Latest / Best of: Features / 30 years ago, Stone Brewing changed craft beer forever. Why not get the band back together?
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- 0:05Thirty years ago, Stone Brewing, changed craft beers forever. Why not get
- 0:09the band back together? This article is being
- 0:15read by an automated voice generated by Everlet. In a time when
- 0:20the craft beer industry is continuing to shrink, the founders of Stone
- 0:24Brewing, known for their brazen beers that date back thirty years, are
- 0:28starting over with something completely new, and they're landing right back where
- 0:32it all began in Southern California. Greg Koch and co founder Steve
- 0:37Wagner have recently revealed plans to return to the helm of the
- 0:40building that in part made them famous, an airy garden restaurant, brewery,
- 0:45and event facility in Escondido that was long seen as Stone Brewing's
- 0:48flagship space. But Cock and Wagner don't own stone anymore, so expect
- 0:53a new name out front by the end of the year. Founded
- 0:56in 1996, stone brewing was for decades synonymous with the rise of
- 1:01modern California craft beer, and, for a time at least, San Diego's
- 1:05place at the center of it all. While Northern California has since
- 1:08the 1980s touted famous and genre-defining breweries and brew pubs, it's inarguable
- 1:14that San Diego was the orbit point for the craft beer universe
- 1:17from at least 2006 to 2016. Occasionally edgy and always hoppy, Stone's
- 1:23signature brews, particularly its arrogant bastard ale, which debuted in nineteen ninety
- 1:28seven, became a road map for countless other breweries across the nation.
- 1:33It's no small exaggeration to say that Stone is at least partially
- 1:37responsible for the influx of double IPAs and other punchy beer that
- 1:41dominated the early two thousand and ten S craft scene, and helped
- 1:44to propel a market wave that saw breweries like San Diego's Ballast
- 1:48Point sell for an eye watering one billion dollars in twenty fifteen.
- 1:52For a time, Koch even operated a standalone stone brewing in Berlin
- 1:57that was meant to be an American foothold into the notoriously rigid
- 2:00German beer market. But by twenty nineteen, the company's plan of global
- 2:04domination had turned sour, and Koch penned a farewell letter to the
- 2:07brew pub he had built half a world away. My heart is
- 2:11broken, the letter opened. By 2022, with the craft beer ecosystem having
- 2:16significantly contracted, Stone Brewing sold to Sapporo, one of the world's biggest
- 2:21beverage conglomerates. Far from ballast 1 billion price tag, the company fetched
- 2:26165 million, despite being one of the top ten craft beer breweries
- 2:31in America in 2021. Four years later, Sapporo sold the brand once
- 2:36more, this time to Central Coast Craft beer house Firestone Walker. Earlier
- 2:41this year, Sapporo USA, which continued to operate the Escondido site in
- 2:45a licensing deal with Firestone Walker, announced plans to shutter its northern
- 2:49San Diego County headquarters. Most of Stone's production under Firestone Walker has
- 2:54since moved to Paso Robles and out of state. Now Pal's Koch
- 2:58and Wagner are stepping back in with a second act of their
- 3:01own. The duo has publicly confirmed plans to open a new endeavor
- 3:05called Quarry, a garden destination restaurant, per its fledgling website, inside what
- 3:10is still today Stone Brewing World Bistro and Gardens, the thirteen thousand
- 3:14five hundred square foot restaurant next door to Stone's giant brewing facility.
- 3:20Per Axios, which broke many details of the arrangement, Wagner and Cock
- 3:24were able to retain ownership of the San Diego property through those
- 3:27multiple sales, acting as landlords for the company they once ran. So
- 3:32when Stone closes its doors on november thirteenth as part of its
- 3:35planned contraction to Paso Robles, Quarry is slated to come on line
- 3:39right after. With luck, the pair hope to open Quarry before the
- 3:43end of the year. The quarry team declined to comment to SF
- 3:47Gate on the coming opening. After publication, spokesperson Sean Weir of Firestone
- 3:51Walker reached out to confirm that Sapporo USA, not Firestone Walker, owned
- 3:56and operated the Escondido facilities, and had decided to wind down that
- 4:00site in November. Under Firestone Walker ownership, Stone Brewing plans to continue
- 4:05to operate its Stone brewing World Bistro and Gardens in the Liberty
- 4:09Station area, as well as taprooms in Oceanside, Pasadena and San Diego.
- 4:14There's still a lot of excavation to do about the whole thing,
- 4:17and many questions remain. For starters, which beers will be sold at
- 4:20the forthcoming quarry when it reopens? Will it be local San Diego
- 4:25labels, broader stuff from around the country, or something new that Koch
- 4:28and Wagner are quietly brewing up themselves? And relatedly, what what's to
- 4:32come of the giant and newly mothballed brewing site next door? There
- 4:37are also questions about the food menu, and just how successful Koch
- 4:41and Wagner think a beer centric bistro can be in twenty twenty
- 4:44six. But for now the famous founders of Stone Brewing are coming
- 4:47back, thirty years on from their debut, to give San Diego a
- 4:51beer story to root for again. This story has been updated with
- 4:55additional information from a spokesperson for Firestone Walker.