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Who Owns the Guest? The Economics of Guest Data, Acquisition Costs, and Repeat Demand
What if the biggest opportunity in your STR business isn’t higher ADR or better occupancy — but who actually owns your guest relationship?
In this episode of The STR Data Lab, Jamie Lane sits down with Arthur Colker, CEO of StayFi, to unpack one of the most under-discussed levers in short-term rentals: guest acquisition costs and repeat demand. As OTAs continue tightening control over guest data and shifting fee structures, hosts and property managers are left asking an important question — are we building a business, or renting one?
Arthur breaks down why tracking guest acquisition costs…
The skinny
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