Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Fujifilm Pivoted from Photographic Film to Medical Imaging and Cosmetics
When digital cameras eviscerated the film industry, Fujifilm didn't just survive — it reinvented itself. In this episode, Lucas and Luna explore how the Japanese company leveraged its deep expertise in chemistry to build a $5 billion medical imaging business and a line of skincare products based on collagen technology. They break down the strategic decision to diversify rather than compete head-on, the role of CEO Shigetaka Komori, and what other legacy manufacturers can learn from Fujifilm's two-decade-long pivot. A concrete look at how a company that once made only film now…
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