Fortune 500 Takes Over Palm Bay's Harley-Davidson Dealership

The Palm Bayer · Apr 24, 2026 · 1m

Fortune 500 Takes Over Palm Bay’s Harley-Davidson Dealership

Palm Bay, FL -- Space Coast Harley-Davidson, Palm Bay’s only Harley-Davidson dealership, changed hands April 21, 2026. Sonic Automotive, a Fortune 500 chain with $15.2 billion in 2025 revenue, closed on a five-dealership acquisition that ends more than fourteen years of local ownership at 1440 Sportsman Lane NE.

The Sale

Sonic Automotive did not disclose the purchase price in its April 21 press release. The Orlando Business Journal reported the five-dealership package at $16.75 million. That figure covers franchise rights…