Latest / Cultural Wars | America Out Loud News / The collapse of legacy media and the rise of citizen-controlled news

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The collapse of legacy media and the rise of citizen-controlled news · Cultural Wars | America Out Loud News

• 0:26
  Well, hello, everyone, and welcome to the 10 Petty Files.
• 0:29
  I'm your host, Dr.
• 0:30
  Sherry Tenpenny.
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• 1:26
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  So welcome to the new lessons and a great shout out and thankful.
• 2:40
  And I'm thankful for our regular listeners.
• 2:42
  So let's get started with today's conversation.
• 2:45
  Today's conversation is with owner writer, citizen journalists, and your news media, Sam Anthony, to talk about his site, your news.com.
• 2:55
  There, I said that right that way.
• 2:56
  Sam, welcome so much to the 10 Petty Files.
• 2:59
  Thank you for being with us today.
• 3:01
  Oh, my pleasure to be here.
• 3:02
  Thank you for actually having me on your show.
• 3:04
  It's great to meet you.
• 3:05
  Thank you.
• 3:06
  So tell us about your news.com and what makes your site different and unique from other news platforms that are out there because there are a lot of them.
• 3:14
  You're you're uh swimming with some steep competition.
• 3:18
  It's it's completely unique, uh, Sherry.
• 3:21
  The reason is um it's scale.
• 3:23
  So, you know, I I don't need to sell you on the fact that the legacy media has a limited lifespan, right?
• 3:28
  I mean, newspapers have shut down, right?
• 3:30
  Radio and TV are now having problems.
• 3:32
  You just saw CBS just laid off 6% of its workforce.
• 3:35
  For those of you who don't know how much how many people just lost their jobs, 1100.
• 3:40
  Okay.
• 3:40
  I I mean, it's it's it's all across the board.
• 3:44
  And the reason is it's an antiquated product.
• 3:47
  A lot of people think they're going out of business because they've been lying to the American public, which by the way, doesn't help.
• 3:52
  Okay.
• 3:54
  But the reason is it's no different than you know, the reason we don't get uh you know a horse-drawn carriage, right?
• 4:03
  Or the reason there's no buggy whip, or the reason that we don't send a telegraph, it's because somebody created a telephone.
• 4:08
  It's an antiquated product.
• 4:10
  And the younger generation, and I don't know if you saw this, but uh first quarter last year, total viewership on uh network television stations with the age demographic between 25 and 54 over all networks was a total of 500,000 people over three months.
• 4:28
  Oh my goodness.
• 4:29
  Okay, so it and here's the reason why there's choices.
• 4:33
  So back in 1990, we had three or four choices.
• 4:39
  I know I 1996 is when Fox came out.
• 4:41
  So you had CNN, ABC, NBC, right?
• 4:44
  Maybe one other one, MSFBC.
• 4:46
  And that was those are your choices.
• 4:47
  Do you know there's 61 million people that broadcast on YouTube?
• 4:51
  God knows how many hundreds of millions are on TikTok and Instagram.
• 4:55
  The point is is you have choices.
• 4:57
  Um somebody called me the other day from Ohio, it's one of our shareholders, and he sells cars, and somebody came in to lease a vehicle, and when he asked her what her occupation was, she was a TikToker.
• 5:08
  So when he looked her up, she had over one million people that watched her shows, whatever they are.
• 5:14
  You know, the short stuff, three minutes, whatever.
• 5:16
  The point is is that the money goes to platforms because you have millions of people that are contributing content and promoting their own content hosted on this platform.
• 5:27
  That's the reason why.
• 5:28
  Do you know YouTube had 2.7 billion visitors last month?
• 5:33
  What last month?
• 5:35
  Month, yes.
• 5:36
  Goodness.
• 5:37
  Okay, so how do you compete with that?
• 5:39
  When you're a network and you had three million people and they had 2.7 billion.
• 5:44
  I mean, that's the point.
• 5:45
  So the money goes where the people are.
• 5:48
  And it's also more cost effective to advertise on the internet.
• 5:51
  Um, you know, I just saw a stat this morning.
• 5:54
  Um, one in 10 people listen to terrestrial radio on the dial.
• 5:59
  One in 10.
• 6:00
  Three in 10 watch television news that you know, the old way, right?
• 6:05
  On their on, you know, in Comcast or whatever it is.
• 6:08
  Very soon it's going to be two, and very soon it's going to be one.
• 6:12
  It's over.
• 6:13
  So, what's going to happen or what's going to replace it is going to be platforms.
• 6:18
  And in particular, we we do local news.
• 6:22
  So nobody's nobody's gone after that niche, right?
• 6:24
  So nobody solved the problem of local news.
• 6:27
  So our website looks like the Miami Herald or Chicago Tribune or New York Times, but I'm in every city in the United States.
• 6:35
  So, like all platforms, when you log in, it geolocates you.
• 6:39
  So I know if you live in Chicago, but I know what zip code you live in, Sherry, right down to the zip code.
• 6:45
  And the purpose of zip codes is we can actually serve an ad around a specific type of content to one zip code.
• 6:51
  So, in terms of scalability, however many ads the Chicago Tribune could put on its sports page, we can do in one zip code.
• 6:59
  It's like having 70,000 different editions.
• 7:02
  Now, and I and I know this is a lot of information, but I want you to understand this model because it's really not a new model.
• 7:09
  It's the exact replication of the physical world, like how the media industry works, minus all the print and distribution costs, and it allows the public to interact and share in the narrative, which in essence puts the power of the press back in the hands of the people where it belongs, which to me is the most important thing, right?
• 7:28
  So one more thing I want to share with you.
• 7:31
  Here's how the media industry works.
• 7:33
  People that have news will send a press release to the media.
• 7:36
  Everybody knows that.
• 7:36
  If you're a church and you're having a bake sale, somebody from the church sends a press release to the radio TV and print in that market.
• 7:44
  News organizations are aggregators.
• 7:46
  They aggregate that information.
• 7:48
  They decide what they're going to error publish.
• 7:50
  So what our platform is is one big massive aggregator.
• 7:55
  But because of our scale, nobody sends me a press release.
• 7:59
  They click the button at the top of the page that says submit your news.
• 8:02
  They create an account, they post.
• 8:04
  The content comes in as pending review.
• 8:06
  We distribute that content based on the subject, which could be if it's somebody's Little League game, it's going to be sports news for that city.
• 8:14
  If it's the high school football game, it's going to be sports news for that market.
• 8:17
  If it's the Monday night football game, it's national.
• 8:19
  So we are a news content distribution platform with massive scale.
• 8:24
  And what we're doing is taking all the country's information, bringing it under one umbrella and creating one uniform media.
• 8:31
  In addition, I'm going to share something with you.
• 8:34
  I could actually show you this.
• 8:35
  When people lose their jobs on LinkedIn that are in the news business, a lot of them go to what's called freelance journalists because they're trying to make money, right?
• 8:57
  In the United States.
• 9:12
  Because nobody's hiring.
• 9:14
  CBS lays off 1100 people.
• 9:16
  You don't think they're going to hire somebody new?
• 9:18
  I remember I live in Palm Beach County, Florida.
• 9:21
  The Palm Beach Post had oh God, it had to be 2020, 25 years ago.
• 9:25
  They had around 15 or 1600 uh employees.
• 9:29
  I think they had roughly 300 news reporters.
• 9:33
  Do you know they have less than 20?
• 9:34
  No.
• 9:35
  Sure.
• 9:37
  What is crazy?
• 9:38
  You know, I've had a lot of guests on the show talking about AI and what types of um jobs that AI is going to replace.
• 9:46
  So things like these writers and journalists and all these people that have just lost their jobs.
• 9:51
  Are they being replaced with AI so that you can get one AI that can do the job of, say, 30 people?
• 9:58
  And that's a good question.
• 9:59
  And I
• 10:00
  that all the time and the answer is no not at all.
• 10:02
  Um and the reason for that is AI can only write a story that somebody else put out on the internet.
• 10:09
  If there was no information on the high school football game in your area, how could it possibly write a story?
• 10:14
  You can't you need to have boots on the ground.
• 10:17
  Now here for AI, what AI is going to do for for the media industry is it's going to allow people that have never been to journalism school that could go out cover an event, plug the notes into AI and then have AI spit out a story because it writes better than them.
• 10:37
  And once they like it, once it becomes something that they think is representative of what the event was, they could then use that as their own.
• 10:46
  That's all it is is a tool.
• 10:47
  So to think of it this way how many people on YouTube you think went to broadcast journalism school.
• 10:53
  I mean like okay I mean the point is is as the the market decides.
• 11:01
  So you have literally 61 million people on YouTube but none of them went to journalism school.
• 11:07
  Okay for the most part and yet you're either good or you're not good.
• 11:12
  Well when it comes to journalism I'm talking you know not you know written journalism what's going to end up happening is the old guard's never going to survive.
• 11:21
  They can't stand what we do.
• 11:23
  They can't stand public interaction and the ability for the public to have a voice it's all about controlling what information gets out there.
• 11:30
  And that's not the internet.
• 11:32
  So what you're going to see is because of all the distrust of the media you're going to have somebody in your town maybe your neighbor that signs up to become a monetized news reporter on our platform we call them citizen journalist and you already know this person.
• 11:47
  They're just going to go to the school board meeting they're going to cover that event and they're going to share that information with you and you already trust them.
• 11:54
  That's where the everything is all headed I mean my God look at Nick Shirley if you don't believe me sure I mean this is a kid never went to journalism school what is he 26 years old 27 years old he's got a what's that?
• 12:07
  23 23 oh my God he's even younger and he's got a cell phone he's not working for any radio station any news or any newspaper any television station and breaks one of the biggest stories in the country and there you go that's where it's all headed because we can't count on them to do this.
• 12:27
  So is this the future of news having citizen journalists on the ground in all the cities looking for something of interest because you know one of the issues that I find with YouTube is anybody that buys a microphone thinks they can do an interview and be a um be a newscaster and it does a couple of things.
• 12:48
  First it dumbs it down and you know it's hard to like find really quality shows with people that can speak articulately and deliver messages a certain way and then the distribution you know the it gets uh little spread out and it's hard for the people that do a good job or do it regularly to rise to the top when you've got so much dilution so what does that really mean if everybody in a town becomes and anywhere in a town across the country becomes a citizen journalist.
• 13:18
  So you're not going to have everybody but you're going to have people that say you know what this is what I want to do and they're going to set up an account they're going to create an account to to become a news reporter on our platform and the marketplace is going to decide just like other platforms whether they like their content or not it's up to it's up to them to create a better product that people would be interested in.
• 13:38
  But the local news stories are still the same I mean you still have you know the municipalities and who got arrested today or yesterday and you know you still have the bank robbery the high school football game all this the the local stuff in the community that's going on but the difference being sure you don't have to wait and hope that a newspaper hires you okay which by the way they're not okay they're all going out of business but you could actually write about what your passion is so because our platform is so broad in scope I have people that do restaurant reviews.
• 14:12
  I have people that go to local theater and do their theater critics I have people that do movie reviews.
• 14:17
  I have people that do formula one sherry just formula one.
• 14:22
  Not only do they do written news up to the event but then they do a podcast on the show.
• 14:28
  Okay both I mean the same people and so it's really whatever your passion is and the marketplace is going to decide uh what content they like and what content they don't like it just it's called a free market you know and you're going to have to weed out the crap I mean there's 60 million active users on YouTube but there's more people that have channels wow more people that have channels oh yeah you ever been to a channel last posting was three years ago if you don't know why it's because it wasn't because their bank accounts were too filled up and they couldn't keep the money and they're like oh we can't hold any more it's because the marketplace uh weeded them out how does your pay model work for these journalists and podcasters it's um so what happens is the content creators produce a story the story gets submitted there we approve we have to approve it and we're not fact checking anything and I'm going to get into that because how could I possibly know what happened in a city council meeting in your town it's impossible.
• 15:29
  The only thing a journalist has is their credibility and you know this.
• 15:33
  And if you were to lie to your audience how fast would it take for them to figure it out there you go.
• 15:39
  Okay.
• 15:40
  How much longer would they follow you?
• 15:41
  Maybe it would it would be over like that.
• 15:45
  But the way the ad model works is the content creator writes a story once it gets approved they get email notification they could share that stuff on their social media pages to the people that follow them already right and then every time that article opens it takes the ads that are around the content it gives them a percentage of the ad revenue it drops off into their account.
• 16:06
  It's no different than YouTube.
• 16:07
  It's no different than than Facebook.
• 16:09
  It's no different than Rumble it's all the same.
• 16:12
  I just and by the way we do audio video or print but we have display ads around the content uh and the and the and the advertisers can target right down to a specific zip code.
• 16:23
  So it's that's how it works.
• 16:25
  It's it's pretty simple and a portion of that ad revenue when they buy an ad goes directly to the content creator that brought the person to see their ad.
• 16:34
  Do you have a uh a censorship model?
• 16:37
  And I'm the reason I'm asking the question is that I've been permanently banned from Facebook, PayPal, uh Podbean somewhat on Instagram and all and I've really been uh uh I I can't I censorship is not the right word um completely banned I I think from YouTube.
• 16:56
  I mean I have even um friends that have very large YouTube channels and they won't even interview me because and we could be interviewed talking about uh pet health not even about vaccines but like pet health or something completely non-related but because it's associated with my name they get dinged they get knocked down and I've had people tell me that they've had their revenues stop from YouTube for like a month just from having me on their show.
• 17:21
  Does you does your news have any censorship capabilities like that?
• 17:26
  Well to me I think you need to have a free flow of information and let the marketplace decide right so the fact that they're censoring is actually a bad thing for them.
• 17:34
  It's a bad thing for Americans it's a bad thing for the world so you know I um I'm of the opinion that you need to allow you need to have a free speech platform and even if I disagree with your opinion that opinion should run and if you're putting out information that's not accurate and you're a journalist you're going to you're either going to say oh I screwed up on this one or if you're doing it intentionally the public will let us know and we'll get rid of you.
• 18:00
  So no I I believe that everybody should have a voice and everybody should be heard the difference is if you're putting out a story and you put your opinion in it goes right into opinions.
• 18:11
  News is who what went where why that's it.
• 18:14
  Okay.
• 18:15
  So I don't need your opinion now if you're right if you're if we're talking about the Super Bowl and you're putting your opinion in on who you think is going to nobody's gonna care.
• 18:24
  But when it comes to politics here's what happened form your own conclusion.
• 18:28
  And I have so many journalists that have to sneak in their opinions right and then they say to me why is it an opinion look at the bottom you said I mean it's but it no the answer is no we will be a free speech platform and as long as you play by the rules and those rules are just no slander you know you don't need to do swear word yeah but I mean it's simple and we'll let the marketplace decide what content they like I I Sherry I'm gonna tell you something I have a two women that were out of Montana that one of them was a uh was a uh conservative and the roommate she asked me if a roommate because I go yeah she's a liberal I go yeah go ahead well one was making a few grand a month and the other one was making a few dollars a month and finally she got reached out to me and said okay your audience doesn't like my content I go no they don't I mean because they read red right through it what you believe is not reality at least not on this platform.
• 19:25
  You know we've been talking about um restarting another YouTube channel because we know that's where the eyeballs are and that's where people search and they spend there's a lot of people over there that we've been wondering if it's been going to be worth our time because every time we've tried it we either get completely shut down or shadow banned so so severely that um it's not even worth our effort to be uploading videos and conversations like this onto a YouTube platform.
• 19:53
  Do you think that we're making a mistake by not trying to go over there on that platform or would we be better off by doing it on
• 20:00
  Your platform or other platforms that have um that don't censor speech.
• 20:05
  So I I can't really answer the YouTube thing because obviously if you went up there and you put all this work together, get a new channel and they took you back down.
• 20:13
  It was a waste of time, but you're right.
• 20:15
  Everybody's there.
• 20:16
  Okay, so I want you to listen to this.
• 20:18
  YouTube has 61 million active channels.
• 20:22
  Rumble is 250,000.
• 20:24
  Wow.
• 20:25
  And and rumble filled the void of the people that YouTube kicked off, right?
• 20:30
  Because if YouTube wouldn't have kicked them off, there would be no demand for Rumble.
• 20:35
  So but you are a you are a content creator.
• 20:39
  And as we spoke earlier, what do content creators want?
• 20:42
  They want broader distribution and monetization.
• 20:46
  Okay.
• 20:47
  So they need to be everywhere.
• 20:49
  The question is, will YouTube allow you to come out?
• 20:52
  And add that when I don't know.
• 20:55
  I would say that if they do, it would be absolutely worth it because you're getting a much broader reach.
• 21:00
  The problem is all the effort you put into it, and then they take it down.
• 21:04
  Because for some reason, they are stuck on censorship.
• 21:08
  They do not want a specific kind of content.
• 21:11
  And as I've seen, the content they don't want is the truth.
• 21:15
  Yeah.
• 21:16
  For sure.
• 21:16
  And they've got certain, and they still have.
• 21:18
  I mean, I'm one that was named one of the disinformation dozen, and we still have a lawsuit going on with them because of how they demonetize and deplatform people in a really huge way.
• 21:28
  You know, and so it's um, it's it's kind of interesting.
• 21:30
  And I had been building a podbean channel, which is just a podcaster channel of the for the for the listener.
• 21:37
  It's just another channel where a lot of podcasts go.
• 21:41
  And I had been building it for eight months.
• 21:43
  I put a lot of work into it.
• 21:44
  I was uploading it every day and writing the little descriptors and all the things that you do.
• 21:49
  And on the very day that I got an autoresponder email from Podbean that said, Congratulations, you just reached one million downloads on that very day.
• 21:59
  They wiped the account, shut it down, and banned me from their platform.
• 22:02
  It was right at the beginning of COVID.
• 22:05
  Wow.
• 22:05
  Yeah.
• 22:06
  On the very day that I got this, I got an auto-responder from them.
• 22:11
  And you would think, I mean, all platforms are looking for people that are popular where their content's being consumed.
• 22:17
  And the fact that they will take somebody like you that has that big of a reach and completely shut you down and get rid of you off the platform, tells me that money is not their interest.
• 22:28
  It's not their motive.
• 22:29
  Yeah, and they um, and and there was no, there was no reason.
• 22:33
  They gave me no reason, and there was nobody to appeal to.
• 22:36
  It wasn't like on the Twitter days where you get a little check mark and you'd be off for two weeks, and at least you could talk to somebody, or they would point to you which content, which piece of content they found offensive.
• 22:46
  None of that just poof, gone.
• 22:48
  See you.
• 22:49
  Wow.
• 22:49
  The very day.
• 22:50
  It was like it was like heartbreaking because it was so much work to get there, you know.
• 22:56
  So we believe that your uh site is going to put the power back into the people.
• 23:01
  And how does that, you know, doing all those boots on the ground local stories?
• 23:05
  How does that differ from other just a community bulletin boards?
• 23:09
  It's scalability, Sherry.
• 23:12
  So you know, you could have a community bullet bulletin board for any city in America, right?
• 23:17
  Brooklyn, New York, or you know, you know, Schaumburg, Illinois, or my not North Dakota.
• 23:23
  There's no scale to it.
• 23:24
  Okay.
• 23:24
  So anything that's on the internet, it has to have scale.
• 23:29
  So Facebook wouldn't work if it was just for one city, right?
• 23:32
  It wouldn't.
• 23:33
  And so you need scale.
• 23:35
  And and the problem that the newspapers face is without the physical print, their websites have no scalability because internet ads are literally fractions of pennies compared to what they were getting.
• 23:49
  That's the reason.
• 23:50
  So you need to have literally millions of customers.
• 23:54
  That's why products like uh like Facebook work or or uh X, you know, former Twitter, you know, because they can geographically target ads.
• 24:03
  So, like in our case, you know, as I explained to you, we can drill right down to one specific zip code.
• 24:10
  And so, because of that, I'm gonna tell you where the real money is.
• 24:13
  The real money is not in the national ads, it's in the local ads.
• 24:16
  And here's the reason why.
• 24:18
  You you wouldn't think, right?
• 24:19
  I'd rather get $10 a month from Joe's Pizza from two million of them than a couple hundred people paying me a few grand a month.
• 24:27
  And so our ads work on a best bid basis.
• 24:30
  The highest bidder gets the best placement, but national ads run at a penny, Sherry.
• 24:35
  Local ads run at 10 cents or higher for targeted zip codes, even more.
• 24:41
  It's it's a strange thing, but it the customer doesn't care if he's paying a hundred dollar what we call CPM, because in one zip code out of a hundred in Chicago, how many people saw your ad?
• 24:52
  10 people today, your bill's a dollar.
• 24:54
  It's all about placement.
• 24:56
  So traditional media, it's always the bigger companies like the home depots of the world that will, you know, that will shut out the little guys.
• 25:04
  In our case, the little guys beat the big guys.
• 25:08
  Wow.
• 25:08
  So it oh, yeah.
• 25:10
  Because they're gonna outbid them because they don't care.
• 25:12
  What are they spending?
• 25:13
  You know, 20 bucks, 50 bucks a month, 10 bucks, 30 bucks.
• 25:16
  It doesn't really matter.
• 25:18
  The the more hyper focused, right down to a specific geography is the higher the rate.
• 25:24
  So I'm gonna just gonna share with you some math.
• 25:26
  You could put 10 ads around an article, right?
• 25:29
  The right column, left column in the top, right?
• 25:31
  So you let's say you have 10 ads there.
• 25:33
  If they're all a penny, the page produce 10 cents.
• 25:36
  If they're all little small tiny zip code ads, they're all worth a dime.
• 25:41
  Page produced a dollar.
• 25:42
  It's you see what I mean?
• 25:43
  So one's 10 cents, one's a dollar.
• 25:45
  So if you scale it up and you have a hundred million page views, one's 10 million dollars and one's a hundred million dollars.
• 25:52
  But basically, you're making little bits of money off of lots of people, but now those customers can target just the zip codes that they're in.
• 26:00
  I mean, there's a demand for this because all these little newspapers are going out of business.
• 26:05
  Valpack is expensive as hell.
• 26:06
  I don't know if you've ever run a Valpac ad, but they ain't cheap, right?
• 26:09
  So this becomes a place to run ads around specific types of content and to target a specific geography.
• 26:16
  So if you sell golf clubs, you want to be around golf content.
• 26:19
  But if you sell pots and pans, you want to be around cooking related content.
• 26:23
  If you sell some medical equipment or health-related stuff, you want to be around shows like what you do.
• 26:30
  Yeah.
• 26:31
  Yes, that makes a lot of sense.
• 26:33
  This is really exciting, really.
• 26:34
  It's really exciting to get this information out.
• 26:37
  Uh for you know, you obviously have a lot of content creators already, but you there's always more.
• 26:42
  And so it's really good to get it out to a broader audience.
• 26:45
  So we're gonna this is a good place to take a short break to hold right here.
• 26:49
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• 34:22
  Well, welcome back, everyone.
• 34:24
  Thank you so much for being here.
• 34:25
  Today's conversation is with Citalous Citizens journalist and owner of your news media, Sam Anthony, talking about his news site, your news.com, which is a massive site all across America.
• 34:39
  Let me tell you a little bit more about our guest.
• 34:42
  Sam Anthony is an online media entrepreneur and founder in uh and founder of and CEO of your news media group with more than two decades of experience in digital publishing and media technology.
• 34:54
  He has focused his career on developing platforms that challenge traditional centralized news models.
• 35:01
  Early on in the evolution of the internet, Sam Anthony recognized that online technology decentralized journalism and allow individuals to publish news directly from their own communities.
• 35:13
  His technology is designed to support citizen journalism and encourage them to report information organized by geographic areas across the United States through his work with your news, say your news.com, San Sam Anthony advances a hyper-local reporting model, returning the power of the press to everyday citizens, which is kind of where we should be, particularly now, isn't it, Sam?
• 35:39
  Welcome back to the show.
• 35:41
  Let's talk more about that.
• 35:43
  Yeah, so thank you.
• 35:44
  And yes, this is where this is what media was intended to be.
• 35:48
  So back in the mid-80s, there was over 500 independent news outlets, Sherry.
• 35:53
  500 independent outlets.
• 35:55
  Today they're six.
• 35:57
  And therein lies the problem.
• 35:58
  So remember the video years ago with uh St.
• 36:01
  Clair Broadcasting where they had all the TV saying the same thing at the same time, a threat to our democracy, right?
• 36:06
  Well, you really you know one guy from corporate sent that to all the markets, right?
• 36:11
  That's how it works.
• 36:12
  It was a message.
• 36:13
  I mean, it wasn't an accident.
• 36:14
  Everybody was just reading off a teleprompter.
• 36:16
  And so that's called centralized news.
• 36:19
  And so you really have one entity that's controlling everything.
• 36:24
  And therein lies the problem, because it's easier for the government to control six people than it is to control 500.
• 36:32
  Okay.
• 36:33
  And obviously they did because look at the narrative.
• 36:36
  I mean, did you ever in your life think that you were gonna we were gonna have the tech giants kick off uh people that were telling the truth?
• 36:44
  Did you ever think the media was going to lie through their teeth and be reporting things that were completely false narratives that were coming from the government?
• 36:51
  Did you ever think this was going to happen?
• 36:53
  No, because we think about historically and as part of our government as the media is the fourth branch of government that's supposed to be neutral, but really kick out the lies and dig down and do investigative reporting, which they don't do at all anymore.
• 37:08
  They just, you know, it comes through their their fax machine of what they're supposed to read from their teleprompter is kind of it.
• 37:15
  And I think that um, you know, President Trump, particularly in his first um uh first um round, really set the stage for that with constantly pointing his fingers at the people in the back, you guys are all lying back there.
• 37:26
  I see your little red lights on, I know your recording.
• 37:29
  You know, you guys are the bad news, and I think that um I think that that's where some of the mistrust came in.
• 37:36
  And uh and I see distrust, meaning that people started looking at it and going, he's right.
• 37:42
  They're not telling the truth, and they're all just saying the same thing.
• 37:45
  They're just a mouthpiece of the government rather than being the fourth arm of government, keeping things, trying to keep things between the other three branches in check.
• 37:54
  And I think that what you're trying to do is to bring that back to the people.
• 37:58
  Well, it's what the people want, right?
• 38:00
  So it's not like I'm trying to force something down their throat.
• 38:03
  I mean, the people want to know the truth.
• 38:06
  And it's it's kind of it's an evolution here because the you know, the the time we're in right now, the legacy media, you know, is going through what I would consider kind of a really hard time because of all the other options that are out there.
• 38:21
  And the younger generation just doesn't consume news the way people my age consume it.
• 38:26
  You know, they're you know, I grew up watching network television, right?
• 38:30
  My kid doesn't even have a TV.
• 38:32
  Everything gets us on his phone, and there you go.
• 38:34
  And so you have to adjust to the times, and they're just not going to be able to do it.
• 38:40
  So as their audience is diminishing, you know, you have, and by the way, I don't know if you know this.
• 38:44
  The average age of people watching cable news.
• 38:46
  Do you know what it is?
• 38:48
  It's 72 or 73 years old.
• 38:51
  Wow.
• 38:52
  Okay.
• 38:53
  And what is the average person live to 85?
• 38:57
  Okay, more like 78, 79, call it 80.
• 39:01
  Women are like a year or two older than men, but here's the point.
• 39:04
  I've been saying we have five years.
• 39:06
  I'm not saying it anymore.
• 39:07
  I think we got two, maybe three Macs.
• 39:09
  None of them will exist.
• 39:10
  So if you're a CEO of CS or CNN or MSNBC, what are you trying to do to keep your business alive?
• 39:21
  I I wouldn't know.
• 39:23
  They have no idea what to do.
• 39:25
  I mean, it's this is these are big behemoths with thousands of employees, and they have no idea what to do.
• 39:31
  It's kind of like, you know, when Alexander Grant Bell created the phone, the former the the product everybody was using was the telegraph.
• 39:39
  So they had telegraph networks set up all across the the United States.
• 39:43
  If you were the CEO of that telegraph network, what do you do when this guy creates the phone?
• 39:49
  Right?
• 39:49
  I mean, you just go, okay, you know, basically we're stage four cancer.
• 39:53
  You can just start counting the days, and eventually it's gone.
• 39:56
  There's nothing these guys are going to be able to do, they're not going to get on the internet.
• 40:00
  Because YouTube's already dominated the video world, right?
• 40:04
  Uh I was gonna say Twitter, but it's X dominates the microblogging.
• 40:08
  Facebook dominates your your Facebook type market.
• 40:10
  You're not gonna compete with any of these behemoths, right?
• 40:14
  The only one that's left is the local news.
• 40:17
  And nobody's done that.
• 40:18
  So we currently have little more than I think last I last I checked was 5,765 news reporters.
• 40:27
  Five, let me say it again, 5,700, which sounds like a lot.
• 40:30
  There's 20,000 cities, Sherry.
• 40:33
  I'm guesstimating we could have 50 people a city because not everybody's gonna be reporting on the same thing, right?
• 40:39
  I mean, just in, you know, I looked it up one day.
• 40:41
  I think Maricopa County has like 80 high schools in just one county in the United States, 80 high schools.
• 40:47
  You know how many high school sports are going on at any given time, right?
• 40:51
  One person can't cover all that stuff and all the different games, whether it's volleyball, soccer, baseball, basketball, uh, football.
• 40:58
  So you know, we're talking about bringing on a million news reporters in just the United States.
• 41:05
  There's your scale.
• 41:06
  So none of these people, and it going back to your question, I don't think they're gonna do anything except just ride the horse until it dies, honestly.
• 41:17
  And that's all they really can do.
• 41:19
  They're kind of milking it for everything they can get.
• 41:21
  But what's gonna come out of it is going to be a citizen powered press, like what we do, that truly puts the power of the press at the hands of the people.
• 41:31
  We're gonna go through hiccups where we're gonna have content come in that people shouldn't be posting, and we're gonna have to weed through all that stuff.
• 41:38
  But I'm sure they had the same thing on YouTube.
• 41:41
  As a matter of fact, they still do, and they get rid of those are called the good guys, right?
• 41:46
  We got to get these people, they're telling the truth.
• 41:48
  We got to get rid of them.
• 41:50
  Can't have that stuff, not on this platform.
• 41:54
  That's true.
• 41:55
  Um, um, how many employees do you have?
• 41:58
  Not many.
• 41:59
  Um, you know, so we have a a team of about six people.
• 42:03
  Oh man.
• 42:04
  And so wait, it gets better.
• 42:06
  We bring in over 2,000 articles a week and growing.
• 42:11
  2,000 news stories.
• 42:12
  I'm like AP and all this stuff flows in and then gets disseminated out, and we're just publishing it to the locales that it needs to go to.
• 42:20
  So when it comes in, we have to look at it, not for validity, but I'm gonna tell you the real reason why.
• 42:26
  It's because everybody that submits their kids' little league game thinks it's front page national news.
• 42:32
  Okay, so it doesn't matter what this oh, that's front page.
• 42:36
  That's front page.
• 42:37
  So you have to back them down and you have to put it in the proper category because remember, when advertisers are buying ads, they want their ad to appear around the content that's relevant to their product.
• 42:47
  Again, if you sell golf clubs, you want to be around golf content.
• 42:50
  So um, so we have people that look at this stuff and then distribute the content that a proper subject in geography.
• 43:00
  And the more content we bring in, the bigger the audience grows.
• 43:04
  Last month we had 1.5 million visitors.
• 43:07
  And here's the interesting part.
• 43:09
  This is public information.
• 43:10
  You could look it up.
• 43:11
  Rumble has 250,000, what they call channels.
• 43:14
  So you have a channel on Rumble, which means you're one of 250,000.
• 43:19
  Um I don't I think it was January, January, because I don't know what February was yet.
• 43:26
  They may have came out with it, but they had 42 million visitors.
• 43:29
  Basically, they're 50 times bigger than me, and their traffic was 50 times more.
• 43:35
  Isn't that interesting?
• 43:36
  Interesting.
• 43:37
  Yeah.
• 43:39
  Yeah.
• 43:40
  How long is your platform been in existence, Sam?
• 43:43
  Um, we started this.
• 43:44
  Uh, me and a couple guys uh started it a while back.
• 43:47
  We believed that the newspaper industry was gonna go out of business at the time.
• 43:51
  We never really anticipated radio and TV, but that's just a that's just a whole new fun fact to even talk about.
• 43:58
  Um, but we set out to build this platform, and when I realized so you know how we were talking about uh the media lying.
• 44:07
  Well, I was one of those people that didn't believe they were lying until Trump won in 2016, and then it was nothing but lies, all manufactured.
• 44:16
  That's when I went, holy crap.
• 44:18
  My partner was telling me for years, you know, you know, the media's been lying.
• 44:22
  Listen to Alex Jones, it's info wars.
• 44:23
  I mean, he'll tell you.
• 44:25
  And she was right.
• 44:26
  I'm like, oh my God.
• 44:27
  I mean, this is so blatantly in your face at this point.
• 44:30
  It just became pure hatred for this guy.
• 44:32
  We need to make up anything to get rid of them.
• 44:34
  We need to do anything to make his life worse.
• 44:36
  And I go, my God.
• 44:37
  So that's when I realized what we were doing is so important, you know.
• 44:41
  So ultimately, here's what I will tell you.
• 44:44
  All of them are gonna go away.
• 44:46
  It's not like there's only a 99% chance.
• 44:49
  There's a 100.
• 44:50
  Okay.
• 44:51
  So just so we're clear.
• 44:52
  Not even 90, there's a hundred.
• 44:54
  What will replace it and become the next mainstream media will be a hyperlocal news platform by city, most likely global.
• 45:04
  We'll deal with the US for now, with a social component where the public can interact and share in the narrative and uh, you know, post their own news views, opinions, and classified.
• 45:13
  It'll have a monetization model like YouTube, where news reporters could submit their work freely without censorship and get paid for it based on how many people are actually reading their content.
• 45:23
  So you actually have to produce good information, and a self-service ad platform where somebody could buy an ad targeted to one zip code and everywhere in between around the content that's relevant to their product.
• 45:34
  It's it there what I just described to you is already in works.
• 45:39
  I already do it, right?
• 45:40
  People can buy ads online.
• 45:41
  I just got another one this morning, right?
• 45:43
  They just buy them, and I have content creators that sign up daily, and our numbers are blossoming.
• 45:50
  So what'll happen is by the time we get to, you know, I'm gonna say, you know, probably 20,000, 30,000 news reporters.
• 45:58
  My guess is this gonna hit the national stage because you're starting to get a little big at that point, right?
• 46:03
  And you haven't even begun.
• 46:06
  Could you imagine you have uh 50,000 news reporters, and people say, wow, you know, how many can they carry in the United States?
• 46:13
  Well, a million.
• 46:14
  So they're only 5% there.
• 46:17
  This is like this is like being involved in Facebook in its infancy or YouTube when it started.
• 46:24
  I think YouTube started in 2005, right?
• 46:26
  If I'm right, I think it was 2005, and they never dreamed it was gonna be what it is, but it just took off.
• 46:32
  You want to know why?
• 46:33
  Because people wanted to have their own shows, and they didn't even know what the hell they were doing.
• 46:39
  And the cream rose to the top.
• 46:40
  You know how many people we have that are citizen journalists right now that never did it before?
• 46:45
  A lot of them.
• 46:46
  Okay.
• 46:47
  And the marketplace decides whether they like them.
• 46:49
  It's not my problem.
• 46:50
  You if you want to report news and do a lousy job, nobody reads your stuff.
• 46:54
  I mean, it's like going on YouTube and putting on a show that nobody likes.
• 46:58
  It's the same thing.
• 47:00
  You know, your advisory board includes well-known podcasters and journalists.
• 47:04
  How do they help to contribute to the growth of your platform?
• 47:08
  Good question.
• 47:08
  So there's a few on there.
• 47:10
  I don't know if you saw, but I I'm gonna tell you who they are.
• 47:12
  Um, um, we have uh we have you you may have saw Wendy Vell and Nan vanersteel, but also um I have Alex Newman, which I don't know if you're familiar with Alex.
• 47:25
  Okay.
• 47:26
  He oh, when Alex saw this, he went, oh my God, you figured it out.
• 47:29
  That's what he said.
• 47:31
  So they're they're going to be instrumental in training content creators that want because these are seasoned journalists, right?
• 47:40
  These are people that went to journalism school.
• 47:43
  So we're gonna soon we're gonna start putting on uh Zoom calls where journalists who are interested in learning could be learning from the best.
• 47:52
  That's how they're gonna be helping.
• 47:54
  That's very good.
• 47:55
  I mean, that's very, very good because it doesn't matter how good you are at your trade, you can always get better.
• 48:00
  I mean, even if you, you know, and if you aren't good at it at all, you can certainly get better a lot.
• 48:06
  Um exactly.
• 48:07
  Yeah.
• 48:08
  And so because you've already mentioned, you know, Nick Shirley and and Nick Sorter is another one who's, you know, boots on the ground, sorts of things that people are really mesmerized by.
• 48:19
  And I remember when he when Nick was on um Alex Jones a while right after his big story broke, he was saying to Nick, you know, he was saying to the audience, all of you can be doing this, all of you can be going out and looking at the fraud in your community and looking at where the money's going in your state or in your county or in your local cities and reporting on that.
• 48:42
  Um, are those stories?
• 48:43
  I mean, I mean, those aren't are those stories one-offs, or are they just the beginning of what uh citizen journalism is gonna be able to do to really bring attention to the to fraud lead things and other types of issues in this country?
• 48:56
  So, Sherry, you're talking about things that got that gained national attention, but I have right now hundreds of local news stories of fraud that's going on, but in local markets that have no relevance to you if you don't live there.
• 49:10
  It doesn't make national news because a mayor taking a bribe of $5,000 is doesn't make national news and you know, Paducah, Kentucky, right?
• 49:20
  But that content's gonna appear in Paducah in either, you know, as top stories or politics.
• 49:26
  So I have news stories that are running all over the place from news reporters, but they're local to those areas.
• 49:33
  Now, if something becomes massive, we can take that article and then distribute it national.
• 49:39
  But yeah, I I've got hundreds of them.
• 49:41
  So as we keep onboarding news reporters, the cream will rise to the pop.
• 49:46
  You will get people out there that are uh uh investigating local stuff that you won't see that because you don't live there.
• 49:54
  But to those people, it's important.
• 49:57
  That's where this is all headed, right?
• 50:00
  Is why what I do is so important.
• 50:02
  By the way, the reason we're in the mess we're in today is because of the media.
• 50:07
  You know that, right?
• 50:08
  Because if the media was reporting the truth on everything that happened with the Bidens with Hunter Biden with all that stuff, none of this stuff would have existed.
• 50:15
  The fact is is not only not only did they allow it, they helped to make sure it happened, right?
• 50:22
  So the censorship stuff that they did during COVID.
• 50:25
  How many people died because they wouldn't let doctors and researchers tell the truth about things like Ivermectin and Hydroctic Horquin and ventilators and the myth of the mask, you know, 150 167 studies published during COVID that showed that masks don't work, they do nothing.
• 50:43
  It's like using a chain link fence to keep mosquitoes out of your garden.
• 50:49
  Isn't it crazy?
• 50:50
  Oh, we don't want the truth.
• 50:51
  We just want to keep them on REM disappear or whatever it's called, right?
• 50:55
  And we want to kill more of them.
• 50:57
  It's it's a shame we had to go through this.
• 50:59
  But um, you know, I I'm a I'm a firm believer that as the legacy media goes away, it's gonna give rise to a decentralized news platform, which is what we do, which puts the power of the press in the hands of the people.
• 51:13
  And I think you're gonna have a lot of people like you know, Nick Shirley and Nick Sorter that come on our platform, you know, that start reporting local news in their community.
• 51:22
  I mean, look, the Minneapolis thing was really a local story that gained national attention because of the size of the numbers.
• 51:29
  That was the if it was if it was a couple hundred thousand dollars, it would have never made national news.
• 51:34
  But when you're in the 19 billion, it makes national news because it's just crazy.
• 51:39
  But it also shed light on the real problem.
• 51:42
  That's not the only place it's happening.
• 51:44
  It's happening all over the place.
• 51:46
  And this is why we're 38 trillion dollars in debt.
• 51:49
  Is this just it's it's horrible, but at least we're getting to well, at least we're getting we're shedding on it.
• 51:55
  And what I see, somebody asked me a question about three weeks ago.
• 52:00
  They said, Are you afraid if the pendulum swings?
• 52:03
  Because imagine me having 100,000 news reporters.
• 52:05
  I mean, I'm a real force to be reckoned with at that point.
• 52:08
  They said, Aren't you afraid that you're gonna be shut down?
• 52:10
  If the if the liberals get in, I said, they'll never shut me down.
• 52:15
  99% of my news is the bank robbery, the car crash, the city council meeting, the high school football game.
• 52:19
  They're not gonna shut that down.
• 52:20
  Here's what they're gonna do.
• 52:21
  How many people are on the site?
• 52:23
  10 million, and we could send our own news reporters to report.
• 52:28
  Yeah, they're gonna sign up, create accounts, and they're gonna start reporting.
• 52:31
  You know what I'm gonna do?
• 52:32
  I'm gonna let them.
• 52:32
  Well, I don't know why.
• 52:34
  Because the people are gonna read right through it.
• 52:37
  It's exactly what's gonna happen.
• 52:40
  So, how can people sign up to get on your site, Sam?
• 52:43
  What is the best way for for um I I live in Cleveland, Ohio, and I live in a suburb in here in Cleveland.
• 52:49
  What is the best way for me to get on board with that?
• 52:51
  And anybody else that's listening and start something local for us.
• 52:56
  So you would you would go to your news.com.
• 52:58
  And when you get there, you go to the bottom of the page.
• 53:01
  There's a button down there that says become a citizen journalist.
• 53:04
  These are for the people that want to go out and do local news reporting, not for PR firms or nonprofits.
• 53:10
  Up there, you just click the submit news button at the top of the page, create an account post.
• 53:14
  For for the people that are looking to be monetized and start writing local news stories, it's the bottom of the page.
• 53:20
  There's a few videos, they're short, you watch them, and then there's an application they could fill out.
• 53:24
  And then once they get approved, they get email notification with a direct link.
• 53:29
  Uh I'm sorry, they get they'll get an email with instructions on how to use their dashboard.
• 53:34
  So that's how people sign up.
• 53:36
  And we have we probably bring on probably 300, 400 a month right now.
• 53:40
  And I'm look, oh, yeah, yeah.
• 53:42
  I'm looking to amp that up much larger.
• 53:44
  So did did anybody tell you we're doing uh, and I don't know if it's okay to mention we're doing uh what's called a private placement.
• 53:52
  Um so normally, now I want you to know what my background is.
• 53:55
  My background's not media, okay?
• 53:57
  It's not at all.
• 53:58
  My background is investment banking.
• 54:00
  I raise capital for deals, right?
• 54:02
  That's all I've ever done.
• 54:03
  And so I went to uh reawaken America tour in Miami, and um, I looked around and there was over 5,000 people there.
• 54:11
  And I said to myself, these are the people that need to own my products.
• 54:15
  So I cherry, I don't know if you know much about private placements.
• 54:18
  Like you, you Facebook had a private placement, many of them, uh, you know, YouTube, uh, Netflix, all of them were spawned from Silicon Valley, right?
• 54:26
  That was all funded and it was done through institutional money.
• 54:30
  Um, they're called accredited investors, and they represent one percent of the population.
• 54:37
  So you have this one entity, Silicon Valley, that's basically controlling all these big tech giants, right?
• 54:45
  And all the money and all the money, they make all the money.
• 54:48
  And when you can get involved, it's when the company's already public.
• 54:52
  Okay.
• 54:53
  So normally what I would do is if somebody brought me a deal, I would go to my institutional players if I liked it and I would bring it to them and say, here's something I have, and I had to be able to defend it and back it up because they're gonna try and rip it to pieces.
• 55:06
  Well, with our I don't know if you know this, but there's something called an equity crowdfund, which is not like Gives and Go or GoFundMe, which is donations.
• 55:16
  Equity crowd funds are are set up by brokerage firms, it's regulated by FINRA and the SEC, but people can make investments, everybody.
• 55:24
  So instead of dealing with one percent of the population, you're now dealing with a hundred percent where everybody can participate, but you're limited in how much you can invest because there's a lot of people.
• 55:36
  So Angel Studios does it, right?
• 55:38
  You ever hear Angel Studios, they're doing a movie and they're raising capital for it.
• 55:41
  So rather than go to the institutions where they now have control of the messaging, they're going to the masses.
• 55:47
  So what I said was let's do an equity crowdfund where the people can own the product, not the institutions.
• 55:55
  Okay, Sam, so you got 30 seconds to sum up doing.
• 55:59
  Oh, you got it.
• 56:00
  So if some anybody's interested, we're always looking.
• 56:03
  You go to your news, go to the bottom.
• 56:04
  There's a button out there that says invest.
• 56:06
  You could you could read about it and you could watch a video if you like what you hear, you could actually make an investment and spend 200 and anywhere in between.
• 56:12
  That's it.
• 56:13
  That's awesome.
• 56:15
  That's really and I will put that in the show notes below because that's really, really important.
• 56:19
  Because I agree with you that this is like at the very beginning of where this is going to grow.
• 56:23
  This is where the media is going.
• 56:24
  This is where all of us are going.
• 56:26
  So I want to thank you so much for being with us today, Sam.
• 56:30
  I wish we had a couple of uh more hours to talk about this because it's so interesting and everybody needs to get involved, but we're short on time for today.
• 56:37
  So I want to thank everybody for being here.
• 56:39
  Thanks for listening.
• 56:40
  Thanks for watching and sharing this, and we'll see you tomorrow or the next time, right here on the 10 penny files, 3 p.m.
• 56:46
  Eastern Monday through Friday.
• 56:47
  Have a great day, everybody.
• 56:49
  Goodbye and God bless.