Latest / Bloomberg Intelligence / SK Hynix ADRs Surge After Record $26.5 Billion US Offering
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- 0:24Speaker 2: We have sk heinez ADRs opening for trade. They opened
- 0:28Speaker 2: fourteen percent above the offer price. They opened at one
- 0:30Speaker 2: hundred and seventy dollars. The offering was at one hundred
- 0:34Speaker 2: and forty nine dollars. The company raised twenty six and
- 0:37Speaker 2: a half billion dollars in selling American Depository receipts on
- 0:40Speaker 2: the Nasdaq.
- 0:41Speaker 3: Let's bring in Anthony Hughes.
- 0:43Speaker 2: He is our senior equity capital markets reporter here at
- 0:46Speaker 2: Bloomberg News, and Anthony, you've been monitoring this.
- 0:49Speaker 3: This was a very oversubscribed offering.
- 0:51Speaker 2: There's a lot of demand for it, and this opening
- 0:54Speaker 2: indicates the demand has not stopped.
- 0:57Speaker 4: Yes, for the size that is offering this game that
- 1:00Speaker 4: you can see here, you know, around fifteen percent is
- 1:04Speaker 4: what you'd expect for perhaps a deal like this where
- 1:07Speaker 4: it's pretty large, you would expect maybe to go up,
- 1:11Speaker 4: you know, like fifty one hundred percent or.
- 1:12Speaker 5: Something like that.
- 1:13Speaker 4: But you know, really what this confirms is that s
- 1:16Speaker 4: k Heinez has been able to achieve a premium to
- 1:19Speaker 4: it's you know, the price at which the stock trades
- 1:21Speaker 4: in Korea, and that was part of the part of
- 1:24Speaker 4: this exercise here. This was a offering which was designed
- 1:29Speaker 4: to fund the capital expenditure of the company, but it
- 1:32Speaker 4: was also trying to do that in a way which
- 1:34Speaker 4: was most efficient for the company and enabling the company
- 1:38Speaker 4: to get a cost of capital that was more the
- 1:41Speaker 4: best the lowest they could and you know, basically as
- 1:46Speaker 4: good as Micron's getting in the US. So you know,
- 1:49Speaker 4: obviously it's an efficient way for the company to raise
- 1:51Speaker 4: money in the US. This is the way they did it.
- 1:54Speaker 5: What does the company said about their need for additional
- 1:56Speaker 5: capital going forward? Did they put out a message we
- 2:00Speaker 5: may come back for equity, we may access to the
- 2:03Speaker 5: US debt markets would did they say anything about that? Yeah?
- 2:05Speaker 4: I think if you see the interview with the chairman,
- 2:07Speaker 4: he did say that there was a possibility they could sell
- 2:09Speaker 4: more ad rs and obviously they can raise debt in
- 2:11Speaker 4: the future as well. So I think the company is
- 2:13Speaker 4: going to have significant capital expenditure needs and This is
- 2:18Speaker 4: the sort of interesting thing about the mark at the
- 2:19Speaker 4: moment where there's a lot of interesting companies that do
- 2:21Speaker 4: have heavy capital expansion needs, and I think in the
- 2:24Speaker 4: past we'd probably think they were not the best companies
- 2:26Speaker 4: to invest in, but these things are different these days.
- 2:29Speaker 4: But obviously they're generating a huge, huge amount of huge
- 2:34Speaker 4: return on the assets they have the moment. But you know,
- 2:37Speaker 4: I think the really interesting thing from that interview I
- 2:39Speaker 4: thought with the chairman was that you know, he has
- 2:41Speaker 4: to balance off really you know, maximizing profit for the shareholders,
- 2:44Speaker 4: but he's also got a supply his customers with the product,
- 2:47Speaker 4: and you know, obviously he has to expand the production
- 2:52Speaker 4: of the memoryships and doing this is something that you
- 2:54Speaker 4: know could subtract a little bit away from shareholder returns
- 2:57Speaker 4: at a time. But that's a balancing act that you know,
- 2:59Speaker 4: management has to has to achieve, and that's really interesting
- 3:03Speaker 4: challenge for the company looking forward here.
- 3:05Speaker 2: So the market where eske Heinez has its primary listing,
- 3:09Speaker 2: SOUL is the world's best performing stock market, right. I mean,
- 3:13Speaker 2: it's done incredibly well, and this is even after it
- 3:16Speaker 2: basically had this moment of whiplash the last couple of weeks.
- 3:21Speaker 3: You know, it's been very, very volatile.
- 3:22Speaker 2: Just this week alone, I'm looking at it, the costpy,
- 3:25Speaker 2: the benchmark index. They're closed down five percent. Last night
- 3:29Speaker 2: it rose three percent, So it's kind of all over
- 3:31Speaker 2: the place. Is there a sense that this was kind
- 3:34Speaker 2: of the not I don't want to say the top,
- 3:36Speaker 2: but you know, it was kind of a dicey time
- 3:38Speaker 2: for eske Heinis to go public in the US, given
- 3:41Speaker 2: that there's so much volatility in its home market.
- 3:44Speaker 6: Yeah.
- 3:44Speaker 4: Well, I think when the stock's up six or seven
- 3:47Speaker 4: hundred percent in the last year, finding the right price
- 3:50Speaker 4: here it was always going to be a little bit challenging.
- 3:51Speaker 4: And I think although the offering did price at a
- 3:54Speaker 4: premium to the translated value of the stock in career,
- 3:57Speaker 4: you know, it did come back twenty five percent and
- 4:00Speaker 4: thirty percent ahead of this offering and in the past
- 4:02Speaker 4: few weeks, and that was something that I think the
- 4:04Speaker 4: investors in the offering, the US investors that came into
- 4:06Speaker 4: for the ADRs, were pleased about. I mean, obviously it'd
- 4:09Speaker 4: be much better to have bought the stock a year
- 4:12Speaker 4: ago when it was before it had gone up six
- 4:14Speaker 4: hundred percent, But you know, the investment opportunity was laid
- 4:16Speaker 4: out to them here, and you know, the stock did
- 4:19Speaker 4: come back ahead of the offering, and then it priced
- 4:20Speaker 4: a premium and now it's trading, you know, up again,
- 4:23Speaker 4: so you know that the company is trying to get
- 4:26Speaker 4: a multiple that's closer to Micron, which has been an
- 4:30Speaker 4: outstanding stock in the US. And you know, but whenever
- 4:33Speaker 4: you see stock prices go up in a a in
- 4:36Speaker 4: a straight line like they have, or at least go
- 4:38Speaker 4: up very, very sharply over a short period of time,
- 4:40Speaker 4: there's always a chance for retlacement. But to your point,
- 4:43Speaker 4: the Korean market has been hugely volatile. It's been very
- 4:46Speaker 4: it's been very strong, yes, one of the strongest market
- 4:49Speaker 4: in the world, but it's highly it's very volatile. So
- 4:51Speaker 4: I think the interesting thing for investors is whether this
- 4:53Speaker 4: stock is going to be volatile now that it's trading
- 4:56Speaker 4: in the US, and so that is some of that
- 4:58Speaker 4: volatility in career get imported into the US.
- 5:01Speaker 2: Very well said, Okay, you keep bringing up my Cron
- 5:03Speaker 2: and that's because that's the US's biggest memory chip maker,
- 5:06Speaker 2: But ask heinez has a rival at home, and that's
- 5:08Speaker 2: Samsung Electronics. Does Samsung Electronics trade in any way in
- 5:13Speaker 2: the US, and if not, would it consider listing in
- 5:16Speaker 2: the US because aske Heinez.
- 5:17Speaker 4: Has Yeah, well, I think people are expecting other companies
- 5:20Speaker 4: to look at ADR programs. I mean Kiyoksa kiyoksya of Japan.
- 5:26Speaker 3: Oh right here, Sarah, right, yeah, yeah, I've got the
- 5:28Speaker 3: name right.
- 5:29Speaker 4: But you know, I think ADR programs are not necessarily
- 5:34Speaker 4: simple things for companies to roll out, and I think
- 5:36Speaker 4: a lot of Asian companies have probably shyed away them
- 5:37Speaker 4: in recent years. Certainly Chinese companies have not really been
- 5:40Speaker 4: encouraged to in either direction to do ADR programs. So
- 5:44Speaker 4: you know, this might be a little bit of one
- 5:45Speaker 4: off and really reflective of these amazing conditions in the
- 5:48Speaker 4: in the memory chip market, but yeah, it's this has
- 5:53Speaker 4: been a pretty orderly outcome so far.
- 5:56Speaker 5: Real quick, Do we expect Stark the treaty to Premium
- 5:59Speaker 5: in the US for career from evaluation perspective? Yeah?
- 6:02Speaker 4: So, I guess to Scarlet's point there, even though Samsung
- 6:07Speaker 4: is a rival, they're really the direct camp here was Micron,
- 6:10Speaker 4: and Micron does trade it to premium to to s
- 6:14Speaker 4: k Heinex based on forward earnings. I mean, obviously you
- 6:17Speaker 4: can value companies in different ways. But and part of
- 6:20Speaker 4: the exercise here was to close that gap at least
- 6:22Speaker 4: as far as the stock trades in the US. And obviously,
- 6:26Speaker 4: when the company goes to look to raise further capital
- 6:28Speaker 4: a little bit, raise it in the cheapest way possible.
- 6:30Speaker 4: And if stock is trading at a premium in the
- 6:32Speaker 4: US versus career, there's obviously going to be an incentive
- 6:34Speaker 4: for them to raise the money in the US. And
- 6:36Speaker 4: obviously the other thing about the US is there's a
- 6:37Speaker 4: lot of money in the.
- 6:38Speaker 5: US as well to play that arbitrage.
- 6:40Speaker 4: Yeah, but that was very much expected that there would
- 6:43Speaker 4: be a premium here and that's part of the exercise
- 6:46Speaker 4: that that that.
- 6:48Speaker 3: They've been able to do that.
- 6:49Speaker 4: But obviously there is a Korean discount that people talk
- 6:51Speaker 4: about that reflects the fact that there's a lot of
- 6:53Speaker 4: governance concerns about the way Korean business.
- 6:56Speaker 5: Korea does business a little bit differently to America.
- 6:58Speaker 4: I think they're less the Korean companies are less focused
- 7:01Speaker 4: on capital returns and dividends end Also, just you know,
- 7:06Speaker 4: Americans is a bit more shape price focused.
- 7:08Speaker 2: For more accounts, stay with us more from Bloomberg Intelligence
- 7:11Speaker 2: coming up after this.
- 7:16Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 7:20Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
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- 7:26Speaker 1: you get your podcasts, or watch us live on YouTube.
- 7:30Speaker 5: All right, let's switch gears to the airspace business, the
- 7:33Speaker 5: airlines business. We do that with George Ferguson, and he's
- 7:38Speaker 5: a senior airspace analyst at Bloomberg Intelligence. And George, the
- 7:41Speaker 5: only thing between me and the beach is this discussion
- 7:44Speaker 5: with you. So I want to get through this. George
- 7:47Speaker 5: talk to us about Delta earnings came out. I thought
- 7:50Speaker 5: they were pretty good here. It seems like demand's holding
- 7:53Speaker 5: up for these airlines.
- 7:56Speaker 6: Yeah, I mean I think that, you know, Delta United
- 8:00Speaker 6: and to a lesser extent, American are going to probably
- 8:03Speaker 6: be the best part of.
- 8:04Speaker 3: The story this quarter.
- 8:06Speaker 6: And I think Delta showed some resilience in that in
- 8:09Speaker 6: the revenue lines, right, and I think you know, if
- 8:12Speaker 6: you remember, this is a pretty diversified from a revenue
- 8:16Speaker 6: standpoint company. They have maintenance business that brought in some
- 8:20Speaker 6: great double digit gains They've got They had cargo, they
- 8:25Speaker 6: had loyalty that all sort of brought in gains as
- 8:28Speaker 6: well as premium. Uh and then and Basic lagged a
- 8:31Speaker 6: little bit, although they indicated that, you know, they've been
- 8:34Speaker 6: cutting down a number of Basic seats. But I think
- 8:37Speaker 6: Jenner of this story was pretty good on the revenue front.
- 8:40Speaker 6: They grew less than United in Americans, so I think
- 8:43Speaker 6: that means they could support some of those higher faares.
- 8:46Speaker 6: They were like, at one percent seat count growth, We're
- 8:49Speaker 6: going to see United and they come in closer to six.
- 8:52Speaker 6: We're going to see American around three ish, so they
- 8:56Speaker 6: I think this might be the best part again of
- 8:59Speaker 6: the revenue story for US airlines as we get into
- 9:02Speaker 6: this earning season. And one of the challenges I think
- 9:04Speaker 6: too and growing a little slower on the capacity front,
- 9:08Speaker 6: is that some of their cost ballooned a little bit.
- 9:12Speaker 6: But look again, I think they made some good ground.
- 9:14Speaker 6: They haven't totally compensated for higher fuel prices, but they
- 9:17Speaker 6: made some good ground. I think it was a it
- 9:19Speaker 6: was it was a pretty decent earnings you know, earnings numbers.
- 9:24Speaker 5: Hey, George, talk to us about just maybe the trend
- 9:26Speaker 5: in the industry to maybe taking out some economy seats,
- 9:30Speaker 5: putting in more business or first class seats. How is
- 9:32Speaker 5: a cabin changing within the industry these days?
- 9:36Speaker 6: Yeah, I think you're just you know, on the big
- 9:38Speaker 6: full service guys, you're seeing a lot of I don't
- 9:41Speaker 6: know what we call it, upgrading improving, right, And remember
- 9:46Speaker 6: like that premium seat, you know, that can stretch anything
- 9:49Speaker 6: from premium economy to more business seats. And you know,
- 9:54Speaker 6: I think they're finding again, you know, they're sort of
- 9:58Speaker 6: they're focusing on the well healed concer tumor your retiree
- 10:02Speaker 6: you know, and your four to one K accounts. I
- 10:05Speaker 6: guess it's not a former anymore. Your investment accounts are
- 10:08Speaker 6: rocking and rolling. You don't want to fly overseas, you
- 10:11Speaker 6: don't want to fly to the West coast in something
- 10:14Speaker 6: that's has cramped as some of that basic economy in
- 10:16Speaker 6: the back of the airplane. So those carriers are sort
- 10:19Speaker 6: of pushing that upgraded seat, trying to get more money
- 10:22Speaker 6: from it. And again I think, you know, Delta has
- 10:25Speaker 6: shown some success on that front, and I would expect
- 10:28Speaker 6: to get to see the same out of United an
- 10:30Speaker 6: American but to a lesser extent.
- 10:33Speaker 5: But what happens, what about guys, what happens to the
- 10:37Speaker 5: lower end consumer? Where does that consumer go? Do I
- 10:39Speaker 5: have to fly? I mean, aren't some of these airlines
- 10:41Speaker 5: going out of business, these discount airlines.
- 10:43Speaker 6: So we saw spirit, you know, we saw a spirit
- 10:46Speaker 6: leave the business. I think that helped. Look, I think
- 10:49Speaker 6: still at the bottom end of the scale, right, that
- 10:52Speaker 6: basic economy traveler one, they're under a little more pressure economically.
- 10:57Speaker 6: I think inflation's hurting them a little harder. Right, if
- 11:00Speaker 6: when you raise the price of gas, it hits them
- 11:04Speaker 6: in the pocketbook a little further too, Right, you know,
- 11:06Speaker 6: the cost of the more to commute to work of
- 11:08Speaker 6: their total income. And so I think that means demand
- 11:12Speaker 6: is probably a little bit softer in that basic economy
- 11:15Speaker 6: world than it is in the premium world. And so
- 11:19Speaker 6: and so I think, you know, that kind of took
- 11:20Speaker 6: away some of the gains we might have seen as
- 11:23Speaker 6: spirit left. And again, I think, you know, you've got
- 11:26Speaker 6: to bear in mind that Delta, United and American are
- 11:30Speaker 6: going for that basic economy travel Right, there's still a
- 11:34Speaker 6: basic economy section in the back of those airplanes that,
- 11:38Speaker 6: you know, provided they can sell that seat at a
- 11:41Speaker 6: price that's higher than their incremental cost to deliver it.
- 11:46Speaker 6: They're going to do it to that basic economy traveler.
- 11:49Speaker 6: Fill out those load factors and create you know, efficiencies,
- 11:52Speaker 6: which improves profitability. And so that's the challenge in this
- 11:55Speaker 6: businesses United Delta, especially under the again six percent seats,
- 12:01Speaker 6: there's probably going to be about that much in basic
- 12:04Speaker 6: economy growth. They do that for long enough, and they
- 12:08Speaker 6: kind of make up pretty quickly for Spirit Airlines leaving
- 12:11Speaker 6: the business. So there's still a lot of competition. I
- 12:13Speaker 6: think in that basic economy we'll see as earning season
- 12:16Speaker 6: goes on.
- 12:16Speaker 5: All right, folks, George, in addition to covering the airlines,
- 12:19Speaker 5: also covers the airspace companies think Boeing. And all I
- 12:22Speaker 5: know is every summer right around this time he gets
- 12:25Speaker 5: to go to these lavish trips to your One year
- 12:27Speaker 5: it's London, the next year's Paris. They alternate, and they're
- 12:31Speaker 5: these air shows. I have no idea what happens to
- 12:33Speaker 5: djash shows, but George tells us he must go, So
- 12:36Speaker 5: we send them George, where are you going this summer?
- 12:40Speaker 5: I see the week of July twentieth might be penciled in.
- 12:44Speaker 6: It is, so July twentieth, Farmborough Air show in the
- 12:49Speaker 6: the verbs around London, and so you know, we go
- 12:55Speaker 6: there to sort of keep a pulse on demand for airplanes.
- 12:58Speaker 6: Usually there's a fair amount of orders placed the show
- 13:02Speaker 6: for airplanes, but you know, by airlines around the world
- 13:05Speaker 6: this year may be a little bit muted, you know,
- 13:06Speaker 6: sort of the on again, off again of the sort
- 13:09Speaker 6: of Iran fight has fuel prices sort of bouncing all
- 13:13Speaker 6: over the place. So we'll see how much airlines want
- 13:15Speaker 6: to get in the back of very large cues for airplanes.
- 13:18Speaker 5: Don't work too hard over there. I heard the Rose flows.
- 13:22Speaker 3: Stay with us. More from Bloomberg Intelligence coming up after this.
- 13:28Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 13:32Speaker 1: weekdays at ten am Eastern on Apple Corplay and Android
- 13:35Speaker 1: Auto with the Bloomberg Business app. Listen on demand wherever
- 13:39Speaker 1: you get your podcasts, or watch us live on YouTube.
- 13:42Speaker 5: Great Bloomberg opinion column out here Today, Meta ushers in
- 13:47Speaker 5: the ear of the K shaped company. A new class
- 13:50Speaker 5: divide is emerging in big tech between those at the
- 13:52Speaker 5: top of the artificial intelligence hierarchy and everyone else, with
- 13:56Speaker 5: the former receiving high salaries and resources and the latter
- 13:59Speaker 5: being viewed as disposed well. Beth poh It joins us here.
- 14:02Speaker 5: She has a Bloomberg Opinion columnist author of this piece. Beth,
- 14:06Speaker 5: what's going on out there with some of these big
- 14:08Speaker 5: tech companies. It seems like we are if you're an AI,
- 14:12Speaker 5: they love you.
- 14:13Speaker 3: Yeah.
- 14:14Speaker 7: I mean it's really interesting because I think tech has
- 14:16Speaker 7: long thought of itself as this egalitarian utopia and that
- 14:20Speaker 7: you know, that's a much more complicated story, and we're
- 14:22Speaker 7: seeing that play out again here where I really think
- 14:25Speaker 7: there is an AI hierarchy. There's the AI elite and
- 14:28Speaker 7: then there's everybody else. And even if you're doing things
- 14:32Speaker 7: with AI, even if you're using AI tools, unless you
- 14:34Speaker 7: are at the very top of this hierarchy.
- 14:37Speaker 3: You are at risk less.
- 14:39Speaker 2: Unless you're the kind of person who is recruited to
- 14:41Speaker 2: work at say a Meta and in charge of developing
- 14:44Speaker 2: the AI capabilities, everyone else just feels like they're you know,
- 14:48Speaker 2: hired hands and disposable. Increasingly, what is happening at Meta
- 14:52Speaker 2: that is really exacerbating this divide.
- 14:55Speaker 3: So we really are seeing this here.
- 14:57Speaker 7: So there's you know therecutives have thrown massive paypack like
- 15:03Speaker 7: nine figure salaries at developers, researchers, engineers who are really
- 15:08Speaker 7: at the top of this field. Everybody else is really
- 15:11Speaker 7: has faced the prospect of mass layoffs. I mean we're talking,
- 15:15Speaker 7: you know, ten percent of the company multiple multiple times
- 15:17Speaker 7: over right, We've we've seen multiple rounds of mass layoffs here.
- 15:21Speaker 7: Workers have been surveyed in order to basically train their
- 15:24Speaker 7: AI replacements. They've been drafted onto teams that are described
- 15:29Speaker 7: as sort of soullless gulogs. So it's it's, you know,
- 15:32Speaker 7: this company that once was really one of the most
- 15:36Speaker 7: coveted employers in Silicon Valley for a lot of people
- 15:39Speaker 7: has now become you know, it's people are sort of
- 15:42Speaker 7: hoping to get laid off.
- 15:43Speaker 3: They want out.
- 15:45Speaker 5: What are the companies saying, if anything? Are they responding?
- 15:48Speaker 7: Well, what's really interesting here is Meta has walked some
- 15:51Speaker 7: of this back. They've acknowledged recently that the way some
- 15:55Speaker 7: of their various initiatives were rolled that was atrocious. They've
- 15:58Speaker 7: said the environment is rutal. And I don't think this
- 16:02Speaker 7: is because all of a sudden they've discovered empathy. I
- 16:04Speaker 7: think this is because it wasn't working right, Like they
- 16:06Speaker 7: are not winning the AI race, and I mean that's
- 16:10Speaker 7: not a big surprise that if you treat employees this way,
- 16:12Speaker 7: they're not going to perform for you. So I think
- 16:15Speaker 7: they I think they've kind of realized that a little bit.
- 16:17Speaker 7: They know what the problem.
- 16:19Speaker 2: Is, they know what the problem is. How are they
- 16:22Speaker 2: solving it because there is a talent war. You just
- 16:24Speaker 2: talked about these nine figure salaries for folks who are
- 16:27Speaker 2: at the top of the AI game, but at some
- 16:29Speaker 2: point you also need everyone else to kind of continue
- 16:33Speaker 2: to keep the ship moving in the right direction.
- 16:35Speaker 7: Yeah, so it's interesting they've said things like, we're not
- 16:37Speaker 7: going to have any more mass layoffs this year, better
- 16:40Speaker 7: micro kitchens, you know, smaller teams they were having in
- 16:44Speaker 7: some cases where one manager would have fifty reports, so it's.
- 16:47Speaker 3: More attentive leadership.
- 16:51Speaker 7: They stopped their surveillance program because there actually was a
- 16:54Speaker 7: data leak attached to that.
- 16:56Speaker 3: That's why they stopped it, and that's why they stopped it.
- 16:58Speaker 7: That's why they stopped it, And so we're kind of
- 17:01Speaker 7: seeing that they're saying, Okay, we're going to try to
- 17:03Speaker 7: move back to how things were a little bit.
- 17:05Speaker 3: But I don't think it's that simple.
- 17:07Speaker 7: It's once you break the trust of employees, it's really
- 17:09Speaker 7: not that easy to gain it back.
- 17:12Speaker 5: So are the established Silicon Valley companies like the Metas
- 17:16Speaker 5: of the world of Google's are they seeing AI startups
- 17:19Speaker 5: in the valley take poaching talent away? Is that is
- 17:21Speaker 5: that at risk as well?
- 17:22Speaker 7: Yeah, Well, what's what's interesting here is that the way
- 17:25Speaker 7: Meta actually got some of its top AI talent was
- 17:28Speaker 7: by acquiring, but investing in and then bringing on some
- 17:31Speaker 7: of the Yeah, it was a big investment. They invested
- 17:34Speaker 7: and then brought in some of the talent. So this
- 17:36Speaker 7: is you know, this is these are the employees that
- 17:39Speaker 7: they are really focused on, and then there's sort of
- 17:42Speaker 7: the bottom of the pyramid. And you know, I think,
- 17:46Speaker 7: just like we see in the ke shaped economy, these
- 17:48Speaker 7: employees they are fearful. They they really they resent what's happening,
- 17:54Speaker 7: and you know that is also happening here at in
- 17:58Speaker 7: corporate America.
- 18:00Speaker 2: Stay with us more from Bloomberg Intelligence coming up after this.
- 18:07Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 18:11Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 18:14Speaker 1: Auto with the Bloomberg Business app. Listen on demand wherever
- 18:17Speaker 1: you get your podcasts, or watch us live on YouTube.
- 18:21Speaker 5: I tell you. One of the many, many, many industries
- 18:23Speaker 5: that were hurt by the pandemic was the theater business
- 18:26Speaker 5: going out to movies. A lot of folks said, that's
- 18:29Speaker 5: gonna be the final nail on the coffin of the
- 18:30Speaker 5: theatrical window. It's been tough, but they're getting an inch
- 18:35Speaker 5: and a way back there. Kevinnier follows this industry. He's
- 18:37Speaker 5: senior equity researchannels from Bloomberg Intelligence in studio.
- 18:42Speaker 3: In studio, it's a Friday in the summer.
- 18:45Speaker 5: The BI management team ascons at their various locations. We
- 18:49Speaker 5: appreciate Kevin coming in here talk to us about the
- 18:52Speaker 5: theatrical business.
- 18:53Speaker 8: Here.
- 18:53Speaker 5: Where are we kind of historical levels pre pandemic to
- 18:57Speaker 5: now what's going on there?
- 18:58Speaker 8: Yeah, Paul, you set it up nicely. I mean, you said,
- 19:00Speaker 8: it's been a really tough road back from the pandemic.
- 19:02Speaker 8: We've had just years of stunted supply. Theorters have been
- 19:05Speaker 8: struggling really in survival mode for a long time. This
- 19:08Speaker 8: year we're seeing a total inflection in demand, and really
- 19:11Speaker 8: that's coming from the supply side. We're seeing more movies
- 19:14Speaker 8: and really just as importantly, these movies are staying in
- 19:16Speaker 8: theaters for longer. That's retraining the consumer that you don't
- 19:20Speaker 8: have to go and see these movies at home, go
- 19:22Speaker 8: to the theater, go out on a midweek see the movie.
- 19:25Speaker 8: And we're seeing that's a really really driving the box
- 19:28Speaker 8: office to a post pandemic record.
- 19:29Speaker 5: Hall.
- 19:30Speaker 2: Okay, so you set it up for me to ask
- 19:31Speaker 2: obvious next question, which movies are convincing people to pay
- 19:35Speaker 2: up and go to the movie theater?
- 19:36Speaker 5: Yeah?
- 19:36Speaker 8: I mean Scarlet is a great question because I think
- 19:38Speaker 8: it's the totality. Right, it's a diverse slate. We're not
- 19:41Speaker 8: seeing nearly as much emphasis on a single blockbuster carrying
- 19:44Speaker 8: an entire month or the entire summer like we saw
- 19:47Speaker 8: with with Top Gun Maverick just a few years ago.
- 19:50Speaker 8: This year, there's just more content, right, So there's horror,
- 19:52Speaker 8: there's something for different audiences, family audiences. We're seeing more
- 19:56Speaker 8: IP back in theaters, so there's something for everyone.
- 19:59Speaker 5: Really, how about the demos? Here are you said training
- 20:03Speaker 5: an audience to go back into the theaters? Is that?
- 20:06Speaker 5: What are we seeing? Are younger people going to the
- 20:08Speaker 5: theaters differently as much less than older folks. Houses that work.
- 20:12Speaker 8: You picked up on my next point, younger audiences have
- 20:14Speaker 8: been some of the strongest to come back to the
- 20:17Speaker 8: theaters really honestly, surprisingly, we think of these younger people
- 20:20Speaker 8: gen z more as the digital age. You know, they're
- 20:22Speaker 8: particul to their phones. That hasn't been the case, and
- 20:25Speaker 8: a big reason is because of the pandemic. You know,
- 20:28Speaker 8: they lost out a lot of the communal experience, whether
- 20:30Speaker 8: it was prom, whether it was all these things that
- 20:32Speaker 8: a lot of us have taken for granted. Now that
- 20:34Speaker 8: we're back, they really value in person experiences. And it's
- 20:38Speaker 8: not just theaters, right, it's concerts, it's sporting events. We're
- 20:40Speaker 8: seeing these hillwinds in a lot of different verticals.
- 20:42Speaker 2: And going to the movie theater is a lot cheaper
- 20:44Speaker 2: than going to a concert. So there's that to keep
- 20:46Speaker 2: in mind as well. What are the theaters doing to
- 20:49Speaker 2: make sure that once customers go in there they have
- 20:51Speaker 2: a good experience, because you know a lot of times
- 20:53Speaker 2: you go in there and the floor is sticky, there's
- 20:55Speaker 2: popcorn on the seats, like, it's not a great experience.
- 20:58Speaker 8: Yeah, yeah, it's true. And you know a lot of
- 21:00Speaker 8: those underperforming theaters have gone away, right, So we're thinking
- 21:03Speaker 8: about more high quality. We want to improve the consumer
- 21:05Speaker 8: experience because when people are in there once foot traffic
- 21:08Speaker 8: rises with a high quality slate, naturally, concession spending goes up.
- 21:12Speaker 5: Food and beverage.
- 21:12Speaker 8: That's where profit comes from the movie theaters. So movie
- 21:16Speaker 8: theaters are investing more in premium options. I think, you know,
- 21:20Speaker 8: popcorn and soda are still the biggest profit drivers, but
- 21:22Speaker 8: think like you know, chicken fingers, pizzas, even alcohol. A
- 21:25Speaker 8: lot of theaters are getting alcohol licenses now and that's
- 21:28Speaker 8: been a really big success story as well.
- 21:30Speaker 5: One of the key things that you mentioned earlier is
- 21:32Speaker 5: at the theatrical window. What are the are the studios
- 21:35Speaker 5: making a conscious decision to keep movies in theaters longer?
- 21:41Speaker 8: They are? They are and this is a direct reaction
- 21:43Speaker 8: to the demand, right, So the demand has risen now,
- 21:46Speaker 8: studios are investing more in the contents. We've heard of promises,
- 21:50Speaker 8: we've heard of vocal commitments. The proof is actually showing
- 21:53Speaker 8: up with the data, and we've seen a material materially
- 21:55Speaker 8: higher dollar recovery in midweek gross box office. There could
- 21:58Speaker 8: be some things going on there. Maybe some people are
- 22:01Speaker 8: putting less emphasis on those expensive opening weekends and just
- 22:04Speaker 8: going to the discounted tickets on you know, Tuesdays or Wednesdays.
- 22:07Speaker 8: But really, you know, the flip side of that is
- 22:09Speaker 8: just there's now as much emphasis to see it on
- 22:11Speaker 8: that opening weekend where there can be capacity constraints, especially
- 22:14Speaker 8: during the summer. So I don't need to see it
- 22:16Speaker 8: on a Friday. I'll go see it on a Wednesday.
- 22:17Speaker 2: Last movie that you went to the theater for, thank
- 22:20Speaker 2: God past I can't remember.
- 22:23Speaker 3: Devil Worre's Prada. What's devil wors.
- 22:25Speaker 5: Double Wor's product thing?
- 22:26Speaker 7: Yeah, I.
- 22:28Speaker 4: Fantastic.
- 22:28Speaker 5: What did you see most recently?
- 22:30Speaker 8: I saw Session, which.
- 22:31Speaker 2: Was just, oh yeah, So that's the hard movie that
- 22:33Speaker 2: you're talking about. Write something for everyone, John Tucker.
- 22:36Speaker 5: The last one, my son Dragon went seen Dune or
- 22:39Speaker 5: Dune that wasn't recent.
- 22:41Speaker 3: Well, that's the last time. I there's way too much
- 22:44Speaker 3: sand in that movie too.
- 22:45Speaker 5: Nixon was resident. So what's the slate coming out of
- 22:48Speaker 5: Hollywood over the next couple of years.
- 22:50Speaker 8: Yeah, absolutely, So we have much much better visibility, not
- 22:53Speaker 8: only into the second half but also into twenty twenty seven, right,
- 22:56Speaker 8: And that's just something that's been a big change from
- 22:57Speaker 8: the prior years. That's giving us a lot of confidence
- 23:00Speaker 8: and why we see kind of a structural reduction in
- 23:02Speaker 8: downside risk where the visibility goes away is twenty twenty eight, right,
- 23:07Speaker 8: And this is where we're just not sure what's going
- 23:09Speaker 8: to happen, especially if the studios consolidate, which it very
- 23:12Speaker 8: much seems like the windsor point in that direction. We
- 23:14Speaker 8: have Paramounts set to take over Warner Bros's Discovery comcasts.
- 23:17Speaker 8: NBCUniversal is now kind of a question mark two extremely
- 23:21Speaker 8: important healthy studios for this ecosystem. So there is a
- 23:24Speaker 8: historical precedent. When Disney bought twentieth Century Fox, we saw
- 23:27Speaker 8: that their combined output really really dwindled over the last
- 23:30Speaker 8: seven years. That's the same concern with these other studios combining,
- 23:35Speaker 8: I think in naturally defensive moves, is if the studios
- 23:38Speaker 8: or excuse me, that the cinema is combined to get
- 23:40Speaker 8: better to negotiating terms with the rental costs. But we'll
- 23:43Speaker 8: just have to see what happens.
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