39
  at
• 3:39
  play
• 3:39
  in
• 3:40
  New
• 3:40
  York
• 3:40
  City
• 3:40
  that
• 3:40
  don't
• 3:40
  pertain
• 3:41
  to
• 3:41
  your
• 3:41
  overall
• 3:41
  operation.
• 3:42
  Sure,
• 3:43
  the
• 3:43
  pictures
• 3:43
  look
• 3:43
  great,
• 3:44
  you
• 3:44
  know,
• 3:44
  but
• 3:45
  you're
• 3:45
  not
• 3:45
  going
• 3:45
  to
• 3:45
  learn
• 3:45
  anything
• 3:46
  long
• 3:46
  term
• 3:46
  operationally
• 3:47
  because
• 3:48
  the
• 3:48
  idea
• 3:48
  is
• 3:48
  being
• 3:49
  tested
• 3:49
  here.
• 3:50
  Are
• 3:50
  never
• 3:50
  going
• 3:51
  to
• 3:51
  scale
• 3:51
  whether
• 3:51
  it's
• 3:51
  a
• 3:51
  pop
• 3:52
  up
• 3:52
  or
• 3:52
  not
• 3:52
  a
• 3:53
  pop
• 3:53
  up
• 3:53
  because
• 3:54
  target,
• 3:54
  no
• 3:55
  100%
• 3:55
  target
• 3:56
  needs
• 3:56
  to
• 3:56
  move
• 3:56
  more
• 3:57
  units
• 3:57
  and
• 3:58
  pictures
• 3:58
  of
• 3:58
  beauty
• 3:58
  bars
• 3:59
  and
• 3:59
  more
• 3:59
  boutique
• 4:00
  experiences
• 4:00
  are
• 4:01
  always
• 4:01
  look
• 4:01
  good
• 4:01
  in
• 4:01
  photos.
• 4:02
  Always
• 4:03
  look
• 4:03
  good
• 4:03
  in
• 4:03
  photos,
• 4:04
  especially
• 4:04
  in
• 4:04
  New
• 4:04
  York.
• 4:05
  But
• 4:05
  Target
• 4:05
  doesn't
• 4:06
  have
• 4:06
  the
• 4:06
  margins
• 4:07
  to
• 4:07
  sell
• 4:07
  products
• 4:08
  with
• 4:08
  so
• 4:08
  little
• 4:08
  on
• 4:09
  display.
• 4:09
  Unless
• 4:10
  to
• 4:10
  your
• 4:11
  point,
• 4:11
  they
• 4:11
  operate
• 4:12
  the
• 4:12
  store
• 4:12
  on
• 4:12
  a
• 4:13
  completely
• 4:13
  different
• 4:14
  operational
• 4:14
  platform
• 4:15
  and
• 4:15
  business
• 4:15
  model,
• 4:16
  which
• 4:16
  for
• 4:16
  the
• 4:16
  most
• 4:16
  part
• 4:17
  it
• 4:17
  doesn't
• 4:17
  appear
• 4:18
  there's
• 4:18
  any
• 4:18
  representation
• 4:19
  that
• 4:19
  that
• 4:19
  is
• 4:20
  the
• 4:20
  case.
• 4:20
  So
• 4:21
  net
• 4:21
  net,
• 4:21
  at
• 4:21
  the
• 4:22
  end
• 4:22
  of
• 4:22
  the
• 4:22
  day,
• 4:23
  this
• 4:23
  is
• 4:23
  still
• 4:23
  going
• 4:24
  to
• 4:24
  be
• 4:24
  a
• 4:24
  marketing
• 4:24
  installation
• 4:25
  when
• 4:25
  all
• 4:25
  is
• 4:26
  said
• 4:26
  and
• 4:26
  done
• 4:26
  and
• 4:27
  at
• 4:27
  best
• 4:27
  because
• 4:27
  it's
• 4:28
  not
• 4:28
  designed
• 4:28
  for
• 4:29
  scale
• 4:29
  and
• 4:29
  it's
• 4:29
  going
• 4:29
  to
• 4:29
  take
• 4:30
  more
• 4:30
  money
• 4:30
  than
• 4:31
  the
• 4:31
  average
• 4:31
  Target
• 4:31
  store
• 4:32
  can
• 4:32
  afford
• 4:32
  to
• 4:32
  keep
• 4:33
  it
• 4:33
  looking
• 4:33
  the
• 4:33
  way
• 4:34
  it
• 4:34
  does.
• 4:34
  That's
• 4:34
  another
• 4:35
  point.
• 4:35
  And
• 4:36
  lastly,
• 4:36
  this
• 4:36
  thing
• 4:36
  just
• 4:36
  drives
• 4:37
  me
• 4:37
  crazy.
• 4:37
  The
• 4:38
  selfie
• 4:38
  checkout,
• 4:39
  that
• 4:39
  Idea
• 4:40
  is
• 4:40
  like
• 4:40
  10
• 4:40
  years
• 4:40
  old
• 4:41
  already.
• 4:41
  And
• 4:42
  so
• 4:42
  when
• 4:42
  we're
• 4:42
  leaning
• 4:42
  into
• 4:43
  that,
• 4:43
  it
• 4:44
  just
• 4:44
  gets
• 4:44
  me,
• 4:44
  gets
• 4:44
  me
• 4:45
  shaking
• 4:45
  my
• 4:45
  head
• 4:45
  again.
• 4:45
  And
• 4:46
  I
• 4:46
  don't
• 4:46
  want
• 4:46
  to
• 4:46
  be
• 4:46
  shaking
• 4:47
  my
• 4:47
  head
• 4:47
  again
• 4:47
  every
• 4:47
  week.
• 4:48
  But
• 4:48
  you
• 4:49
  know,
• 4:49
  that's
• 4:49
  just,
• 4:50
  I
• 4:50
  just,
• 4:50
  I
• 4:50
  just
• 4:51
  can't
• 4:51
  get
• 4:51
  on
• 4:51
  board
• 4:51
  with
• 4:51
  this.
• 4:53
  Yeah,
• 4:53
  I
• 4:53
  think
• 4:53
  the,
• 4:53
  the,
• 4:54
  the
• 4:54
  other
• 4:55
  thing
• 4:55
  that
• 4:55
  I
• 4:55
  look
• 4:55
  at
• 4:56
  Chris
• 4:56
  when
• 4:56
  I,
• 4:56
  I
• 4:57
  see
• 4:57
  somebody
• 4:57
  else
• 4:58
  doing
• 4:58
  something
• 4:58
  similar
• 4:59
  was
• 4:59
  the
• 4:59
  Walmart
• 5:00
  New
• 5:00
  York
• 5:00
  Fashion
• 5:00
  Week
• 5:01
  pop
• 5:01
  up.
• 5:01
  They
• 5:02
  did
• 5:02
  that
• 5:02
  with
• 5:02
  two
• 5:02
  brands
• 5:03
  and
• 5:03
  their
• 5:03
  plan,
• 5:04
  Walmart's
• 5:04
  plan
• 5:05
  is
• 5:05
  to
• 5:05
  do
• 5:05
  the
• 5:05
  same
• 5:05
  thing.
• 5:06
  We're
• 5:06
  testing
• 5:06
  this
• 5:07
  pop
• 5:07
  up
• 5:07
  in
• 5:07
  New
• 5:08
  York
• 5:08
  and
• 5:08
  then
• 5:08
  we're
• 5:09
  figuring
• 5:09
  out
• 5:09
  what
• 5:10
  the
• 5:10
  products
• 5:10
  are.
• 5:10
  We're
• 5:11
  going
• 5:11
  to
• 5:11
  roll
• 5:11
  this
• 5:11
  out
• 5:11
  and
• 5:12
  we're
• 5:12
  going
• 5:12
  to
• 5:12
  change
• 5:13
  our
• 5:13
  scoop
• 5:13
  and
• 5:13
  free
• 5:14
  assembly
• 5:14
  experiences
• 5:15
  in
• 5:16
  store
• 5:16
  by
• 5:17
  the
• 5:17
  end
• 5:17
  of
• 5:17
  next
• 5:17
  year.
• 5:18
  Denise
• 5:18
  and
• 5:18
  Candela
• 5:19
  said
• 5:19
  to,
• 5:19
  to
• 5:20
  get
• 5:20
  an
• 5:20
  understanding
• 5:21
  of
• 5:21
  how
• 5:21
  to
• 5:21
  bring
• 5:22
  newness
• 5:22
  and
• 5:22
  product
• 5:23
  to
• 5:23
  customers.
• 5:24
  So
• 5:24
  I,
• 5:25
  I,
• 5:25
  I
• 5:25
  don't
• 5:25
  know.
• 5:26
  I
• 5:26
  think
• 5:26
  but
• 5:27
  that's
• 5:27
  smart
• 5:27
  and
• 5:27
  because
• 5:28
  that's
• 5:28
  a
• 5:28
  smart,
• 5:28
  that's
• 5:29
  a.
• 5:29
  First
• 5:29
  of
• 5:29
  all
• 5:29
  it
• 5:29
  is
• 5:30
  a
• 5:30
  pop
• 5:30
  up,
• 5:30
  It's
• 5:31
  a
• 5:31
  pop
• 5:31
  up
• 5:31
  designed
• 5:32
  to
• 5:32
  understand
• 5:33
  the
• 5:33
  product
• 5:33
  that
• 5:34
  you're
• 5:34
  putting
• 5:34
  in
• 5:34
  your
• 5:35
  fashion
• 5:35
  assortment
• 5:36
  which
• 5:36
  will
• 5:36
  then
• 5:36
  go
• 5:37
  into
• 5:37
  and
• 5:37
  informed
• 5:38
  a
• 5:38
  portion
• 5:38
  of
• 5:38
  the
• 5:39
  Walmart
• 5:39
  store
• 5:40
  versus
• 5:40
  taking
• 5:40
  an
• 5:41
  entire
• 5:41
  store
• 5:42
  operation
• 5:42
  and
• 5:43
  trying
• 5:43
  to
• 5:43
  pivot
• 5:44
  in
• 5:44
  this
• 5:44
  direction.
• 5:45
  The
• 5:45
  are
• 5:45
  two
• 5:46
  very
• 5:46
  different
• 5:47
  sides
• 5:47
  of
• 5:47
  the
• 5:47
  coin.
• 5:48
  Oh,
• 5:48
  I
• 5:48
  don't
• 5:49
  see
• 5:49
  it
• 5:49
  that
• 5:49
  different.
• 5:49
  I
• 5:50
  think
• 5:50
  that
• 5:50
  this
• 5:50
  store.
• 5:51
  Yes,
• 5:51
  this,
• 5:51
  the
• 5:52
  only
• 5:52
  difference
• 5:52
  to
• 5:52
  me
• 5:52
  is
• 5:52
  that
• 5:53
  it's
• 5:53
  a
• 5:53
  popup
• 5:54
  versus
• 5:54
  an,
• 5:54
  a
• 5:54
  long
• 5:55
  standing
• 5:55
  store.
• 5:55
  And
• 5:56
  again
• 5:56
  if
• 5:56
  you're
• 5:57
  looking
• 5:57
  at
• 5:57
  your
• 5:57
  competitor,
• 5:58
  you
• 5:58
  know,
• 5:58
  if
• 5:59
  Target's
• 5:59
  competitor
• 5:59
  Walmart
• 6:00
  is
• 6:00
  doing
• 6:00
  popups
• 6:01
  to
• 6:01
  test
• 6:01
  this
• 6:01
  theory
• 6:02
  and
• 6:02
  you're
• 6:03
  doing
• 6:03
  a
• 6:03
  full
• 6:03
  time
• 6:03
  store
• 6:04
  to
• 6:04
  test
• 6:04
  this
• 6:04
  theory
• 6:05
  there
• 6:05
  you're
• 6:05
  going
• 6:05
  about
• 6:06
  it
• 6:06
  two
• 6:06
  different
• 6:06
  routes.
• 6:07
  But
• 6:08
  I
• 6:08
  still
• 6:08
  think
• 6:08
  that
• 6:09
  Target's
• 6:09
  putting,
• 6:09
  I
• 6:10
  mean
• 6:10
  it's
• 6:10
  all
• 6:10
  Target
• 6:10
  product.
• 6:11
  They're
• 6:11
  figuring
• 6:11
  out
• 6:12
  how
• 6:12
  to,
• 6:12
  how
• 6:13
  they
• 6:13
  can
• 6:13
  take
• 6:13
  this
• 6:14
  moment
• 6:14
  in
• 6:14
  New
• 6:14
  York
• 6:15
  and
• 6:15
  extend
• 6:15
  it
• 6:16
  across
• 6:16
  2,000
• 6:16
  stores.
• 6:17
  I
• 6:17
  think
• 6:17
  is,
• 6:18
  is
• 6:18
  a,
• 6:18
  is
• 6:19
  a
• 6:19
  worthwhile
• 6:19
  endeavor.
• 6:20
  I
• 6:20
  think
• 6:20
  it's
• 6:20
  a
• 6:20
  new
• 6:21
  way
• 6:21
  to
• 6:21
  showcase
• 6:22
  Target
• 6:22
  product
• 6:22
  and
• 6:23
  maybe
• 6:23
  they
• 6:23
  can
• 6:23
  use,
• 6:24
  maybe
• 6:24
  they'll
• 6:24
  have
• 6:25
  some
• 6:25
  of
• 6:25
  the
• 6:25
  shine
• 6:25
  of
• 6:25
  this
• 6:26
  New
• 6:26
  York
• 6:26
  experience
• 6:27
  to,
• 6:28
  to
• 6:28
  like
• 6:28
  give
• 6:29
  the
• 6:29
  people
• 6:29
  in
• 6:29
  the
• 6:29
  middle
• 6:30
  of
• 6:30
  the
• 6:30
  country.
• 6:30
  I
• 6:31
  don't
• 6:31
  know.
• 6:31
  Again
• 6:32
  there's
• 6:32
  a
• 6:32
  lot
• 6:32
  that
• 6:32
  has
• 6:33
  to
• 6:33
  go
• 6:33
  right
• 6:33
  in
• 6:33
  order
• 6:34
  for
• 6:34
  this
• 6:34
  to
• 6:34
  be
• 6:34
  successful.
• 6:35
  But,
• 6:36
  but
• 6:36
  I
• 6:37
  don't,
• 6:37
  I'd
• 6:37
  like
• 6:38
  to
• 6:38
  see
• 6:38
  this
• 6:40
  I
• 6:40
  guess
• 6:40
  concept
• 6:41
  coming
• 6:41
  from
• 6:41
  Target.
• 6:42
  I'd
• 6:42
  like
• 6:42
  to
• 6:42
  see
• 6:42
  them
• 6:43
  figure
• 6:43
  out
• 6:43
  how
• 6:43
  they're
• 6:44
  going
• 6:44
  to
• 6:44
  get
• 6:44
  people
• 6:45
  to
• 6:45
  fall
• 6:46
  in
• 6:46
  love
• 6:46
  again
• 6:46
  with
• 6:46
  the
• 6:47
  brand.
• 6:47
  But
• 6:48
  you
• 6:48
  know
• 6:49
  taking
• 6:49
  that
• 6:49
  New
• 6:49
  York
• 6:49
  concept
• 6:50
  and
• 6:50
  scaling
• 6:51
  it
• 6:51
  is,
• 6:51
  is
• 6:51
  a
• 6:52
  big
• 6:52
  project.
• 6:52
  It
• 6:52
  is
• 6:53
  for
• 6:53
  sure.