skinny.

Latest / Founder Unfiltered - What Founders Think But Never Say

Your Next Client Is Watching You. They’re Just Not Ready Yet.

I've had people tell me they followed my content for a year or more, never liked or commented once, then suddenly reached out ready to work with me. That used to confuse me. Now I understand it completely, and in this episode I break down exactly why it happens and what it means for how you should think about linkedin thought leadership.

The core idea is simple. You don't know when someone's situation is going to change. Maybe they get laid off, maybe they lose their biggest client, maybe something shifts in their business overnight. When that moment hits, they need a solution right away, and…

The skinny

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