Latest / Futureproof Founder Podcast
074 Sam Mallikarjunan - Unblockable Marketing: Real world ads, digital tracking
In our SaaS Fuel™ Expert Series this week, Sam Malikajanon, CEO and co-founder of OneScreen AI, joins Jeff Mains to discuss the benefits and challenges of out-of-home advertising. Startups with limited resources may find traditional advertising channels challenging to optimize.
Sam suggests targeting areas where the big incumbents are not yet sophisticated, and utilizing experiential marketing, which is more effective than focusing solely on ROI. SaaS companies have an advantage when it comes to being creative with their marketing, but the challenge is still innovating in a crowded market…
The skinny
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