Episode X: A Far Out Geek Girl Rises

The Most Important Question · Aug 1, 2022 · 1h 2m

In a world where trust in institutions and in news is falling and the role of influencers is growing, finding the connective tissue between you and your audience is key to, well, connecting.

To establish a rapport, which can if nourished, lead to trust, which can lead to a genuine connection. And for the creator to go further, to push deeper, to find meaning and bearing in places we as consumers or readers or listeners might not otherwise look or expect, like in local news or video game reviews or recipes.

I think that matters a lot. We’re not only losing trust but feeling that loss. With so…