How to Manage Creative People Without Micromanaging Their Work with Jynafer Yanez | #020
INTRO
In this episode, I sit down with Jynafer Yanez, President and co-founder of Archimedes Books and Wolfpack Entertainment, which she built with her husband, author Jonathan Yanez. After 15 years running campaigns at Orange County ad agencies, she became the operator behind his books, which have sold more than a million copies and been adapted into graphic novels and films. Her sci-fi short Forsaken Mercenary won Best Director on the festival circuit, and Women in Publishing named her 2025 Publishing Professional of the Year.
We talk about how she and Jonathan run a brand that traditional…
The skinny
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