Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How Caterpillar Built a Moat on Its Dealer Network
In this episode, Lucas and Luna examine Caterpillar's durable competitive advantage: its vast network of independent dealers and its legendary parts distribution system. They trace how Caterpillar turned aftermarket service into a fortress that competitors like Komatsu and Hitachi struggle to match. From 24-hour parts delivery to dealer exclusivity, learn why Caterpillar's moat is more about logistics and relationships than the yellow machines themselves. Plus, a discussion on how telematics and digital are adding layers, but the core moat remains the physical dealer network—a…
The skinny
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