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The Business Behind the Book: Ally Machate on Writing That Builds Empires, Not Just Libraries
In this episode of Amazing Authorities, host Mitch Carson speaks with Ally Machate, Founder & CEO of The Writer’s Ally, publishing strategist, book development expert, and former acquisitions editor for John Wiley & Sons. With more than 20 years of industry experience, Ally helps authors and business leaders create books that strengthen credibility, attract opportunities, and support long-term brand growth.Ally explains why writing a book can be a powerful business tool — but only when it aligns with the audience you want to reach and the goals you want to achieve. She shares how to determine…
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