Latest / The Higher Ed Geek Podcast
Episode #326: Understanding Today’s Graduate Student Decision Journey
In this week’s episode, Dustin speaks with Marshall McClung of Spark451 about insights from the latest Graduate Intenders Survey, exploring how prospective graduate students research, evaluate, and choose programs. The conversation highlights a clear shift toward more pragmatic decision-making, with students prioritizing return on investment, career outcomes, flexibility, and cost when considering graduate education.
They also discuss how the search process is evolving, with increased reliance on social platforms and AI tools alongside traditional channels. Ultimately, the episode underscores…
The skinny
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