561: Identifying the Levers for Efficient Growth | John Evarts, CFO, Mediafly
Ten years or so ago, the expression “never waste a downturn” became a popular maxim among business leaders who viewed the economy’s downward spiral as an opportunity to trim waste and restructure portions of their businesses. The expression also summed up the mind-set of a unique class of executives who, despite a bleak hiring environment, viewed the period as being potentially transformational for their careers.
Such was the case with CFO John Evarts, who entered the downturn as a CFO for a not-for-profit and exited as CFO of Mediafly—a small content asset management company that in the…
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