Aaron Paul, Good Things Are Rarely Cheap and Cheap Things Are Rarely Good

Sales Lead Dog Podcast · Jan 17, 2022 · 38m

Aaron Paul is the Regional Vice President for Advanced Technologies Consultants (ATC), a distributor of name-brand technical training curriculum, equipment, software and furniture. Aaron has worked for ATC for 14 years now and previously worked as a regional sales manager.

One of the biggest hurdles Aaron had to overcome when first starting off in sales was his aversion towards the industry- he had graduated with a degree in mechanical engineering and through connections wound up in sales position after school. While it did take time for him to warm up to his new career after a few years he…