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How to Build a $100M+ Brand Without Losing Its Soul | Kent Yoshimura & Ryan Chen

A neuroscience student mixing supplements in his dorm room. A national kendo competitor who became paraplegic at 19 after a snowboarding accident. Best friends. And then, one scuba diving Groupon later — a company.Jon Bier sits down with Kent Yoshimura and Ryan Chen, co-founders of Neuro, for a conversation ten years in the making.

Jon was there early. He gave them his first ever angel check. He watched the whole thing — the grinding first seven years on $1.6 million raised while every other DTC brand was burning through $30 million, the Shark Tank appearance that got them zero deals and…

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