Latest / All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit
Do You Really Need a Feasibility Study? Yes! Here’s Why
In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt answer a key question: Do you need a feasibility study before launching a capital campaign? Their answer is a clear yes—and they explain why skipping one can lead to poor decisions, missed opportunities, and campaign failure.
They walk through how traditional feasibility studies have often kept donor feedback behind a curtain, leaving nonprofit leaders with vague reports and no way to follow up. Amy and Andrea introduce a new model where nonprofit staff lead the conversations with major donors…
The skinny
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