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Latest / The Brand is Female

More than a game: building culture, leadership, and the future of women’s rugby, with head coach Jocelyn Barrieau

At a time when women’s sports are reaching new heights, Canada’s women’s rugby program is emerging as one of the most compelling stories in the game.

In this episode, Eva Hartling sits down with Jocelyn Barrieau, head coach of Canada’s women’s rugby sevens team, to explore the evolution of the sport — from limited opportunities to Olympic podiums and World Cup finals. Together, they unpack what it takes to build a high-performance culture rooted in trust, psychological safety, and a clear sense of purpose.

Jocelyn shares her leadership philosophy — grounded in passion, pride, and love — and…

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