Latest / The Billionaire Brain® Podcast / Ep 148 - Charlie Hobbis - The Power of Authentic Branding

Transcript

Ep 148 - Charlie Hobbis - The Power of Authentic Branding · The Billionaire Brain® Podcast

• 0:02
  Dawn
• 0:02
  it's
• 0:02
  Dawn
• 0:02
  McGruer,
• 0:03
  the
• 0:03
  business
• 0:03
  growth
• 0:03
  coach.
• 0:04
  And
• 0:04
  welcome
• 0:04
  to
• 0:05
  dawn
• 0:05
  of
• 0:05
  a
• 0:05
  New
• 0:06
  Era,
• 0:06
  the
• 0:06
  podcast
• 0:07
  where
• 0:07
  we
• 0:07
  talk
• 0:07
  all
• 0:08
  things
• 0:08
  health,
• 0:09
  wealth
• 0:09
  and
• 0:09
  happiness
• 0:10
  and
• 0:10
  where
• 0:11
  founders
• 0:12
  share
• 0:12
  the
• 0:12
  good
• 0:12
  and
• 0:13
  bad
• 0:13
  and
• 0:13
  ugly
• 0:14
  of
• 0:14
  being
• 0:14
  an
• 0:14
  entrepreneur.
• 0:16
  So
• 0:16
  welcome
• 0:17
  to
• 0:18
  the
• 0:18
  Island
• 0:19
  series
• 0:19
  of
• 0:20
  Dawn
• 0:20
  of
• 0:20
  a
• 0:20
  New
• 0:20
  Era
• 0:21
  podcast.
• 0:22
  And
• 0:22
  we
• 0:22
  have
• 0:23
  the
• 0:23
  fabulous
• 0:23
  Charlie
• 0:24
  with
• 0:24
  us
• 0:24
  today.
• 0:26
  Now,
• 0:27
  one
• 0:27
  of
• 0:27
  the
• 0:27
  things
• 0:28
  that
• 0:28
  I
• 0:28
  just
• 0:29
  want
• 0:29
  to
• 0:29
  dive
• 0:29
  right
• 0:30
  into
• 0:30
  is
• 0:31
  what
• 0:32
  you
• 0:32
  do.
• 0:32
  Share
• 0:33
  with
• 0:33
  us
• 0:34
  who
• 0:34
  you
• 0:35
  are,
• 0:35
  what
• 0:35
  you
• 0:35
  do,
• 0:36
  and
• 0:36
  tell
• 0:36
  us
• 0:37
  about
• 0:37
  the
• 0:37
  amazing
• 0:38
  work
• 0:38
  that
• 0:38
  you're
• 0:39
  doing.
• 0:39
  Okay,
• 0:40
  so
• 0:40
  I
• 0:41
  have
• 0:41
  a
• 0:41
  marketing
• 0:41
  agency.
• 0:43
  There
• 0:43
  are
• 0:43
  two
• 0:43
  sides
• 0:43
  to
• 0:44
  our
• 0:44
  agency.
• 0:44
  We
• 0:45
  work
• 0:45
  with
• 0:45
  founders
• 0:46
  on
• 0:46
  their
• 0:46
  personal
• 0:47
  brand
• 0:47
  and
• 0:48
  we
• 0:48
  also
• 0:48
  have
• 0:48
  a
• 0:48
  roster
• 0:49
  of
• 0:49
  influencers
• 0:50
  which
• 0:50
  ties
• 0:50
  in
• 0:50
  very
• 0:50
  nicely
• 0:51
  to
• 0:51
  kind
• 0:51
  of
• 0:51
  the
• 0:51
  personal
• 0:52
  brand
• 0:52
  message.
• 0:53
  And
• 0:53
  we
• 0:53
  manage
• 0:53
  all
• 0:53
  of
• 0:54
  their
• 0:54
  brand
• 0:54
  collaborations.
• 0:56
  So
• 0:56
  how
• 0:56
  long
• 0:57
  have
• 0:57
  you
• 0:57
  been
• 0:57
  doing
• 0:57
  this?
• 0:58
  I
• 0:58
  started
• 0:58
  the
• 0:58
  agency
• 0:59
  at
• 0:59
  the
• 0:59
  end
• 0:59
  of
• 0:59
  2022.
• 1:00
  So
• 1:01
  two
• 1:01
  years
• 1:01
  now.
• 1:02
  It's
• 1:02
  pretty
• 1:02
  much
• 1:02
  how
• 1:02
  long
• 1:02
  we've
• 1:03
  known
• 1:03
  each
• 1:03
  other
• 1:03
  now.
• 1:03
  Yeah,
• 1:04
  it
• 1:04
  is.
• 1:04
  We
• 1:04
  met
• 1:05
  very
• 1:05
  early
• 1:05
  on
• 1:05
  in
• 1:05
  the
• 1:06
  journey,
• 1:06
  just
• 1:06
  as
• 1:06
  I'd
• 1:07
  stepped
• 1:07
  out
• 1:07
  of
• 1:08
  employment
• 1:08
  and
• 1:09
  was
• 1:09
  going
• 1:10
  out
• 1:10
  in
• 1:10
  the
• 1:10
  wild
• 1:11
  west
• 1:11
  on
• 1:11
  my
• 1:11
  own.
• 1:12
  So
• 1:12
  how
• 1:13
  has
• 1:13
  life
• 1:13
  been
• 1:13
  as
• 1:13
  an
• 1:13
  entrepreneur?
• 1:14
  Because
• 1:14
  it's.
• 1:14
  It's
• 1:15
  gone
• 1:15
  fast.
• 1:15
  And
• 1:15
  I
• 1:16
  know
• 1:16
  from
• 1:16
  working
• 1:17
  with
• 1:17
  you
• 1:17
  that
• 1:18
  this
• 1:18
  year
• 1:18
  has
• 1:18
  been
• 1:19
  absolutely
• 1:21
  mega
• 1:21
  in
• 1:21
  terms
• 1:22
  of
• 1:22
  growth.
• 1:22
  So
• 1:23
  share
• 1:23
  a
• 1:23
  little
• 1:23
  bit
• 1:23
  about
• 1:24
  from
• 1:24
  going
• 1:24
  to
• 1:25
  that
• 1:25
  first
• 1:25
  stage
• 1:26
  to
• 1:26
  where
• 1:27
  life
• 1:27
  is
• 1:27
  now.
• 1:28
  I
• 1:28
  think
• 1:28
  looking
• 1:29
  back
• 1:29
  over
• 1:30
  the
• 1:30
  course
• 1:30
  of
• 1:30
  my
• 1:31
  career,
• 1:31
  I've
• 1:32
  been
• 1:32
  in
• 1:32
  quite
• 1:32
  varied
• 1:32
  roles,
• 1:33
  various
• 1:34
  different
• 1:34
  industries.
• 1:35
  There's
• 1:35
  always
• 1:35
  been
• 1:36
  an
• 1:36
  element
• 1:36
  of
• 1:36
  marketing
• 1:37
  in
• 1:37
  what
• 1:37
  I've
• 1:37
  done,
• 1:37
  but
• 1:38
  it's
• 1:38
  not
• 1:38
  always
• 1:38
  been
• 1:39
  the
• 1:39
  front
• 1:40
  and
• 1:40
  center
• 1:40
  of
• 1:40
  my
• 1:41
  roles.
• 1:41
  I
• 1:42
  think
• 1:42
  there's
• 1:42
  always
• 1:42
  been
• 1:43
  kind
• 1:43
  of
• 1:43
  that
• 1:43
  natural
• 1:44
  leadership
• 1:45
  that
• 1:45
  I
• 1:46
  always
• 1:46
  want
• 1:47
  to
• 1:47
  go
• 1:47
  kind
• 1:47
  of
• 1:47
  above
• 1:47
  and
• 1:48
  beyond.
• 1:48
  And
• 1:48
  I
• 1:48
  think
• 1:49
  speaking
• 1:49
  to
• 1:49
  people
• 1:49
  since
• 1:50
  I've
• 1:50
  set
• 1:51
  up
• 1:51
  and
• 1:51
  gone
• 1:52
  out
• 1:52
  on
• 1:52
  my
• 1:52
  own,
• 1:53
  they
• 1:53
  always
• 1:54
  saw
• 1:54
  it
• 1:54
  coming,
• 1:54
  but
• 1:54
  I
• 1:55
  didn't
• 1:55
  necessarily
• 1:56
  know
• 1:56
  that
• 1:56
  that's
• 1:56
  the
• 1:56
  route
• 1:56
  that
• 1:56
  I
• 1:56
  was
• 1:57
  going
• 1:57
  to
• 1:57
  take.
• 1:58
  I
• 1:58
  have
• 1:58
  genuinely
• 1:59
  never
• 2:00
  worked
• 2:00
  as
• 2:01
  hard
• 2:01
  in
• 2:01
  my
• 2:01
  whole
• 2:02
  entire
• 2:02
  life
• 2:02
  as
• 2:02
  I
• 2:02
  have
• 2:03
  done
• 2:03
  the
• 2:03
  last
• 2:03
  two
• 2:03
  years,
• 2:04
  but
• 2:04
  it
• 2:04
  has
• 2:05
  been
• 2:05
  the
• 2:05
  most
• 2:05
  rewarding
• 2:06
  two
• 2:06
  years.
• 2:06
  My
• 2:07
  life
• 2:07
  couldn't
• 2:07
  have
• 2:07
  changed
• 2:08
  more
• 2:08
  dramatically
• 2:09
  if
• 2:10
  I
• 2:10
  tried.
• 2:12
  It's
• 2:12
  been
• 2:12
  eye
• 2:13
  opening,
• 2:13
  it's
• 2:13
  been
• 2:14
  challenging,
• 2:14
  it's
• 2:14
  been
• 2:15
  freaking
• 2:15
  scary
• 2:16
  at
• 2:16
  times.
• 2:18
  But
• 2:18
  yeah,
• 2:18
  it
• 2:18
  has
• 2:19
  been
• 2:19
  a
• 2:19
  roller
• 2:20
  coaster,
• 2:20
  but
• 2:21
  amazing.
• 2:22
  Every
• 2:22
  moment
• 2:22
  has
• 2:22
  been
• 2:22
  incredible.
• 2:23
  So
• 2:24
  when
• 2:24
  you
• 2:24
  think
• 2:25
  back
• 2:25
  to
• 2:26
  obviously
• 2:26
  what
• 2:27
  your
• 2:27
  desire
• 2:28
  or
• 2:28
  what
• 2:28
  your
• 2:28
  why
• 2:29
  or
• 2:29
  your
• 2:29
  purpose
• 2:30
  was,
• 2:30
  like,
• 2:30
  what
• 2:31
  was
• 2:31
  it
• 2:31
  that
• 2:31
  you
• 2:31
  really
• 2:32
  wanted
• 2:33
  from
• 2:33
  being
• 2:33
  an
• 2:34
  entrepreneur?
• 2:34
  I
• 2:35
  think
• 2:35
  the
• 2:35
  biggest
• 2:35
  thing
• 2:35
  for
• 2:35
  me
• 2:36
  in
• 2:36
  the
• 2:36
  roles
• 2:37
  that
• 2:37
  I've
• 2:37
  been
• 2:37
  in
• 2:38
  the
• 2:38
  past.
• 2:38
  There's
• 2:38
  always
• 2:39
  been
• 2:39
  a
• 2:40
  niggle
• 2:40
  or
• 2:41
  something
• 2:41
  that
• 2:41
  I've
• 2:42
  observed
• 2:42
  and
• 2:43
  thought
• 2:43
  I
• 2:43
  wouldn't
• 2:43
  do
• 2:43
  it
• 2:43
  that
• 2:43
  way.
• 2:44
  And
• 2:44
  that
• 2:44
  was
• 2:45
  the
• 2:45
  kind
• 2:45
  of
• 2:45
  the
• 2:45
  biggest
• 2:45
  driving
• 2:46
  factor
• 2:46
  for
• 2:46
  me.
• 2:47
  I
• 2:47
  got
• 2:47
  to
• 2:47
  the
• 2:47
  point
• 2:48
  where
• 2:48
  I
• 2:48
  felt
• 2:48
  like
• 2:48
  I'd
• 2:49
  gone
• 2:49
  as
• 2:49
  far
• 2:49
  as
• 2:49
  I
• 2:49
  could
• 2:50
  in
• 2:50
  the
• 2:50
  role
• 2:50
  that
• 2:50
  I
• 2:50
  was
• 2:50
  in
• 2:50
  within
• 2:51
  a
• 2:51
  marketing
• 2:51
  agency.
• 2:52
  I
• 2:52
  needed
• 2:53
  a
• 2:53
  time
• 2:53
  to
• 2:53
  change.
• 2:53
  And
• 2:54
  at
• 2:54
  that
• 2:54
  point
• 2:54
  I
• 2:55
  was
• 2:56
  probably
• 2:57
  unknowingly
• 2:57
  growing
• 2:58
  my
• 2:58
  personal
• 2:58
  brand.
• 2:59
  So
• 3:00
  during
• 3:00
  lockdown,
• 3:01
  we
• 3:01
  purchased
• 3:01
  a
• 3:01
  house.
• 3:02
  We
• 3:03
  bought
• 3:04
  a
• 3:04
  new
• 3:04
  build.
• 3:04
  It
• 3:04
  was
• 3:05
  box
• 3:05
  white,
• 3:06
  no
• 3:06
  personality,
• 3:07
  no
• 3:08
  character,
• 3:08
  I
• 3:08
  suppose,
• 3:09
  if
• 3:09
  you
• 3:09
  like,
• 3:10
  to
• 3:10
  the
• 3:10
  house.
• 3:11
  And
• 3:11
  I
• 3:12
  needed
• 3:12
  a
• 3:12
  creative
• 3:13
  outlet
• 3:13
  to
• 3:13
  do
• 3:14
  something.
• 3:14
  I
• 3:14
  was
• 3:14
  working
• 3:15
  to
• 3:16
  start
• 3:16
  with
• 3:17
  from
• 3:17
  home
• 3:17
  in
• 3:17
  a
• 3:18
  very
• 3:18
  corporate
• 3:18
  job.
• 3:19
  And
• 3:19
  I
• 3:19
  needed
• 3:20
  that
• 3:20
  creative
• 3:20
  outlet
• 3:20
  and
• 3:20
  the
• 3:21
  house
• 3:21
  became
• 3:21
  that.
• 3:22
  So
• 3:22
  we
• 3:23
  started
• 3:23
  with,
• 3:23
  you
• 3:24
  know,
• 3:24
  documenting
• 3:24
  what
• 3:24
  we
• 3:24
  were
• 3:25
  doing
• 3:25
  to
• 3:25
  the
• 3:25
  house
• 3:25
  online.
• 3:26
  And
• 3:26
  it
• 3:26
  was
• 3:26
  growing.
• 3:27
  At
• 3:28
  a
• 3:28
  very
• 3:28
  similar
• 3:28
  point,
• 3:29
  I
• 3:29
  moved
• 3:30
  from
• 3:30
  working
• 3:31
  in
• 3:32
  kind
• 3:32
  of
• 3:32
  corporate
• 3:32
  exhibitions
• 3:33
  and
• 3:33
  trade
• 3:33
  to
• 3:34
  the
• 3:34
  marketing
• 3:35
  agency
• 3:35
  that
• 3:35
  I
• 3:35
  went
• 3:35
  to.
• 3:36
  And
• 3:37
  I
• 3:37
  was
• 3:37
  using
• 3:37
  it
• 3:37
  as
• 3:37
  an
• 3:38
  experiment
• 3:38
  basically
• 3:39
  to
• 3:39
  try
• 3:39
  different
• 3:40
  tactics
• 3:40
  out
• 3:40
  to
• 3:40
  see
• 3:40
  what
• 3:41
  would
• 3:41
  work
• 3:41
  for
• 3:41
  my
• 3:41
  clients.
• 3:42
  And
• 3:42
  it
• 3:42
  snowballed
• 3:43
  and
• 3:43
  it
• 3:43
  grew
• 3:43
  really
• 3:43
  quickly
• 3:43
  from
• 3:44
  there.
• 3:44
  That
• 3:45
  was
• 3:45
  a
• 3:45
  real
• 3:46
  driving
• 3:46
  force
• 3:46
  for
• 3:46
  me.
• 3:47
  When
• 3:47
  I
• 3:47
  did
• 3:47
  leave,
• 3:48
  I
• 3:48
  thought
• 3:48
  I
• 3:48
  would
• 3:49
  be
• 3:49
  going
• 3:49
  to
• 3:49
  be
• 3:49
  a
• 3:49
  full
• 3:50
  time
• 3:50
  content
• 3:50
  creator,
• 3:51
  monetizing
• 3:52
  my
• 3:52
  own
• 3:52
  platform.
• 3:53
  And
• 3:53
  within
• 3:54
  eight
• 3:54
  weeks
• 3:54
  I
• 3:54
  was
• 3:55
  fully
• 3:55
  booked
• 3:55
  with
• 3:55
  clients,
• 3:56
  I
• 3:56
  was
• 3:56
  recruiting
• 3:57
  staff,
• 3:57
  and
• 3:58
  it
• 3:58
  was
• 3:58
  a
• 3:58
  real
• 3:58
  kind
• 3:58
  of
• 3:59
  eye
• 3:59
  opener
• 3:59
  for
• 4:00
  me
• 4:00
  that
• 4:00
  because
• 4:00
  I
• 4:01
  had
• 4:01
  put
• 4:01
  myself
• 4:01
  out
• 4:02
  there
• 4:02
  and
• 4:02
  told
• 4:02
  people
• 4:02
  what
• 4:02
  I
• 4:03
  was
• 4:03
  doing
• 4:03
  and
• 4:04
  I
• 4:04
  was
• 4:04
  very,
• 4:04
  you
• 4:05
  know,
• 4:05
  forward
• 4:05
  with
• 4:06
  my
• 4:06
  audience
• 4:06
  about
• 4:07
  leaving
• 4:07
  my
• 4:07
  job
• 4:07
  and
• 4:07
  what
• 4:08
  I
• 4:08
  was
• 4:08
  going
• 4:08
  on
• 4:08
  to
• 4:08
  do,
• 4:09
  I
• 4:10
  was
• 4:10
  very
• 4:10
  fortunate
• 4:10
  that
• 4:11
  the
• 4:11
  work
• 4:11
  did
• 4:11
  just
• 4:12
  come
• 4:12
  to
• 4:12
  me
• 4:13
  and
• 4:14
  I've
• 4:14
  just
• 4:14
  had
• 4:15
  to
• 4:15
  roll
• 4:15
  with
• 4:15
  it
• 4:15
  then
• 4:15
  and
• 4:15
  it's
• 4:16
  pushed
• 4:16
  me
• 4:16
  beyond
• 4:16
  my
• 4:17
  comfort
• 4:17
  zone.
• 4:17
  If
• 4:17
  you'd
• 4:17
  have
• 4:18
  told
• 4:18
  me
• 4:18
  at
• 4:19
  the
• 4:19
  point
• 4:19
  where
• 4:19
  I
• 4:20
  put
• 4:20
  in
• 4:20
  my
• 4:20
  notice
• 4:20
  and
• 4:21
  was
• 4:21
  like,
• 4:21
  it's
• 4:21
  time,
• 4:22
  I'm
• 4:22
  ready
• 4:22
  to
• 4:22
  do
• 4:22
  this,
• 4:23
  that
• 4:23
  I
• 4:23
  would
• 4:24
  be
• 4:24
  here
• 4:24
  two
• 4:24
  years
• 4:24
  later.
• 4:25
  I
• 4:25
  would
• 4:25
  never
• 4:26
  have
• 4:26
  believed
• 4:26
  you,
• 4:27
  but
• 4:27
  here
• 4:27
  we
• 4:27
  are.
• 4:28
  So
• 4:28
  I
• 4:29
  think
• 4:29
  with
• 4:29
  social
• 4:29
  media,
• 4:30
  it
• 4:30
  is
• 4:31
  one
• 4:31
  of
• 4:31
  the
• 4:32
  biggest
• 4:32
  topics
• 4:33
  in
• 4:33
  so
• 4:33
  many
• 4:33
  ways
• 4:33
  as
• 4:34
  being
• 4:34
  an
• 4:34
  entrepreneur,
• 4:35
  because
• 4:35
  it's
• 4:35
  the
• 4:36
  biggest
• 4:36
  bugbear,
• 4:36
  let's
• 4:37
  be
• 4:37
  honest.
• 4:37
  Like
• 4:37
  I
• 4:38
  feel
• 4:38
  as
• 4:38
  a
• 4:38
  business
• 4:38
  owner
• 4:39
  that
• 4:39
  I'm
• 4:39
  in
• 4:39
  this
• 4:39
  constant,
• 4:40
  constant
• 4:41
  pressure
• 4:41
  of
• 4:42
  creating
• 4:42
  content.
• 4:43
  And
• 4:43
  I've
• 4:43
  had
• 4:43
  to
• 4:44
  really
• 4:44
  step
• 4:44
  back
• 4:45
  and
• 4:45
  think
• 4:45
  about
• 4:46
  what
• 4:47
  content
• 4:47
  is
• 4:47
  for
• 4:47
  me
• 4:48
  and
• 4:48
  what
• 4:48
  my
• 4:49
  story
• 4:49
  is
• 4:49
  that
• 4:49
  I'm
• 4:50
  comfortable
• 4:50
  with
• 4:50
  sharing.
• 4:51
  So
• 4:51
  for
• 4:51
  me,
• 4:52
  LinkedIn's
• 4:52
  always
• 4:52
  been
• 4:52
  my
• 4:53
  channel
• 4:53
  of
• 4:53
  choice.
• 4:54
  Maxed
• 4:54
  out
• 4:54
  at
• 4:55
  30,000
• 4:55
  connections
• 4:56
  and
• 4:56
  then
• 4:56
  I've
• 4:57
  probably
• 4:57
  got
• 4:57
  like
• 4:57
  another
• 4:58
  40,000
• 4:58
  followers.
• 4:59
  I
• 4:59
  was
• 5:00
  comfy
• 5:00
  with
• 5:00
  that
• 5:01
  platform
• 5:01
  and
• 5:01
  Then
• 5:01
  only
• 5:02
  like
• 5:02
  22
• 5:02
  months
• 5:02
  ago
• 5:03
  I
• 5:03
  started
• 5:03
  an
• 5:03
  Instagram
• 5:04
  and
• 5:05
  I'm
• 5:05
  finally
• 5:06
  pushing
• 5:06
  into
• 5:07
  TikTok.
• 5:07
  But
• 5:07
  I've,
• 5:08
  I've
• 5:08
  kind
• 5:08
  of
• 5:08
  found
• 5:09
  my
• 5:09
  way
• 5:09
  where
• 5:10
  I'm
• 5:10
  going
• 5:10
  to
• 5:10
  talk
• 5:11
  more
• 5:11
  about
• 5:11
  my
• 5:11
  sort
• 5:11
  of
• 5:11
  health,
• 5:12
  wealth
• 5:12
  and
• 5:12
  Happiness
• 5:13
  Hacks
• 5:13
  on
• 5:13
  TikTok
• 5:14
  Instagram.
• 5:15
  I
• 5:15
  feel
• 5:15
  like
• 5:15
  I
• 5:16
  share
• 5:16
  my
• 5:16
  entrepreneurial
• 5:17
  story
• 5:17
  more
• 5:18
  and
• 5:19
  a
• 5:19
  lot
• 5:19
  more
• 5:19
  of
• 5:19
  my
• 5:19
  personality.
• 5:20
  Again,
• 5:21
  LinkedIn
• 5:22
  is
• 5:23
  a
• 5:23
  weird
• 5:23
  one
• 5:24
  you
• 5:24
  share,
• 5:25
  but
• 5:25
  it's
• 5:25
  more
• 5:25
  value
• 5:26
  driven.
• 5:27
  What
• 5:27
  is
• 5:27
  your
• 5:27
  advice
• 5:28
  to
• 5:28
  someone
• 5:29
  in
• 5:29
  business
• 5:29
  who
• 5:30
  knows
• 5:30
  that
• 5:30
  social
• 5:30
  media
• 5:31
  will
• 5:31
  absolutely
• 5:32
  be
• 5:32
  the
• 5:32
  catalyst,
• 5:33
  the
• 5:33
  biggest
• 5:33
  thing
• 5:33
  that
• 5:33
  they
• 5:34
  need,
• 5:34
  but
• 5:35
  how
• 5:35
  to
• 5:35
  make
• 5:35
  it
• 5:35
  work
• 5:36
  for
• 5:36
  them?
• 5:36
  Because
• 5:36
  I
• 5:36
  think
• 5:36
  people
• 5:37
  get
• 5:37
  frustrated
• 5:37
  like
• 5:38
  they
• 5:38
  post.
• 5:39
  It's
• 5:39
  overwhelming
• 5:40
  trying
• 5:40
  to
• 5:40
  get
• 5:40
  a
• 5:40
  strategy
• 5:41
  like,
• 5:41
  where
• 5:41
  do
• 5:41
  we
• 5:42
  go?
• 5:43
  I
• 5:43
  think
• 5:43
  it's
• 5:43
  baby
• 5:44
  steps
• 5:44
  and
• 5:44
  not
• 5:45
  over
• 5:45
  complicating
• 5:46
  it.
• 5:46
  If
• 5:46
  you
• 5:46
  show
• 5:46
  up
• 5:46
  as
• 5:47
  your
• 5:47
  true
• 5:47
  authentic
• 5:48
  self
• 5:48
  online
• 5:49
  and
• 5:49
  you,
• 5:50
  you
• 5:50
  know,
• 5:50
  talk
• 5:51
  passionately
• 5:51
  about
• 5:51
  whatever
• 5:52
  your
• 5:52
  topic
• 5:52
  is,
• 5:53
  but
• 5:53
  you
• 5:53
  do
• 5:53
  that
• 5:53
  in
• 5:53
  a
• 5:53
  way
• 5:54
  that's
• 5:54
  true
• 5:54
  to
• 5:54
  yourself,
• 5:55
  your
• 5:55
  people
• 5:56
  will
• 5:56
  find
• 5:56
  you.
• 5:57
  And
• 5:57
  I
• 5:57
  think
• 5:57
  so
• 5:58
  many,
• 5:58
  you
• 5:58
  know,
• 5:59
  entrepreneurs
• 5:59
  and
• 5:59
  businesses
• 6:00
  that
• 6:00
  I
• 6:00
  speak
• 6:00
  to
• 6:00
  get
• 6:01
  stuck
• 6:01
  in
• 6:01
  this
• 6:01
  whole,
• 6:02
  I've
• 6:02
  got
• 6:02
  to
• 6:03
  have
• 6:03
  a
• 6:03
  strategy
• 6:03
  and
• 6:04
  it's
• 6:04
  got
• 6:04
  to
• 6:04
  be,
• 6:04
  it's
• 6:05
  got
• 6:05
  to
• 6:05
  be
• 6:05
  planned
• 6:05
  and
• 6:05
  it's
• 6:06
  got
• 6:06
  to
• 6:06
  be
• 6:06
  considered.
• 6:07
  And
• 6:07
  you
• 6:08
  know,
• 6:08
  that
• 6:08
  can't
• 6:08
  go
• 6:08
  next
• 6:09
  to
• 6:09
  that
• 6:09
  post.
• 6:09
  And
• 6:10
  actually
• 6:10
  you
• 6:10
  can
• 6:10
  get
• 6:10
  stuck
• 6:11
  in
• 6:11
  that.
• 6:12
  This
• 6:12
  isn't
• 6:12
  the
• 6:13
  right
• 6:13
  way
• 6:13
  to
• 6:13
  do
• 6:13
  it
• 6:13
  because
• 6:13
  not
• 6:14
  overthinking
• 6:14
  it,
• 6:14
  don't
• 6:14
  overthink
• 6:15
  it.
• 6:15
  Keep
• 6:15
  it
• 6:16
  simple.
• 6:16
  Be
• 6:17
  true
• 6:17
  to
• 6:17
  yourself
• 6:18
  and
• 6:18
  don't
• 6:18
  try
• 6:19
  and
• 6:19
  change
• 6:19
  who
• 6:19
  you
• 6:19
  are
• 6:20
  when
• 6:20
  you're
• 6:20
  on
• 6:20
  online
• 6:21
  because
• 6:22
  you
• 6:22
  see
• 6:22
  through
• 6:22
  it
• 6:22
  very
• 6:23
  quickly
• 6:23
  and
• 6:23
  you
• 6:23
  become
• 6:23
  stuck
• 6:24
  and
• 6:25
  you
• 6:25
  want
• 6:26
  it
• 6:26
  to
• 6:26
  attract
• 6:26
  the
• 6:26
  right
• 6:27
  people.
• 6:27
  I
• 6:27
  see
• 6:27
  this
• 6:27
  a
• 6:27
  lot
• 6:27
  on
• 6:28
  videos.
• 6:28
  It
• 6:28
  does
• 6:28
  make
• 6:28
  me
• 6:29
  laugh.
• 6:29
  Like
• 6:29
  when
• 6:29
  I've
• 6:29
  met
• 6:30
  someone
• 6:30
  in
• 6:30
  real
• 6:30
  life
• 6:31
  and
• 6:31
  then
• 6:31
  I
• 6:31
  see
• 6:31
  them
• 6:32
  go
• 6:32
  on
• 6:32
  and
• 6:32
  it's
• 6:32
  almost
• 6:32
  like
• 6:33
  the
• 6:33
  formalized
• 6:33
  telephone
• 6:34
  voice
• 6:35
  comes
• 6:35
  on.
• 6:36
  What
• 6:36
  is
• 6:37
  going
• 6:37
  on
• 6:37
  here?
• 6:38
  So
• 6:39
  in
• 6:39
  terms
• 6:39
  of
• 6:39
  like
• 6:39
  the
• 6:40
  media
• 6:40
  that
• 6:40
  is
• 6:41
  working
• 6:42
  best,
• 6:42
  like
• 6:43
  on
• 6:43
  LinkedIn,
• 6:44
  I
• 6:44
  always
• 6:44
  find
• 6:44
  like
• 6:45
  static
• 6:46
  is
• 6:46
  the
• 6:46
  way
• 6:47
  forward.
• 6:47
  Video
• 6:48
  just
• 6:48
  doesn't
• 6:48
  seem
• 6:48
  to
• 6:48
  fly
• 6:49
  in
• 6:49
  the
• 6:49
  same
• 6:49
  way.
• 6:50
  I
• 6:50
  think
• 6:50
  it's
• 6:50
  coming.
• 6:51
  I
• 6:51
  hope
• 6:51
  it's
• 6:52
  coming.
• 6:52
  I
• 6:52
  think
• 6:52
  it's
• 6:52
  evolving.
• 6:53
  There's
• 6:53
  been
• 6:53
  an
• 6:53
  update
• 6:53
  in
• 6:53
  the
• 6:53
  last
• 6:54
  few
• 6:54
  weeks
• 6:54
  with
• 6:54
  a
• 6:54
  video
• 6:55
  tab
• 6:55
  on
• 6:55
  LinkedIn
• 6:56
  now.
• 6:56
  I
• 6:56
  know,
• 6:56
  I
• 6:57
  think
• 6:57
  it's
• 6:57
  coming.
• 6:57
  It's
• 6:58
  so
• 6:58
  needed.
• 6:59
  It
• 6:59
  is,
• 6:59
  definitely.
• 7:00
  And
• 7:01
  I
• 7:02
  see
• 7:02
  LinkedIn
• 7:02
  as
• 7:02
  a
• 7:02
  safe
• 7:03
  space.
• 7:04
  You
• 7:04
  know,
• 7:04
  the
• 7:06
  harsh
• 7:06
  reality
• 7:06
  with
• 7:06
  TikTok
• 7:07
  and
• 7:07
  Instagram
• 7:07
  is.
• 7:08
  There
• 7:08
  are
• 7:08
  people
• 7:09
  out
• 7:09
  there
• 7:09
  who
• 7:09
  will
• 7:09
  troll.
• 7:10
  Oh,
• 7:10
  my
• 7:10
  gosh.
• 7:10
  Yeah.
• 7:11
  As
• 7:11
  soon
• 7:11
  as
• 7:12
  the
• 7:12
  audience
• 7:13
  and
• 7:13
  the
• 7:13
  reach
• 7:13
  goes
• 7:14
  beyond
• 7:14
  your
• 7:14
  own
• 7:14
  audience,
• 7:16
  you
• 7:16
  do
• 7:16
  open
• 7:16
  yourself
• 7:17
  up
• 7:17
  to
• 7:17
  that.
• 7:17
  And
• 7:17
  you've
• 7:17
  got
• 7:18
  to
• 7:18
  have
• 7:18
  thick
• 7:18
  skin
• 7:18
  with
• 7:18
  it.
• 7:19
  I
• 7:19
  think
• 7:19
  LinkedIn
• 7:20
  is
• 7:20
  a
• 7:20
  great,
• 7:20
  safe
• 7:21
  space
• 7:21
  because
• 7:22
  it
• 7:22
  is
• 7:22
  still
• 7:23
  very
• 7:23
  corporate,
• 7:23
  it's
• 7:24
  very
• 7:24
  formal,
• 7:25
  it's
• 7:26
  primarily
• 7:26
  a
• 7:26
  networking
• 7:27
  platform
• 7:27
  rather
• 7:27
  than
• 7:28
  social
• 7:28
  media.
• 7:28
  But
• 7:29
  I
• 7:29
  think
• 7:29
  video
• 7:29
  will
• 7:29
  come
• 7:30
  to
• 7:30
  LinkedIn.
• 7:30
  I
• 7:30
  remember
• 7:31
  doing
• 7:31
  an
• 7:32
  advert
• 7:32
  years
• 7:32
  ago,
• 7:33
  and
• 7:33
  I
• 7:34
  think
• 7:34
  I
• 7:34
  was
• 7:34
  a
• 7:34
  bit
• 7:34
  naive
• 7:35
  to
• 7:35
  the
• 7:35
  fact
• 7:35
  that
• 7:35
  because
• 7:36
  it
• 7:36
  was
• 7:36
  in.
• 7:36
  Still
• 7:36
  in
• 7:36
  the
• 7:36
  kind
• 7:37
  of
• 7:37
  like,
• 7:37
  corporate
• 7:37
  space,
• 7:38
  it
• 7:38
  was
• 7:38
  more
• 7:38
  in
• 7:38
  my
• 7:38
  digital
• 7:39
  marketing
• 7:39
  academy.
• 7:40
  Someone
• 7:40
  came
• 7:41
  on
• 7:41
  and
• 7:42
  vehemently
• 7:43
  disliked
• 7:44
  my
• 7:44
  lipstick.
• 7:45
  And
• 7:45
  I
• 7:46
  remember
• 7:46
  thinking
• 7:46
  at
• 7:46
  the
• 7:46
  time
• 7:47
  that
• 7:47
  someone
• 7:47
  has
• 7:47
  actually
• 7:48
  taken
• 7:48
  conscious
• 7:48
  time
• 7:49
  out
• 7:49
  of
• 7:49
  their
• 7:49
  life,
• 7:50
  out
• 7:50
  of,
• 7:50
  you
• 7:50
  know,
• 7:51
  whatever
• 7:51
  they're
• 7:51
  doing
• 7:51
  to
• 7:52
  tell
• 7:52
  me
• 7:52
  they
• 7:52
  dislike
• 7:52
  the
• 7:53
  color
• 7:53
  of
• 7:53
  my
• 7:53
  lipstick.
• 7:54
  So
• 7:54
  where
• 7:54
  do
• 7:54
  we
• 7:54
  go
• 7:55
  with
• 7:55
  trolls?
• 7:55
  Because
• 7:55
  I've
• 7:55
  always
• 7:56
  said
• 7:56
  to
• 7:56
  people,
• 7:56
  like,
• 7:57
  embrace
• 7:57
  it
• 7:58
  100%,
• 7:59
  go
• 7:59
  with
• 7:59
  it.
• 8:00
  You
• 8:00
  know,
• 8:00
  don't
• 8:00
  delete
• 8:00
  it
• 8:01
  necessarily.
• 8:01
  I,
• 8:02
  I
• 8:02
  just
• 8:02
  fully
• 8:02
  have
• 8:02
  the
• 8:03
  conversation
• 8:03
  back
• 8:03
  because
• 8:04
  I
• 8:04
  always
• 8:05
  see
• 8:05
  that
• 8:05
  other
• 8:05
  people
• 8:05
  are
• 8:06
  watching
• 8:06
  that
• 8:06
  and
• 8:07
  they'll
• 8:07
  have
• 8:07
  it,
• 8:07
  they'll
• 8:08
  have
• 8:08
  their
• 8:08
  own
• 8:08
  opinion
• 8:08
  of
• 8:09
  what
• 8:09
  they
• 8:09
  think.
• 8:10
  And
• 8:10
  I,
• 8:10
  I
• 8:10
  think
• 8:10
  a
• 8:10
  lot
• 8:11
  of
• 8:11
  people
• 8:11
  respect
• 8:12
  the
• 8:12
  fact
• 8:12
  that
• 8:12
  you've
• 8:12
  gone
• 8:13
  on,
• 8:13
  done
• 8:13
  the
• 8:14
  bloody
• 8:14
  video,
• 8:15
  put
• 8:15
  it
• 8:15
  up
• 8:15
  on
• 8:15
  social
• 8:16
  media,
• 8:16
  and
• 8:16
  they're
• 8:16
  like,
• 8:16
  I
• 8:17
  won't
• 8:17
  want
• 8:17
  to
• 8:17
  do
• 8:17
  that.
• 8:18
  And
• 8:18
  when
• 8:18
  someone
• 8:18
  comes
• 8:19
  and
• 8:19
  targets
• 8:19
  you
• 8:19
  and
• 8:19
  attacks
• 8:20
  you,
• 8:20
  they're
• 8:20
  probably
• 8:21
  thinking,
• 8:21
  what
• 8:21
  a
• 8:21
  bloody
• 8:22
  idiot.
• 8:22
  I
• 8:22
  mean,
• 8:22
  how
• 8:23
  do
• 8:23
  you
• 8:23
  manage
• 8:23
  it?
• 8:24
  I
• 8:24
  think
• 8:24
  you
• 8:24
  have
• 8:24
  to
• 8:25
  embrace
• 8:25
  it.
• 8:25
  They're
• 8:26
  gonna,
• 8:26
  it's
• 8:26
  gonna
• 8:26
  happen.
• 8:27
  You
• 8:27
  can't
• 8:27
  escape
• 8:27
  them.
• 8:28
  I
• 8:28
  think
• 8:29
  that
• 8:30
  with,
• 8:31
  you
• 8:31
  know,
• 8:31
  the
• 8:32
  algorithm,
• 8:32
  it
• 8:32
  wants
• 8:33
  comments,
• 8:33
  it
• 8:33
  wants
• 8:34
  conversation.
• 8:34
  And
• 8:34
  if,
• 8:35
  you
• 8:35
  know,
• 8:36
  your
• 8:36
  content
• 8:36
  does
• 8:37
  divide
• 8:37
  opinion,
• 8:38
  that's
• 8:38
  okay.
• 8:39
  Because
• 8:39
  when
• 8:39
  you
• 8:39
  feel
• 8:40
  strongly
• 8:40
  about
• 8:40
  something
• 8:40
  and
• 8:41
  when
• 8:41
  somebody
• 8:41
  aligns
• 8:41
  with
• 8:42
  what
• 8:42
  you're
• 8:42
  doing
• 8:42
  and
• 8:42
  they
• 8:42
  feel
• 8:43
  passionately
• 8:43
  about
• 8:43
  it,
• 8:44
  that's
• 8:44
  where
• 8:45
  the
• 8:45
  real
• 8:45
  connection
• 8:46
  comes
• 8:46
  and
• 8:46
  that
• 8:46
  engagement
• 8:47
  builds.
• 8:48
  And
• 8:48
  it's
• 8:48
  okay
• 8:49
  that
• 8:49
  you're
• 8:49
  not
• 8:49
  everyone's
• 8:49
  cup
• 8:49
  of
• 8:50
  tea.
• 8:50
  If
• 8:50
  you're
• 8:50
  not,
• 8:51
  you
• 8:51
  know,
• 8:51
  rocking
• 8:51
  the
• 8:51
  boat
• 8:52
  a
• 8:52
  little
• 8:52
  bit
• 8:52
  on
• 8:52
  social
• 8:52
  media.
• 8:53
  I
• 8:53
  think
• 8:53
  you're
• 8:53
  missing
• 8:53
  out
• 8:53
  on
• 8:54
  an
• 8:54
  opportunity,
• 8:55
  but
• 8:55
  you've
• 8:56
  got
• 8:56
  to
• 8:56
  embrace
• 8:56
  it.
• 8:57
  And,
• 8:57
  you
• 8:57
  know,
• 8:58
  you
• 8:58
  have
• 8:58
  always
• 8:58
  got
• 8:58
  the
• 8:59
  power
• 8:59
  to
• 8:59
  just
• 8:59
  switch
• 9:00
  off
• 9:00
  comments
• 9:00
  if
• 9:00
  you
• 9:00
  need
• 9:01
  to.
• 9:01
  Yeah.
• 9:01
  If
• 9:01
  it
• 9:02
  goes
• 9:02
  beyond
• 9:02
  what
• 9:02
  you're
• 9:02
  comfortable
• 9:03
  with
• 9:03
  and,
• 9:04
  you
• 9:04
  know,
• 9:04
  it's.
• 9:04
  It's
• 9:05
  starting
• 9:05
  to
• 9:05
  bother
• 9:05
  you
• 9:06
  and
• 9:06
  get
• 9:07
  under
• 9:07
  your
• 9:07
  skin,
• 9:08
  just
• 9:08
  turn
• 9:08
  the
• 9:08
  comments
• 9:08
  off.
• 9:09
  And
• 9:09
  I
• 9:09
  think
• 9:09
  the
• 9:09
  thing
• 9:10
  is,
• 9:10
  is
• 9:10
  that
• 9:10
  there's
• 9:10
  always
• 9:10
  going
• 9:11
  to
• 9:11
  be
• 9:11
  people
• 9:11
  who
• 9:11
  are
• 9:11
  triggered.
• 9:12
  And
• 9:12
  I
• 9:13
  talk
• 9:13
  about
• 9:13
  growing
• 9:14
  and
• 9:14
  scaling.
• 9:14
  So
• 9:14
  money
• 9:15
  has
• 9:15
  to
• 9:15
  come
• 9:15
  into
• 9:15
  it
• 9:16
  because
• 9:16
  I'm
• 9:16
  not
• 9:17
  being
• 9:17
  funny,
• 9:17
  there
• 9:18
  is
• 9:18
  no
• 9:18
  business
• 9:18
  owner
• 9:19
  that
• 9:19
  I
• 9:19
  know
• 9:19
  who
• 9:20
  is
• 9:20
  doing
• 9:20
  it
• 9:20
  for
• 9:20
  the
• 9:20
  good
• 9:20
  of
• 9:20
  the
• 9:20
  health.
• 9:21
  Right.
• 9:21
  We
• 9:22
  all
• 9:22
  enjoy
• 9:22
  the
• 9:22
  fact
• 9:23
  that
• 9:23
  a
• 9:23
  business
• 9:24
  to
• 9:24
  be
• 9:24
  sustainable
• 9:25
  and
• 9:25
  successful
• 9:26
  has
• 9:26
  to
• 9:26
  be
• 9:26
  profitable.
• 9:27
  So
• 9:28
  I
• 9:28
  get
• 9:28
  a
• 9:28
  lot
• 9:28
  of
• 9:29
  people
• 9:29
  who
• 9:29
  will
• 9:29
  comment
• 9:30
  on,
• 9:30
  like,
• 9:30
  I
• 9:30
  can't
• 9:31
  believe
• 9:31
  she's
• 9:32
  talking
• 9:32
  about
• 9:32
  this.
• 9:33
  And
• 9:33
  you
• 9:33
  know,
• 9:33
  and
• 9:34
  I
• 9:34
  talk
• 9:34
  through
• 9:34
  the
• 9:34
  fact
• 9:35
  that
• 9:35
  a
• 9:35
  lot
• 9:35
  of
• 9:35
  that
• 9:35
  actually
• 9:36
  stems
• 9:36
  from
• 9:36
  people's
• 9:37
  mindset
• 9:37
  on
• 9:37
  money
• 9:38
  because
• 9:38
  we're
• 9:38
  often
• 9:39
  told
• 9:39
  not
• 9:39
  to
• 9:39
  talk
• 9:39
  about
• 9:40
  money.
• 9:40
  Money's
• 9:40
  a
• 9:40
  bad
• 9:41
  word.
• 9:41
  Or
• 9:42
  it's
• 9:42
  something
• 9:42
  that
• 9:42
  we
• 9:43
  keep
• 9:43
  secret.
• 9:44
  And
• 9:44
  this
• 9:45
  kind
• 9:45
  of
• 9:45
  brings
• 9:45
  me
• 9:45
  on
• 9:46
  to
• 9:46
  like,
• 9:46
  what
• 9:46
  is
• 9:47
  your
• 9:47
  thoughts
• 9:47
  around
• 9:48
  sharing
• 9:49
  the
• 9:49
  growth
• 9:49
  of
• 9:49
  your
• 9:50
  business?
• 9:50
  Because
• 9:50
  it's
• 9:51
  one
• 9:51
  thing,
• 9:52
  right?
• 9:52
  And
• 9:53
  you
• 9:53
  knew
• 9:53
  I
• 9:53
  was
• 9:53
  going
• 9:53
  to
• 9:53
  talk
• 9:54
  about
• 9:54
  this.
• 9:54
  It's
• 9:55
  one
• 9:55
  thing
• 9:55
  talking
• 9:56
  about
• 9:56
  how
• 9:56
  fast
• 9:56
  you've
• 9:57
  scaled
• 9:57
  because
• 9:57
  you've
• 9:57
  done
• 9:58
  amazing
• 9:58
  things
• 9:58
  and
• 9:59
  you
• 9:59
  know,
• 9:59
  literally
• 10:00
  since
• 10:00
  March
• 10:00
  to
• 10:00
  get
• 10:00
  this
• 10:01
  in
• 10:01
  contact,
• 10:01
  your
• 10:02
  business
• 10:02
  has
• 10:02
  like
• 10:03
  five
• 10:03
  times,
• 10:03
  if
• 10:04
  not
• 10:04
  ten
• 10:04
  times.
• 10:05
  And
• 10:06
  to
• 10:06
  be
• 10:06
  able
• 10:06
  to
• 10:06
  come
• 10:06
  along
• 10:06
  the
• 10:07
  journey
• 10:07
  with
• 10:07
  you
• 10:07
  has
• 10:07
  been
• 10:08
  incredible
• 10:08
  and
• 10:08
  work
• 10:09
  with
• 10:09
  you
• 10:09
  on
• 10:09
  this.
• 10:10
  But
• 10:10
  what
• 10:10
  do
• 10:10
  you
• 10:10
  feel
• 10:11
  in
• 10:11
  terms
• 10:11
  of
• 10:12
  like
• 10:12
  people
• 10:12
  sharing
• 10:13
  monetary
• 10:14
  growth?
• 10:15
  Because
• 10:15
  these
• 10:15
  are
• 10:15
  big
• 10:15
  milestones
• 10:16
  in
• 10:16
  our
• 10:16
  life.
• 10:16
  They
• 10:17
  are.
• 10:17
  It's
• 10:17
  massive.
• 10:18
  And
• 10:18
  I
• 10:18
  think
• 10:20
  there's
• 10:21
  a
• 10:21
  way
• 10:21
  to
• 10:21
  share
• 10:21
  it
• 10:22
  and
• 10:22
  there's
• 10:22
  a
• 10:22
  way
• 10:22
  to
• 10:22
  put
• 10:23
  that
• 10:23
  on
• 10:23
  people.
• 10:24
  And
• 10:25
  you
• 10:25
  will
• 10:25
  never
• 10:25
  see
• 10:26
  me
• 10:26
  go
• 10:26
  out
• 10:26
  there
• 10:27
  and
• 10:28
  shove
• 10:28
  in
• 10:28
  someone's
• 10:29
  face
• 10:29
  that
• 10:30
  we're
• 10:30
  doing
• 10:30
  what
• 10:31
  we're
• 10:31
  doing
• 10:31
  financially
• 10:32
  because
• 10:32
  it
• 10:32
  doesn't
• 10:33
  sit
• 10:33
  right
• 10:33
  with
• 10:33
  me
• 10:34
  and
• 10:34
  I've
• 10:34
  been
• 10:35
  triggered
• 10:35
  by
• 10:35
  it
• 10:35
  in
• 10:35
  the
• 10:35
  past
• 10:36
  and
• 10:36
  I
• 10:36
  know
• 10:37
  how
• 10:37
  it
• 10:37
  can
• 10:37
  be
• 10:37
  received.
• 10:38
  I
• 10:38
  think
• 10:39
  there's
• 10:39
  an
• 10:40
  element
• 10:40
  of
• 10:40
  that
• 10:40
  you
• 10:40
  need
• 10:41
  to
• 10:41
  show
• 10:41
  how
• 10:42
  far
• 10:42
  you've
• 10:42
  come
• 10:43
  and
• 10:43
  you
• 10:43
  need
• 10:43
  to
• 10:43
  mark
• 10:43
  the
• 10:43
  milestones.
• 10:44
  And
• 10:45
  we
• 10:45
  all
• 10:45
  have
• 10:45
  our
• 10:45
  own
• 10:45
  individual
• 10:46
  ways
• 10:46
  of
• 10:46
  doing
• 10:46
  that.
• 10:48
  But
• 10:48
  you're
• 10:48
  not
• 10:48
  going
• 10:48
  to
• 10:49
  see
• 10:49
  me
• 10:49
  selling
• 10:49
  a
• 10:49
  course
• 10:50
  saying,
• 10:50
  this
• 10:50
  is
• 10:50
  how
• 10:50
  you
• 10:50
  run
• 10:51
  a
• 10:51
  seven
• 10:51
  figure
• 10:51
  business.
• 10:52
  I'll
• 10:52
  teach
• 10:52
  you
• 10:52
  how
• 10:52
  to
• 10:52
  do
• 10:52
  it.
• 10:52
  Because
• 10:53
  I've
• 10:53
  done
• 10:53
  it.
• 10:53
  It's
• 10:54
  not
• 10:54
  going
• 10:54
  to
• 10:54
  happen.
• 10:55
  You've
• 10:55
  got
• 10:55
  to
• 10:55
  go
• 10:55
  with
• 10:55
  what's
• 10:56
  true
• 10:56
  and
• 10:56
  authentic
• 10:57
  to
• 10:57
  you.
• 10:57
  But
• 10:58
  when
• 10:58
  you
• 10:58
  reach
• 10:59
  your
• 10:59
  own
• 10:59
  personal
• 10:59
  milestones,
• 11:00
  what
• 11:00
  do
• 11:00
  you
• 11:01
  feel
• 11:01
  in
• 11:01
  your
• 11:01
  heart
• 11:01
  of
• 11:02
  hearts
• 11:02
  is
• 11:04
  is
• 11:04
  an
• 11:04
  honest
• 11:04
  way
• 11:05
  of
• 11:05
  sharing
• 11:05
  it.
• 11:05
  Like,
• 11:06
  you
• 11:06
  see
• 11:07
  businesses
• 11:07
  who
• 11:07
  will
• 11:08
  be
• 11:08
  saying
• 11:08
  that
• 11:09
  they'll
• 11:10
  put
• 11:10
  a
• 11:10
  PR
• 11:10
  piece
• 11:10
  out
• 11:11
  and
• 11:11
  celebrate
• 11:11
  the
• 11:11
  fact
• 11:12
  that
• 11:12
  they've
• 11:12
  hit
• 11:13
  that
• 11:13
  first
• 11:13
  milestone.
• 11:14
  I
• 11:14
  think
• 11:14
  that's
• 11:15
  congruent
• 11:15
  and
• 11:16
  I
• 11:16
  think
• 11:16
  that
• 11:16
  shows
• 11:16
  that
• 11:16
  business
• 11:17
  is
• 11:17
  growing
• 11:17
  and
• 11:17
  scaling.
• 11:18
  I
• 11:18
  Mean,
• 11:19
  obviously,
• 11:19
  I
• 11:20
  work
• 11:20
  with
• 11:20
  businesses
• 11:20
  to
• 11:21
  do
• 11:21
  that
• 11:21
  for
• 11:21
  a
• 11:21
  living,
• 11:22
  and
• 11:23
  I've
• 11:23
  done
• 11:23
  it
• 11:23
  multiple
• 11:23
  times
• 11:24
  myself.
• 11:25
  It's
• 11:25
  one
• 11:26
  of
• 11:26
  those
• 11:26
  kind
• 11:26
  of
• 11:26
  ick
• 11:27
  moments
• 11:28
  where
• 11:28
  you're
• 11:28
  like,
• 11:29
  I
• 11:29
  am
• 11:29
  not
• 11:29
  keen
• 11:30
  on
• 11:30
  this
• 11:31
  seven,
• 11:31
  eight,
• 11:32
  nine
• 11:32
  figure
• 11:33
  thing.
• 11:33
  But
• 11:33
  it,
• 11:34
  people
• 11:35
  do
• 11:35
  judge
• 11:35
  it
• 11:35
  and
• 11:36
  people
• 11:36
  will
• 11:36
  make,
• 11:37
  you
• 11:37
  know,
• 11:37
  context
• 11:38
  and
• 11:38
  judgment
• 11:39
  around
• 11:39
  where
• 11:40
  that
• 11:40
  person
• 11:40
  is
• 11:41
  based
• 11:41
  on
• 11:42
  it.
• 11:42
  So
• 11:44
  would
• 11:44
  you
• 11:44
  feel
• 11:45
  comfortable
• 11:45
  sharing
• 11:46
  pr?
• 11:47
  Yeah.
• 11:47
  And
• 11:47
  I
• 11:48
  think
• 11:48
  we're.
• 11:49
  Our
• 11:50
  success
• 11:51
  and
• 11:51
  our,
• 11:53
  you
• 11:53
  know,
• 11:54
  financial
• 11:54
  targets.
• 11:55
  Revenue,
• 11:56
  it
• 11:56
  is.
• 11:56
  There's
• 11:56
  an
• 11:57
  element
• 11:57
  of
• 11:57
  it
• 11:57
  that's
• 11:57
  in
• 11:58
  our
• 11:58
  hands,
• 11:59
  but
• 11:59
  the
• 11:59
  way
• 12:00
  that
• 12:00
  we
• 12:00
  work
• 12:00
  from
• 12:01
  the
• 12:01
  influencer
• 12:01
  side
• 12:01
  of
• 12:02
  things
• 12:02
  with
• 12:02
  the
• 12:02
  talent
• 12:02
  that
• 12:02
  we
• 12:03
  work
• 12:03
  with
• 12:03
  is
• 12:04
  80%
• 12:05
  of
• 12:05
  what
• 12:05
  we
• 12:05
  earns
• 12:05
  go
• 12:06
  back
• 12:06
  into
• 12:06
  the
• 12:06
  talent.
• 12:07
  So
• 12:07
  if
• 12:07
  we
• 12:08
  are
• 12:08
  doing
• 12:08
  seven
• 12:09
  figures
• 12:09
  a
• 12:09
  year,
• 12:11
  80%
• 12:12
  of
• 12:12
  that
• 12:12
  goes
• 12:12
  back
• 12:12
  into
• 12:12
  our
• 12:13
  creators.
• 12:13
  And
• 12:14
  that
• 12:14
  for
• 12:14
  me,
• 12:15
  is
• 12:15
  our
• 12:15
  angle
• 12:15
  for
• 12:15
  talking
• 12:16
  about
• 12:16
  our
• 12:16
  success.
• 12:17
  Absolute
• 12:17
  truth.
• 12:18
  Yeah.
• 12:18
  And
• 12:18
  I
• 12:18
  think
• 12:18
  this
• 12:19
  is
• 12:19
  a
• 12:19
  big
• 12:19
  part
• 12:19
  because
• 12:20
  when
• 12:20
  I
• 12:20
  talk
• 12:20
  about
• 12:21
  numbers,
• 12:21
  it's
• 12:21
  not
• 12:21
  necessarily
• 12:22
  the
• 12:22
  financial
• 12:22
  numbers,
• 12:23
  it's
• 12:24
  more
• 12:24
  around
• 12:24
  the
• 12:24
  profit
• 12:25
  and,
• 12:25
  like
• 12:25
  the
• 12:25
  growth
• 12:25
  of
• 12:26
  the
• 12:26
  business
• 12:26
  and
• 12:26
  what
• 12:26
  that
• 12:27
  actually
• 12:27
  means.
• 12:28
  So
• 12:28
  it's
• 12:28
  almost
• 12:28
  like
• 12:29
  money
• 12:29
  is
• 12:29
  the
• 12:29
  vanity
• 12:30
  metric
• 12:31
  where
• 12:32
  it's
• 12:32
  like,
• 12:32
  we
• 12:33
  have
• 12:33
  to
• 12:33
  be,
• 12:33
  you
• 12:34
  know,
• 12:34
  profitable
• 12:34
  to
• 12:34
  be
• 12:35
  sustainable
• 12:35
  and
• 12:35
  successful
• 12:36
  and
• 12:36
  to
• 12:36
  be
• 12:36
  scaling.
• 12:37
  But
• 12:37
  what
• 12:38
  does
• 12:38
  that
• 12:38
  do?
• 12:39
  So
• 12:39
  share
• 12:40
  with
• 12:40
  me
• 12:40
  then
• 12:41
  with
• 12:41
  the
• 12:41
  talent
• 12:41
  agency,
• 12:42
  the
• 12:43
  uniqueness
• 12:43
  there,
• 12:44
  because
• 12:44
  there's
• 12:44
  lots
• 12:44
  of
• 12:44
  agencies
• 12:45
  out
• 12:45
  there.
• 12:46
  What's
• 12:46
  your
• 12:46
  point
• 12:46
  of
• 12:47
  parity?
• 12:48
  I
• 12:48
  think
• 12:48
  for
• 12:48
  us,
• 12:49
  it's
• 12:49
  that
• 12:50
  I
• 12:50
  have
• 12:50
  been
• 12:51
  a
• 12:51
  creator,
• 12:52
  I
• 12:52
  have
• 12:53
  struggled,
• 12:54
  I've
• 12:54
  been
• 12:54
  in
• 12:54
  their
• 12:54
  shoes.
• 12:55
  I've
• 12:55
  got
• 12:55
  to
• 12:55
  the
• 12:55
  point
• 12:56
  where
• 12:56
  I'm
• 12:56
  talking
• 12:56
  with
• 12:56
  brands
• 12:57
  about
• 12:57
  paid
• 12:57
  collaborations
• 12:58
  and
• 12:58
  thinking
• 12:59
  I'm
• 12:59
  out
• 12:59
  of
• 12:59
  my
• 12:59
  depth
• 12:59
  here.
• 12:59
  I
• 13:00
  don't
• 13:00
  know
• 13:00
  what.
• 13:00
  I
• 13:00
  don't
• 13:00
  know
• 13:01
  what
• 13:01
  to
• 13:01
  say.
• 13:02
  But
• 13:02
  I'm
• 13:03
  lucky
• 13:03
  that
• 13:03
  I
• 13:03
  have
• 13:03
  got
• 13:04
  years
• 13:04
  of
• 13:04
  marketing
• 13:04
  experience,
• 13:05
  I've
• 13:05
  got
• 13:05
  sales
• 13:06
  experience
• 13:06
  behind
• 13:07
  me.
• 13:07
  I'm
• 13:07
  used
• 13:08
  to
• 13:08
  negotiating
• 13:08
  deals.
• 13:09
  My
• 13:09
  career
• 13:09
  has
• 13:10
  always
• 13:10
  been
• 13:10
  an
• 13:11
  element
• 13:11
  of
• 13:11
  that,
• 13:12
  so
• 13:12
  I
• 13:12
  can
• 13:12
  bring
• 13:13
  that.
• 13:13
  But
• 13:14
  I
• 13:14
  also
• 13:14
  have
• 13:14
  the
• 13:14
  contacts
• 13:15
  around
• 13:15
  me
• 13:16
  when
• 13:16
  I'm
• 13:17
  faced
• 13:17
  with
• 13:17
  a
• 13:18
  contract
• 13:18
  that
• 13:18
  is
• 13:19
  a
• 13:19
  little
• 13:19
  bit,
• 13:20
  you
• 13:20
  know,
• 13:20
  different,
• 13:21
  that
• 13:21
  I
• 13:22
  can
• 13:22
  bring
• 13:22
  them
• 13:22
  in
• 13:22
  on
• 13:22
  it
• 13:23
  as
• 13:23
  well.
• 13:23
  So
• 13:23
  I
• 13:23
  think
• 13:23
  there's
• 13:24
  an
• 13:24
  element
• 13:24
  of,
• 13:25
  I've
• 13:25
  been
• 13:25
  there,
• 13:26
  I've
• 13:26
  done
• 13:26
  it,
• 13:26
  and
• 13:27
  I
• 13:27
  can
• 13:28
  look
• 13:28
  at
• 13:28
  it
• 13:28
  from
• 13:29
  both
• 13:29
  sides
• 13:29
  of
• 13:29
  the
• 13:29
  table.
• 13:30
  I've
• 13:30
  also
• 13:31
  seen
• 13:31
  and
• 13:32
  heard
• 13:32
  horror
• 13:33
  stories
• 13:34
  about
• 13:34
  how
• 13:34
  other
• 13:35
  agencies
• 13:35
  will
• 13:35
  work
• 13:36
  with
• 13:36
  creators
• 13:37
  and
• 13:37
  then
• 13:37
  they're
• 13:38
  not
• 13:38
  truthful
• 13:38
  about
• 13:39
  the
• 13:40
  contract
• 13:40
  amount
• 13:40
  that's
• 13:40
  been
• 13:40
  agreed.
• 13:41
  And
• 13:41
  there
• 13:42
  isn't
• 13:42
  the
• 13:42
  8020
• 13:43
  split
• 13:43
  that
• 13:43
  there
• 13:43
  should
• 13:43
  be.
• 13:43
  It's
• 13:44
  more
• 13:44
  50,
• 13:44
  50
• 13:45
  and
• 13:46
  that
• 13:46
  mortifies
• 13:47
  me
• 13:47
  that
• 13:47
  that
• 13:47
  happens
• 13:48
  in
• 13:48
  our
• 13:48
  industry.
• 13:48
  So
• 13:48
  I
• 13:49
  think
• 13:49
  it's
• 13:49
  the
• 13:49
  ethical
• 13:49
  side
• 13:50
  of
• 13:50
  things
• 13:50
  that
• 13:51
  I
• 13:51
  want
• 13:51
  to
• 13:51
  do
• 13:51
  business
• 13:51
  honestly.
• 13:52
  I
• 13:52
  want
• 13:52
  to
• 13:53
  make
• 13:53
  sure
• 13:53
  that
• 13:53
  we're
• 13:53
  always
• 13:53
  acting
• 13:54
  in
• 13:54
  our
• 13:54
  creators
• 13:55
  best
• 13:55
  interests.
• 13:56
  But
• 13:57
  I
• 13:57
  think
• 13:57
  it's
• 13:57
  the
• 13:57
  community
• 13:58
  aspect
• 13:58
  as
• 13:58
  well
• 13:59
  and
• 13:59
  the
• 14:00
  bringing
• 14:00
  of
• 14:00
  people
• 14:01
  together.
• 14:01
  This
• 14:02
  is
• 14:02
  a
• 14:02
  really
• 14:02
  flipping
• 14:03
  lonely
• 14:03
  industry
• 14:04
  if
• 14:04
  you're
• 14:04
  out
• 14:04
  there.
• 14:04
  A
• 14:04
  lot
• 14:04
  of
• 14:05
  our
• 14:05
  creators
• 14:05
  now
• 14:05
  have
• 14:05
  stepped
• 14:06
  out
• 14:06
  of
• 14:06
  full
• 14:06
  time
• 14:06
  jobs.
• 14:07
  They
• 14:07
  are
• 14:07
  doing
• 14:08
  this
• 14:08
  as
• 14:08
  their
• 14:08
  sole
• 14:08
  source
• 14:09
  of
• 14:09
  income
• 14:09
  and
• 14:09
  they've
• 14:09
  gone
• 14:10
  from
• 14:10
  working
• 14:10
  in
• 14:10
  an
• 14:10
  office
• 14:11
  with
• 14:11
  a
• 14:11
  team
• 14:12
  around
• 14:12
  them
• 14:12
  to
• 14:13
  doing
• 14:13
  this
• 14:14
  on
• 14:14
  their
• 14:14
  own.
• 14:14
  And
• 14:14
  it's
• 14:15
  lonely
• 14:15
  and
• 14:15
  it's
• 14:16
  a
• 14:16
  very
• 14:16
  closed
• 14:16
  book
• 14:17
  industry.
• 14:17
  No
• 14:18
  one
• 14:18
  wants
• 14:18
  to
• 14:18
  share
• 14:18
  their
• 14:18
  contacts,
• 14:19
  nobody
• 14:19
  wants
• 14:19
  to
• 14:19
  help
• 14:20
  other
• 14:20
  people.
• 14:21
  But
• 14:21
  we
• 14:21
  can
• 14:21
  do
• 14:21
  that
• 14:22
  and
• 14:22
  we
• 14:22
  can
• 14:22
  bring
• 14:22
  these
• 14:23
  like
• 14:23
  minded
• 14:23
  people
• 14:24
  together
• 14:24
  and
• 14:24
  offer
• 14:24
  them
• 14:25
  more
• 14:25
  than
• 14:26
  just
• 14:26
  management.
• 14:27
  We
• 14:27
  can
• 14:27
  be
• 14:27
  their
• 14:28
  support
• 14:28
  system,
• 14:28
  we
• 14:28
  can
• 14:29
  be
• 14:29
  the
• 14:29
  community
• 14:29
  that's
• 14:30
  around
• 14:30
  them.
• 14:31
  We
• 14:31
  become
• 14:31
  friends
• 14:31
  with
• 14:32
  a
• 14:32
  lot
• 14:32
  of
• 14:32
  our
• 14:32
  creators.
• 14:33
  You
• 14:33
  know,
• 14:33
  some
• 14:33
  of
• 14:33
  my,
• 14:34
  my
• 14:34
  closest
• 14:34
  friends
• 14:35
  now
• 14:35
  are
• 14:35
  on
• 14:35
  our
• 14:35
  roster
• 14:37
  but.
• 14:37
  I
• 14:37
  guess
• 14:37
  they're
• 14:38
  learning
• 14:38
  as
• 14:38
  well
• 14:38
  and
• 14:38
  that's
• 14:39
  a
• 14:39
  key
• 14:39
  part.
• 14:39
  Thing
• 14:39
  is,
• 14:40
  is
• 14:40
  when
• 14:40
  you're
• 14:41
  posting
• 14:41
  and
• 14:41
  you're
• 14:41
  looking
• 14:42
  at
• 14:43
  curating
• 14:43
  and
• 14:43
  crafting
• 14:44
  these
• 14:44
  videos
• 14:44
  that
• 14:45
  are
• 14:45
  going
• 14:45
  to
• 14:45
  attract
• 14:46
  amazing
• 14:46
  brand
• 14:46
  deals.
• 14:47
  Yeah,
• 14:48
  there
• 14:48
  is
• 14:48
  a
• 14:48
  skill
• 14:49
  to
• 14:49
  that.
• 14:49
  Absolutely.
• 14:50
  Our
• 14:50
  industry
• 14:50
  is
• 14:50
  constantly
• 14:51
  evolving.
• 14:51
  What
• 14:52
  is
• 14:52
  working
• 14:52
  now
• 14:53
  in,
• 14:53
  you
• 14:54
  know,
• 14:54
  this
• 14:54
  present
• 14:54
  day
• 14:55
  won't
• 14:56
  have
• 14:56
  been
• 14:56
  what
• 14:56
  you
• 14:56
  will
• 14:56
  have
• 14:56
  seen
• 14:56
  being
• 14:57
  posted
• 14:57
  three
• 14:57
  months
• 14:57
  ago.
• 14:58
  It
• 14:58
  moves
• 14:58
  so
• 14:59
  quickly.
• 14:59
  So
• 14:59
  we
• 15:00
  have
• 15:00
  to
• 15:00
  make
• 15:00
  sure
• 15:00
  that
• 15:01
  we
• 15:01
  are
• 15:01
  constantly
• 15:01
  evolving
• 15:02
  in
• 15:02
  what
• 15:02
  we
• 15:02
  do
• 15:03
  and
• 15:04
  help
• 15:04
  our
• 15:04
  creators
• 15:04
  do
• 15:05
  the
• 15:05
  same
• 15:05
  so
• 15:06
  that
• 15:06
  they
• 15:06
  don't
• 15:06
  get
• 15:06
  left
• 15:06
  behind.
• 15:07
  Because
• 15:07
  you
• 15:07
  can
• 15:07
  grow
• 15:08
  overnight
• 15:08
  on
• 15:08
  social
• 15:09
  media
• 15:09
  now.
• 15:09
  It's
• 15:10
  not
• 15:10
  always
• 15:10
  a
• 15:10
  good
• 15:10
  thing
• 15:11
  but
• 15:11
  you
• 15:12
  know,
• 15:12
  the
• 15:12
  industry
• 15:12
  does
• 15:13
  move
• 15:13
  quickly
• 15:13
  so
• 15:13
  you've
• 15:14
  got
• 15:14
  to
• 15:14
  make
• 15:14
  sure
• 15:14
  that
• 15:14
  you're
• 15:15
  constantly
• 15:15
  at
• 15:15
  the
• 15:15
  front
• 15:16
  and
• 15:16
  staying
• 15:16
  ahead
• 15:16
  of
• 15:16
  what
• 15:16
  you're
• 15:17
  doing
• 15:17
  and
• 15:17
  we
• 15:18
  can
• 15:18
  enable
• 15:18
  that
• 15:18
  and
• 15:19
  help
• 15:19
  them
• 15:19
  do
• 15:19
  that.
• 15:20
  And
• 15:20
  we've
• 15:20
  had
• 15:20
  the
• 15:21
  privilege
• 15:21
  to
• 15:21
  spend
• 15:21
  the
• 15:22
  past
• 15:22
  few
• 15:22
  days
• 15:23
  on
• 15:23
  this
• 15:23
  amazing
• 15:23
  private
• 15:24
  island
• 15:24
  in
• 15:24
  Oxfordshire
• 15:25
  and
• 15:26
  talking
• 15:26
  to
• 15:27
  other
• 15:27
  women
• 15:28
  and
• 15:28
  hearing
• 15:29
  their
• 15:29
  stories
• 15:29
  is
• 15:30
  always
• 15:30
  fascinating.
• 15:31
  But
• 15:31
  one
• 15:31
  of
• 15:31
  the
• 15:31
  things
• 15:31
  that
• 15:32
  keeps
• 15:32
  coming
• 15:32
  up
• 15:32
  again
• 15:32
  and
• 15:33
  again
• 15:34
  is
• 15:34
  that
• 15:34
  when
• 15:34
  you
• 15:35
  talk
• 15:35
  about
• 15:35
  creators
• 15:36
  and
• 15:36
  you
• 15:36
  talk
• 15:36
  about
• 15:37
  these
• 15:37
  fantastic
• 15:38
  brand
• 15:38
  deals,
• 15:39
  it
• 15:39
  does
• 15:39
  sound
• 15:39
  very
• 15:40
  appealing
• 15:40
  and
• 15:40
  it
• 15:41
  will
• 15:41
  attract
• 15:41
  a
• 15:41
  lot
• 15:42
  of
• 15:42
  people's
• 15:42
  attention
• 15:43
  because
• 15:43
  they're
• 15:43
  like,
• 15:44
  if
• 15:44
  I
• 15:44
  can
• 15:44
  build
• 15:44
  this
• 15:44
  following,
• 15:45
  I
• 15:45
  can
• 15:46
  make
• 15:46
  a
• 15:46
  lot
• 15:46
  of
• 15:46
  money.
• 15:47
  But
• 15:47
  what
• 15:48
  is
• 15:48
  the
• 15:48
  difference
• 15:48
  between
• 15:49
  being
• 15:49
  influential
• 15:50
  to
• 15:50
  a
• 15:50
  brand
• 15:51
  where
• 15:51
  they
• 15:51
  have
• 15:52
  click
• 15:52
  throughs
• 15:52
  and
• 15:52
  things
• 15:52
  like
• 15:53
  that
• 15:53
  to
• 15:54
  what
• 15:54
  we
• 15:54
  see
• 15:54
  online
• 15:55
  in
• 15:55
  terms
• 15:55
  of
• 15:56
  numbers
• 15:57
  as
• 15:57
  influencers,
• 15:58
  what
• 15:58
  are
• 15:59
  you
• 15:59
  noticing.
• 15:59
  The
• 16:00
  shift,
• 16:00
  I
• 16:00
  think
• 16:00
  this
• 16:01
  has
• 16:01
  been
• 16:01
  the
• 16:01
  biggest
• 16:02
  shift
• 16:03
  for
• 16:03
  me.
• 16:03
  And
• 16:04
  obviously
• 16:04
  when
• 16:04
  I
• 16:04
  started
• 16:05
  this
• 16:05
  journey,
• 16:05
  I
• 16:06
  was
• 16:06
  a
• 16:06
  creator.
• 16:07
  I
• 16:07
  don't
• 16:08
  consume
• 16:08
  content
• 16:08
  in
• 16:09
  the
• 16:09
  same
• 16:09
  way
• 16:09
  now
• 16:09
  as
• 16:10
  I
• 16:10
  did
• 16:10
  when
• 16:10
  I
• 16:11
  started
• 16:11
  this
• 16:11
  journey.
• 16:13
  There
• 16:13
  is
• 16:14
  a
• 16:15
  massive
• 16:15
  difference
• 16:15
  between
• 16:16
  building
• 16:16
  a
• 16:16
  following
• 16:16
  and
• 16:17
  having
• 16:17
  influence.
• 16:18
  And
• 16:18
  actually
• 16:18
  you
• 16:18
  can
• 16:19
  build
• 16:19
  and
• 16:19
  have
• 16:19
  an
• 16:20
  influence
• 16:20
  with
• 16:21
  a
• 16:21
  very
• 16:21
  small
• 16:21
  number
• 16:21
  of
• 16:22
  followers.
• 16:22
  And
• 16:22
  it
• 16:23
  does.
• 16:23
  It
• 16:23
  all
• 16:23
  comes
• 16:23
  back
• 16:24
  to
• 16:24
  that
• 16:24
  true,
• 16:24
  authentic
• 16:25
  self
• 16:25
  online.
• 16:26
  And
• 16:26
  the
• 16:26
  things
• 16:27
  that
• 16:27
  we
• 16:27
  see
• 16:27
  and
• 16:27
  the
• 16:27
  patterns
• 16:28
  that
• 16:28
  we
• 16:28
  observe
• 16:28
  among
• 16:29
  the
• 16:29
  most
• 16:29
  successful
• 16:30
  creators
• 16:31
  is
• 16:31
  they
• 16:31
  are
• 16:31
  putting
• 16:31
  themselves
• 16:32
  out
• 16:32
  there
• 16:33
  personally,
• 16:33
  they
• 16:33
  are
• 16:34
  being
• 16:34
  vulnerable,
• 16:34
  they
• 16:34
  are
• 16:35
  being
• 16:35
  open
• 16:35
  and
• 16:35
  they're
• 16:35
  showing
• 16:36
  their
• 16:36
  true
• 16:36
  personality.
• 16:37
  They
• 16:38
  are
• 16:39
  building
• 16:39
  brands
• 16:40
  into
• 16:40
  everything
• 16:40
  that
• 16:41
  they
• 16:41
  do.
• 16:41
  So
• 16:41
  even
• 16:41
  from
• 16:42
  their
• 16:42
  organic
• 16:42
  content,
• 16:43
  when
• 16:43
  a
• 16:43
  brand
• 16:43
  lands
• 16:44
  on
• 16:44
  their
• 16:44
  page,
• 16:45
  their
• 16:45
  format
• 16:46
  of
• 16:46
  content,
• 16:46
  brands
• 16:47
  can
• 16:47
  instantly
• 16:47
  see
• 16:48
  what
• 16:48
  it
• 16:48
  would
• 16:48
  look
• 16:48
  like
• 16:48
  to
• 16:49
  work
• 16:49
  with
• 16:49
  them
• 16:49
  and
• 16:49
  that's
• 16:50
  really
• 16:50
  important.
• 16:51
  But
• 16:51
  they've
• 16:51
  also
• 16:51
  got
• 16:51
  the
• 16:52
  data
• 16:52
  and
• 16:52
  the
• 16:52
  metrics
• 16:52
  to
• 16:52
  back
• 16:53
  it
• 16:53
  up.
• 16:53
  And
• 16:53
  if
• 16:54
  we
• 16:54
  can't
• 16:54
  demonstrate
• 16:55
  when
• 16:55
  we're
• 16:55
  in
• 16:55
  negotiations
• 16:56
  with
• 16:56
  a
• 16:56
  brand
• 16:57
  that
• 16:57
  there
• 16:57
  is
• 16:58
  that
• 16:58
  click
• 16:58
  through
• 16:59
  rate
• 16:59
  the
• 16:59
  conversion,
• 17:00
  the
• 17:01
  movement
• 17:02
  of
• 17:02
  an
• 17:02
  audience
• 17:02
  from
• 17:03
  the
• 17:03
  platform
• 17:04
  to
• 17:04
  wherever
• 17:04
  the
• 17:05
  brand
• 17:05
  are
• 17:05
  trying
• 17:05
  to
• 17:05
  direct
• 17:06
  them,
• 17:07
  our
• 17:07
  negotiations
• 17:08
  are
• 17:08
  not
• 17:08
  as
• 17:08
  strong.
• 17:09
  So
• 17:09
  it's
• 17:10
  about
• 17:10
  having
• 17:10
  that
• 17:11
  and
• 17:11
  understanding
• 17:11
  that
• 17:12
  those
• 17:12
  three
• 17:12
  key
• 17:13
  areas
• 17:13
  are
• 17:13
  really
• 17:13
  important
• 17:14
  when
• 17:14
  you're
• 17:14
  growing
• 17:14
  your
• 17:15
  personal
• 17:15
  brand,
• 17:16
  if
• 17:16
  that
• 17:16
  is
• 17:16
  an
• 17:17
  area
• 17:17
  that
• 17:17
  you
• 17:17
  want
• 17:17
  to
• 17:17
  move
• 17:18
  into.
• 17:18
  And
• 17:19
  when
• 17:19
  you
• 17:19
  started
• 17:20
  your
• 17:20
  business,
• 17:20
  obviously
• 17:21
  you
• 17:21
  had
• 17:21
  no
• 17:21
  idea.
• 17:22
  Like
• 17:22
  most
• 17:23
  of
• 17:23
  us,
• 17:23
  we
• 17:23
  have
• 17:23
  no
• 17:23
  idea
• 17:24
  where
• 17:24
  it's
• 17:24
  going
• 17:24
  to
• 17:24
  take
• 17:24
  us.
• 17:25
  What
• 17:25
  has
• 17:25
  been
• 17:26
  like
• 17:26
  the
• 17:26
  most
• 17:27
  fun
• 17:27
  element
• 17:28
  of
• 17:29
  being
• 17:29
  a
• 17:29
  business
• 17:29
  owner
• 17:30
  and
• 17:30
  not
• 17:30
  being
• 17:30
  in
• 17:30
  that
• 17:30
  corporate
• 17:31
  world?
• 17:32
  I
• 17:32
  think
• 17:32
  the
• 17:32
  freedom
• 17:33
  and
• 17:33
  the
• 17:34
  flexibility.
• 17:34
  I've
• 17:34
  always
• 17:35
  been
• 17:35
  in
• 17:35
  jobs
• 17:36
  where
• 17:36
  no
• 17:36
  two
• 17:37
  days
• 17:37
  are
• 17:37
  the
• 17:37
  same.
• 17:37
  My
• 17:38
  career
• 17:38
  started
• 17:38
  in
• 17:38
  the
• 17:38
  wedding
• 17:39
  industry.
• 17:40
  No
• 17:40
  two
• 17:40
  weddings
• 17:41
  are
• 17:41
  the
• 17:41
  same.
• 17:41
  I
• 17:41
  was
• 17:41
  very
• 17:42
  lucky
• 17:42
  to
• 17:42
  be
• 17:42
  at
• 17:42
  a
• 17:42
  venue
• 17:42
  that
• 17:43
  allowed
• 17:43
  a
• 17:43
  lot
• 17:43
  of
• 17:43
  freedom
• 17:44
  and
• 17:44
  flexibility
• 17:45
  in
• 17:45
  what
• 17:45
  bride
• 17:45
  and
• 17:46
  groom's
• 17:46
  days
• 17:46
  looked
• 17:47
  like.
• 17:47
  I
• 17:48
  then
• 17:48
  moved
• 17:48
  into
• 17:48
  trade
• 17:49
  shows
• 17:49
  and
• 17:49
  events
• 17:50
  and
• 17:50
  exhibitions
• 17:50
  again,
• 17:51
  you
• 17:51
  know,
• 17:51
  working
• 17:51
  across
• 17:52
  a
• 17:52
  real
• 17:53
  vast
• 17:53
  array
• 17:53
  of
• 17:54
  industries
• 17:54
  to
• 17:55
  then
• 17:55
  working
• 17:55
  with,
• 17:56
  you
• 17:56
  know,
• 17:56
  clients
• 17:56
  in
• 17:57
  a
• 17:57
  marketing
• 17:57
  agency.
• 17:58
  And
• 17:58
  that's
• 17:58
  always
• 17:58
  been
• 17:59
  important
• 17:59
  for
• 17:59
  me.
• 17:59
  I
• 17:59
  cannot
• 18:00
  sit
• 18:00
  behind
• 18:00
  a
• 18:00
  desk
• 18:00
  and
• 18:00
  do
• 18:01
  the
• 18:01
  same
• 18:01
  thing
• 18:01
  day
• 18:01
  in,
• 18:01
  day
• 18:01
  out.
• 18:02
  But
• 18:02
  having
• 18:02
  that
• 18:03
  flexibility
• 18:03
  to
• 18:04
  attract
• 18:04
  the
• 18:04
  clients,
• 18:05
  that
• 18:05
  really
• 18:05
  excite
• 18:05
  me.
• 18:06
  That's
• 18:07
  been
• 18:07
  the
• 18:08
  kind
• 18:08
  of
• 18:08
  the
• 18:08
  biggest
• 18:09
  shift
• 18:10
  for
• 18:10
  me
• 18:11
  and
• 18:11
  making
• 18:11
  sure
• 18:11
  that
• 18:12
  everything
• 18:12
  that
• 18:13
  not
• 18:13
  only
• 18:13
  what
• 18:13
  I
• 18:13
  do,
• 18:13
  but
• 18:14
  my
• 18:14
  team
• 18:14
  do.
• 18:15
  We
• 18:15
  go
• 18:15
  into
• 18:15
  work
• 18:15
  each
• 18:16
  day
• 18:16
  and
• 18:16
  enjoy
• 18:16
  it
• 18:16
  and
• 18:16
  don't
• 18:17
  have
• 18:17
  that,
• 18:18
  you
• 18:18
  know,
• 18:18
  Sunday
• 18:18
  scaries
• 18:19
  and
• 18:19
  the
• 18:19
  Monday
• 18:19
  morning
• 18:19
  dread
• 18:20
  that
• 18:20
  we
• 18:21
  are
• 18:21
  turning
• 18:22
  up
• 18:22
  and
• 18:22
  we
• 18:22
  are
• 18:22
  enjoying
• 18:23
  what
• 18:23
  we
• 18:23
  do.
• 18:23
  Because
• 18:24
  we
• 18:24
  spend
• 18:24
  a
• 18:24
  bloody
• 18:24
  lot
• 18:24
  of
• 18:24
  time
• 18:25
  at
• 18:25
  work.
• 18:25
  Oh,
• 18:26
  I
• 18:26
  know,
• 18:26
  it's
• 18:27
  scary.
• 18:27
  I
• 18:27
  think
• 18:28
  the
• 18:28
  thing
• 18:28
  also
• 18:28
  is
• 18:29
  that
• 18:29
  one
• 18:30
  of
• 18:30
  the
• 18:30
  things
• 18:30
  we
• 18:30
  were
• 18:30
  talking
• 18:30
  about
• 18:31
  yesterday
• 18:31
  is
• 18:32
  I
• 18:32
  love
• 18:32
  the
• 18:33
  fact
• 18:33
  that
• 18:33
  my
• 18:33
  life
• 18:33
  is
• 18:34
  blended.
• 18:34
  So
• 18:35
  my
• 18:35
  weekends
• 18:36
  and
• 18:36
  weekdays,
• 18:36
  there's
• 18:37
  no
• 18:37
  clear
• 18:37
  differentiation.
• 18:38
  And
• 18:38
  that's
• 18:39
  been
• 18:39
  one
• 18:39
  of
• 18:39
  the
• 18:40
  most
• 18:40
  magical
• 18:40
  things
• 18:40
  that
• 18:41
  I
• 18:41
  strive
• 18:42
  for.
• 18:42
  Hasn't
• 18:42
  always
• 18:43
  been
• 18:43
  that
• 18:43
  way.
• 18:44
  When
• 18:44
  I
• 18:44
  was
• 18:44
  in
• 18:44
  corporate,
• 18:45
  I
• 18:45
  remember
• 18:46
  literally
• 18:46
  counting
• 18:47
  the
• 18:47
  steps
• 18:47
  to
• 18:48
  the
• 18:48
  train.
• 18:49
  Everyone
• 18:49
  on
• 18:49
  the
• 18:49
  outside
• 18:50
  telling
• 18:50
  me
• 18:50
  how
• 18:50
  successful
• 18:51
  I
• 18:51
  was
• 18:52
  and
• 18:52
  me
• 18:53
  just
• 18:53
  feeling
• 18:53
  a
• 18:54
  void
• 18:54
  like
• 18:55
  inside
• 18:56
  where
• 18:56
  I
• 18:56
  wasn't
• 18:57
  connecting
• 18:57
  to
• 18:57
  anything.
• 18:58
  My
• 18:58
  nervous
• 18:58
  system
• 18:59
  was
• 18:59
  shot.
• 19:00
  I
• 19:00
  was
• 19:00
  traveling,
• 19:00
  traveling,
• 19:01
  traveling.
• 19:01
  And
• 19:01
  now
• 19:02
  it's
• 19:02
  hard
• 19:03
  to
• 19:03
  see
• 19:03
  the
• 19:03
  difference.
• 19:04
  What
• 19:04
  is
• 19:04
  the
• 19:05
  biggest
• 19:05
  shift
• 19:06
  that
• 19:06
  you've
• 19:06
  seen
• 19:06
  in
• 19:07
  you
• 19:08
  and
• 19:08
  how
• 19:09
  you
• 19:09
  feel?
• 19:10
  I
• 19:10
  think
• 19:11
  my
• 19:11
  confidence,
• 19:12
  you
• 19:12
  know,
• 19:13
  knowing
• 19:13
  that
• 19:14
  I
• 19:14
  have
• 19:14
  that
• 19:15
  ability
• 19:15
  to
• 19:16
  say
• 19:16
  yes
• 19:16
  and
• 19:16
  no
• 19:16
  to
• 19:16
  things
• 19:17
  that
• 19:17
  I
• 19:18
  am
• 19:18
  putting
• 19:18
  myself
• 19:18
  in
• 19:19
  situations
• 19:19
  that
• 19:20
  I
• 19:20
  wouldn't
• 19:20
  necessarily
• 19:21
  say
• 19:21
  I
• 19:21
  feel
• 19:22
  comfortable
• 19:22
  with,
• 19:23
  because
• 19:23
  I've
• 19:23
  definitely
• 19:24
  pushed
• 19:24
  myself
• 19:24
  beyond
• 19:24
  my
• 19:25
  comfort
• 19:25
  zone,
• 19:25
  you
• 19:25
  know,
• 19:26
  the
• 19:26
  last
• 19:26
  two
• 19:26
  years.
• 19:27
  But
• 19:27
  it's.
• 19:27
  It's
• 19:28
  something
• 19:28
  that
• 19:29
  I
• 19:29
  am
• 19:30
  comfortable
• 19:30
  to
• 19:30
  put
• 19:31
  myself
• 19:31
  into
• 19:32
  and
• 19:32
  that
• 19:32
  I
• 19:32
  can
• 19:33
  see
• 19:33
  the
• 19:33
  bigger
• 19:33
  picture
• 19:33
  and
• 19:33
  I
• 19:34
  know
• 19:34
  where
• 19:34
  it's
• 19:34
  going.
• 19:34
  I
• 19:35
  think
• 19:35
  that's
• 19:35
  had
• 19:35
  a
• 19:35
  massive
• 19:36
  impact
• 19:36
  on
• 19:36
  my
• 19:36
  confidence,
• 19:38
  but
• 19:38
  also
• 19:38
  kind
• 19:38
  of
• 19:38
  the
• 19:39
  self
• 19:39
  reflection.
• 19:39
  I
• 19:39
  think
• 19:40
  I
• 19:40
  have
• 19:40
  a
• 19:40
  much
• 19:40
  better
• 19:41
  understanding
• 19:41
  of
• 19:42
  who
• 19:42
  I
• 19:42
  am
• 19:42
  as
• 19:42
  a
• 19:42
  person,
• 19:43
  what
• 19:43
  I
• 19:44
  stand
• 19:44
  for
• 19:45
  and
• 19:46
  why
• 19:46
  I
• 19:46
  am
• 19:46
  the
• 19:47
  way
• 19:47
  that
• 19:47
  I
• 19:47
  am.
• 19:48
  You
• 19:48
  know,
• 19:48
  it's
• 19:49
  given
• 19:49
  me
• 19:49
  a
• 19:49
  real
• 19:49
  period
• 19:50
  of
• 19:50
  reflection
• 19:50
  and
• 19:51
  you
• 19:51
  know,
• 19:51
  why
• 19:52
  I've
• 19:52
  got
• 19:52
  to
• 19:52
  the
• 19:52
  point
• 19:52
  I'm
• 19:52
  at
• 19:53
  and
• 19:54
  what
• 19:54
  I
• 19:54
  want
• 19:55
  to
• 19:55
  take
• 19:55
  from
• 19:55
  my
• 19:55
  past
• 19:56
  experiences
• 19:57
  and
• 19:57
  learnings
• 19:57
  and
• 19:57
  how
• 19:58
  I
• 19:58
  put
• 19:58
  that
• 19:58
  into
• 19:58
  what
• 19:58
  I
• 19:59
  do
• 19:59
  now.
• 19:59
  I
• 20:00
  think
• 20:00
  that's
• 20:00
  been
• 20:00
  the
• 20:00
  biggest
• 20:01
  reflection.
• 20:01
  Like
• 20:01
  I
• 20:02
  really
• 20:02
  understand
• 20:02
  who
• 20:02
  I
• 20:03
  am
• 20:03
  as
• 20:03
  a
• 20:03
  person
• 20:03
  now.
• 20:04
  See,
• 20:04
  I
• 20:04
  think
• 20:04
  you're
• 20:05
  quite
• 20:05
  a
• 20:06
  resilient
• 20:06
  person.
• 20:06
  I
• 20:07
  think
• 20:07
  you
• 20:07
  bounce
• 20:07
  back
• 20:08
  quick
• 20:08
  and
• 20:08
  I
• 20:08
  think
• 20:09
  one
• 20:09
  of
• 20:09
  the.
• 20:09
  I'm
• 20:10
  going
• 20:10
  to
• 20:10
  have
• 20:10
  to
• 20:10
  share
• 20:10
  this
• 20:10
  one.
• 20:10
  The
• 20:11
  funniest
• 20:11
  things
• 20:11
  for
• 20:12
  me,
• 20:12
  not
• 20:12
  funny
• 20:12
  for
• 20:13
  you,
• 20:13
  was
• 20:14
  obviously
• 20:14
  flying
• 20:15
  into
• 20:15
  Marrakesh
• 20:16
  to
• 20:16
  come
• 20:16
  on
• 20:16
  a
• 20:16
  retreat,
• 20:18
  arriving
• 20:19
  and
• 20:20
  having
• 20:20
  the
• 20:20
  horror
• 20:20
  of
• 20:21
  actually
• 20:21
  having
• 20:21
  no
• 20:21
  cases.
• 20:22
  I
• 20:22
  mean,
• 20:23
  from
• 20:23
  the
• 20:23
  outside,
• 20:24
  you
• 20:24
  absolutely
• 20:25
  nailed
• 20:26
  it.
• 20:26
  You
• 20:27
  look
• 20:27
  like
• 20:27
  you
• 20:27
  were
• 20:27
  in
• 20:28
  complete
• 20:29
  flow.
• 20:29
  It
• 20:29
  wasn't
• 20:30
  problem.
• 20:30
  And
• 20:31
  like
• 20:31
  you
• 20:31
  opened
• 20:31
  up
• 20:31
  and
• 20:32
  said,
• 20:32
  like
• 20:32
  you
• 20:32
  did
• 20:32
  have
• 20:32
  a
• 20:32
  small
• 20:33
  drama
• 20:33
  about
• 20:33
  it,
• 20:34
  but
• 20:34
  you
• 20:35
  obviously
• 20:35
  from
• 20:35
  the
• 20:36
  events
• 20:36
  industry
• 20:37
  and
• 20:37
  then,
• 20:38
  you
• 20:38
  know,
• 20:38
  handling
• 20:39
  all
• 20:39
  of
• 20:39
  these
• 20:39
  things
• 20:39
  all
• 20:40
  of
• 20:40
  the
• 20:40
  time.
• 20:41
  What
• 20:41
  is
• 20:42
  your
• 20:42
  advice
• 20:43
  in
• 20:43
  terms
• 20:43
  of
• 20:43
  being
• 20:44
  able
• 20:44
  to
• 20:46
  cope
• 20:46
  with
• 20:46
  these
• 20:47
  challenges?
• 20:47
  Because
• 20:48
  I'll
• 20:48
  be
• 20:48
  honest,
• 20:48
  most
• 20:48
  people
• 20:49
  who
• 20:49
  did
• 20:49
  not
• 20:49
  have
• 20:50
  a
• 20:50
  case
• 20:50
  arriving
• 20:50
  in
• 20:51
  Marrakech
• 20:51
  would
• 20:51
  have
• 20:51
  had
• 20:51
  a
• 20:52
  complete
• 20:52
  meltdown,
• 20:53
  full
• 20:53
  on
• 20:53
  tantrum,
• 20:54
  you
• 20:54
  know,
• 20:55
  what's
• 20:56
  your
• 20:56
  advice
• 20:56
  around
• 20:57
  this?
• 20:57
  I
• 20:57
  think
• 21:00
  this
• 21:01
  ability
• 21:02
  to
• 21:02
  be
• 21:02
  resilient
• 21:03
  and
• 21:03
  handle
• 21:03
  situations
• 21:04
  isn't
• 21:04
  something
• 21:04
  that's
• 21:05
  come
• 21:05
  natural
• 21:05
  to
• 21:06
  me
• 21:07
  and
• 21:07
  it's
• 21:08
  something
• 21:08
  that
• 21:08
  I've
• 21:08
  learned
• 21:10
  a
• 21:10
  lot
• 21:11
  about
• 21:12
  over
• 21:12
  recent
• 21:13
  years.
• 21:14
  I
• 21:14
  think
• 21:15
  my
• 21:15
  childhood,
• 21:16
  my
• 21:17
  past
• 21:18
  has
• 21:18
  made
• 21:19
  me
• 21:19
  be
• 21:20
  resilient.
• 21:20
  I
• 21:20
  lost
• 21:20
  my
• 21:20
  dad
• 21:21
  at
• 21:21
  the
• 21:21
  age
• 21:21
  of
• 21:21
  10.
• 21:23
  That
• 21:23
  ends
• 21:24
  your
• 21:24
  childhood
• 21:24
  instantly.
• 21:25
  And
• 21:25
  you
• 21:25
  go
• 21:25
  into
• 21:25
  looking
• 21:26
  at
• 21:26
  life
• 21:27
  very,
• 21:27
  very
• 21:27
  differently
• 21:28
  and
• 21:28
  I
• 21:28
  think
• 21:28
  that
• 21:29
  has
• 21:29
  a
• 21:29
  big
• 21:29
  impact
• 21:29
  on
• 21:30
  resilience
• 21:31
  and
• 21:31
  the
• 21:31
  fact
• 21:31
  that
• 21:32
  life
• 21:32
  is
• 21:32
  really
• 21:33
  short
• 21:33
  and
• 21:33
  you've
• 21:33
  just
• 21:33
  got
• 21:34
  to.
• 21:34
  You
• 21:34
  deal
• 21:35
  with
• 21:35
  what,
• 21:35
  what's
• 21:35
  thrown
• 21:36
  at
• 21:36
  you,
• 21:36
  you
• 21:36
  can't
• 21:36
  change
• 21:37
  it,
• 21:37
  you
• 21:37
  can't
• 21:37
  do
• 21:37
  anything
• 21:38
  about
• 21:38
  it
• 21:38
  and
• 21:38
  sitting
• 21:38
  and
• 21:39
  wallowing
• 21:39
  about
• 21:39
  it
• 21:40
  or
• 21:40
  worrying
• 21:40
  about
• 21:40
  it
• 21:41
  or,
• 21:41
  you
• 21:41
  know,
• 21:42
  overthinking
• 21:42
  things,
• 21:43
  it's
• 21:43
  not
• 21:44
  benefiting
• 21:44
  you
• 21:45
  and
• 21:45
  it's
• 21:45
  not
• 21:45
  benefiting
• 21:46
  the
• 21:46
  situation.
• 21:46
  You've
• 21:47
  just
• 21:47
  got
• 21:47
  to
• 21:48
  deal
• 21:48
  with
• 21:48
  it
• 21:49
  in
• 21:49
  the
• 21:49
  best
• 21:49
  way
• 21:49
  that
• 21:49
  you
• 21:49
  possibly
• 21:50
  can.
• 21:50
  You
• 21:51
  might
• 21:51
  reflect
• 21:51
  and
• 21:52
  look
• 21:52
  back
• 21:52
  afterwards
• 21:52
  and
• 21:52
  think,
• 21:53
  I
• 21:53
  could
• 21:53
  have
• 21:53
  dealt
• 21:53
  with
• 21:53
  that
• 21:54
  differently.
• 21:54
  And
• 21:54
  you
• 21:54
  take
• 21:54
  a
• 21:55
  lesson
• 21:55
  from
• 21:55
  it,
• 21:56
  but
• 21:56
  you
• 21:57
  can't
• 21:57
  change
• 21:57
  what's
• 21:58
  happening,
• 21:58
  so
• 21:59
  just
• 21:59
  embrace
• 21:59
  it.
• 22:00
  Do
• 22:00
  you
• 22:00
  think
• 22:01
  with
• 22:01
  what's
• 22:01
  happened
• 22:02
  in
• 22:02
  your
• 22:02
  childhood
• 22:03
  and
• 22:03
  losing
• 22:03
  your
• 22:03
  dad
• 22:04
  has
• 22:04
  made
• 22:04
  you
• 22:06
  more
• 22:06
  accepting
• 22:07
  or
• 22:07
  open
• 22:08
  to
• 22:08
  taking
• 22:08
  risk?
• 22:09
  Yeah,
• 22:10
  I
• 22:10
  think
• 22:10
  so.
• 22:11
  My
• 22:11
  mum
• 22:12
  won't
• 22:12
  mind
• 22:12
  me
• 22:13
  saying,
• 22:13
  but
• 22:13
  she
• 22:13
  is
• 22:14
  the
• 22:14
  most
• 22:14
  risk
• 22:15
  averse
• 22:15
  person
• 22:16
  that
• 22:16
  you
• 22:16
  will
• 22:16
  ever
• 22:17
  meet
• 22:18
  and
• 22:19
  I
• 22:20
  have
• 22:20
  grown
• 22:21
  up
• 22:21
  with
• 22:21
  that
• 22:21
  and
• 22:21
  I'm
• 22:22
  glad
• 22:22
  I've
• 22:22
  had
• 22:22
  that
• 22:23
  influence
• 22:23
  because
• 22:24
  there
• 22:24
  are
• 22:24
  times
• 22:25
  where
• 22:25
  you
• 22:25
  need
• 22:26
  to
• 22:26
  be
• 22:27
  a
• 22:27
  bit
• 22:27
  cautious
• 22:28
  and,
• 22:28
  you
• 22:28
  know,
• 22:29
  really
• 22:29
  assess
• 22:29
  things
• 22:29
  before
• 22:30
  you
• 22:30
  go
• 22:30
  into
• 22:30
  them.
• 22:31
  But
• 22:31
  for
• 22:32
  me,
• 22:32
  I
• 22:33
  just
• 22:33
  think,
• 22:33
  what's
• 22:33
  the
• 22:33
  worst
• 22:33
  that
• 22:34
  can
• 22:34
  happen?
• 22:35
  Like,
• 22:35
  what
• 22:36
  is
• 22:36
  the
• 22:36
  worst?
• 22:36
  Like
• 22:36
  leaving
• 22:37
  my.
• 22:37
  Leaving
• 22:37
  employment.
• 22:38
  My
• 22:39
  mum
• 22:39
  has
• 22:39
  worked
• 22:39
  in
• 22:39
  the
• 22:40
  same
• 22:40
  job
• 22:40
  since
• 22:41
  she
• 22:42
  had
• 22:42
  me.
• 22:42
  She
• 22:42
  took
• 22:43
  a
• 22:43
  part
• 22:43
  time
• 22:43
  job
• 22:43
  at
• 22:43
  a
• 22:44
  supermarket
• 22:44
  and
• 22:45
  has
• 22:45
  been
• 22:45
  there
• 22:45
  ever
• 22:45
  since.
• 22:46
  It's
• 22:46
  safe,
• 22:46
  it's
• 22:46
  secure,
• 22:47
  it's
• 22:47
  a
• 22:47
  role
• 22:47
  that
• 22:47
  she
• 22:48
  feels
• 22:48
  comfortable
• 22:48
  in.
• 22:48
  She
• 22:49
  knows
• 22:49
  the
• 22:49
  people.
• 22:50
  For
• 22:51
  me,
• 22:51
  I
• 22:52
  worked
• 22:52
  at
• 22:52
  Sainsbury's
• 22:53
  when
• 22:54
  I
• 22:54
  was
• 22:54
  at
• 22:54
  university
• 22:55
  and
• 22:55
  I
• 22:55
  was
• 22:55
  studying.
• 22:56
  I
• 22:56
  worked
• 22:56
  in
• 22:56
  the
• 22:56
  same
• 22:56
  department
• 22:57
  as
• 22:57
  my
• 22:57
  mum.
• 22:58
  I
• 22:58
  could
• 22:59
  have
• 22:59
  done
• 22:59
  the
• 22:59
  same
• 22:59
  and
• 23:00
  stayed
• 23:00
  there,
• 23:00
  but
• 23:00
  I
• 23:00
  wouldn't
• 23:01
  have
• 23:01
  had
• 23:01
  the
• 23:01
  experiences
• 23:02
  that
• 23:02
  I've
• 23:03
  had
• 23:03
  and
• 23:03
  met
• 23:03
  the
• 23:03
  people
• 23:04
  and,
• 23:04
  you
• 23:04
  know,
• 23:04
  become
• 23:05
  the
• 23:05
  person
• 23:05
  that
• 23:05
  I
• 23:05
  am
• 23:05
  today
• 23:06
  without
• 23:06
  that.
• 23:07
  But
• 23:07
  if
• 23:07
  I'd
• 23:07
  have
• 23:08
  taken
• 23:08
  my
• 23:08
  mum's
• 23:08
  approach,
• 23:09
  I
• 23:09
  never
• 23:09
  would
• 23:09
  have
• 23:09
  left
• 23:10
  employment,
• 23:10
  I
• 23:10
  never
• 23:10
  would
• 23:11
  have
• 23:11
  done
• 23:11
  this
• 23:11
  and
• 23:11
  I
• 23:11
  wouldn't
• 23:11
  have
• 23:12
  had
• 23:12
  all
• 23:12
  these
• 23:12
  opportunities.
• 23:13
  What
• 23:14
  was
• 23:14
  the
• 23:14
  worst
• 23:14
  that
• 23:14
  could
• 23:15
  happen.
• 23:15
  I
• 23:15
  come
• 23:15
  out
• 23:15
  of
• 23:15
  that
• 23:16
  job,
• 23:16
  I
• 23:16
  attempt
• 23:16
  to
• 23:17
  start
• 23:17
  a
• 23:17
  business,
• 23:17
  I
• 23:17
  attempt
• 23:18
  to
• 23:18
  freelance,
• 23:19
  it
• 23:19
  doesn't
• 23:19
  work.
• 23:20
  I
• 23:20
  apply
• 23:20
  for
• 23:20
  a
• 23:20
  job
• 23:21
  with
• 23:21
  somebody
• 23:21
  else.
• 23:22
  I
• 23:23
  love
• 23:23
  that.
• 23:23
  That's
• 23:23
  very
• 23:24
  similar
• 23:24
  to,
• 23:24
  I
• 23:24
  mean,
• 23:25
  anyone
• 23:25
  who
• 23:25
  knows
• 23:26
  me
• 23:26
  and
• 23:26
  a
• 23:27
  lot
• 23:27
  of
• 23:27
  my
• 23:28
  clients
• 23:28
  will
• 23:29
  always
• 23:29
  say
• 23:29
  that
• 23:30
  I
• 23:30
  do
• 23:31
  love
• 23:31
  a
• 23:31
  little
• 23:31
  bit
• 23:31
  of
• 23:31
  fun
• 23:32
  and
• 23:32
  a
• 23:32
  little
• 23:32
  bit
• 23:32
  of
• 23:32
  risk
• 23:33
  in
• 23:33
  life,
• 23:33
  but
• 23:34
  I
• 23:34
  think
• 23:34
  that's
• 23:35
  being
• 23:36
  open
• 23:36
  to
• 23:37
  trying
• 23:37
  new
• 23:37
  things.
• 23:38
  But
• 23:38
  also
• 23:39
  in
• 23:39
  all
• 23:39
  seriousness,
• 23:40
  a
• 23:41
  lot
• 23:41
  of
• 23:41
  the
• 23:41
  reason
• 23:41
  that
• 23:42
  I
• 23:42
  am
• 23:42
  quite
• 23:42
  open
• 23:43
  to
• 23:43
  risk
• 23:43
  is
• 23:44
  that
• 23:44
  every
• 23:44
  time
• 23:44
  I've
• 23:44
  taken
• 23:45
  a
• 23:45
  risk,
• 23:46
  even
• 23:46
  if
• 23:46
  it
• 23:46
  hasn't
• 23:47
  panned
• 23:47
  out
• 23:47
  exactly
• 23:48
  how
• 23:48
  I
• 23:48
  wanted
• 23:49
  it
• 23:49
  to,
• 23:50
  I
• 23:50
  mean,
• 23:50
  I've
• 23:50
  had
• 23:51
  some
• 23:51
  epic
• 23:51
  ups
• 23:52
  in
• 23:52
  life
• 23:52
  and
• 23:53
  business.
• 23:54
  Those
• 23:54
  have
• 23:54
  been
• 23:54
  the
• 23:55
  biggest
• 23:55
  learnings,
• 23:55
  but
• 23:55
  they've
• 23:56
  also
• 23:56
  been
• 23:56
  the
• 23:56
  biggest
• 23:56
  growth
• 23:57
  spurts
• 23:57
  in
• 23:58
  my
• 23:58
  business
• 23:58
  that
• 23:58
  if
• 23:58
  I
• 23:59
  hadn't
• 23:59
  leaned
• 24:00
  into
• 24:00
  those
• 24:01
  taking
• 24:01
  the
• 24:01
  learnings,
• 24:02
  I
• 24:02
  wouldn't
• 24:02
  be
• 24:03
  where
• 24:03
  I'm
• 24:03
  at
• 24:03
  and
• 24:03
  I
• 24:04
  certainly
• 24:04
  wouldn't
• 24:04
  got
• 24:05
  here
• 24:05
  as
• 24:05
  quickly
• 24:05
  as
• 24:05
  I
• 24:06
  did.
• 24:06
  So
• 24:07
  thinking
• 24:07
  about
• 24:07
  the
• 24:08
  challenges,
• 24:08
  what
• 24:09
  has
• 24:09
  been
• 24:09
  the
• 24:10
  worst?
• 24:10
  Like
• 24:10
  the
• 24:10
  one
• 24:11
  point
• 24:11
  where
• 24:11
  you've
• 24:11
  thought,
• 24:12
  do
• 24:12
  you
• 24:12
  know
• 24:12
  what?
• 24:12
  I'm
• 24:12
  not
• 24:12
  sure
• 24:12
  I
• 24:13
  can
• 24:13
  come
• 24:13
  back
• 24:13
  from
• 24:13
  this.
• 24:15
  Earlier
• 24:15
  this
• 24:15
  year
• 24:16
  we
• 24:16
  had
• 24:16
  a
• 24:16
  fantastic
• 24:17
  opportunity
• 24:18
  present
• 24:18
  to
• 24:18
  us
• 24:19
  with
• 24:19
  the
• 24:19
  agency,
• 24:20
  three
• 24:21
  very
• 24:21
  well
• 24:21
  connected
• 24:22
  founders
• 24:22
  who
• 24:22
  have
• 24:23
  phenomenal
• 24:23
  contacts.
• 24:24
  And
• 24:25
  they
• 24:25
  came
• 24:25
  to
• 24:25
  us
• 24:26
  off
• 24:26
  the
• 24:26
  back
• 24:26
  of
• 24:27
  knowing
• 24:28
  who
• 24:28
  I
• 24:28
  am,
• 24:28
  what
• 24:28
  I
• 24:28
  do
• 24:29
  and
• 24:29
  my
• 24:30
  interest
• 24:30
  in
• 24:30
  this
• 24:30
  particular
• 24:31
  industry.
• 24:32
  We
• 24:33
  started
• 24:33
  working
• 24:33
  with
• 24:34
  them,
• 24:34
  managing
• 24:35
  their
• 24:35
  entire
• 24:35
  launch.
• 24:36
  So
• 24:36
  from
• 24:37
  branding
• 24:37
  to
• 24:39
  social
• 24:39
  media,
• 24:39
  getting
• 24:39
  it
• 24:39
  set
• 24:40
  up,
• 24:40
  to
• 24:40
  working
• 24:41
  with
• 24:41
  the
• 24:41
  physical
• 24:42
  concept
• 24:43
  of
• 24:43
  the
• 24:44
  product
• 24:44
  that
• 24:44
  they
• 24:44
  were
• 24:44
  launching.
• 24:45
  And
• 24:47
  it
• 24:47
  was
• 24:47
  an
• 24:48
  incredible
• 24:48
  opportunity
• 24:49
  for
• 24:49
  us.
• 24:49
  It
• 24:50
  was
• 24:50
  investor
• 24:50
  backs
• 24:50
  and
• 24:50
  they
• 24:51
  were
• 24:51
  waiting
• 24:51
  for
• 24:51
  investment
• 24:52
  funds
• 24:52
  to
• 24:52
  clear.
• 24:53
  The
• 24:53
  deadline
• 24:54
  that
• 24:54
  we
• 24:54
  were
• 24:54
  working
• 24:55
  towards
• 24:55
  was
• 24:55
  fixed
• 24:55
  and
• 24:56
  we
• 24:56
  knew
• 24:56
  that
• 24:56
  from
• 24:56
  day
• 24:56
  one.
• 24:57
  And
• 24:57
  I
• 24:57
  had
• 24:57
  to
• 24:57
  take
• 24:58
  a
• 24:58
  risk
• 24:58
  and
• 24:58
  say,
• 25:00
  do
• 25:00
  we
• 25:00
  start
• 25:00
  working
• 25:01
  on
• 25:01
  this
• 25:01
  before
• 25:01
  payment
• 25:01
  is
• 25:02
  cleared
• 25:02
  or
• 25:03
  do
• 25:04
  we
• 25:04
  hold
• 25:04
  off
• 25:04
  and
• 25:04
  do
• 25:05
  we
• 25:05
  rush
• 25:05
  our
• 25:05
  work,
• 25:06
  impact
• 25:07
  the
• 25:07
  quality
• 25:07
  of
• 25:07
  what
• 25:07
  we're
• 25:08
  going
• 25:08
  to
• 25:08
  do
• 25:09
  to
• 25:09
  get
• 25:09
  it
• 25:09
  done
• 25:09
  in
• 25:10
  time
• 25:10
  by
• 25:10
  waiting
• 25:11
  for
• 25:11
  the
• 25:11
  money
• 25:11
  to
• 25:11
  clear?
• 25:12
  And
• 25:12
  I
• 25:12
  thought,
• 25:12
  no,
• 25:12
  will
• 25:13
  I
• 25:14
  trust
• 25:14
  these
• 25:14
  people?
• 25:15
  Like
• 25:16
  they've
• 25:16
  given
• 25:16
  me
• 25:16
  their
• 25:17
  word.
• 25:17
  We've,
• 25:18
  you
• 25:18
  know,
• 25:18
  we've
• 25:19
  looked
• 25:19
  at
• 25:19
  contracts
• 25:19
  and
• 25:20
  things
• 25:20
  like
• 25:20
  that.
• 25:20
  They've
• 25:20
  given
• 25:21
  me
• 25:21
  their
• 25:21
  word
• 25:21
  and
• 25:23
  we
• 25:23
  put
• 25:23
  a
• 25:23
  lot
• 25:24
  of
• 25:24
  time
• 25:24
  and
• 25:24
  effort
• 25:24
  in
• 25:26
  multiple
• 25:27
  five
• 25:27
  figures
• 25:28
  were
• 25:28
  owed
• 25:29
  and
• 25:29
  that
• 25:29
  money
• 25:29
  never
• 25:29
  cleared
• 25:30
  and
• 25:30
  it
• 25:30
  never
• 25:31
  arrived.
• 25:31
  And
• 25:32
  we'd
• 25:32
  put
• 25:32
  considerable
• 25:33
  hours
• 25:34
  into
• 25:34
  it,
• 25:34
  considerable
• 25:35
  resources
• 25:37
  and
• 25:38
  it
• 25:39
  never
• 25:39
  happened.
• 25:40
  And
• 25:40
  that
• 25:41
  was
• 25:41
  a,
• 25:41
  you
• 25:41
  know,
• 25:42
  more
• 25:42
  than
• 25:42
  my
• 25:43
  previous
• 25:43
  annual
• 25:44
  salary.
• 25:44
  We
• 25:44
  lost
• 25:45
  in
• 25:45
  that.
• 25:46
  And
• 25:46
  that
• 25:46
  was
• 25:46
  a
• 25:46
  big
• 25:47
  hit
• 25:47
  and
• 25:48
  really
• 25:48
  eye
• 25:48
  opening.
• 25:49
  But
• 25:49
  you
• 25:49
  can't
• 25:50
  let
• 25:50
  it
• 25:50
  hold
• 25:51
  you
• 25:51
  back
• 25:52
  and
• 25:52
  stop.
• 25:53
  My
• 25:53
  business
• 25:53
  still
• 25:54
  exists.
• 25:54
  We're
• 25:55
  still
• 25:55
  in
• 25:55
  profit.
• 25:56
  We're
• 25:56
  still
• 25:56
  doing
• 25:57
  well.
• 25:57
  You
• 25:57
  know,
• 25:58
  we've
• 25:58
  attracted
• 25:58
  other
• 25:58
  clients.
• 25:59
  But
• 25:59
  I
• 25:59
  could
• 25:59
  have
• 26:00
  taken
• 26:00
  that
• 26:00
  as
• 26:01
  like,
• 26:01
  oh,
• 26:02
  this
• 26:02
  is
• 26:02
  too
• 26:02
  scary.
• 26:02
  I
• 26:03
  can't
• 26:03
  do
• 26:03
  this.
• 26:03
  I
• 26:04
  need
• 26:04
  to
• 26:04
  get
• 26:04
  back
• 26:04
  to
• 26:05
  safety,
• 26:05
  and
• 26:05
  I
• 26:05
  need
• 26:05
  to
• 26:05
  go
• 26:05
  back
• 26:05
  and
• 26:06
  work
• 26:06
  for
• 26:06
  somebody
• 26:06
  else.
• 26:07
  It's
• 26:07
  so
• 26:07
  true.
• 26:08
  And
• 26:08
  I
• 26:08
  think
• 26:08
  the
• 26:08
  thing
• 26:08
  is,
• 26:09
  a
• 26:09
  lot
• 26:09
  of
• 26:09
  people
• 26:10
  in
• 26:10
  business
• 26:10
  will
• 26:10
  have
• 26:10
  had
• 26:11
  heartbreaking
• 26:12
  times
• 26:12
  around
• 26:12
  finances,
• 26:13
  Things
• 26:14
  that
• 26:14
  have
• 26:14
  happened
• 26:15
  outside
• 26:15
  of
• 26:15
  their
• 26:15
  control
• 26:16
  that
• 26:16
  have
• 26:16
  impacted
• 26:17
  things
• 26:17
  like
• 26:18
  Covid.
• 26:18
  You
• 26:18
  know,
• 26:19
  I
• 26:19
  think
• 26:19
  to
• 26:19
  be
• 26:20
  a
• 26:20
  business
• 26:20
  owner
• 26:20
  and
• 26:20
  still
• 26:21
  stand
• 26:21
  true
• 26:21
  to
• 26:21
  yourself
• 26:22
  after
• 26:22
  those
• 26:22
  knockbacks
• 26:23
  says
• 26:23
  a
• 26:23
  lot
• 26:23
  about
• 26:24
  the
• 26:24
  founder,
• 26:25
  but
• 26:25
  also
• 26:26
  the
• 26:26
  stability
• 26:26
  of
• 26:26
  the
• 26:27
  business.
• 26:27
  Yeah,
• 26:28
  it
• 26:28
  almost
• 26:28
  kind
• 26:29
  of
• 26:29
  proves
• 26:29
  to
• 26:29
  me,
• 26:29
  and
• 26:29
  this
• 26:29
  is
• 26:30
  one
• 26:30
  thing
• 26:30
  I
• 26:30
  always
• 26:30
  say
• 26:30
  to
• 26:30
  people,
• 26:30
  and
• 26:31
  they're
• 26:31
  like,
• 26:31
  oh,
• 26:31
  it's
• 26:31
  an
• 26:32
  interesting
• 26:32
  view,
• 26:33
  that
• 26:33
  when
• 26:33
  things
• 26:33
  have
• 26:34
  happened
• 26:34
  and
• 26:34
  they've
• 26:34
  really
• 26:35
  shaken
• 26:35
  me,
• 26:36
  I'm
• 26:36
  like,
• 26:37
  my
• 26:37
  business
• 26:37
  will
• 26:37
  still
• 26:38
  stand.
• 26:38
  The
• 26:38
  other
• 26:39
  thing
• 26:39
  that
• 26:39
  I've
• 26:39
  been
• 26:39
  really
• 26:40
  conscious
• 26:40
  of
• 26:40
  is
• 26:40
  that
• 26:41
  social
• 26:41
  media
• 26:42
  is
• 26:42
  something
• 26:42
  that
• 26:43
  I
• 26:43
  have
• 26:43
  to
• 26:43
  put
• 26:43
  conscious
• 26:44
  effort
• 26:44
  into.
• 26:45
  It's
• 26:45
  not
• 26:45
  something
• 26:45
  that
• 26:46
  naturally
• 26:46
  flows
• 26:47
  from
• 26:47
  me,
• 26:48
  but
• 26:48
  I
• 26:48
  know
• 26:48
  that
• 26:48
  my
• 26:49
  business
• 26:49
  would
• 26:49
  still
• 26:49
  stand
• 26:50
  without
• 26:50
  it.
• 26:51
  And
• 26:51
  that
• 26:51
  in
• 26:52
  2024
• 26:52
  is
• 26:52
  quite
• 26:53
  a
• 26:53
  bold
• 26:53
  statement.
• 26:54
  One
• 26:54
  of
• 26:54
  the
• 26:55
  biggest
• 26:55
  things
• 26:55
  that
• 26:55
  I
• 26:55
  brought
• 26:56
  into
• 26:56
  my
• 26:56
  businesses
• 26:57
  is
• 26:57
  in
• 26:57
  real
• 26:58
  life,
• 26:58
  in
• 26:58
  person,
• 26:59
  connection.
• 26:59
  And
• 26:59
  as
• 26:59
  you
• 27:00
  know,
• 27:00
  this
• 27:00
  is
• 27:00
  a
• 27:00
  big
• 27:00
  part.
• 27:01
  I
• 27:01
  do
• 27:01
  not
• 27:01
  do
• 27:01
  anything
• 27:02
  unless
• 27:03
  it
• 27:03
  involves
• 27:03
  human
• 27:04
  beings.
• 27:05
  What
• 27:05
  is
• 27:05
  the
• 27:05
  one
• 27:05
  core
• 27:06
  value
• 27:06
  that
• 27:07
  you
• 27:07
  hold
• 27:07
  true
• 27:08
  in
• 27:08
  your
• 27:08
  agency?
• 27:09
  I
• 27:09
  think
• 27:09
  it
• 27:09
  is
• 27:10
  that
• 27:10
  the
• 27:11
  honesty
• 27:11
  and
• 27:11
  the
• 27:11
  ethical
• 27:12
  way
• 27:12
  that
• 27:12
  we
• 27:12
  go
• 27:12
  about
• 27:12
  doing
• 27:13
  things
• 27:14
  that
• 27:14
  underpins
• 27:15
  everything
• 27:16
  that
• 27:17
  we
• 27:17
  do.
• 27:17
  It
• 27:17
  goes
• 27:18
  from
• 27:18
  the
• 27:18
  clients
• 27:19
  that
• 27:19
  we
• 27:19
  work
• 27:19
  with.
• 27:20
  We
• 27:20
  have
• 27:20
  difficult
• 27:21
  conversations
• 27:21
  at
• 27:21
  times,
• 27:22
  but
• 27:22
  it's
• 27:22
  always
• 27:22
  underpinned
• 27:23
  by
• 27:23
  doing
• 27:23
  the
• 27:24
  right
• 27:24
  thing
• 27:24
  and
• 27:24
  being
• 27:24
  honest
• 27:25
  about
• 27:25
  what
• 27:25
  we're
• 27:25
  doing.
• 27:26
  If
• 27:26
  we've
• 27:26
  made
• 27:27
  a
• 27:27
  fuck
• 27:27
  up,
• 27:27
  we've
• 27:27
  made
• 27:27
  a
• 27:28
  fuck
• 27:28
  up.
• 27:28
  Like,
• 27:28
  it
• 27:28
  happens
• 27:29
  every
• 27:29
  now
• 27:29
  and
• 27:29
  again.
• 27:29
  But
• 27:30
  we
• 27:30
  deal
• 27:30
  with
• 27:30
  it,
• 27:31
  it's
• 27:32
  addressed,
• 27:32
  and
• 27:33
  we're
• 27:33
  honest
• 27:33
  with
• 27:33
  people.
• 27:33
  I'll
• 27:34
  never
• 27:34
  try
• 27:34
  and
• 27:34
  pull
• 27:34
  the
• 27:34
  wool
• 27:34
  over
• 27:35
  someone's
• 27:35
  eyes.
• 27:36
  I
• 27:36
  think
• 27:36
  the
• 27:37
  ethical
• 27:37
  side
• 27:38
  of
• 27:38
  things,
• 27:38
  it's
• 27:39
  not
• 27:39
  always
• 27:39
  been
• 27:40
  there
• 27:40
  in
• 27:40
  roles
• 27:40
  that
• 27:40
  I've
• 27:40
  had
• 27:41
  in
• 27:41
  the
• 27:41
  past,
• 27:41
  and
• 27:41
  that's
• 27:42
  really
• 27:42
  important
• 27:43
  to
• 27:43
  me.
• 27:43
  I
• 27:43
  want
• 27:44
  to
• 27:44
  know
• 27:44
  that
• 27:45
  I've
• 27:45
  conducted
• 27:46
  myself
• 27:46
  and
• 27:47
  conducted
• 27:47
  everything
• 27:47
  that
• 27:48
  we
• 27:48
  do
• 27:48
  with
• 27:48
  those
• 27:49
  two
• 27:49
  core
• 27:49
  principles,
• 27:50
  and
• 27:51
  I
• 27:51
  think
• 27:51
  that
• 27:51
  underpins
• 27:52
  the
• 27:52
  clients
• 27:53
  that
• 27:53
  we
• 27:53
  work
• 27:54
  with.
• 27:54
  We
• 27:54
  turn
• 27:55
  down
• 27:55
  a
• 27:55
  lot
• 27:55
  of
• 27:55
  opportunities
• 27:56
  that
• 27:56
  just
• 27:56
  don't
• 27:57
  feel
• 27:57
  right
• 27:57
  and
• 27:58
  don't
• 27:58
  fit
• 27:58
  with
• 27:59
  our
• 27:59
  morals
• 27:59
  and
• 28:00
  values.
• 28:00
  And
• 28:01
  it
• 28:01
  always
• 28:01
  comes
• 28:01
  back
• 28:02
  to
• 28:02
  that.
• 28:03
  Are
• 28:03
  we
• 28:03
  doing
• 28:04
  the
• 28:04
  Right
• 28:04
  thing?
• 28:05
  Is
• 28:05
  this
• 28:06
  the
• 28:06
  right
• 28:07
  thing
• 28:07
  for
• 28:07
  my
• 28:07
  team?
• 28:07
  Is
• 28:08
  it
• 28:08
  the
• 28:08
  right
• 28:08
  thing
• 28:08
  for
• 28:08
  the
• 28:09
  client?
• 28:10
  You
• 28:10
  know,
• 28:11
  businesses
• 28:11
  who
• 28:12
  approached
• 28:12
  me
• 28:12
  and
• 28:12
  said
• 28:12
  they
• 28:13
  would
• 28:13
  give
• 28:13
  their
• 28:13
  right
• 28:13
  arm
• 28:14
  to
• 28:14
  work
• 28:14
  with
• 28:14
  us
• 28:15
  and
• 28:15
  they
• 28:15
  are
• 28:15
  happy
• 28:16
  to
• 28:16
  part
• 28:16
  with
• 28:16
  a
• 28:16
  considerable
• 28:17
  amount
• 28:17
  of
• 28:17
  cash
• 28:18
  to
• 28:18
  do
• 28:18
  it.
• 28:18
  But
• 28:18
  if
• 28:19
  I
• 28:19
  don't
• 28:19
  believe
• 28:19
  I
• 28:20
  can
• 28:20
  get
• 28:20
  results
• 28:20
  and
• 28:20
  give
• 28:20
  them
• 28:21
  a
• 28:21
  return
• 28:21
  on
• 28:21
  that,
• 28:22
  I
• 28:22
  don't
• 28:22
  want
• 28:22
  to
• 28:22
  be
• 28:22
  part
• 28:22
  of
• 28:22
  it.
• 28:23
  I
• 28:23
  love
• 28:23
  this
• 28:23
  because
• 28:24
  it's
• 28:24
  in
• 28:24
  business.
• 28:25
  Quite
• 28:25
  often
• 28:26
  when
• 28:26
  you
• 28:26
  start
• 28:26
  your
• 28:26
  business,
• 28:27
  we
• 28:27
  all
• 28:28
  have
• 28:28
  to
• 28:29
  focus
• 28:29
  on
• 28:29
  getting
• 28:30
  the
• 28:30
  consistent
• 28:30
  cash
• 28:31
  in.
• 28:31
  And
• 28:31
  we've
• 28:32
  probably
• 28:32
  all.
• 28:33
  And
• 28:33
  people
• 28:33
  listening
• 28:34
  to
• 28:34
  this
• 28:34
  have
• 28:34
  made
• 28:34
  decisions
• 28:35
  that
• 28:35
  we've
• 28:35
  gone.
• 28:35
  Do
• 28:35
  you
• 28:35
  know
• 28:35
  what?
• 28:36
  In
• 28:36
  our
• 28:36
  gut,
• 28:36
  we
• 28:37
  truly
• 28:37
  knew
• 28:37
  that
• 28:37
  that
• 28:37
  wasn't
• 28:38
  the
• 28:38
  right
• 28:38
  client.
• 28:38
  It
• 28:39
  doesn't
• 28:39
  feel
• 28:39
  in
• 28:39
  flow.
• 28:40
  Thinking
• 28:41
  about
• 28:41
  how
• 28:41
  you
• 28:42
  work,
• 28:42
  I
• 28:42
  know
• 28:42
  that
• 28:43
  you
• 28:43
  work
• 28:43
  as
• 28:44
  a
• 28:44
  partnership,
• 28:44
  both
• 28:45
  with
• 28:45
  your
• 28:45
  clients
• 28:46
  and
• 28:46
  your
• 28:46
  creators,
• 28:46
  which
• 28:47
  is
• 28:47
  quite
• 28:47
  unique
• 28:47
  in
• 28:48
  the
• 28:48
  online
• 28:49
  space.
• 28:49
  I
• 28:50
  often
• 28:50
  see
• 28:50
  agencies
• 28:51
  being
• 28:51
  quite
• 28:51
  detached.
• 28:52
  You
• 28:52
  are
• 28:52
  very
• 28:52
  much
• 28:52
  kind
• 28:53
  of
• 28:53
  involved.
• 28:53
  It's
• 28:54
  more
• 28:54
  like
• 28:54
  a
• 28:54
  family.
• 28:55
  What
• 28:56
  is
• 28:56
  the
• 28:57
  trends
• 28:57
  or
• 28:58
  insights
• 28:58
  that
• 28:58
  you
• 28:58
  see
• 28:59
  happening
• 29:00
  in
• 29:00
  social
• 29:00
  media
• 29:01
  that
• 29:01
  is
• 29:01
  going
• 29:01
  to
• 29:01
  change
• 29:02
  the
• 29:02
  dynamic
• 29:03
  of
• 29:03
  how
• 29:03
  business
• 29:04
  owners
• 29:04
  show
• 29:04
  up
• 29:05
  on
• 29:05
  social
• 29:05
  media
• 29:06
  in
• 29:06
  the
• 29:06
  next
• 29:06
  12
• 29:07
  months?
• 29:08
  It
• 29:09
  is
• 29:09
  that
• 29:09
  personal
• 29:09
  brand.
• 29:10
  It
• 29:10
  all
• 29:10
  comes
• 29:10
  back
• 29:11
  to
• 29:11
  people,
• 29:11
  buy
• 29:12
  from
• 29:12
  people.
• 29:13
  And
• 29:14
  there
• 29:14
  are
• 29:14
  brands
• 29:15
  who
• 29:15
  have
• 29:15
  built
• 29:16
  reputations
• 29:17
  and
• 29:18
  following
• 29:18
  and
• 29:19
  audiences
• 29:19
  and
• 29:20
  customers
• 29:20
  without
• 29:21
  having
• 29:21
  that
• 29:22
  personality,
• 29:23
  I
• 29:23
  suppose,
• 29:23
  is
• 29:23
  the
• 29:24
  word
• 29:24
  to
• 29:24
  use
• 29:24
  behind
• 29:24
  the
• 29:25
  brand.
• 29:25
  But
• 29:25
  that
• 29:25
  is
• 29:26
  becoming
• 29:26
  increasingly
• 29:27
  difficult
• 29:27
  now.
• 29:28
  And
• 29:28
  I
• 29:28
  think
• 29:28
  everything
• 29:29
  comes
• 29:29
  back
• 29:29
  down
• 29:29
  to
• 29:31
  the
• 29:31
  personal
• 29:32
  values,
• 29:33
  the
• 29:33
  relationships,
• 29:34
  the
• 29:35
  impressions
• 29:35
  that
• 29:35
  you
• 29:35
  leave
• 29:36
  on
• 29:36
  people.
• 29:37
  And
• 29:38
  I
• 29:38
  think
• 29:38
  it's
• 29:39
  very
• 29:39
  difficult
• 29:39
  to
• 29:40
  launch
• 29:40
  and
• 29:40
  grow
• 29:40
  a
• 29:40
  brand
• 29:41
  or,
• 29:42
  you
• 29:42
  know,
• 29:43
  if
• 29:43
  your
• 29:43
  brand
• 29:43
  is
• 29:43
  your
• 29:43
  personal
• 29:44
  brand,
• 29:44
  if
• 29:45
  you're
• 29:45
  not
• 29:45
  fully
• 29:45
  showing
• 29:46
  up
• 29:46
  and
• 29:46
  putting
• 29:46
  your
• 29:46
  personality
• 29:47
  across.
• 29:48
  And
• 29:48
  I
• 29:48
  think
• 29:48
  that's
• 29:48
  been
• 29:48
  a
• 29:49
  shift
• 29:49
  that
• 29:49
  we've
• 29:50
  observed.
• 29:50
  But
• 29:51
  I
• 29:51
  think
• 29:51
  it's
• 29:51
  going
• 29:51
  to
• 29:51
  be
• 29:52
  even
• 29:52
  stronger
• 29:53
  as
• 29:53
  time
• 29:54
  goes
• 29:54
  on
• 29:54
  that,
• 29:55
  you
• 29:56
  know,
• 29:56
  it's
• 29:56
  going
• 29:56
  to
• 29:56
  be
• 29:56
  the
• 29:57
  personal
• 29:57
  brand
• 29:58
  that
• 29:58
  leads
• 29:58
  the
• 29:58
  product,
• 29:59
  the
• 29:59
  service
• 30:00
  that
• 30:00
  the
• 30:00
  physical
• 30:01
  brand
• 30:01
  in
• 30:01
  itself
• 30:01
  is
• 30:02
  pushing.
• 30:03
  Yeah,
• 30:03
  I
• 30:03
  agree.
• 30:03
  And
• 30:03
  I
• 30:04
  think
• 30:04
  the
• 30:04
  thing
• 30:04
  is,
• 30:04
  is
• 30:04
  like
• 30:05
  I'm
• 30:05
  definitely
• 30:05
  guilty
• 30:06
  of
• 30:06
  it
• 30:06
  myself
• 30:06
  because
• 30:07
  I've
• 30:07
  used
• 30:07
  my
• 30:07
  podcast
• 30:08
  very
• 30:08
  much
• 30:08
  as
• 30:08
  my
• 30:09
  voice.
• 30:09
  And
• 30:10
  when
• 30:11
  I
• 30:11
  do
• 30:11
  show
• 30:11
  up
• 30:11
  on
• 30:12
  social
• 30:12
  media
• 30:12
  and
• 30:12
  I
• 30:13
  am
• 30:13
  showing
• 30:13
  what
• 30:13
  I'm
• 30:13
  doing,
• 30:14
  you
• 30:14
  know,
• 30:15
  the
• 30:15
  thing
• 30:15
  is,
• 30:16
  is
• 30:16
  it's
• 30:17
  about
• 30:17
  being
• 30:18
  inspirational
• 30:19
  in
• 30:20
  multiple
• 30:20
  ways.
• 30:21
  So
• 30:21
  as
• 30:21
  a
• 30:22
  coach
• 30:22
  and
• 30:22
  the
• 30:23
  coaching
• 30:23
  industry
• 30:23
  is
• 30:25
  one
• 30:25
  that,
• 30:25
  you
• 30:25
  know,
• 30:26
  has
• 30:26
  its
• 30:26
  good
• 30:27
  and
• 30:27
  it's
• 30:27
  bad
• 30:27
  connotations,
• 30:28
  but
• 30:29
  for
• 30:29
  me
• 30:29
  it's
• 30:29
  about
• 30:30
  showcasing
• 30:30
  kind
• 30:31
  of
• 30:31
  like
• 30:31
  what
• 30:31
  I'm
• 30:32
  doing
• 30:32
  and
• 30:32
  why
• 30:32
  I'm
• 30:33
  doing
• 30:33
  it.
• 30:33
  I
• 30:34
  found
• 30:34
  that
• 30:34
  the
• 30:34
  Content
• 30:34
  that
• 30:35
  works
• 30:35
  really
• 30:35
  well
• 30:36
  is
• 30:36
  when
• 30:37
  I'm
• 30:37
  telling
• 30:37
  people
• 30:38
  not
• 30:38
  just
• 30:38
  like
• 30:40
  the
• 30:40
  feature,
• 30:40
  but
• 30:41
  what
• 30:41
  the
• 30:41
  benefit
• 30:41
  is.
• 30:42
  Because
• 30:42
  the
• 30:42
  thing
• 30:43
  is,
• 30:43
  is
• 30:43
  showing
• 30:43
  up
• 30:43
  in
• 30:44
  business
• 30:44
  every
• 30:44
  day
• 30:45
  can
• 30:45
  be
• 30:45
  hard.
• 30:46
  Sometimes
• 30:46
  it
• 30:46
  feels
• 30:46
  in
• 30:46
  flight,
• 30:47
  sometimes
• 30:47
  it's
• 30:47
  easy.
• 30:48
  But
• 30:48
  what
• 30:49
  is
• 30:49
  it
• 30:49
  that
• 30:49
  we're
• 30:49
  doing
• 30:49
  it
• 30:50
  for?
• 30:50
  And
• 30:51
  I
• 30:51
  think
• 30:51
  the
• 30:51
  heart
• 30:52
  of
• 30:52
  the
• 30:52
  matter
• 30:52
  and
• 30:52
  the
• 30:52
  thing
• 30:52
  that
• 30:53
  I'm
• 30:53
  seeing
• 30:53
  the
• 30:53
  shift
• 30:53
  is
• 30:54
  that
• 30:54
  the
• 30:54
  more
• 30:54
  I
• 30:54
  share
• 30:55
  about
• 30:55
  vulnerability,
• 30:56
  about
• 30:56
  what
• 30:57
  I'm
• 30:57
  doing,
• 30:57
  what
• 30:58
  did
• 30:58
  work,
• 30:58
  what
• 30:58
  didn't
• 30:59
  work,
• 30:59
  and
• 30:59
  taking
• 30:59
  some
• 30:59
  of
• 31:00
  the
• 31:00
  conversations
• 31:00
  from
• 31:00
  the
• 31:00
  podcast
• 31:01
  to
• 31:01
  social
• 31:02
  media,
• 31:02
  it's
• 31:03
  definitely
• 31:03
  getting
• 31:03
  more
• 31:04
  engagement,
• 31:04
  I'm
• 31:04
  getting
• 31:05
  more
• 31:05
  of
• 31:05
  that
• 31:05
  personal
• 31:06
  connection.
• 31:07
  And
• 31:08
  if
• 31:08
  you
• 31:08
  were
• 31:08
  to
• 31:09
  say
• 31:09
  to
• 31:09
  somebody
• 31:10
  about
• 31:11
  the
• 31:11
  social
• 31:11
  media,
• 31:12
  what
• 31:12
  is
• 31:13
  the
• 31:13
  biggest
• 31:14
  thing
• 31:14
  of
• 31:14
  why
• 31:14
  it's
• 31:15
  not
• 31:15
  working?
• 31:15
  Because
• 31:15
  I
• 31:16
  always
• 31:16
  say
• 31:16
  to
• 31:16
  people
• 31:16
  that,
• 31:17
  you
• 31:17
  know,
• 31:17
  if
• 31:17
  your
• 31:17
  social
• 31:18
  media
• 31:18
  is
• 31:18
  not
• 31:18
  working,
• 31:19
  it's
• 31:19
  probably
• 31:19
  because
• 31:19
  it's
• 31:20
  quite
• 31:20
  boring.
• 31:21
  What
• 31:21
  is
• 31:21
  the
• 31:21
  one
• 31:21
  thing
• 31:22
  that
• 31:22
  you,
• 31:22
  you
• 31:22
  see
• 31:23
  like
• 31:23
  a
• 31:23
  common
• 31:23
  trend
• 31:24
  where
• 31:24
  it's
• 31:25
  a
• 31:25
  pitfall
• 31:25
  that
• 31:25
  business
• 31:26
  owners
• 31:26
  fall
• 31:26
  into
• 31:27
  that
• 31:27
  they
• 31:27
  could
• 31:28
  tweak
• 31:29
  making
• 31:30
  their.
• 31:30
  Content
• 31:30
  about
• 31:30
  themselves
• 31:31
  rather
• 31:31
  than
• 31:32
  their
• 31:32
  audience.
• 31:33
  You
• 31:33
  are
• 31:33
  not
• 31:33
  there
• 31:34
  for
• 31:34
  yourself,
• 31:35
  you're
• 31:35
  there
• 31:35
  for
• 31:35
  your
• 31:35
  audience.
• 31:36
  And
• 31:36
  if
• 31:36
  you're
• 31:36
  not
• 31:37
  serving
• 31:37
  their
• 31:37
  needs,
• 31:37
  their
• 31:38
  wants,
• 31:38
  their
• 31:38
  desires,
• 31:39
  they're
• 31:40
  helping
• 31:40
  them
• 31:40
  with
• 31:40
  their
• 31:40
  struggles
• 31:41
  and
• 31:41
  their
• 31:41
  difficulties,
• 31:42
  then
• 31:42
  they
• 31:42
  don't
• 31:42
  care.
• 31:42
  They
• 31:43
  don't
• 31:43
  give
• 31:43
  a
• 31:43
  shit,
• 31:43
  they
• 31:43
  don't
• 31:43
  care
• 31:44
  about
• 31:44
  you,
• 31:44
  they
• 31:44
  care
• 31:44
  about
• 31:45
  themselves.
• 31:45
  Absolutely.
• 31:46
  And
• 31:46
  that
• 31:46
  is
• 31:46
  unfortunately,
• 31:47
  human
• 31:48
  race,
• 31:48
  that
• 31:49
  we
• 31:49
  all
• 31:49
  care
• 31:49
  more
• 31:50
  about
• 31:50
  ourselves
• 31:50
  than
• 31:51
  we
• 31:51
  do
• 31:51
  anything
• 31:51
  else.
• 31:52
  And
• 31:52
  if
• 31:53
  you
• 31:53
  are
• 31:53
  producing
• 31:54
  content
• 31:54
  that
• 31:54
  is
• 31:55
  just
• 31:56
  about
• 31:56
  you
• 31:56
  and,
• 31:56
  and
• 31:56
  you
• 31:57
  know,
• 31:57
  fulfilling
• 31:57
  your
• 31:59
  purpose,
• 31:59
  your
• 32:00
  wants
• 32:01
  and
• 32:01
  desires,
• 32:01
  but
• 32:01
  you're
• 32:02
  not
• 32:02
  thinking
• 32:02
  about
• 32:03
  your
• 32:03
  audience,
• 32:03
  it
• 32:04
  won't
• 32:04
  work.
• 32:05
  I
• 32:05
  see
• 32:05
  a
• 32:05
  lot
• 32:05
  of
• 32:06
  this
• 32:06
  Hermosi
• 32:07
  style
• 32:08
  content
• 32:09
  where
• 32:09
  it's
• 32:10
  literally
• 32:10
  a
• 32:11
  static
• 32:11
  image
• 32:12
  with
• 32:12
  music
• 32:12
  on
• 32:13
  like
• 32:13
  reels.
• 32:14
  And
• 32:15
  everyone
• 32:15
  seems
• 32:15
  to
• 32:15
  be
• 32:15
  picking
• 32:16
  up
• 32:16
  this
• 32:16
  trend.
• 32:16
  What
• 32:16
  do
• 32:17
  we
• 32:17
  feel?
• 32:18
  There's
• 32:18
  no
• 32:19
  personality
• 32:19
  behind
• 32:19
  it.
• 32:20
  That's,
• 32:20
  that's
• 32:21
  my.
• 32:21
  There's
• 32:22
  a
• 32:22
  place
• 32:22
  for
• 32:22
  it.
• 32:22
  It
• 32:23
  can
• 32:23
  be
• 32:23
  used
• 32:23
  and
• 32:23
  it
• 32:23
  can
• 32:23
  be
• 32:23
  integrated
• 32:24
  into
• 32:25
  a
• 32:26
  content
• 32:26
  plan.
• 32:27
  But
• 32:28
  original
• 32:29
  content,
• 32:29
  where
• 32:29
  you're
• 32:29
  showing
• 32:30
  up
• 32:30
  as
• 32:30
  yourself
• 32:32
  and
• 32:32
  being
• 32:33
  true
• 32:33
  to
• 32:33
  who
• 32:34
  you
• 32:34
  really
• 32:34
  are,
• 32:34
  that's
• 32:35
  what's
• 32:35
  most
• 32:35
  powerful.
• 32:37
  What
• 32:37
  do
• 32:37
  you
• 32:37
  see
• 32:38
  working
• 32:38
  particularly
• 32:39
  well
• 32:39
  on
• 32:39
  Instagram
• 32:40
  right
• 32:40
  now?
• 32:41
  It's
• 32:41
  all
• 32:41
  about
• 32:41
  video
• 32:42
  content.
• 32:42
  And
• 32:42
  I
• 32:42
  know
• 32:43
  that
• 32:43
  scares
• 32:43
  a
• 32:43
  lot
• 32:44
  of
• 32:45
  brand
• 32:45
  founders,
• 32:46
  a
• 32:46
  lot
• 32:46
  of
• 32:46
  businesses,
• 32:47
  a
• 32:47
  lot
• 32:48
  of
• 32:48
  creators,
• 32:49
  because
• 32:49
  it's
• 32:50
  exposing.
• 32:50
  You
• 32:50
  can't
• 32:51
  hide
• 32:51
  anything
• 32:51
  on
• 32:52
  a
• 32:52
  video.
• 32:52
  You
• 32:52
  know,
• 32:52
  you
• 32:52
  can
• 32:53
  adapt
• 32:54
  a
• 32:54
  photo,
• 32:55
  you
• 32:55
  can,
• 32:56
  you
• 32:56
  know,
• 32:56
  make
• 32:56
  sure
• 32:56
  it's
• 32:56
  capturing
• 32:57
  you
• 32:57
  at
• 32:57
  your
• 32:57
  best
• 32:57
  angle.
• 32:58
  But
• 32:58
  video
• 32:58
  exposes
• 32:59
  everything.
• 32:59
  And
• 32:59
  I
• 33:00
  Know
• 33:00
  that
• 33:00
  people
• 33:00
  find
• 33:00
  it
• 33:01
  scary
• 33:01
  and
• 33:01
  intimidating,
• 33:02
  but
• 33:03
  that
• 33:03
  really
• 33:03
  is
• 33:03
  what
• 33:03
  people
• 33:04
  are
• 33:04
  consuming
• 33:04
  at
• 33:04
  the
• 33:04
  moment.
• 33:05
  And
• 33:05
  you've
• 33:05
  got
• 33:05
  to
• 33:05
  lean
• 33:06
  in
• 33:06
  and
• 33:06
  go
• 33:07
  all
• 33:07
  in
• 33:07
  with
• 33:07
  video.
• 33:08
  So
• 33:08
  there'll
• 33:08
  be
• 33:08
  loads
• 33:08
  of
• 33:08
  people
• 33:09
  listening
• 33:09
  who
• 33:11
  struggle
• 33:12
  with
• 33:12
  getting
• 33:13
  their
• 33:14
  face
• 33:14
  in
• 33:14
  front
• 33:14
  of
• 33:14
  camera.
• 33:15
  And
• 33:15
  the
• 33:15
  sheer
• 33:16
  thought
• 33:16
  of
• 33:16
  it
• 33:17
  puts
• 33:17
  them
• 33:17
  into
• 33:17
  a
• 33:17
  blind
• 33:18
  panic.
• 33:18
  What
• 33:19
  is
• 33:19
  the
• 33:19
  number
• 33:20
  one
• 33:20
  tip
• 33:20
  if
• 33:20
  you
• 33:21
  do
• 33:21
  not
• 33:21
  like
• 33:22
  going
• 33:22
  live
• 33:23
  or
• 33:23
  doing
• 33:23
  videos?
• 33:24
  How
• 33:24
  can
• 33:24
  we
• 33:24
  get
• 33:24
  past
• 33:25
  that?
• 33:25
  I
• 33:26
  have
• 33:26
  been
• 33:26
  there.
• 33:27
  Sitting
• 33:28
  in
• 33:28
  front
• 33:28
  of
• 33:28
  a
• 33:28
  camera
• 33:28
  and
• 33:29
  producing
• 33:29
  content
• 33:29
  did
• 33:30
  not
• 33:30
  come
• 33:30
  naturally
• 33:31
  to
• 33:31
  me.
• 33:31
  And
• 33:32
  as
• 33:32
  I
• 33:32
  say,
• 33:32
  I
• 33:32
  was.
• 33:32
  I
• 33:32
  was
• 33:33
  growing
• 33:33
  my
• 33:33
  own
• 33:34
  personal
• 33:34
  brand
• 33:34
  on
• 33:34
  Instagram
• 33:35
  and
• 33:36
  I'd
• 33:36
  got
• 33:36
  to
• 33:36
  the
• 33:36
  point
• 33:36
  where
• 33:36
  I'd
• 33:37
  got
• 33:37
  probably
• 33:37
  around
• 33:37
  3,000
• 33:38
  followers.
• 33:39
  And
• 33:39
  it
• 33:39
  stunted.
• 33:40
  It
• 33:40
  stopped.
• 33:41
  The
• 33:41
  growth
• 33:41
  stopped.
• 33:42
  And
• 33:42
  I
• 33:42
  was
• 33:42
  like,
• 33:42
  what
• 33:42
  am
• 33:43
  I
• 33:43
  doing
• 33:43
  wrong?
• 33:43
  And
• 33:44
  I
• 33:44
  had
• 33:44
  to
• 33:44
  really
• 33:44
  sit
• 33:45
  and
• 33:45
  reflect
• 33:45
  on
• 33:45
  the
• 33:46
  accounts
• 33:46
  that
• 33:46
  I
• 33:47
  enjoy
• 33:47
  the
• 33:47
  most.
• 33:48
  What
• 33:48
  are
• 33:49
  they
• 33:49
  doing
• 33:49
  differently
• 33:49
  to
• 33:50
  me?
• 33:50
  And
• 33:51
  it
• 33:51
  was
• 33:51
  that
• 33:51
  they
• 33:51
  were
• 33:51
  showing
• 33:52
  up.
• 33:52
  Up
• 33:52
  until
• 33:52
  that
• 33:53
  point,
• 33:53
  you
• 33:53
  would
• 33:53
  never
• 33:54
  have
• 33:54
  known
• 33:54
  who
• 33:54
  lived
• 33:54
  in
• 33:54
  my
• 33:55
  house,
• 33:55
  my
• 33:56
  friends,
• 33:56
  my
• 33:56
  family.
• 33:57
  No
• 33:57
  one
• 33:57
  really
• 33:58
  knew
• 33:58
  it
• 33:58
  existed.
• 33:59
  And
• 33:59
  I
• 33:59
  was
• 33:59
  very
• 34:01
  embarrassed.
• 34:01
  I
• 34:01
  would
• 34:01
  say
• 34:02
  embarrassed.
• 34:02
  I
• 34:02
  was
• 34:02
  embarrassed
• 34:03
  of
• 34:03
  having
• 34:03
  it
• 34:03
  because
• 34:03
  people
• 34:04
  didn't
• 34:04
  understand
• 34:04
  it.
• 34:05
  This
• 34:06
  influencer
• 34:06
  term,
• 34:07
  and
• 34:07
  I
• 34:07
  hate
• 34:07
  it.
• 34:07
  And
• 34:07
  I
• 34:08
  don't
• 34:08
  use
• 34:08
  it.
• 34:08
  I
• 34:08
  run
• 34:08
  an
• 34:09
  influencer
• 34:09
  agency
• 34:09
  and
• 34:09
  I
• 34:10
  refer
• 34:10
  to
• 34:10
  my
• 34:10
  influencers
• 34:11
  as
• 34:11
  creators
• 34:12
  because
• 34:12
  I
• 34:12
  hate
• 34:12
  the
• 34:12
  connotations
• 34:13
  that
• 34:13
  come
• 34:13
  with
• 34:13
  the
• 34:13
  word
• 34:14
  because
• 34:14
  of
• 34:14
  how
• 34:14
  people
• 34:14
  judge
• 34:15
  it.
• 34:16
  It
• 34:16
  is
• 34:16
  about
• 34:16
  showing
• 34:17
  up
• 34:17
  and
• 34:17
  putting
• 34:18
  yourself
• 34:18
  out
• 34:18
  there.
• 34:18
  So
• 34:18
  I
• 34:18
  did
• 34:19
  it
• 34:19
  gradually.
• 34:20
  I
• 34:20
  didn't
• 34:20
  from
• 34:20
  one
• 34:21
  day
• 34:21
  go
• 34:21
  from
• 34:22
  not
• 34:22
  being
• 34:22
  in
• 34:22
  my
• 34:22
  content
• 34:23
  at
• 34:23
  all
• 34:23
  to
• 34:23
  turning
• 34:24
  up
• 34:24
  and
• 34:24
  speaking
• 34:24
  face
• 34:25
  to
• 34:25
  camera
• 34:26
  and,
• 34:27
  you
• 34:27
  know,
• 34:27
  doing
• 34:27
  it
• 34:28
  confidently.
• 34:28
  That
• 34:28
  didn't
• 34:29
  happen.
• 34:29
  I
• 34:29
  would
• 34:30
  ease
• 34:30
  myself
• 34:30
  in
• 34:30
  gently,
• 34:31
  and
• 34:31
  I
• 34:31
  think
• 34:31
  that's
• 34:32
  the
• 34:32
  best
• 34:32
  way
• 34:32
  to
• 34:32
  do
• 34:32
  it.
• 34:33
  Start
• 34:33
  by
• 34:34
  just
• 34:34
  setting
• 34:35
  a
• 34:35
  phone
• 34:35
  up
• 34:35
  on
• 34:36
  a
• 34:36
  tripod
• 34:36
  in
• 34:36
  the
• 34:36
  corner
• 34:36
  of
• 34:36
  the
• 34:37
  room
• 34:37
  and
• 34:37
  getting
• 34:38
  some
• 34:38
  B
• 34:38
  roll
• 34:38
  of
• 34:38
  yourself
• 34:39
  that
• 34:39
  you
• 34:40
  can
• 34:40
  do.
• 34:40
  The
• 34:40
  hormones,
• 34:41
  style,
• 34:42
  you
• 34:42
  know,
• 34:42
  captions
• 34:43
  over
• 34:43
  the
• 34:43
  top,
• 34:43
  trending
• 34:44
  audio,
• 34:44
  whatever.
• 34:45
  Do
• 34:46
  that
• 34:46
  if
• 34:46
  that
• 34:46
  builds
• 34:46
  your
• 34:47
  confidence.
• 34:48
  I
• 34:48
  then
• 34:48
  would
• 34:49
  only
• 34:49
  show
• 34:49
  up
• 34:49
  on
• 34:49
  stories
• 34:50
  because
• 34:50
  they're
• 34:51
  only
• 34:51
  up
• 34:51
  for
• 34:51
  24
• 34:51
  hours.
• 34:52
  I
• 34:52
  can
• 34:52
  archive
• 34:52
  them,
• 34:53
  I
• 34:53
  can
• 34:53
  hide
• 34:53
  them.
• 34:53
  I
• 34:54
  can
• 34:54
  film
• 34:54
  it
• 34:54
  as
• 34:54
  many
• 34:54
  times
• 34:54
  as
• 34:55
  I
• 34:55
  need
• 34:55
  to.
• 34:55
  It's
• 34:56
  okay,
• 34:56
  you
• 34:56
  know,
• 34:57
  you've
• 34:57
  got
• 34:57
  control
• 34:58
  over
• 34:58
  it.
• 34:58
  Then
• 34:58
  I
• 34:59
  would
• 34:59
  introduce
• 34:59
  myself
• 34:59
  in
• 35:00
  slowly
• 35:00
  and
• 35:00
  I
• 35:00
  would
• 35:01
  film
• 35:01
  my
• 35:01
  hook
• 35:02
  talking
• 35:02
  to
• 35:03
  camera,
• 35:03
  and
• 35:03
  then
• 35:04
  the
• 35:04
  rest
• 35:04
  would
• 35:04
  follow
• 35:04
  as
• 35:04
  B
• 35:05
  roll.
• 35:05
  And
• 35:06
  it's
• 35:06
  about
• 35:06
  building
• 35:07
  your
• 35:07
  confidence
• 35:07
  gradually.
• 35:08
  And
• 35:08
  you'll
• 35:09
  get
• 35:09
  that
• 35:09
  dopamine
• 35:10
  hit.
• 35:10
  And
• 35:10
  it
• 35:10
  does
• 35:11
  hit.
• 35:11
  When
• 35:11
  something
• 35:11
  does
• 35:12
  well
• 35:12
  or
• 35:12
  you
• 35:12
  see
• 35:13
  conversions
• 35:13
  come
• 35:13
  off
• 35:13
  the
• 35:13
  back
• 35:14
  of
• 35:14
  A
• 35:14
  piece
• 35:14
  of
• 35:14
  content
• 35:14
  that
• 35:14
  you're
• 35:15
  in
• 35:15
  and
• 35:15
  it's
• 35:16
  just
• 35:16
  about,
• 35:17
  don't
• 35:18
  force
• 35:18
  yourself
• 35:18
  into
• 35:18
  it.
• 35:19
  If
• 35:19
  you're
• 35:19
  really
• 35:19
  uncomfortable
• 35:20
  with
• 35:20
  it,
• 35:21
  don't
• 35:21
  try
• 35:21
  and
• 35:22
  sit
• 35:22
  and
• 35:22
  film
• 35:23
  a
• 35:23
  two
• 35:23
  minute
• 35:23
  video
• 35:24
  talking
• 35:24
  face
• 35:24
  to
• 35:24
  camera
• 35:25
  because
• 35:26
  your
• 35:26
  lack
• 35:27
  of
• 35:27
  confidence
• 35:27
  will
• 35:28
  show
• 35:28
  you
• 35:28
  won't
• 35:28
  turn
• 35:29
  up
• 35:29
  as
• 35:29
  your
• 35:29
  authentic
• 35:29
  self.
• 35:30
  Yeah,
• 35:30
  you
• 35:30
  have
• 35:31
  got
• 35:31
  to
• 35:31
  build
• 35:31
  to
• 35:31
  it
• 35:31
  slowly.
• 35:32
  But
• 35:33
  the
• 35:33
  impact
• 35:33
  that
• 35:34
  that
• 35:34
  had
• 35:34
  when
• 35:34
  I
• 35:34
  did
• 35:35
  do
• 35:35
  it
• 35:36
  is
• 35:36
  a
• 35:36
  massive
• 35:37
  reason
• 35:37
  for
• 35:37
  the
• 35:37
  success
• 35:38
  that
• 35:38
  the
• 35:38
  business
• 35:38
  has
• 35:38
  had
• 35:39
  now.
• 35:39
  Because
• 35:40
  people
• 35:40
  know
• 35:40
  who
• 35:40
  I
• 35:40
  am
• 35:40
  online,
• 35:41
  they
• 35:41
  see
• 35:41
  me,
• 35:41
  they
• 35:42
  know
• 35:42
  who
• 35:42
  I
• 35:42
  am.
• 35:43
  And
• 35:43
  people,
• 35:43
  you
• 35:43
  know,
• 35:44
  do
• 35:45
  occasionally
• 35:45
  recognize
• 35:46
  you
• 35:46
  in
• 35:46
  public
• 35:46
  and
• 35:46
  know
• 35:47
  what
• 35:47
  you've
• 35:47
  done,
• 35:48
  but
• 35:48
  they
• 35:48
  feel
• 35:48
  like
• 35:48
  they
• 35:48
  can
• 35:49
  approach
• 35:49
  you
• 35:49
  and
• 35:49
  speak
• 35:49
  to
• 35:50
  you
• 35:50
  because
• 35:51
  you
• 35:51
  have
• 35:52
  turned
• 35:52
  up
• 35:52
  online
• 35:53
  and
• 35:53
  you're
• 35:53
  human.
• 35:53
  You're
• 35:54
  showing,
• 35:54
  I
• 35:54
  suppose,
• 35:55
  your
• 35:55
  true
• 35:55
  self.
• 35:55
  You're
• 35:56
  not
• 35:56
  kind
• 35:56
  of
• 35:56
  putting
• 35:56
  yourself
• 35:57
  in
• 35:57
  there
• 35:57
  as
• 35:58
  inaccessible.
• 35:59
  And
• 36:00
  I
• 36:00
  guess
• 36:00
  also
• 36:00
  it's
• 36:01
  positioning
• 36:01
  to
• 36:02
  show
• 36:02
  that
• 36:02
  it's
• 36:02
  attainable
• 36:03
  for
• 36:03
  other
• 36:03
  people,
• 36:04
  that
• 36:04
  your
• 36:05
  story,
• 36:05
  you
• 36:05
  know,
• 36:06
  could
• 36:06
  be
• 36:06
  anybody's
• 36:07
  story,
• 36:07
  that
• 36:07
  anyone,
• 36:08
  you
• 36:08
  know,
• 36:08
  anyone
• 36:08
  could
• 36:08
  do
• 36:09
  it.
• 36:09
  When
• 36:10
  you
• 36:10
  start
• 36:10
  your
• 36:10
  business,
• 36:11
  there's
• 36:11
  always
• 36:11
  like
• 36:12
  one
• 36:12
  point
• 36:13
  where
• 36:14
  you
• 36:14
  experience
• 36:14
  a
• 36:15
  moment
• 36:15
  where
• 36:15
  you
• 36:15
  just
• 36:15
  kind
• 36:16
  of
• 36:16
  go,
• 36:16
  yeah,
• 36:17
  it's
• 36:17
  a
• 36:17
  business,
• 36:18
  I've
• 36:18
  made
• 36:18
  it,
• 36:18
  I've
• 36:19
  done
• 36:19
  it.
• 36:19
  What
• 36:19
  was
• 36:20
  that
• 36:20
  moment
• 36:20
  for
• 36:20
  you?
• 36:23
  There
• 36:23
  are
• 36:24
  three
• 36:24
  key
• 36:25
  moments
• 36:25
  that
• 36:26
  stick
• 36:26
  with
• 36:26
  me.
• 36:27
  One
• 36:28
  is
• 36:29
  one
• 36:29
  of
• 36:29
  the
• 36:29
  clients
• 36:30
  that
• 36:30
  we
• 36:30
  still
• 36:31
  work
• 36:31
  with
• 36:31
  now,
• 36:31
  18
• 36:32
  months
• 36:32
  later,
• 36:33
  I
• 36:35
  met
• 36:36
  her
• 36:36
  in
• 36:36
  a
• 36:37
  training
• 36:37
  session
• 36:37
  where
• 36:37
  I
• 36:37
  was
• 36:38
  working
• 36:38
  for
• 36:38
  somebody
• 36:38
  else.
• 36:39
  She
• 36:39
  has
• 36:39
  been
• 36:40
  a
• 36:40
  guest
• 36:40
  on
• 36:40
  your
• 36:40
  podcast,
• 36:41
  so
• 36:41
  you
• 36:41
  know
• 36:41
  who
• 36:41
  I'm
• 36:41
  talking
• 36:42
  about.
• 36:44
  I
• 36:44
  trained
• 36:45
  her,
• 36:45
  we
• 36:45
  spent
• 36:45
  a
• 36:46
  day
• 36:46
  together
• 36:47
  and
• 36:47
  we
• 36:47
  didn't
• 36:48
  speak
• 36:48
  for
• 36:48
  a
• 36:48
  couple
• 36:48
  of
• 36:48
  months
• 36:48
  after
• 36:49
  that.
• 36:49
  But
• 36:49
  at
• 36:49
  the
• 36:49
  point
• 36:50
  where
• 36:50
  her
• 36:50
  business
• 36:50
  had
• 36:50
  launched,
• 36:51
  she'd
• 36:51
  come
• 36:51
  back
• 36:51
  to
• 36:51
  me
• 36:52
  and
• 36:52
  said,
• 36:52
  there
• 36:52
  is
• 36:53
  nobody
• 36:53
  else
• 36:53
  that
• 36:53
  I
• 36:53
  want
• 36:54
  to
• 36:54
  do
• 36:54
  this
• 36:54
  other
• 36:54
  than
• 36:54
  you.
• 36:55
  And
• 36:55
  that
• 36:56
  day,
• 36:56
  and
• 36:56
  seeing
• 36:57
  the
• 36:57
  impact
• 36:57
  that
• 36:58
  spending
• 36:58
  one
• 36:58
  day
• 36:59
  together
• 36:59
  had,
• 37:00
  for
• 37:00
  her
• 37:00
  to
• 37:00
  come
• 37:01
  straight
• 37:01
  back
• 37:01
  at
• 37:02
  the
• 37:02
  point
• 37:02
  where
• 37:02
  she'd
• 37:02
  got
• 37:02
  that
• 37:03
  opportunity
• 37:03
  and
• 37:04
  to
• 37:04
  have
• 37:04
  been
• 37:05
  part
• 37:05
  of
• 37:05
  that
• 37:06
  journey
• 37:06
  and
• 37:07
  the,
• 37:09
  the
• 37:09
  growth
• 37:10
  of
• 37:10
  the
• 37:10
  business.
• 37:11
  And
• 37:12
  that
• 37:12
  was
• 37:12
  a
• 37:13
  real
• 37:13
  kind
• 37:13
  of
• 37:13
  pinch
• 37:13
  me
• 37:13
  moment
• 37:14
  to
• 37:14
  be
• 37:14
  like,
• 37:14
  we're
• 37:15
  bloody
• 37:15
  good
• 37:15
  at
• 37:15
  this.
• 37:17
  The
• 37:17
  second
• 37:17
  one
• 37:19
  is
• 37:19
  still
• 37:20
  a
• 37:20
  massive
• 37:20
  highlight
• 37:21
  of
• 37:21
  my
• 37:21
  career.
• 37:23
  We
• 37:23
  were
• 37:24
  very
• 37:24
  lucky
• 37:24
  to
• 37:24
  be
• 37:24
  involved
• 37:25
  in
• 37:25
  a
• 37:25
  Marks
• 37:25
  and
• 37:25
  Spencer's
• 37:26
  campaign
• 37:27
  and
• 37:27
  we
• 37:27
  filmed
• 37:27
  a
• 37:27
  music
• 37:28
  video
• 37:28
  with
• 37:28
  Status
• 37:29
  Quo.
• 37:29
  And
• 37:30
  that
• 37:30
  was
• 37:30
  a
• 37:30
  real
• 37:31
  pinch
• 37:31
  me
• 37:31
  day.
• 37:33
  Experiencing
• 37:33
  it,
• 37:34
  seeing
• 37:34
  everything
• 37:34
  come
• 37:35
  together.
• 37:35
  That
• 37:36
  was
• 37:36
  a
• 37:36
  real
• 37:37
  point
• 37:37
  where
• 37:37
  I
• 37:37
  was
• 37:37
  like,
• 37:38
  we've
• 37:38
  done
• 37:38
  this,
• 37:38
  I've
• 37:39
  made
• 37:39
  it.
• 37:40
  And
• 37:40
  the
• 37:40
  third
• 37:40
  one
• 37:41
  was
• 37:41
  here
• 37:42
  on
• 37:42
  the
• 37:42
  island
• 37:43
  back
• 37:43
  in
• 37:43
  June.
• 37:44
  We
• 37:44
  brought
• 37:45
  all
• 37:45
  of
• 37:45
  Our
• 37:45
  influencers
• 37:46
  along
• 37:47
  and
• 37:47
  held
• 37:47
  our
• 37:47
  first
• 37:48
  retreat.
• 37:49
  And
• 37:49
  to
• 37:49
  see
• 37:50
  the
• 37:50
  impact
• 37:51
  that
• 37:51
  the
• 37:51
  business
• 37:52
  has
• 37:52
  had
• 37:52
  on
• 37:52
  them
• 37:53
  and
• 37:53
  to
• 37:53
  have
• 37:54
  16
• 37:54
  people
• 37:55
  sitting
• 37:55
  there
• 37:55
  saying
• 37:55
  that
• 37:55
  you've
• 37:56
  changed
• 37:56
  their
• 37:56
  life
• 37:57
  was
• 37:58
  really
• 37:58
  overwhelming.
• 37:58
  It
• 37:59
  was
• 37:59
  really
• 37:59
  emotional.
• 37:59
  But
• 38:00
  that
• 38:00
  was
• 38:00
  a,
• 38:01
  a
• 38:01
  real
• 38:01
  kind
• 38:02
  of
• 38:02
  changing
• 38:03
  point
• 38:03
  for
• 38:03
  me
• 38:03
  to
• 38:04
  see.
• 38:04
  This
• 38:05
  isn't
• 38:06
  your
• 38:07
  small
• 38:07
  business
• 38:07
  that
• 38:07
  you
• 38:08
  set
• 38:08
  up,
• 38:08
  like,
• 38:08
  how's
• 38:08
  your
• 38:08
  little
• 38:09
  business
• 38:09
  going?
• 38:10
  Our
• 38:10
  business
• 38:10
  has
• 38:11
  changed
• 38:11
  people's
• 38:11
  lives
• 38:12
  and
• 38:12
  it's,
• 38:12
  it's
• 38:13
  made
• 38:13
  a
• 38:13
  massive
• 38:13
  impact.
• 38:14
  And
• 38:14
  I
• 38:14
  think
• 38:15
  those
• 38:15
  are
• 38:15
  the
• 38:15
  three
• 38:16
  kind
• 38:16
  of
• 38:17
  evolvements
• 38:18
  of
• 38:18
  the
• 38:18
  business.
• 38:19
  Yeah,
• 38:19
  I
• 38:19
  mean,
• 38:19
  that
• 38:20
  event,
• 38:20
  I
• 38:20
  mean,
• 38:20
  I
• 38:20
  was,
• 38:21
  I
• 38:21
  was
• 38:21
  privileged
• 38:21
  enough
• 38:21
  to
• 38:22
  be
• 38:22
  speaking
• 38:22
  at
• 38:22
  that
• 38:22
  event,
• 38:23
  so
• 38:23
  I
• 38:23
  felt
• 38:24
  that
• 38:24
  energy
• 38:24
  in
• 38:24
  the
• 38:25
  room
• 38:25
  and
• 38:26
  it
• 38:26
  was
• 38:27
  a
• 38:27
  lot.
• 38:27
  I
• 38:27
  mean,
• 38:27
  I
• 38:27
  couldn't
• 38:27
  look
• 38:28
  at
• 38:28
  you
• 38:28
  because
• 38:28
  it
• 38:29
  was
• 38:29
  emotional.
• 38:29
  And
• 38:30
  I
• 38:30
  think
• 38:30
  the
• 38:31
  fact
• 38:31
  that
• 38:31
  there
• 38:31
  are
• 38:32
  so
• 38:32
  few
• 38:33
  agencies
• 38:33
  out
• 38:33
  there
• 38:34
  that
• 38:34
  have
• 38:34
  that
• 38:35
  style
• 38:35
  and
• 38:35
  connection
• 38:36
  where
• 38:37
  you're
• 38:38
  actually
• 38:38
  in
• 38:38
  their
• 38:38
  businesses
• 38:39
  and
• 38:39
  you're
• 38:39
  seeing
• 38:40
  the
• 38:40
  grow
• 38:40
  and
• 38:40
  you're
• 38:40
  making
• 38:41
  impact,
• 38:41
  you're
• 38:41
  changing
• 38:42
  lives.
• 38:43
  What's
• 38:44
  the
• 38:45
  one
• 38:45
  thing
• 38:45
  then
• 38:46
  that
• 38:47
  if
• 38:47
  you
• 38:47
  could
• 38:47
  have
• 38:48
  changed
• 38:48
  it,
• 38:49
  you
• 38:49
  would.
• 38:49
  Is
• 38:49
  there
• 38:49
  one
• 38:50
  thing
• 38:50
  you
• 38:50
  just
• 38:50
  think,
• 38:50
  oh,
• 38:51
  I
• 38:51
  just
• 38:51
  wish
• 38:52
  I
• 38:52
  had
• 38:52
  done
• 38:52
  this?
• 38:53
  No,
• 38:54
  I
• 38:54
  don't
• 38:54
  think
• 38:54
  there
• 38:54
  is.
• 38:55
  I
• 38:56
  don't.
• 38:56
  Because
• 38:56
  there
• 38:57
  are.
• 38:58
  There's
• 38:58
  been
• 38:58
  mistakes,
• 38:59
  but
• 38:59
  there've
• 38:59
  been
• 39:00
  learnings
• 39:01
  and
• 39:01
  I
• 39:01
  don't
• 39:01
  think
• 39:02
  that
• 39:02
  we
• 39:02
  would
• 39:02
  be
• 39:02
  where
• 39:02
  we
• 39:03
  are
• 39:03
  now
• 39:03
  without
• 39:04
  those.
• 39:05
  I
• 39:06
  think
• 39:06
  everything
• 39:06
  is
• 39:07
  a
• 39:07
  lesson.
• 39:08
  It's
• 39:08
  not
• 39:09
  a
• 39:09
  mistake,
• 39:09
  it's
• 39:10
  not
• 39:10
  held
• 39:10
  us
• 39:10
  back.
• 39:11
  But
• 39:11
  I
• 39:11
  think
• 39:12
  we've
• 39:12
  needed
• 39:12
  all
• 39:13
  of
• 39:13
  that
• 39:13
  to
• 39:13
  get
• 39:13
  to
• 39:13
  where
• 39:14
  we
• 39:14
  are
• 39:14
  now.
• 39:14
  So,
• 39:14
  no,
• 39:15
  I
• 39:15
  don't
• 39:15
  think
• 39:15
  there
• 39:15
  is
• 39:15
  anything
• 39:15
  that
• 39:16
  I'd
• 39:16
  change.
• 39:16
  I
• 39:16
  love
• 39:16
  that
• 39:17
  because
• 39:17
  I
• 39:17
  feel
• 39:18
  regret
• 39:18
  should
• 39:18
  not
• 39:19
  be
• 39:19
  a
• 39:19
  thing.
• 39:19
  It's
• 39:19
  something
• 39:20
  that
• 39:20
  it
• 39:21
  can
• 39:21
  hold
• 39:21
  us
• 39:21
  back.
• 39:22
  So
• 39:23
  going
• 39:23
  forward,
• 39:24
  I
• 39:24
  know
• 39:24
  magical
• 39:24
  things
• 39:25
  will
• 39:25
  be
• 39:25
  happening
• 39:26
  and
• 39:26
  I
• 39:26
  am
• 39:26
  so
• 39:27
  excited.
• 39:28
  And
• 39:29
  if
• 39:29
  you
• 39:30
  were
• 39:30
  to
• 39:30
  kind
• 39:30
  of
• 39:31
  share
• 39:31
  with
• 39:31
  us
• 39:31
  like
• 39:32
  a
• 39:32
  snippet
• 39:33
  of
• 39:33
  what
• 39:33
  is
• 39:33
  to
• 39:33
  come
• 39:33
  in
• 39:34
  the
• 39:34
  world
• 39:34
  of
• 39:34
  Charlie
• 39:35
  in
• 39:35
  the
• 39:35
  next
• 39:36
  90
• 39:37
  days,
• 39:37
  what
• 39:37
  does
• 39:38
  that
• 39:38
  look
• 39:38
  like?
• 39:38
  There's
• 39:39
  a
• 39:39
  lot
• 39:39
  happening
• 39:40
  in
• 39:40
  the
• 39:40
  next
• 39:40
  90
• 39:41
  days.
• 39:41
  When
• 39:41
  is
• 39:41
  there
• 39:42
  ever
• 39:42
  not?
• 39:42
  90
• 39:43
  days
• 39:43
  is
• 39:43
  a
• 39:44
  very
• 39:44
  fast
• 39:44
  moving
• 39:44
  period
• 39:45
  for
• 39:45
  us.
• 39:45
  We
• 39:45
  do
• 39:45
  love
• 39:45
  a
• 39:46
  90
• 39:46
  day
• 39:46
  cycle,
• 39:46
  Charlie.
• 39:47
  We
• 39:47
  do.
• 39:47
  The
• 39:48
  team
• 39:48
  is
• 39:48
  growing,
• 39:49
  so
• 39:49
  we're
• 39:49
  about
• 39:50
  to
• 39:50
  bring
• 39:50
  on
• 39:52
  not
• 39:52
  only
• 39:52
  some
• 39:53
  more
• 39:53
  creators,
• 39:54
  but
• 39:54
  also
• 39:55
  some
• 39:55
  extra
• 39:55
  members
• 39:55
  of
• 39:55
  staff
• 39:56
  to
• 39:56
  support
• 39:56
  in
• 39:57
  house.
• 39:58
  So
• 39:58
  that
• 39:58
  is
• 39:59
  very
• 39:59
  exciting.
• 40:01
  You
• 40:01
  can
• 40:01
  have
• 40:01
  this
• 40:01
  as
• 40:02
  an
• 40:02
  exclusive,
• 40:03
  but
• 40:03
  we
• 40:03
  are
• 40:03
  launching
• 40:03
  a
• 40:04
  podcast.
• 40:05
  So
• 40:05
  we're
• 40:05
  going
• 40:06
  to
• 40:06
  bring
• 40:06
  together
• 40:07
  and
• 40:07
  really
• 40:09
  unveil
• 40:10
  and
• 40:12
  open
• 40:12
  up
• 40:13
  the
• 40:13
  industry
• 40:13
  because
• 40:14
  there's
• 40:14
  a
• 40:14
  lot
• 40:14
  of
• 40:14
  secrets,
• 40:15
  there's
• 40:15
  a
• 40:15
  lot
• 40:15
  of
• 40:18
  Lack
• 40:18
  of
• 40:18
  willingness
• 40:19
  to
• 40:19
  share
• 40:19
  information.
• 40:20
  It's
• 40:20
  a
• 40:20
  very
• 40:21
  closed
• 40:21
  book
• 40:21
  industry.
• 40:23
  So
• 40:23
  that
• 40:23
  will
• 40:23
  be
• 40:24
  launching
• 40:24
  before.
• 40:25
  How
• 40:25
  exciting.
• 40:25
  Peeling
• 40:26
  back
• 40:26
  the
• 40:26
  curtains.
• 40:27
  We
• 40:27
  get
• 40:27
  like
• 40:28
  the
• 40:28
  behind
• 40:28
  the
• 40:28
  scenes.
• 40:29
  Yeah,
• 40:29
  absolutely,
• 40:31
  yeah,
• 40:31
  100%.
• 40:32
  And
• 40:33
  sharing
• 40:34
  the
• 40:34
  things
• 40:34
  that
• 40:35
  everybody
• 40:35
  wants
• 40:35
  the
• 40:35
  answer
• 40:36
  to,
• 40:36
  but
• 40:36
  nobody
• 40:36
  wants
• 40:36
  to
• 40:37
  share,
• 40:37
  Nobody
• 40:37
  wants
• 40:37
  to
• 40:37
  give
• 40:37
  their
• 40:38
  contacts,
• 40:38
  nobody
• 40:38
  wants
• 40:38
  to
• 40:38
  give
• 40:39
  the
• 40:39
  answers,
• 40:39
  nobody
• 40:40
  wants
• 40:40
  to
• 40:40
  share
• 40:40
  it.
• 40:41
  I
• 40:41
  do.
• 40:41
  I
• 40:41
  don't
• 40:41
  have
• 40:41
  anything
• 40:42
  to
• 40:42
  hide.
• 40:42
  I
• 40:43
  think,
• 40:43
  you
• 40:43
  know,
• 40:43
  that
• 40:44
  if
• 40:44
  I
• 40:44
  had
• 40:44
  have
• 40:45
  had
• 40:45
  that
• 40:45
  support
• 40:46
  and
• 40:47
  source
• 40:47
  of
• 40:48
  information
• 40:48
  when
• 40:49
  I
• 40:49
  started
• 40:49
  out,
• 40:51
  it
• 40:51
  would
• 40:51
  have
• 40:51
  made
• 40:51
  the
• 40:52
  world
• 40:52
  of
• 40:52
  difference
• 40:52
  to
• 40:53
  me.
• 40:53
  And
• 40:53
  you
• 40:54
  know,
• 40:54
  every
• 40:55
  single
• 40:55
  day
• 40:56
  I
• 40:56
  have
• 40:56
  people
• 40:56
  in
• 40:56
  my
• 40:57
  inbox
• 40:57
  on
• 40:57
  Instagram.
• 40:58
  I
• 40:59
  don't
• 40:59
  know
• 40:59
  whether
• 40:59
  I
• 40:59
  can
• 40:59
  ask
• 40:59
  you
• 41:00
  this,
• 41:00
  Charlie.
• 41:00
  I'm
• 41:00
  really
• 41:00
  sorry
• 41:01
  to,
• 41:01
  you
• 41:01
  know,
• 41:02
  approach
• 41:02
  you.
• 41:02
  We've
• 41:03
  not
• 41:03
  spoken
• 41:03
  before,
• 41:03
  but
• 41:04
  I
• 41:05
  don't
• 41:05
  know
• 41:05
  who
• 41:05
  else
• 41:05
  to
• 41:05
  turn
• 41:05
  to.
• 41:06
  I
• 41:06
  don't
• 41:06
  know
• 41:06
  who
• 41:06
  asked
• 41:07
  this
• 41:07
  question.
• 41:08
  And
• 41:08
  if
• 41:08
  we
• 41:09
  can
• 41:09
  provide
• 41:09
  that
• 41:10
  platform
• 41:11
  and
• 41:11
  build
• 41:12
  that
• 41:12
  community
• 41:12
  around
• 41:13
  us
• 41:13
  of
• 41:14
  helping
• 41:14
  other
• 41:14
  people,
• 41:16
  then
• 41:17
  that's,
• 41:17
  that's
• 41:17
  all
• 41:17
  we've
• 41:17
  ever
• 41:18
  set
• 41:18
  out
• 41:18
  today.
• 41:19
  Well,
• 41:19
  you
• 41:19
  know
• 41:20
  that
• 41:20
  working
• 41:21
  with
• 41:21
  me
• 41:21
  can
• 41:22
  obviously
• 41:22
  bring
• 41:23
  lots
• 41:24
  of
• 41:24
  different
• 41:25
  fun
• 41:25
  things,
• 41:26
  but
• 41:27
  one
• 41:27
  of
• 41:27
  the
• 41:27
  things
• 41:27
  I
• 41:27
  love
• 41:28
  talking
• 41:28
  about
• 41:29
  are
• 41:29
  funny
• 41:30
  stories.
• 41:30
  So
• 41:31
  you
• 41:31
  knew
• 41:31
  I
• 41:32
  was
• 41:32
  going
• 41:32
  to
• 41:32
  ask
• 41:32
  you
• 41:33
  and
• 41:33
  I
• 41:33
  always
• 41:33
  do.
• 41:33
  I
• 41:34
  always
• 41:34
  ask
• 41:34
  my
• 41:34
  guests.
• 41:35
  I
• 41:35
  love
• 41:35
  to
• 41:36
  know,
• 41:36
  like
• 41:36
  what
• 41:36
  is
• 41:37
  the
• 41:37
  most
• 41:37
  embarrassing
• 41:38
  story,
• 41:40
  the
• 41:40
  one
• 41:40
  that.
• 41:40
  Sits
• 41:41
  at
• 41:41
  the
• 41:41
  front
• 41:41
  of
• 41:41
  my
• 41:41
  mind
• 41:42
  because
• 41:42
  it's
• 41:42
  recent.
• 41:43
  We
• 41:43
  were
• 41:43
  filming
• 41:44
  with
• 41:44
  our
• 41:45
  client
• 41:45
  Jolt
• 41:46
  in
• 41:46
  Manchester
• 41:47
  and
• 41:48
  we'd
• 41:48
  been
• 41:49
  in
• 41:49
  the
• 41:49
  podcast
• 41:49
  studio
• 41:49
  in
• 41:49
  the
• 41:50
  morning
• 41:50
  and
• 41:50
  the
• 41:50
  plan
• 41:50
  was
• 41:50
  to
• 41:51
  go
• 41:51
  out
• 41:52
  in
• 41:52
  the
• 41:52
  streets
• 41:52
  of
• 41:52
  Manchester
• 41:53
  and
• 41:53
  do
• 41:54
  some
• 41:54
  vox
• 41:54
  pop
• 41:54
  star
• 41:55
  content
• 41:55
  interviewing
• 41:55
  the
• 41:56
  public
• 41:56
  about
• 41:56
  how
• 41:56
  they
• 41:56
  feel
• 41:56
  about
• 41:57
  getting
• 41:57
  older.
• 41:58
  It
• 41:58
  had
• 41:58
  been
• 41:58
  raining
• 41:59
  all
• 41:59
  morning,
• 42:00
  the
• 42:00
  clouds
• 42:01
  had
• 42:01
  just
• 42:01
  cleared
• 42:02
  and
• 42:02
  we
• 42:03
  left
• 42:03
  the
• 42:03
  podcast
• 42:03
  studio
• 42:04
  and
• 42:05
  I
• 42:05
  was
• 42:05
  carrying
• 42:06
  all
• 42:06
  our
• 42:06
  kit.
• 42:07
  I
• 42:07
  was
• 42:07
  laden
• 42:07
  with
• 42:08
  bags,
• 42:09
  stepped
• 42:09
  out
• 42:10
  onto
• 42:10
  the
• 42:10
  pavement,
• 42:10
  my
• 42:11
  feet
• 42:11
  went
• 42:11
  from
• 42:11
  underneath
• 42:12
  me
• 42:12
  and
• 42:13
  I
• 42:13
  decked
• 42:13
  it.
• 42:15
  There
• 42:16
  is
• 42:16
  nothing
• 42:16
  more
• 42:16
  embarrassing
• 42:17
  than
• 42:17
  falling
• 42:18
  over
• 42:18
  in
• 42:18
  public.
• 42:20
  Than
• 42:20
  falling
• 42:20
  over
• 42:21
  in
• 42:21
  public
• 42:21
  whilst
• 42:21
  you
• 42:22
  have
• 42:22
  a
• 42:22
  stand
• 42:22
  up
• 42:22
  comedian
• 42:23
  with
• 42:23
  you.
• 42:24
  So
• 42:24
  Russell
• 42:25
  Kane
• 42:25
  was
• 42:25
  with
• 42:25
  us.
• 42:26
  He
• 42:26
  was,
• 42:26
  we
• 42:26
  were
• 42:27
  off
• 42:27
  out
• 42:27
  filming
• 42:27
  with
• 42:28
  him
• 42:28
  and
• 42:29
  my
• 42:29
  phone
• 42:29
  was
• 42:30
  rolling
• 42:30
  and
• 42:30
  I
• 42:31
  have
• 42:31
  a
• 42:31
  commentary
• 42:31
  of
• 42:32
  him
• 42:32
  in
• 42:32
  the
• 42:32
  background
• 42:33
  giving
• 42:33
  a
• 42:33
  second
• 42:34
  by
• 42:34
  second
• 42:35
  breakdown
• 42:35
  of
• 42:36
  my
• 42:36
  fall.
• 42:37
  The
• 42:37
  getting
• 42:37
  back
• 42:37
  up,
• 42:38
  the
• 42:38
  pulling
• 42:39
  over
• 42:39
  the
• 42:39
  next
• 42:39
  member
• 42:39
  of
• 42:40
  public
• 42:40
  that
• 42:40
  walked
• 42:41
  past
• 42:41
  us
• 42:42
  to
• 42:42
  ask
• 42:42
  if
• 42:42
  they've
• 42:43
  observed
• 42:43
  my
• 42:43
  fall.
• 42:44
  So
• 42:45
  that
• 42:45
  is,
• 42:45
  that
• 42:45
  is
• 42:46
  the
• 42:46
  one
• 42:46
  that
• 42:46
  really
• 42:47
  sticks
• 42:47
  out
• 42:47
  for
• 42:47
  me
• 42:47
  because
• 42:47
  it's
• 42:48
  still
• 42:48
  raw,
• 42:48
  I've
• 42:49
  still
• 42:49
  got
• 42:49
  the
• 42:49
  bruise.
• 42:50
  See,
• 42:51
  I
• 42:51
  am
• 42:51
  the
• 42:51
  queen
• 42:51
  of
• 42:52
  falling
• 42:52
  over.
• 42:52
  So
• 42:52
  I
• 42:52
  can
• 42:52
  completely
• 42:53
  relate
• 42:53
  to
• 42:53
  that
• 42:54
  because
• 42:54
  I
• 42:55
  do
• 42:55
  not
• 42:55
  know
• 42:55
  what
• 42:55
  happened,
• 42:56
  but
• 42:56
  I
• 42:56
  am
• 42:57
  possibly
• 42:57
  the
• 42:57
  Columbia
• 42:57
  person
• 42:58
  ever.
• 42:59
  Thank
• 42:59
  you,
• 43:00
  Charlie.
• 43:00
  You
• 43:00
  have
• 43:01
  been
• 43:01
  a
• 43:01
  delight
• 43:01
  as
• 43:02
  always.
• 43:02
  And
• 43:03
  if
• 43:03
  there
• 43:03
  was
• 43:04
  one
• 43:05
  parting
• 43:06
  sentiment
• 43:06
  or
• 43:07
  phrase
• 43:07
  or
• 43:07
  quote
• 43:08
  that
• 43:08
  you
• 43:08
  could
• 43:08
  leave
• 43:08
  our
• 43:08
  listeners
• 43:09
  or
• 43:09
  piece
• 43:09
  of
• 43:09
  advice,
• 43:10
  what
• 43:10
  would
• 43:10
  it
• 43:10
  be?
• 43:11
  Show
• 43:12
  up.
• 43:12
  Be
• 43:12
  yourself.
• 43:13
  Be
• 43:13
  truthful
• 43:14
  to
• 43:14
  who
• 43:14
  you
• 43:14
  are,
• 43:15
  and
• 43:15
  do
• 43:15
  everything
• 43:16
  that
• 43:16
  you
• 43:16
  do
• 43:16
  with
• 43:16
  authenticity.
• 43:17
  That's,
• 43:18
  that's
• 43:18
  the
• 43:18
  most
• 43:18
  important.
• 43:18
  Where
• 43:19
  can
• 43:19
  they
• 43:19
  follow
• 43:20
  on
• 43:20
  the
• 43:20
  rest
• 43:20
  of
• 43:20
  your
• 43:21
  journey?
• 43:21
  What's
• 43:21
  your
• 43:21
  favorite
• 43:22
  channel
• 43:22
  of
• 43:22
  choice?
• 43:23
  So
• 43:23
  my
• 43:24
  primary
• 43:24
  channel
• 43:24
  is
• 43:24
  Instagram.
• 43:25
  You'll
• 43:25
  find
• 43:25
  me
• 43:26
  over
• 43:26
  at
• 43:26
  Charlie's.
• 43:28
  And
• 43:28
  the
• 43:29
  marketing
• 43:29
  agency
• 43:29
  is
• 43:29
  OAC
• 43:30
  marketing
• 43:30
  and
• 43:30
  OAC
• 43:31
  talent.
• 43:31
  And
• 43:32
  if
• 43:32
  they're
• 43:32
  looking
• 43:32
  for
• 43:32
  you
• 43:32
  on
• 43:33
  LinkedIn.
• 43:34
  Yep.
• 43:34
  Charlie
• 43:34
  Hobbis.
• 43:35
  Amazing.
• 43:36
  All
• 43:36
  right.
• 43:37
  Thank
• 43:37
  you
• 43:37
  so
• 43:37
  much
• 43:38
  and
• 43:38
  can't
• 43:38
  wait
• 43:39
  to
• 43:39
  see
• 43:39
  what's
• 43:39
  coming
• 43:40
  for
• 43:40
  you
• 43:40
  in
• 43:40
  the
• 43:40
  next
• 43:41
  year.
• 43:41
  Thank
• 43:42
  you.
• 43:43
  Thanks
• 43:43
  for
• 43:43
  listening
• 43:44
  to
• 43:44
  dawn
• 43:45
  of
• 43:45
  a
• 43:45
  New
• 43:45
  Era,
• 43:46
  the
• 43:46
  podcast
• 43:46
  brought
• 43:46
  to
• 43:46
  you
• 43:47
  in
• 43:47
  association
• 43:48
  with
• 43:48
  the
• 43:48
  Her
• 43:49
  Power
• 43:49
  community.
• 43:50
  This
• 43:50
  initiative
• 43:51
  was
• 43:51
  founded
• 43:51
  by
• 43:52
  myself
• 43:52
  and
• 43:52
  it's
• 43:53
  all
• 43:53
  about
• 43:53
  empowering
• 43:53
  female
• 43:54
  founders
• 43:54
  to
• 43:55
  recognize
• 43:55
  their
• 43:56
  limitless
• 43:56
  potential
• 43:57
  and
• 43:57
  pursue
• 43:58
  their
• 43:58
  ambitions
• 43:59
  with
• 43:59
  confidence.
• 44:00
  Now,
• 44:00
  there
• 44:01
  is
• 44:01
  less
• 44:01
  than
• 44:01
  1.8%
• 44:02
  that
• 44:02
  goes
• 44:03
  into
• 44:03
  investing
• 44:04
  in
• 44:04
  female
• 44:05
  founded
• 44:05
  businesses
• 44:06
  and
• 44:06
  we
• 44:06
  are
• 44:07
  here
• 44:07
  to
• 44:07
  make
• 44:08
  positive
• 44:08
  change.
• 44:09
  So
• 44:09
  come
• 44:09
  and
• 44:09
  support
• 44:09
  us
• 44:10
  on
• 44:10
  Instagram
• 44:11
  herpowercommunity
• 44:12
  and
• 44:12
  find
• 44:13
  out
• 44:13
  more
• 44:13
  about
• 44:13
  what
• 44:13
  we're
• 44:14
  doing
• 44:14
  to
• 44:14
  support
• 44:15
  female
• 44:15
  founders
• 44:16
  to
• 44:16
  scale
• 44:16
  and
• 44:16
  grow
• 44:17
  their
• 44:17
  businesses.