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Shiftheads - Shrinkflation Is Rewriting Your Family Recipes
The cost of living turns up in unexpected places, including the instructions in an old family recipe. Matt Gurney offers a recognisable way to spot shrinkflation when the package you always bought no longer does the job it used to.
At the gas pump, what happens when you finally fill up after weeks of mostly battery-powered driving? Matt’s plug-in hybrid provides an unexpected pause between fuel purchases, and a fresh encounter with the cost that regular commuters face much more often.
What would make the coming budget or a possible trade deal meaningful against those everyday pressures?…
The skinny
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