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His “Emotional Support Hamster” Inspired a Product Now Sold in 2,000+ Stores (Part 1/2)
#1055 What if an idea inspired by a college “emotional support hamster” could eventually land your product on shelves in more than 2,000 stores across the country? In Part 1 of this two-part episode, host Brogan Williams sits down with Ethan Haber, founder and CEO of Happy Habitats, to unpack how he turned a simple question — “Why can’t you walk your hamster?” — into a growing small-pet products company now carried by major retailers like Petco. Ethan shares how he validated his idea, navigated years of manufacturing setbacks, and kept going through COVID delays and an eight-month shipping…
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