Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches
For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook?
Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data, but automate action based on strategic intent.
Today, we're going to talk about the concept of an 'agentic' go-to-market platform, where AI doesn't just assist, but…
The skinny
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