Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How One Company Uses Interactive Content to Qualify Leads
In episode 97 of Content Marketing with Fexingo, Lucas and Luna explore how a B2B software company replaced traditional gated ebooks with an interactive ROI calculator, generating 15,000 leads in six months with a 40 percent close rate on qualified prospects. They break down why interactive content captures higher-intent leads, how the company designed the calculator to avoid friction, and the surprising finding that users who completed the tool were 3x more likely to request a demo. If you're tired of low-quality form fills, this episode offers a concrete alternative…
The skinny
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