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Latest / Keys To The Shop : Equipping Coffee Shop Leaders

539: Helping Regular People Enjoy Coffee w/ Matthew Bryce, Seven Sleepers Coffee Lab

"Customers are already dialed in." This is one of my favorite quotes from the interview I had with today's guest. The industry has largely been focused on educating customers about coffee but not very good about educating themselves about the customer, and even less concerned about meeting people where they are or even celebrating their tastes. How can we approach the regular people that make up most of our customer base in a way that edifies instead of discourages?

That's what Matthew Bryce of Seven Sleepers Coffee Labs is here to talk about!

Matthew Bryce is a results-driven leader with…

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