Latest / Daily Influence / 702. Stop Trying Harder: Start Playing the Right Game with Boaz Gilad

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702. Stop Trying Harder: Start Playing the Right Game with Boaz Gilad · Daily Influence

0:10
[SPEAKER_02]: Welcome to Daily Influence, your daily dose of positive influence.
0:14
[SPEAKER_02]: I'm Brian Smith founder of IA Business Advisors and co-author of the Iain team series.
0:19
[SPEAKER_02]: Each day we share stories and insights to help you find be and build your influence in a positive and responsible way.
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[SPEAKER_00]: And I'm Greg Kleeneau, partner at IA Business Advisors, and co-host of Daily Influence.
0:32
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0:39
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0:48
[SPEAKER_02]: Hey everybody, Brian Smith here with the IA team series and your Daily Influence.
0:57
[SPEAKER_02]: Boa's Gillard and look in business and in life, we're often told that success comes down to talent, motivation, or even discipline.
1:10
[SPEAKER_02]: But you know, I always wondered, you've heard was talk about this at the I&T series, is what if that's not true?
1:16
[SPEAKER_02]: What if the real difference between those who struggle and those who perform at a high level is an effort but structure?
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[SPEAKER_02]: going to share with us from his experience as an entrepreneur, investor, and the author of the Zenith Code after building and taking public a real estate development company responsible for over a billion dollars in residential projects.
1:44
[SPEAKER_02]: Boa shifted his focus to understanding performance at a deeper level as perspective is simple but powerful.
1:53
[SPEAKER_02]: Hyperformers don't just
1:56
[SPEAKER_02]: They treat life as a series of deliberate gains with rules, constraints, and systems that create measurable progress.
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[SPEAKER_02]: And today, Boaz is going to explore with us what that means, how most people are unknowingly playing the wrong game, and my failure, what understood correctly, maybe.
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[SPEAKER_02]: the most valuable data you have.
2:18
[SPEAKER_02]: So, Bowess, thank you for joining us today on Daily Influence.
2:21
[SPEAKER_01]: Well, thanks, Brian.
2:23
[SPEAKER_01]: You gave it all, like I said.
2:24
[SPEAKER_01]: So, we can just shut down now, like you know, but it's great.
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[SPEAKER_01]: It's really a pleasure to be with you.
2:29
[SPEAKER_01]: So, thank you for having me.
2:30
[SPEAKER_02]: Yeah, you're welcome and no, we're not gonna shut down because I have some questions that are gonna make you dig a little, I hope.
2:37
[SPEAKER_01]: Yes, yes.
2:39
[SPEAKER_02]: So, you know, I just gave it a introduction your experience, but before I ask this question,
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[SPEAKER_02]: just this brief history of yourself and how you ended up here as a thought leader.
2:52
[SPEAKER_01]: Yeah, well, thanks.
2:53
[SPEAKER_01]: So Brian, just to make it very simple and kind of milestones, I grew up in Israel.
2:58
[SPEAKER_01]: I came to New York where I'm based.
3:01
[SPEAKER_01]: When I was 21, I'm 54 years old, so I was 33 years ago, until my late 20s, I did something to put a different study philosophy in college and did other things, and then when I was 29, I started business by Fluke, where I was a development, went through to good the band at 2008, et cetera.
3:19
[SPEAKER_01]: and really came out strong 2011 from the crisis and became, I would say, one of the busiest developers in New York.
3:27
[SPEAKER_01]: I want to say, largest because in New York, one of the reasons we like New York is no one is large.
3:31
[SPEAKER_01]: You know, you sit on the subway next to anyone who could be like, you know, somebody who just, you know, can be a billionaire.
3:37
[SPEAKER_01]: So, but I would say I had one of the busiest development sites in a development company's residential development in New York City,
3:49
[SPEAKER_01]: And I took a public, it was big enough to take a public, I ran a public company for almost seven years and after major changes and challenges and it blew up in a bad way.
4:03
[SPEAKER_01]: So it kind of like, you know, so after running up and I had a chance I was in a cross road where I didn't burn my name, but my company was not doing well and I could go back into real estate and do it again, pause and I said, you know, I've done it for 20 years.
4:17
[SPEAKER_01]: I loved it for a long time.
4:18
[SPEAKER_01]: I don't like it as much and maybe I should do something different.
4:21
[SPEAKER_01]: And that's how the scene of the code came to be.
4:23
[SPEAKER_01]: I mean, I was teaching in grad school and where you and taught seminars at workshop.
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[SPEAKER_01]: My first book is about out to real estate.
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[SPEAKER_01]: I know it's like, I think I have a theory thing.
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[SPEAKER_01]: Let me just kind of run it by through people home and see if the response is correct and the response was off the chart good and I we developed a whole company out of it.
4:40
[SPEAKER_02]: That is really quite love transition stories.
4:44
[SPEAKER_02]: I, unfortunately, depends on who you talk to and my family have been in the same industry, almost my entire career, been an advisor.
4:53
[SPEAKER_02]: So I'm lucky because we have almost 2,000 clients globally.
4:58
[SPEAKER_02]: So I get to pivot continuously between different industries.
5:03
[SPEAKER_02]: And look, I see a lot of success around the world, boys, but there's a misunderstanding of success.
5:11
[SPEAKER_02]: So what I mean by that is
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[SPEAKER_02]: You've said that most people this understand what drives successive, that's true.
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[SPEAKER_02]: What are they getting wrong and what should they be focusing on instead?
5:23
[SPEAKER_01]: Yeah, so that's great.
5:24
[SPEAKER_01]: I don't find these two things that I would say that when I speak to young people, there's an illusion and I'm saying illusion purpose.
5:32
[SPEAKER_01]: There's an illusion right now that success is linear, which means you do X and then you get X
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[SPEAKER_01]: plus and then you get the next thing and then you're going to exploit and you know I think with social media a lot of it has to do with you know people posed on social media constantly on Instagram how successful they are the car the drive the holidays they go on and I think it's an illusion because every successful person I spoke with and myself also but every person I interviewed a spoke with a work as a client with will tell you then it was a roller coaster
6:06
[SPEAKER_01]: And I think we are to some degree almost a shame of the going downhill, even though when you speak of people all wise, they will tell you that they learn more downhill than actually uphill.
6:19
[SPEAKER_01]: But it's hard, you know, it's kind of there's an ego involved in it, and there's all those things like, oh, I shouldn't share about trails.
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[SPEAKER_01]: We'll even know, I mean, in a culture where everybody's like no matter what, I'm going to say I'm successful.
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[SPEAKER_01]: Yes, this place for,
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[SPEAKER_01]: stating your success, acknowledging your success.
6:34
[SPEAKER_01]: Well, I would say, but it's not actually when you learn the lessons.
6:38
[SPEAKER_01]: So I would say, which is separate.
6:39
[SPEAKER_01]: You question two things.
6:40
[SPEAKER_01]: One, I think young people see success in the linear process, and they should shift the way they look at it more as a roller coaster.
6:48
[SPEAKER_01]: Up and down and every down goes, you give you the momentum to go up.
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[SPEAKER_01]: That's one thing.
6:53
[SPEAKER_01]: And the other thing, the other pitfall I see, and I see it very often, is they have people
6:59
[SPEAKER_01]: obsessed by inspiration.
7:02
[SPEAKER_01]: And I'm not saying anything bad about inspiration, but it's just not sufficient.
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[SPEAKER_01]: What do I mean by that?
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[SPEAKER_01]: And it was successful what I call top performers, successful people, or people that operate regardless of the inspiration.
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[SPEAKER_01]: There will be moment where you are very inspired.
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[SPEAKER_01]: But if you're counting on inspiration to take you to the next thing, you just completely off.
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[SPEAKER_01]: I always say, you know, inspiration is like sugar.
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[SPEAKER_01]: It's really great to get you all, come on, let's go, let's go.
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[SPEAKER_01]: But at the time, you have a sugar rush, and then it's called a collapse, isn't it?
7:35
[SPEAKER_01]: And then you go back to the couch, right?
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[SPEAKER_01]: I mean, if this businesses are a builder, like thinking about a gym, right?
7:40
[SPEAKER_01]: Gym in January are overbooking the space, because everybody, New Year is a Lucian, and I'm gonna do it.
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[SPEAKER_01]: I'm gonna lose that 30 pounds, so I'm gonna get that muscle mass that I was looking for this year.
7:51
[SPEAKER_01]: But in April,
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[SPEAKER_01]: According to studies, 85% of people will start coming, you know, by June, only 5% do it.
8:00
[SPEAKER_01]: So one of the myths that Brian, you point into, like, what is the thing?
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[SPEAKER_01]: Is that ability to build a program and we can go into details how you build it, but build a plan and execute the plan and put aside inspiration.
8:17
[SPEAKER_01]: Inspirations, great, you have it, but you don't have to,
8:22
[SPEAKER_02]: I can't agree with you enough about inspirations not enough because as many of our listeners know we've built our company on what we call smart management and you talk about the failure of New Year's resolutions which was why smart goals were developed back in the 80s to try to increase the level of success of goal setting because
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[SPEAKER_02]: You can have a lot of inspiration, but without the structure and a discipline, and that's where smart management comes in is that discipline that follows the structure or that supports the structure.
9:03
[SPEAKER_02]: You also use something that I thought was interesting because it leads to my next question.
9:08
[SPEAKER_02]: Well, as is the word roller coaster, you know, I say that because you talk about life is a series of games with rules and constraints, which leads to some of that structure and
9:22
[SPEAKER_02]: How does someone know if they're playing the wrong game?
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[SPEAKER_02]: And what changes when they finally define, but what changes when they finally define the right one?
9:34
[SPEAKER_01]: Yeah, so I, again, let's first of all stop talking about the concept of a game.
9:39
[SPEAKER_01]: Okay, so what is a game?
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[SPEAKER_01]: Game is something that has limited time, has rules and has scores to really simplify the third day kind of three pillars of the main pillars of game, right?
9:52
[SPEAKER_01]: You can look at support, look at I think.
9:53
[SPEAKER_01]: Well, consider that anything in life is a game.
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[SPEAKER_01]: Even life itself is a game because it has time, time is going to be eventually going to end, right?
10:03
[SPEAKER_01]: It has scores, whatever the scores is for you, that the success, not success, that it could be in a relationship.
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[SPEAKER_01]: It can be in health and fitness, it can be visit some just about business.
10:12
[SPEAKER_01]: Life is a game.
10:14
[SPEAKER_01]: One of the challenges is that when we go, by the way, when you want, if you,
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[SPEAKER_01]: watched a sport, you know, a game that has no end to it, you'll be bored after a world.
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[SPEAKER_01]: Or no score, you'll be up here while you see little kids playing, you know, okay, Greg, and watch it for five minutes.
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[SPEAKER_01]: But if you know there's 90 minutes and you have to run in this X amount of scores, then suddenly there's something that's stake here.
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[SPEAKER_01]: There's something that is excites you.
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[SPEAKER_01]: Now life is not different, right?
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[SPEAKER_01]: But we don't operate like that.
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[SPEAKER_01]: We don't say, look, I have 90 years.
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[SPEAKER_01]: That's my time.
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[SPEAKER_01]: And inside of that, what is the scores?
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[SPEAKER_01]: What is the thing?
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[SPEAKER_01]: So all those things are possible.
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[SPEAKER_01]: One needs to get that left is a game.
10:52
[SPEAKER_01]: Whether you like it or not, you said, what if I play the wrong game?
10:55
[SPEAKER_01]: Well, it's start to step before and say, am I actually going to understand that life is a game?
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[SPEAKER_01]: Now, then life is made out of many, many games.
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[SPEAKER_01]: You know, it can be your business game.
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[SPEAKER_01]: It can be a particular game inside like a whole league, you know?
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[SPEAKER_01]: So, or it can be your health and fitness, give your relationship.
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[SPEAKER_01]: So,
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[SPEAKER_01]: How do you know you playing the wrong game?
11:15
[SPEAKER_01]: Well, first of all, who are we to tell you what's the wrong game?
11:19
[SPEAKER_01]: That's not the case.
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[SPEAKER_01]: Not like in regular sports when someone plays basketball and suddenly kicks the ball, you break the rules, right?
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[SPEAKER_01]: The benefit and the challenge also in creating games that empower you, you know, that is that you can come up with your own rules.
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[SPEAKER_01]: But they have to have those three components spoke about.
11:39
[SPEAKER_01]: One is score, because I don't care Brian, how you feel about things.
11:43
[SPEAKER_01]: I'm gonna look at the board and say, Brian, you have 20 points, and the team, the other team, has 25 points.
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[SPEAKER_01]: Like it doesn't burn, burn is a good one.
11:52
[SPEAKER_01]: Well, but I feel like I'm working really hard.
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[SPEAKER_01]: I was like, who cares?
11:56
[SPEAKER_01]: Brian, look, you have 20 points, and they have 25 points.
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[SPEAKER_01]: Who is right now leading the game?
12:00
[SPEAKER_01]: Right now, it doesn't mean you cannot change it before.
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[SPEAKER_01]: But one of the things that scores
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[SPEAKER_01]: is get very clear scoreboard.
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[SPEAKER_01]: So you are, and again, not to beat yourself down black or I'm a loser, I can't believe I'm like, no, no, to actually see what's the things we to take to shift the point that you have 30 points and they have 25 points, right?
12:22
[SPEAKER_01]: So score is extremely, the other thing is that time limit.
12:26
[SPEAKER_01]: You know, so time limit, I would play for three months, I would play for three years, I would play for one day, what's the game that you know, so we can actually complete the game, you know, and move on to the next game, right?
12:39
[SPEAKER_01]: And the third thing is actually what's the rules?
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[SPEAKER_01]: What, how do we play the game inside of it?
12:45
[SPEAKER_01]: So how do we know we play the wrong game?
12:48
[SPEAKER_01]: We don't, but what I'm asking you first to do is to pause and say, what am I truly committed to?
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[SPEAKER_01]: and around truly committed, then you can create a game around it.
13:00
[SPEAKER_01]: Now what I said truly committed up.
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[SPEAKER_01]: You know, Brian, I don't mean like inspiration.
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[SPEAKER_01]: I don't mean like, you know, fantasy.
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[SPEAKER_01]: Because if I look, I'm truly committed to trying losing 30 pounds.
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[SPEAKER_01]: But then I look at you, you know, or you look at yourself, I'm just, you know, I'm just the vehicle that helps you getting there, right?
13:16
[SPEAKER_01]: And I see you stuffing your face at brunch with, you know, you know, a deck of pancakes and bacon and you finish with a carrot cake.
13:23
[SPEAKER_01]: So I'm like, okay, that's all great, right?
13:25
[SPEAKER_01]: But look at that.
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[SPEAKER_01]: you say you're playing the game of health and fitness, right?
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[SPEAKER_01]: But the reality is that you're not.
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[SPEAKER_01]: So let's get straight about it.
13:33
[SPEAKER_01]: So I would say that first of all, when you align yourself with what you really committed to, then we can start to create a game that you can win.
13:42
[SPEAKER_02]: I really love that analogy.
13:44
[SPEAKER_02]: And I like how you started it because there are a lot of games that you just get tired of, then you know, I love golf.
13:52
[SPEAKER_02]: but it's such a time-waste for me, it takes so I get bored with it after about a quarter of the way through and my children love soccer but it's such, it goes on forever.
14:04
[SPEAKER_02]: You know, it's easy to contextualize that analogy.
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[SPEAKER_02]: And you started to answer actually what my next question was going to be, which was about structure over motivation.
14:17
[SPEAKER_02]: And I think what I heard you say is that,
14:20
[SPEAKER_02]: You can define your own structure for the games that you're playing, but it's got to have measurement, it's got to have specifics, which is important to us here because, you know, we hold ourselves accountable to what we call smart management, which is specific measurement, attainability, relevancy, and timeliness.
14:39
[SPEAKER_02]: This, you know, we live in this world that pushes us towards motivation.
14:46
[SPEAKER_02]: get what you and I speak about a lot, how you do it and how I do it might be different, but they're very much aligned.
14:53
[SPEAKER_02]: We lean toward systems, we lean toward structure defined differently, but the same.
14:58
[SPEAKER_02]: What replaces motivation when it fades, and how do we help high-performer
15:09
[SPEAKER_01]: But I think there's two points to it.
15:10
[SPEAKER_01]: I think Priscilla just to address what you said.
15:13
[SPEAKER_01]: One of the challenges is people changed the role of the game in the middle of the game.
15:17
[SPEAKER_01]: So you have a scoreboard, you say I'm going to lose that and keep on using this example prime because we don't want to come to sports or to help them fit this.
15:23
[SPEAKER_01]: It's very black and white, right?
15:25
[SPEAKER_01]: You say I'm going to lose 20 pounds.
15:27
[SPEAKER_01]: Again, this is not judgment from me.
15:29
[SPEAKER_01]: It's a game you created.
15:30
[SPEAKER_01]: I'm, I'm, if you're happy, good for you.
15:32
[SPEAKER_01]: Like I'm, but let you say that you said you want to lose 20 pounds.
15:36
[SPEAKER_01]: And then it's been a few months and you lost 11 pounds.
15:39
[SPEAKER_01]: He's like, you know what?
15:40
[SPEAKER_01]: It's enough.
15:41
[SPEAKER_01]: Can you imagine if we play, you know, whatever, a game basketball and, you know, we get to third quarter and you're going to be like,
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[SPEAKER_01]: I think we're going to end the game now.
15:52
[SPEAKER_01]: People are going to be like, are you for real?
15:54
[SPEAKER_01]: I'm like, everyone's going to throw things at the, you know, at the players in the coach.
15:58
[SPEAKER_01]: It's good.
15:58
[SPEAKER_01]: Like, this is not what we paid for the full game.
15:59
[SPEAKER_01]: We're going to play for three quarters.
16:01
[SPEAKER_01]: So one of the things that is critical is that the game does not change.
16:06
[SPEAKER_01]: The rules do not change, right?
16:08
[SPEAKER_01]: You might lose momentum.
16:09
[SPEAKER_01]: You can speak about how you can get
16:12
[SPEAKER_01]: done, right, and get you back on the in the game.
16:15
[SPEAKER_01]: But one of the challenges that people just stop, right, so that's one element of it.
16:21
[SPEAKER_01]: But to ask, ask, what happens when, if I correct, if I remember your question correct right now, but you said, what happens when you lose that momentum and you lose that inspiration, right?
16:31
[SPEAKER_01]: Look,
16:31
[SPEAKER_01]: I read an article a few years ago.
16:33
[SPEAKER_01]: What Michael Phelps was very big, right, when he was winning all of his medals.
16:38
[SPEAKER_01]: And he was talking about him.
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[SPEAKER_01]: I never forget that line he said in an interview.
16:42
[SPEAKER_01]: All I did was sleep, eat and swim.
16:47
[SPEAKER_01]: I doubt, not like I know him, but I doubt that he was inspired at 5 am to jump into the cold water when he was training, you know, it wasn't, but he had a structure on him.
17:00
[SPEAKER_01]: So one of the things I find often often missing in people's behavior is they don't have a team around them and then you talk about often, you know, so team is critical.
17:13
[SPEAKER_01]: Because if you understand that there's a team behind you, even if it's like a solo game, like you're running your business by yourself, you're running your coffee shop or business, or you're the only kind of the founder than the CEO and people aren't just work for you.
17:26
[SPEAKER_01]: If you think you're gonna be able to do it by yourself, you live in the island.
17:30
[SPEAKER_01]: every and any successful person has a team around them, right?
17:36
[SPEAKER_01]: So if again, picking on Michael Phelps again, I'm sure there was some coach there on a system or someone who said, hey, get up at a bed, let's get a training because he wasn't waiting for the inspiration.
17:47
[SPEAKER_01]: So team is critical.
17:50
[SPEAKER_01]: And team is in direct correlation to the level of game you want to play and what do I mean by that I want to explain it for a second look you know I'm cyclist you know so I love cycling that's my hobby but again that's my hobby it's not like my profession right so if you had a
18:07
[SPEAKER_01]: you know, like I read like a documentary about my life.
18:10
[SPEAKER_01]: You'll see me on Saturday morning get, you know, where those, you know, clothes that are cyclists wear, like go out and the road and ride it, you know, there's a team.
18:18
[SPEAKER_01]: My only team is if I get stuck, I have two flats and I don't have thing.
18:22
[SPEAKER_01]: I call my wife and I say, hey, do me a favor, I can pick me up.
18:24
[SPEAKER_01]: That's a level of team I have.
18:26
[SPEAKER_01]: Why?
18:27
[SPEAKER_01]: Because the level of game I'm playing is like a hobby.
18:30
[SPEAKER_01]: I cycle once a week, you know, when it is nice, if you look at two of the friends, it's also if you just want picture of this person without measuring their speed and my picture, you probably going to see about the same thing, those kind of funny clothes and really nice bicycle and fine.
18:49
[SPEAKER_01]: But that person writing in the two of the friends has an entire team.
18:54
[SPEAKER_01]: of chefs and attritionists and massage therapists and coaches in a team of peloton, actually he's writing with them to block the winds.
19:02
[SPEAKER_01]: Why?
19:03
[SPEAKER_01]: Because the level they play on is completely different than a play out there with the game I play on, which is the hobby of the weekend.
19:10
[SPEAKER_01]: Now why am I giving this example is because one of the things I ask often my clients and people do my workshops is that the team around you sufficient to the game you want to play.
19:21
[SPEAKER_01]: And that's a huge misconception about it, because you think you can do it by yourself, or you think that you have to like, pull your teams around you to the next level you wanna play when reality your team should pull you up.
19:35
[SPEAKER_02]: I think that answers the question about how high performers can stay consistent.
19:40
[SPEAKER_02]: They can choose something in their area of influence, that can replace motivation, that gets them through those challenging times.
19:51
[SPEAKER_02]: often times where it should probably come from your team in one aspect or another.
19:57
[SPEAKER_01]: Yeah, the other aspect of the other aspect behind is a very small measurable results.
20:03
[SPEAKER_01]: So instead of get overwhelmed by like, I have a three-month plan or a six-month plan.
20:09
[SPEAKER_01]: Top performers break it to sometime hourly or daily or maybe maybe the worst, which I don't like, but you know, weekly actions and not measure of the results, not looking at the scoreboard, but actually actions put aside the scoreboard, the player doesn't look all the time in the scoreboard, all the focus is that, you know, I see the ball, I grab the ball, I run with it or I, you know, shoot it or whatever it is the sport you're playing, right?
20:36
[SPEAKER_01]: So one of the things that
20:38
[SPEAKER_01]: a top of horns do is that they have and like basically a daily practice, a daily routine that they stick with no matter what and the team is there to either elevate that or to make it happen for sure to make sure it happens.
20:54
[SPEAKER_02]: Yeah, I think that's good advice and I know for myself, you know, I write like you do and I write every day and
21:02
[SPEAKER_02]: You know, it was hard at first to stay consistent and write every day.
21:06
[SPEAKER_02]: And then it became a habit.
21:08
[SPEAKER_02]: Now what I don't write every day, I feel like I'm missing something.
21:11
[SPEAKER_02]: And, you know, there are other areas of influence in my life that are measured similar to what you just said daily, weekly, monthly.
21:20
[SPEAKER_02]: They have these cances that we can develop that help support.
21:25
[SPEAKER_02]: What must a lot of people might call motivation, but what I would, you know, is actually built a little bit differently.
21:33
[SPEAKER_02]: I appreciate that analogy, you know, one of the other difficulties that you talk about and that you've experienced both in success, but also in setbacks is your relationship with failure has evolved.
21:48
[SPEAKER_02]: And the way that you identify it is that leaders can begin to see failure as data instead of identity.
21:58
[SPEAKER_02]: Can you explain that a little bit?
22:00
[SPEAKER_01]: Yeah, absolutely.
22:02
[SPEAKER_01]: You know, you look at Simple.
22:04
[SPEAKER_01]: It's a set of mind and what do I mean by that?
22:06
[SPEAKER_01]: And it's not easy by the way.
22:08
[SPEAKER_01]: Simple and easy is two different things, right?
22:09
[SPEAKER_01]: But it's simple.
22:10
[SPEAKER_01]: So let's talk about a former suitable company for a second.
22:14
[SPEAKER_01]: Can you imagine if scientists will try a new drugs to fight cancer and after the fail once or twice, like, okay, I guess I'm going to give up, no, no, it's, it's, it will be weird, right?
22:28
[SPEAKER_01]: Because the nature of science is to try and
22:34
[SPEAKER_01]: and learn new things from it until there's what's called a break through or you know quantum leap people like to use that you know when suddenly like oh my gosh we never saw that about that kind of a cancer and now we need to develop that solution to it right so the some industry science is one of them we're failing is it
22:53
[SPEAKER_01]: It's a natural part of the day-to-day operation.
22:57
[SPEAKER_01]: The challenge with us, business people are mainly, right?
23:00
[SPEAKER_01]: Is that the moment we fail, we think there's something wrong with us.
23:04
[SPEAKER_01]: We are so focused on either learning, hiding our failures, or feeling a shame about it, you know?
23:13
[SPEAKER_01]: If basically you're driven by ego, you know, versus kind of shift in the way you think and say,
23:23
[SPEAKER_01]: to learn something, so I don't have to do the same.
23:25
[SPEAKER_01]: Now you will make other mistakes.
23:27
[SPEAKER_01]: You will make mistakes.
23:28
[SPEAKER_01]: If you are playing by the way, game, if you want to play a big game in life, by the nature of big games, you're going to lose some of the games.
23:37
[SPEAKER_01]: You know, like any Michael Jordan, any game player, they always talk about how many games they lost, right?
23:44
[SPEAKER_01]: It will be insane to think that you're going to win every game.
23:47
[SPEAKER_01]: by the way, quite boring.
23:48
[SPEAKER_01]: If you want to win every game, grab a basketball, go to the kindergarten across the street from your house and play against 70 rolls and you're going to win all the games.
23:57
[SPEAKER_01]: But I guarantee you it's going to be very boring after a while, because people actually want to play on their level or more, right?
24:04
[SPEAKER_01]: So you're going to lose some of the games and when you realize it, look, I went through it.
24:07
[SPEAKER_01]: I had a large company.
24:10
[SPEAKER_01]: had a hustle take over and it lost everything I had literally lost my entire company the whole thing.
24:16
[SPEAKER_01]: I haven't slept for six months.
24:19
[SPEAKER_01]: It was not easy.
24:21
[SPEAKER_01]: So all those lessons I'm sharing with you so I'm like I had like this like inside and like I have this like I flow above it.
24:27
[SPEAKER_01]: I experienced it.
24:28
[SPEAKER_01]: But when I caught there was all based on ego and how much I think I'm important or how much I think that my success is attached to me or my business is me.
24:38
[SPEAKER_01]: No, my business is my business and I fully commit it to it, but it's also me and if I will miss the opportunity to learn from those lessons and actually you know implement new
24:57
[SPEAKER_02]: point that youth find in failure that is really important to keep track of, is it?
25:05
[SPEAKER_02]: Is there anything in particular about the failure itself that you think is most important?
25:11
[SPEAKER_01]: No, it's interesting what you're asking because when you're experiencing failing, I think you are not even in the kind of state of mind to collect data.
25:22
[SPEAKER_01]: because you deal with the crap over like failure.
25:25
[SPEAKER_01]: So I'm not saying you look like, like you're so if you're a business owner and your business is struggling or failing, you don't have that insetable.
25:34
[SPEAKER_01]: Like, oh, let me look at the data, right?
25:36
[SPEAKER_01]: But this, so I think it's too challenging to ask someone to collect data when they are in the midst of,
25:46
[SPEAKER_01]: you know, the shit they have to deal with.
25:47
[SPEAKER_01]: It's for a good moment like, right there?
25:49
[SPEAKER_01]: You know, but saying that first of all understand, I think the first of all is the kind of the state of mine has to shift.
25:56
[SPEAKER_01]: You know, if you think you're only going to be successful no matter what, that's the first illusion.
26:02
[SPEAKER_01]: So as you fail, you go like, wow, I'm not enjoying it.
26:06
[SPEAKER_01]: I may be losing some money, I'm losing sleep, I'm stressed, but it's crazy of me to think that it's always going to be only roses and all in success.
26:16
[SPEAKER_01]: That's first like, shift and just say, oh, that's the nature of the beast, okay?
26:21
[SPEAKER_01]: But then you must pause once in a while can be daily, can be like you're writing, right?
26:26
[SPEAKER_01]: It can be like, you know, weekly and write down what is currently.
26:31
[SPEAKER_01]: the lesson I can learn.
26:32
[SPEAKER_01]: And then when you sort of see a share for things calm down and they could look back at your notes and say, oh, I wrote this thing.
26:38
[SPEAKER_01]: Okay.
26:38
[SPEAKER_01]: I'm going to make sure that my next CFO is a really powerful person.
26:43
[SPEAKER_01]: There actually no finance a way more for me, because I realized that my CFO was not good and couldn't have right that storm with me.
26:51
[SPEAKER_01]: Or I realized that I had too many assets on
26:55
[SPEAKER_01]: You know, so the one when a cash dried, I wasn't, I didn't have the pockets to, you know, or overleveraged my company.
27:04
[SPEAKER_01]: Or all those things, well, if it comes to health, I went to a party that didn't drink, I'll give it to you, for example, didn't drink 10 cups of water before that.
27:13
[SPEAKER_01]: So I walked in really hungry and I ate all this,
27:15
[SPEAKER_01]: Crab because it was the first thing we had served, and I was like, oh, I was working so hard and getting in shape right now, like, you know, those are all those little things.
27:23
[SPEAKER_01]: In the moment, I don't know if you can sweet, but the moment you can jump a little bit off and write it or talk to yourself or record yourself, having notes that will give you insights to the expense of failing later on.
27:35
[SPEAKER_02]: Yeah, thank you for that, that helps.
27:37
[SPEAKER_02]: And, you know, I'm just sitting here thinking about a number of things, one is,
27:43
[SPEAKER_02]: You know, the biggest chapter in my first book was titled Slow Down.
27:47
[SPEAKER_02]: But you've got to choose when you slow down, too.
27:50
[SPEAKER_02]: You know, there's times to go fast, there's times to go slow.
27:52
[SPEAKER_02]: Obviously, we think the overarching lesson is, if you go slower, you'll ultimately go faster.
28:00
[SPEAKER_02]: But then I tied that also to the fact that I've had also like you some, you know, a life of failure we all do.
28:08
[SPEAKER_02]: I was a baseball player.
28:10
[SPEAKER_02]: And as a baseball player, you're learning how to live with failure because when you're good, you're still only hitting 300 or better.
28:18
[SPEAKER_02]: So you're failing 70% of the time and you're still considered amazing.
28:22
[SPEAKER_02]: Yeah, I think as somebody who embraced baseball for so long, you learn failure differently through your evolution.
28:32
[SPEAKER_02]: I was fortunate to learn it that way.
28:35
[SPEAKER_01]: I think what your line's really well with what you just taught everybody's I talk about halftime right in my book and what we watch Hollywood movie about great sport you see the coach in the locker room comes in slammed the locker room and says
28:50
[SPEAKER_01]: we can make it happen that everybody is screaming in the end and they go back on the court and they like win the game, right?
28:57
[SPEAKER_01]: Yes, it looks great for Hollywood.
28:59
[SPEAKER_01]: But reality, halftime will slow down what you said about your first book is a different thing.
29:05
[SPEAKER_01]: It's actually gives you an opportunity to readjust your path.
29:11
[SPEAKER_01]: to pause or slow down and say, hold on, is what have done so far, sufficient to when it's time of times, but again, for Hollywood looks great, the music in the background, the trumpet, and people like Rudy, Rudy, oh, that's all right.
29:25
[SPEAKER_01]: But it's not that speech that the coach gives in like rooms, most half times.
29:32
[SPEAKER_01]: And in your business, you must take half times.
29:34
[SPEAKER_01]: You must take, you know, timeouts.
29:37
[SPEAKER_01]: and pausing say, is the way I'm playing the game going to make me win or not?
29:42
[SPEAKER_01]: That's really critical.
29:44
[SPEAKER_01]: And that's that slowdown.
29:45
[SPEAKER_01]: That's what is needed and critical for us to actually understand what is the adjustment is needed to win.
29:54
[SPEAKER_02]: Yeah, that's actually a great analogy how slowdown works and contextually how I supplied.
30:00
[SPEAKER_02]: I appreciate that.
30:02
[SPEAKER_02]: But as I'm going to take you back to one of the
30:06
[SPEAKER_02]: topics you talked about, which is the measurement topics and you, you talk about focusing on 90-day experiments to drive progress.
30:17
[SPEAKER_02]: I bring this up because I like to have a really good tactical takeaway for our listeners and I think this is a good one that anybody could employ effectively and whatever area of influence they find themselves.
30:31
[SPEAKER_02]: Can you explain how
30:33
[SPEAKER_02]: You apply this 90-day experiments to drive progress.
30:37
[SPEAKER_02]: What makes those effective and how people can ensure that they set themselves up to produce real measurable results instead of just activities, spitting their wheels?
30:49
[SPEAKER_01]: So why 90 minutes, 90 days?
30:51
[SPEAKER_01]: So 90 days, because for experience with literally thousands of people I work with, is that if you play a very short game, the chance of you
31:01
[SPEAKER_01]: critical mass of success is limited because it's so short, right?
31:06
[SPEAKER_01]: And it takes time like you said, now you're writing, it's like you can imagine not doing it, right?
31:11
[SPEAKER_01]: If you take too long of a game, like you don't have three years, it's still out there.
31:15
[SPEAKER_01]: There's so many things can change the economy, your personality, your health, even.
31:19
[SPEAKER_01]: So I found that 90 days,
31:21
[SPEAKER_01]: gives you an opportunity to take deep enough of a dive and commitment without losing track, because that's the first that that's what we chose nowadays.
31:31
[SPEAKER_01]: And the design of it is actually simple.
31:35
[SPEAKER_01]: Think about a GPS, you know, so I type in, you know, my kid's school.
31:41
[SPEAKER_01]: How does GPS works?
31:42
[SPEAKER_01]: It doesn't work from I'm leaving the house looking right here, making a left there stopping
31:50
[SPEAKER_01]: So, chooses the destination first, the end, stop first, and then it works backwards into where you're starting.
32:00
[SPEAKER_01]: But we don't work like that every day.
32:02
[SPEAKER_01]: We just say, oh, I'm going to wake up tomorrow morning.
32:04
[SPEAKER_01]: I'm going to work very, very hard.
32:06
[SPEAKER_01]: And then by the afternoon, I'm going to go home and rest.
32:08
[SPEAKER_01]: I'm going to work again, and I'm going to go home.
32:10
[SPEAKER_01]: But 90 days, give you a opportunity.
32:11
[SPEAKER_01]: So here's the concrete thing you asked for.
32:14
[SPEAKER_01]: Choose a goal.
32:16
[SPEAKER_01]: that we can measure, literally when I say measure what we spoke about earlier, like there's a score to it.
32:23
[SPEAKER_01]: In reality, not how you feel about it, you know, that are you inspired on inspired by literally how I can measure a million dollars in your account.
32:32
[SPEAKER_01]: $100,000 revenue.
32:34
[SPEAKER_01]: A 10-pound loss.
32:35
[SPEAKER_01]: That's something that we can measure and then we can put aside how we feel about it and not feel about it.
32:40
[SPEAKER_01]: So 90 days, you put kind of the flag in the top of the mountain.
32:43
[SPEAKER_01]: That's the 90 days.
32:44
[SPEAKER_01]: In 90 days, I will be 10 pound lighter.
32:48
[SPEAKER_01]: Okay, I'm going to have $100,000 of sales.
32:52
[SPEAKER_01]: And then you work backwards.
32:55
[SPEAKER_01]: What do I mean by that?
32:57
[SPEAKER_01]: What will your milestone
33:03
[SPEAKER_01]: What will my milestone be like in 60 days from now?
33:08
[SPEAKER_01]: What will my soul be for 30 days from now?
33:11
[SPEAKER_01]: And what we do is we build a whole map working backward because there's a momentum it.
33:16
[SPEAKER_01]: But let's say a million dollars of revenues that just check it, check, Jerusalem number.
33:19
[SPEAKER_01]: You might be a business, whoever listen doesn't have as big size, but it'll just say a million dollars.
33:25
[SPEAKER_01]: You don't need to be at six point six million dollars in 60 days because there's an element of momentum.
33:31
[SPEAKER_01]: Okay, so it's not going to be the first thing you're not going to make a hundred thousand dollars.
33:35
[SPEAKER_01]: You know, you're starting slowly and you see no results or there's a sound mix up.
33:38
[SPEAKER_01]: And then it really flips after 70 days.
33:41
[SPEAKER_01]: I know it because I've done so many times, so many clients and for myself, that would turn out.
33:46
[SPEAKER_01]: So you first of all create major milestones.
33:49
[SPEAKER_01]: And it's okay, if I have those major milestones that 30 days, 60 days, 90 days is the result, okay?
33:56
[SPEAKER_01]: Now I'm going to break it down.
33:57
[SPEAKER_01]: and then you go back and forth between milestones and daily practices.
34:03
[SPEAKER_01]: And you ask yourself, is the daily practices are matched to my milestone?
34:08
[SPEAKER_01]: What do I mean by that?
34:09
[SPEAKER_01]: If you want to run a marathon in 90 days, you say, in 90 days I'm going to be ready to run a marathon.
34:16
[SPEAKER_01]: And I look at your daily practices and I say,
34:22
[SPEAKER_01]: I'll say hold on Brian, there's no match between the actions you take in and you end goal.
34:27
[SPEAKER_01]: There's a gap there because if you keep on walking to a hundred feet a day, you're not going to get to a place where you're in shape to run a marathon, right?
34:34
[SPEAKER_01]: So it's that kind of balance you do milestones and actions.
34:39
[SPEAKER_01]: And when you have that and you look at the roadmap, then you have a map.
34:42
[SPEAKER_01]: Now, get to work and we can talk about how you get to work, but that's a very
34:50
[SPEAKER_02]: I think a lot of people will understand that and it doesn't matter where you come from because I think a lot of us or most of us use GPS, I really appreciate the way that you explain your thoughts on these contextually.
35:05
[SPEAKER_02]: I think that helps our listeners and the people that watch us to build a bridge to tactically engage what we've been talking about
35:20
[SPEAKER_02]: comments for our audience.
35:23
[SPEAKER_02]: And also, can you share with them how they can get in touch with you?
35:29
[SPEAKER_02]: It'll also be in our show notes down below, but maybe just share with them those two things.
35:35
[SPEAKER_01]: Sure, so just to look the reason I took on and created the Zenith compound and the role of the Zen code is because I think that people have huge,
35:46
[SPEAKER_01]: inspiration and willingness and commitment to success.
35:51
[SPEAKER_01]: And there's a gap there between what they're willing to do and what they would like to have.
35:58
[SPEAKER_01]: And my my responsibility, my commitment is to help people close the gap between what they want and what they're doing.
36:10
[SPEAKER_01]: And that's
36:12
[SPEAKER_01]: and then so if I can give advice to someone or tip to someone who is listened to this, I would say, get really clear what you want.
36:22
[SPEAKER_01]: Because I again, I'll give you the example.
36:24
[SPEAKER_01]: If you 300 pounds and you happy, good for you, I'm not telling you you need to be, you know, 190 pounds of muscles.
36:32
[SPEAKER_01]: That's the, that's the game someone else chooses.
36:34
[SPEAKER_01]: You know, I just want to be happy.
36:37
[SPEAKER_01]: But the problem is that we say we want a 190 pounds of muscles, but it will operate like we are 300 pounds, okay?
36:45
[SPEAKER_01]: And I want to close that gap.
36:46
[SPEAKER_01]: So you see a mirror in front of you and say, I'm happy being overweight and I'm enjoying life and enjoying the carrot cake we spoke about earlier.
36:53
[SPEAKER_01]: Or no, here's my commitment, here's what I want to do about it, right?
36:57
[SPEAKER_01]: So that's, and that's my commitment, by the way, anyone who really chatted with me or we have courses and everything, but really it's for, I'm happy to send them,
37:05
[SPEAKER_01]: information that can find you on LinkedIn or on my website bozzgilat.com or any place that they're going to reach out to because truly the reasoning are shifted from doing full-time business and running a public company to what I'm doing now is because I want people to live to their full potential commitment, whatever they're potentially whatever they're committing is and and that's where it is so that's why you're probably you're doing it that's why I'm doing it and
37:33
[SPEAKER_02]: And now after 30 years of having my company, it's, you know, my mission is to help people be their best individual self and what that means to them is irrelevant to me.
37:44
[SPEAKER_02]: It has to be relevant to them.
37:46
[SPEAKER_02]: And you know, I really appreciate you being here.
37:50
[SPEAKER_02]: What I appreciate most about this conversation we've had is this continuing shift away from effort as the answer and towards design, especially individual design and, you know,
38:03
[SPEAKER_02]: Because if we're honest, most people aren't failing due to a lack of effort, they're failing because they haven't really clearly defined the game they are playing.
38:13
[SPEAKER_02]: I think you've pointed that out to us today.
38:15
[SPEAKER_02]: And without clarity, without structure, without measurable progress, even the hardest work can lead you in the wrong direction.
38:23
[SPEAKER_02]: And we've helped contextualize that.
38:25
[SPEAKER_02]: You have BoS, or your workout contextualize that for people, and you remind us that performance isn't about
38:33
[SPEAKER_02]: It's about discipline and the systems we choose to operate with and whatever they might be and that aligns directly with what we talk about here at daily influence everyday responsible influence begins with how we choose to show up individually how we think and how we act with purpose.
38:53
[SPEAKER_02]: So I really thank you for joining us today on daily influence.
38:58
[SPEAKER_02]: And I hope those will be listening that if you found value in today's conversation, then you'll share it with somebody that you'll connect with, Boas, and have more conversations be more intentional, be more responsible and also make your influence count.
39:14
[SPEAKER_02]: So thank you, Boas, for being with us today.
39:17
[SPEAKER_02]: I appreciate you so much.
39:19
[SPEAKER_02]: We appreciate you, and we will talk to you again soon on the next episode of Daily Influence.
39:25
[SPEAKER_02]: Thank you.