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Latest / Fitness Business Podcast: Leadership, Innovation, and Profit

091 Luke Carlson - Identifying Your Core Purpose Makes Your Fitness Business Unique - Learn More

Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries.

Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota.

During today's show, you will learn:

The importance of having a clear core purpose and core values for your business

Why it is so important to understand what truly makes you different as a club. He…

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