Latest / The You Project / #1549 Turning an Idea into a Thing - Tara & Russell Jarrett

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#1549 Turning an Idea into a Thing - Tara & Russell Jarrett · The You Project

• 0:00
  Speaker 1: I get a team, your bloody champions. Hope you're great.
• 0:02
  Speaker 1: So your project Russell and Tara Jarrett from at Pilates
• 0:06
  Speaker 1: and Kayabram and all over the world. They're entrepreneurs there,
• 0:10
  Speaker 1: they're adventurers. They're lifelong, not lifelong grown up life friends
• 0:15
  Speaker 1: of my lifelong friends of mine, high kids. How are you? Oh,
• 0:19
  Speaker 1: I lovely mate, how are you look? I'm I'm going
• 0:23
  Speaker 1: to be honest. I was going to say I'm fucking amazing,
• 0:25
  Speaker 1: and I am. I'm generally fucking amazing, and emotionally and
• 0:28
  Speaker 1: mentally I'm fucking amazing. But it's four oh seven that
• 0:31
  Speaker 1: I did a workshop this morning, as I was telling
• 0:33
  Speaker 1: you off air, and the people that were there were beautiful,
• 0:36
  Speaker 1: Hello are you beautiful people that were there? But I
• 0:40
  Speaker 1: pretty much spent about five and a half hours, six
• 0:43
  Speaker 1: hours just talking and even after about three hours, I
• 0:47
  Speaker 1: hate myself. So I don't know how they cope. But
• 0:50
  Speaker 1: it's do you know when you do something and when
• 0:53
  Speaker 1: you're doing it, you're in the zone and you don't
• 0:56
  Speaker 1: realize how fatigued you are, But then when you stop,
• 0:59
  Speaker 1: like seven minute, it's lady, you're completely fucked and you
• 1:02
  Speaker 1: just want to lie in a bean bag and have
• 1:04
  Speaker 1: a bit of a meltdown. That was me. That was me,
• 1:09
  Speaker 1: But you guys are doing a version of that, but
• 1:11
  Speaker 1: extrapolated over about two years, building this fucking empire of yours.
• 1:16
  Speaker 1: Before we get into that, Tara, how are you?
• 1:19
  Speaker 2: I'm good? How are you?
• 1:21
  Speaker 3: I haven't seen?
• 1:23
  Speaker 1: Yeah, I know. I look at me, Look at me?
• 1:25
  Speaker 1: How good do I look? How good do I look?
• 1:28
  Speaker 1: In my fake you project studio that no one can
• 1:31
  Speaker 1: see except you?
• 1:32
  Speaker 3: I know, it's very impressive. I did have to start
• 1:34
  Speaker 3: wonder where you were.
• 1:36
  Speaker 1: Yes, well, this is the this is a virtual version
• 1:40
  Speaker 1: of the actual studio nover that I'm too lazy to
• 1:43
  Speaker 1: go into. I can't be fuck because I'm lazy. Well
• 1:48
  Speaker 1: you know. And but they are. They are awesome in there.
• 1:52
  Speaker 1: And Rusty Jarrett excise physiologist, man about town, husband of one.
• 2:00
  Speaker 2: Yeah, I'm good man. I'm hanging on, hanging on for
• 2:03
  Speaker 2: the ride as well, just like you are, you know,
• 2:05
  Speaker 2: just getting the work done and then collapsing at the
• 2:08
  Speaker 2: end of the day, but waking up and going again.
• 2:10
  Speaker 2: It's good. Now we're having a good time with it,
• 2:11
  Speaker 2: We really are.
• 2:13
  Speaker 1: Who's the boss? Don't bullshit me?
• 2:16
  Speaker 2: Oh, Tara, well and truly the boss now absolutely, absolutely,
• 2:20
  Speaker 2: and I am more than but she's always like she's
• 2:23
  Speaker 2: always by default being the boss. We both know that, right.
• 2:27
  Speaker 1: I think that's the unwritten rule in all relationships. So
• 2:31
  Speaker 1: we're not here to do an ad for at pilates,
• 2:34
  Speaker 1: but we are going to. I like talking to people
• 2:36
  Speaker 1: who are in the middle of building good things and
• 2:40
  Speaker 1: you know, turning ideas into reality. Most people who listen
• 2:43
  Speaker 1: to this show on some level want to create some
• 2:47
  Speaker 1: kind of positive shift on planet them. Speaking of gym's nothing,
• 2:52
  Speaker 1: you know, but you're in the fitness well Inness space.
• 2:55
  Speaker 1: Did you see where Brad and Carly from the fit
• 2:57
  Speaker 1: shop there Jim burnt to the ground. Did you see that?
• 3:00
  Speaker 4: Yeah?
• 3:00
  Speaker 2: I did see that, And I was trying to follow
• 3:03
  Speaker 2: the resurrection of that gym because it looked like they
• 3:06
  Speaker 2: enlisted the help of you know, friends, family and members.
• 3:10
  Speaker 2: It just looked like there was like an episode of
• 3:14
  Speaker 2: renovation Rescue or something like that. Is that how it
• 3:17
  Speaker 2: all went down?
• 3:18
  Speaker 1: Yeah, Well they last Sunday we got together, so seven
• 3:21
  Speaker 1: days ago we got together young Tiff. As everyone knows
• 3:23
  Speaker 1: who's going to be editing this episode. Tiff and Joel Sardi,
• 3:29
  Speaker 1: a good friend of mine, and doctor Jody Richardson and myself.
• 3:32
  Speaker 1: We all got together and had a bit of a chat.
• 3:36
  Speaker 1: We did a workshop. We did an afternoon workshop for
• 3:38
  Speaker 1: people who all paid a few bucks to be there,
• 3:42
  Speaker 1: not for us, but to support the reinvention, the fucking
• 3:48
  Speaker 1: genesis of the new center. And yeah, it was amazing,
• 3:52
  Speaker 1: but you're right. They did a working be rusty, so
• 3:56
  Speaker 1: the joint burnt down on a Sunday. This is fucking amazing, really,
• 4:01
  Speaker 1: and they found a new premises three doors down. Oh
• 4:06
  Speaker 1: and they wheeled and dealed right, So it's literally in
• 4:09
  Speaker 1: the same court. It's not even a very big court.
• 4:13
  Speaker 1: And I don't know if it was. The next might
• 4:15
  Speaker 1: have been fourteen let's see thirteen days later. So on
• 4:21
  Speaker 1: the not the next weekend, but the one after, they
• 4:24
  Speaker 1: had somewhere around one hundred people. Picture that, a hundred
• 4:29
  Speaker 1: like imagine a hundred people that love you and care
• 4:33
  Speaker 1: about you enough to come and volunteer their time. So
• 4:38
  Speaker 1: lots of tradees, lots of mums and dads and kids.
• 4:42
  Speaker 1: That they had the best part of one hundred people
• 4:43
  Speaker 1: there and some of them were there for fourteen hours
• 4:48
  Speaker 1: two days in a row. Well, so they took this
• 4:52
  Speaker 1: joint from a messy, stinky shell to a gym in
• 4:56
  Speaker 1: about forty eight hours. And they're still they're still getting
• 4:59
  Speaker 1: some equipment. But like I said, I was there last week,
• 5:02
  Speaker 1: so last Sunday was fifty days since the fire, Rusty.
• 5:08
  Speaker 1: I'm not just saying this because we're on a podcast.
• 5:11
  Speaker 1: It is hands down the best PT center slash group
• 5:15
  Speaker 1: training center like Harper's Brighton in the day was pretty
• 5:18
  Speaker 1: fucking impressive because it was nearly ten thousand square feet.
• 5:22
  Speaker 1: I hate to say it, this is better. Well i'd
• 5:26
  Speaker 1: say it kills me, but it's better. Fucking amazing. They've
• 5:30
  Speaker 1: done such a great job. And yeah, it's amazing when
• 5:34
  Speaker 1: people collaborate and care and come together. I hate to
• 5:38
  Speaker 1: say it, but I reckon if my gym burned down,
• 5:41
  Speaker 1: I'm not getting one hundred people. I'm getting you two
• 5:43
  Speaker 1: and Mary. Mary'll be bacon scones.
• 5:47
  Speaker 3: And this is a lot about them people.
• 5:49
  Speaker 1: Yeah, it's amazing. Well I think you know one of that.
• 5:53
  Speaker 1: You two know. I mean, for those who don't know,
• 5:55
  Speaker 1: Russ and Tara and I work together. We had a
• 5:58
  Speaker 1: gym together in Corefield than they into Callabrum and set
• 6:01
  Speaker 1: up a beautiful gym up there and their sense doing
• 6:04
  Speaker 1: different things which will unpack, but you know, part of
• 6:07
  Speaker 1: owning a gym is building a culture and building as
• 6:10
  Speaker 1: Brad calls it, a third place, right, a place where
• 6:13
  Speaker 1: people want to be and you know, to build that
• 6:18
  Speaker 1: space that people love to go to. Apart from having
• 6:21
  Speaker 1: good equipment and a nice space and good resources, like
• 6:25
  Speaker 1: trying to create a culture and an environment where people
• 6:28
  Speaker 1: love to go to. That's not as easy as it sounds, no.
• 6:33
  Speaker 5: And it's hugely important. It's one thing that's a huge
• 6:36
  Speaker 5: part of what we do too. We always talk about
• 6:38
  Speaker 5: you've got to build your community within your within your center,
• 6:41
  Speaker 5: within your space. People have got to want to be there,
• 6:44
  Speaker 5: they've got to love being there.
• 6:46
  Speaker 4: So you too, you two are building an organization called
• 6:52
  Speaker 4: at Pilates so for people who don't and again this
• 6:56
  Speaker 4: is no sales pitch everyone, this is just it's just
• 6:59
  Speaker 4: kind of an update on where these guys are at.
• 7:02
  Speaker 1: But what is what is that Pilarates Tara.
• 7:07
  Speaker 5: Basically our polarties where the first we were the only
• 7:10
  Speaker 5: twenty four hour franchise for reformer polarts in Australia. So
• 7:14
  Speaker 5: we're the first, first studio that actually offers reformer polarties
• 7:20
  Speaker 5: twenty four to seven. We're a hybrid studio, so we
• 7:23
  Speaker 5: do have we have staff for approximately twelve hours, but
• 7:28
  Speaker 5: participants can come whenever they want, and we've developed a
• 7:30
  Speaker 5: platform that has over two hundred classes where people can
• 7:34
  Speaker 5: access any time, any type of class they want to do,
• 7:37
  Speaker 5: anytime that they want to do it in a beautiful
• 7:40
  Speaker 5: environment and still have that, as.
• 7:44
  Speaker 3: You said, sense of community and staff there to help
• 7:46
  Speaker 3: them when they want. And people are just loving it.
• 7:49
  Speaker 1: So in the twelve hours where they are not staff,
• 7:52
  Speaker 1: I come in and how do I do a class?
• 7:54
  Speaker 1: Because there's no one there to bloody show me.
• 7:57
  Speaker 5: So each each reformer or each piece of equipment has
• 8:02
  Speaker 5: a dedicated screen that moves around that reformer carriage and
• 8:06
  Speaker 5: they wear noise canceling headphones and they access their class
• 8:09
  Speaker 5: via a screen that's dedicated to that particular carriage. So
• 8:13
  Speaker 5: you could be doing a beginner's class and put your
• 8:15
  Speaker 5: headphones on and you can only hear what's on the screen.
• 8:19
  Speaker 5: You're not just disturbing anyone else, and the person besides
• 8:21
  Speaker 5: you might be doing you a backcare class or an
• 8:24
  Speaker 5: advanced class, and so you've got a whole group of
• 8:26
  Speaker 5: people doing different classes at the same time, and they're
• 8:31
  Speaker 5: real time classes instructed with.
• 8:34
  Speaker 3: Highly qualified instructors.
• 8:36
  Speaker 5: We've got a whole team of instructors from around Australia
• 8:39
  Speaker 5: and we're building that team all the time, and they've all.
• 8:41
  Speaker 3: Got specialties in different areas of pilates.
• 8:43
  Speaker 5: And yeah, you can come and do a fantastic class
• 8:46
  Speaker 5: from eight minutes to fifty six minutes, depending on how
• 8:49
  Speaker 5: much time you've got and the type of class you
• 8:51
  Speaker 5: want to do.
• 8:52
  Speaker 1: So I started in the fitness industry in nineteen eighty
• 8:55
  Speaker 1: two working, which is forty two years ago. Fucking a way. Well,
• 9:02
  Speaker 1: I mean what we do know even since you two started,
• 9:05
  Speaker 1: you know, not that long. I mean a while after that,
• 9:07
  Speaker 1: but not long after that, probably thirty years ago, thirty
• 9:10
  Speaker 1: plus years ago, Like the fitness industry has been in
• 9:13
  Speaker 1: a constant state of evolution and development and reinvention. And
• 9:17
  Speaker 1: remember when I mean Tara, you you owned a business
• 9:22
  Speaker 1: called High Energy Network, which is now called Australian Fitness Academy.
• 9:25
  Speaker 1: That's what's called, isn't it yep? And you know you
• 9:29
  Speaker 1: and I intersected because I was doing this thing called
• 9:33
  Speaker 1: personal training and everyone was going, that's not a thing,
• 9:36
  Speaker 1: and you recognize that it was a thing, and not
• 9:38
  Speaker 1: only was it a thing, we probably should have I mean,
• 9:41
  Speaker 1: I don't know, some kind of qualification and course, and
• 9:45
  Speaker 1: you being the academic, I was about as academic as
• 9:48
  Speaker 1: a fucking moccason at that stage. So with the IQ
• 9:51
  Speaker 1: of a wombat. So you took me under your wing
• 9:53
  Speaker 1: and said, I know you're not an academic, but we
• 9:56
  Speaker 1: can we put together some kind of qualification and do
• 10:00
  Speaker 1: you want to be involved in that? And I went sure.
• 10:03
  Speaker 1: And then we've spoken about before on the podcast the
• 10:06
  Speaker 1: quality of the notes that I gave you, which was
• 10:08
  Speaker 1: with crayon on butcher paper. But it's interesting, like because
• 10:14
  Speaker 1: when we started back in the day when I firstly,
• 10:17
  Speaker 1: when I started personal training, there weren't really maybe there
• 10:20
  Speaker 1: were others, but I didn't know any, and there certainly
• 10:22
  Speaker 1: were no other personal training or commercial personal training centers.
• 10:27
  Speaker 1: And when you started developing and designing the first accreditation
• 10:31
  Speaker 1: for personal trainers, it was very much like the ugly
• 10:37
  Speaker 1: stepchild of the fitness industry. Right. It's like nobody thought
• 10:42
  Speaker 1: it was going to happen. Everybody. That's a terrible thing
• 10:45
  Speaker 1: to say, Craig, like nobody thought it would catch fire,
• 10:48
  Speaker 1: and even me, like I had family friends, older people
• 10:52
  Speaker 1: would go, you know, basically, surf that wave while it's happening,
• 10:55
  Speaker 1: because it's going to peter out, and you know, but
• 10:58
  Speaker 1: it's good that you're doing it and you're making a
• 10:59
  Speaker 1: good But people are going to catch on pretty soon
• 11:02
  Speaker 1: and figure out, why the fuck would I pay one
• 11:04
  Speaker 1: hundred dollars a week, which doesn't seem much now, but
• 11:07
  Speaker 1: back then was a fortune. Why would I do that
• 11:11
  Speaker 1: when I can join a gym for three or four
• 11:14
  Speaker 1: hundred dollars a year. But it's it doesn't stop changing
• 11:17
  Speaker 1: and adapting our industry does it.
• 11:20
  Speaker 2: It's it's probably a blessing and a disguise. I mean,
• 11:24
  Speaker 2: the fitness industry is unique in that regard because it
• 11:29
  Speaker 2: sometimes changes too quickly, and it sometimes changes without necessarily
• 11:34
  Speaker 2: the need to. And for that reason, I think what
• 11:37
  Speaker 2: the fitness industry has created without really wanting to do so,
• 11:42
  Speaker 2: is this almost this desire for people to expect continuous change,
• 11:48
  Speaker 2: continuous evolution, and there's got to be something new that
• 11:53
  Speaker 2: the consumer needs to be able to have offered to
• 11:57
  Speaker 2: them every six to twelve months, you know, that's that's
• 12:01
  Speaker 2: great because it keeps us thinking, it keeps us stimulated.
• 12:04
  Speaker 2: But sometimes I think the consumer moves on too quickly,
• 12:10
  Speaker 2: and their attention span or their ability to focus on
• 12:14
  Speaker 2: one specific program or style of exercise is sometimes incredibly short.
• 12:19
  Speaker 2: So yeah, it's a blessing and a disguise. I think, yeah, it's.
• 12:25
  Speaker 1: It's funny because I mean, movement's movement, right, And it's
• 12:31
  Speaker 1: sometimes one of the kids in the gym goes to me,
• 12:33
  Speaker 1: what do you think of that black pa pa squad?
• 12:36
  Speaker 1: And I'm like what And they look at me like, oh,
• 12:39
  Speaker 1: he doesn't know what that is. And I go, what
• 12:42
  Speaker 1: will show me? And I go that's assumo squat or
• 12:45
  Speaker 1: that's this or that's that, or or like I go, well,
• 12:49
  Speaker 1: where the fuck did you get that name? And they
• 12:50
  Speaker 1: got it off some YouTuber right, and it's like, well,
• 12:54
  Speaker 1: hip flexion is hip flexion and the extension is the extension,
• 12:58
  Speaker 1: and you know what, and they'll go, you know. It's
• 13:02
  Speaker 1: like somebody said to me the other day, what's the
• 13:04
  Speaker 1: best bicep exercise? And I said, well, they are all
• 13:07
  Speaker 1: the same thing. They're all elbow flexion underload, and they're like,
• 13:12
  Speaker 1: what do you mean and I go, well, a bicep
• 13:16
  Speaker 1: curl from an anatomical point of view is also known
• 13:19
  Speaker 1: as elbowflexion. And you can use a dumb bell, a barbell,
• 13:22
  Speaker 1: a machine, a cable, a fucking kettle bell, bloke holding
• 13:26
  Speaker 1: a towel. It's all the same movement underload. And yes,
• 13:30
  Speaker 1: you can pronate or superinnate your hand or have it
• 13:32
  Speaker 1: in a neutral position or do full reps or harp
• 13:34
  Speaker 1: reps or And they're like ah, because they don't actually
• 13:38
  Speaker 1: like a lot of God bless their little socks, a
• 13:41
  Speaker 1: lot of trainers don't actually know fucking functional anatomy. No,
• 13:45
  Speaker 1: like the amount of trainers who don't actually know anatomy
• 13:49
  Speaker 1: and physiology and biomechanics, And it's like terrifying. And they're
• 13:54
  Speaker 1: the people. By the way, everyone, there are some fucking
• 13:57
  Speaker 1: great trainers, but just like any trade or industry, there
• 14:00
  Speaker 1: are some dog shit ones. So you know you need
• 14:04
  Speaker 1: to the best way to find a good trainer. I find,
• 14:09
  Speaker 1: or I tell people is by recommendation. You know, the
• 14:15
  Speaker 1: whole trial and error thing probably not great.
• 14:18
  Speaker 5: That was a premise behind us even doing this, because
• 14:20
  Speaker 5: we've worked in the industry for so long. We had
• 14:23
  Speaker 5: a gym, you know, forever we'd been involved in group
• 14:26
  Speaker 5: X and PT and pilates and other forms of group exercise,
• 14:34
  Speaker 5: finding instructors and finding good instructors was impossible and getting
• 14:39
  Speaker 5: increasingly more difficult. And we just found, especially in areas
• 14:43
  Speaker 5: we were in the country, finding great instructors in the
• 14:45
  Speaker 5: country was almost impossible, especially in an area like for example, pilarates,
• 14:50
  Speaker 5: which is quite special specialty, you just couldn't find them.
• 14:56
  Speaker 5: And then you could find them, they either wanted to
• 14:59
  Speaker 5: be paid a four tune, couldn't instruct the times you
• 15:01
  Speaker 5: wanted to instruct, they'd move on to another another gym,
• 15:06
  Speaker 5: want to be paid more. And that's the reason why
• 15:10
  Speaker 5: a lot of we're finding a lot of Flighty studios
• 15:13
  Speaker 5: now are actually changing to our particular type of model
• 15:16
  Speaker 5: because it takes that staff headache away because we're providing
• 15:19
  Speaker 5: the classes for them.
• 15:20
  Speaker 3: And you're exactly right, because you can't find them.
• 15:22
  Speaker 1: And think about the think about the number of personal
• 15:26
  Speaker 1: training centers over the last thirty years in just Melbourne
• 15:29
  Speaker 1: group training, personal training or similar f forty five you know,
• 15:34
  Speaker 1: blah blah blah that have come and gone. Yeah, I mean,
• 15:39
  Speaker 1: you know, and I'm not trying to throw anyone under
• 15:41
  Speaker 1: the bus because Harpers also came and went I got
• 15:43
  Speaker 1: out of that, you know, we got out of that,
• 15:46
  Speaker 1: and there's everything has a use by date. But I
• 15:50
  Speaker 1: think one of the challenges is that, I mean, within reason,
• 15:56
  Speaker 1: anyone can get a personal training qualification in a relatively
• 16:00
  Speaker 1: short time yep, which is good and bad. It's good
• 16:05
  Speaker 1: for the people who want to be qualified quickly. It's
• 16:08
  Speaker 1: not so great for the industry from a credibility point
• 16:11
  Speaker 1: of view. It's not so great for the clients from
• 16:14
  Speaker 1: a safety and an exercise science point of view, because
• 16:17
  Speaker 1: you've got, you know, somebody who perhaps you know needs
• 16:22
  Speaker 1: a lot more knowledge and a lot more runs on
• 16:24
  Speaker 1: the board and a lot more skill development. And that's
• 16:27
  Speaker 1: not being critical because there was a time when Craig
• 16:29
  Speaker 1: Arper was fucking terrible. I'm still terrible at some things.
• 16:33
  Speaker 1: But you know, I would not wanted to have trained
• 16:36
  Speaker 1: with me in the first twelve months of my career
• 16:38
  Speaker 1: because I was an idiot, you know. And I would
• 16:40
  Speaker 1: say I was in the industry for five, six seven
• 16:43
  Speaker 1: years before I wasn't terrible, you know. But you can
• 16:46
  Speaker 1: only be what you can be, and I didn't even
• 16:49
  Speaker 1: do an exercise science degree till I was in my thirties,
• 16:52
  Speaker 1: So I'm not saying that I'm the high watermark. But
• 16:54
  Speaker 1: the truth is that you think about what a responsible
• 16:59
  Speaker 1: job it is to go, oh, here's my body, here's
• 17:04
  Speaker 1: this irreplaceable gift that I can't get a new one of.
• 17:08
  Speaker 1: Tell me what I should do with it. Oh yeah, sure,
• 17:11
  Speaker 1: I've done a twelve week course. This is what we're doing.
• 17:14
  Speaker 1: Fuck andll it's a little bit terrifying in some ways, right, yeah.
• 17:19
  Speaker 2: Yeah, it's it's it's one of those it's a largely
• 17:24
  Speaker 2: unregulated industry. It's it at times has a low barrier
• 17:29
  Speaker 2: to entry. Okay, so that allows a lot of good
• 17:32
  Speaker 2: people to be involved in the industry. But when you've
• 17:35
  Speaker 2: got you know, basically an open an open door to
• 17:39
  Speaker 2: access to work in that space, you're gonna, as you say,
• 17:43
  Speaker 2: you're going to have some good and some bad. So
• 17:44
  Speaker 2: it's I think it's to reemphasize your point. If you're
• 17:49
  Speaker 2: a consumer listening to this and you're thinking about being
• 17:52
  Speaker 2: involved with PT or choosing a gym, or choosing a studio,
• 17:56
  Speaker 2: or choosing someone to manage your health, you should pay
• 18:02
  Speaker 2: particular attention to what the background of that person is
• 18:06
  Speaker 2: because they ask questions and find out a little bit
• 18:09
  Speaker 2: about them.
• 18:10
  Speaker 1: And then also, lets let's go off at a tangent
• 18:13
  Speaker 1: and let's go so let's say we find somebody who
• 18:16
  Speaker 1: even they've got a master's degree like you, Rusty, and
• 18:19
  Speaker 1: they know they're anatomy and physiology and biomechanics and nutrition
• 18:22
  Speaker 1: and they can write programs, but they're really fucking boring
• 18:26
  Speaker 1: to be around. It's like you don't want to go back.
• 18:30
  Speaker 1: I mean I know that that shouldn't matter, but it
• 18:33
  Speaker 1: does matter. Like if you are going to see a
• 18:35
  Speaker 1: trainer three times a week or two times a week, Yeah,
• 18:39
  Speaker 1: you want you want science and knowledge and you want
• 18:42
  Speaker 1: good advice. But also fuck if I'm going to hang
• 18:45
  Speaker 1: out with Brian Monday, Wednesday and Friday, fuck, And I
• 18:48
  Speaker 1: hope he can hold a conversation. Also, I hope he
• 18:51
  Speaker 1: gives a shit about me. Also, I hope he's a
• 18:54
  Speaker 1: good human. I mean, he doesn't have to be the
• 18:56
  Speaker 1: DEALI lama, But if I'm just a meal ticket, then Brian,
• 19:00
  Speaker 1: even with all your knowledge, Yeah, it's a multitude of
• 19:05
  Speaker 1: variables that come. Like you think about the people that
• 19:09
  Speaker 1: you know that worked for you guys that were fucking special.
• 19:15
  Speaker 1: I mean it was a bit about their caals and
• 19:16
  Speaker 1: their knowledge, but often it was caals and knowledge matter,
• 19:20
  Speaker 1: which we've established. But then like that, people that are
• 19:23
  Speaker 1: really great at whether or not it's teaching pilates or
• 19:26
  Speaker 1: being a doctor, or being an exercise physiologist or a
• 19:30
  Speaker 1: personal trainer, a lot of that is really about just
• 19:34
  Speaker 1: their personality, their people's skills, and maybe their empathy.
• 19:37
  Speaker 2: You know, yeah, yeah, there's a skill. And I think
• 19:41
  Speaker 2: the skill is I think it's diminishing a little bit,
• 19:44
  Speaker 2: and that is the human ability to connect with someone
• 19:48
  Speaker 2: very quickly and in a way that keeps that person mentally,
• 19:53
  Speaker 2: emotionally and I guess yeah, mentally and emotionally engaged with you.
• 20:00
  Speaker 2: And I think because my belief is that connection is
• 20:06
  Speaker 2: more important than ever, but we're worse at it than
• 20:08
  Speaker 2: we've ever been. So the ability for someone to work
• 20:12
  Speaker 2: with a client and actually have that client enjoy the
• 20:16
  Speaker 2: process as well as be consistent in the process is
• 20:23
  Speaker 2: a real skill. It's hard, it's not easy to do.
• 20:25
  Speaker 5: We have owners come to us constantly and you know,
• 20:29
  Speaker 5: what should I look for in a you know, on
• 20:31
  Speaker 5: a staff member, what's the most important thing I should
• 20:33
  Speaker 5: be looking for, you know, in someone that works in
• 20:35
  Speaker 5: my studio and constantly I talk to them about it.
• 20:38
  Speaker 5: It's finding someone that can can connect. It's finding someone
• 20:41
  Speaker 5: that can be with your members and your members love
• 20:43
  Speaker 5: being around and can communicate and have fun and just
• 20:47
  Speaker 5: enjoy the space and make people feel like they're having
• 20:51
  Speaker 5: a fantastic experience in your studio.
• 20:53
  Speaker 3: That's the most important part.
• 20:54
  Speaker 5: The rest you can teach, but they've got to be communicators,
• 20:58
  Speaker 5: So that, to me, that's the number one thing that
• 21:00
  Speaker 5: they've got to look for.
• 21:01
  Speaker 1: And you know, what's a really interesting thing around this
• 21:04
  Speaker 1: connection piece and sociology and psychology and having people that
• 21:09
  Speaker 1: give a fuck about you. I mean, really, you know,
• 21:15
  Speaker 1: we now know I mean we've kind of known, but
• 21:18
  Speaker 1: now we're getting real clarity around the fact that the
• 21:22
  Speaker 1: way that people socialize has a direct impact on their
• 21:26
  Speaker 1: immune system, their health, their longevity, their health span. And
• 21:29
  Speaker 1: we know that people who and there are more and
• 21:32
  Speaker 1: more people becoming socially isolated and disconnected and in some ways,
• 21:38
  Speaker 1: you know, I guess the Internet and social media is
• 21:43
  Speaker 1: a problem. In some ways it can be a blessing.
• 21:46
  Speaker 1: I guess for people who live in remote areas. But
• 21:48
  Speaker 1: you know, of course we talk about xcis. Of course
• 21:50
  Speaker 1: we talk about food. Of course we talk about sleep.
• 21:52
  Speaker 1: Of course we talk about lifestyle. But more and more
• 21:55
  Speaker 1: I'm talking to people about, Hey, you know, lots and
• 22:00
  Speaker 1: lots of time on your own probably not great for
• 22:03
  Speaker 1: your mental or emotional physical health, you know, being socially isolated,
• 22:07
  Speaker 1: you know, not talking to people, you know, living vicariously
• 22:10
  Speaker 1: through your phone. It's probably not optimal. And I know
• 22:14
  Speaker 1: I sound like an old fuck when I say that,
• 22:16
  Speaker 1: but you know, just just that being able to and
• 22:20
  Speaker 1: I know not everybody has a choice in this, so
• 22:22
  Speaker 1: I'm not trying to be uncaring. And that's you know,
• 22:26
  Speaker 1: I was talking to someone today. I told you I
• 22:28
  Speaker 1: ran a workshop this morning. And I won't say who, obviously,
• 22:30
  Speaker 1: but someone who ticked all of those boxes. They're really lonely.
• 22:34
  Speaker 1: They live by themselves. They haven't had a meaningful relationship
• 22:37
  Speaker 1: for over a decade, and I could just hear that
• 22:42
  Speaker 1: the despair. And I know that for that person, and
• 22:47
  Speaker 1: I only met them today for the first time, I
• 22:50
  Speaker 1: know that that's making them physically unwell, you know, just
• 22:55
  Speaker 1: and it's not because their diet's bad or their lifestyle
• 22:57
  Speaker 1: is bad or they're not exercising, it's because they are
• 23:01
  Speaker 1: lonely and disconnected, and that that emotional and psychological and
• 23:05
  Speaker 1: sociological reality has a physical consequence.
• 23:09
  Speaker 3: We all want we all want human connection. We're pack animals.
• 23:12
  Speaker 3: We need a pack. So you know, we're not used
• 23:15
  Speaker 3: to We're not built.
• 23:16
  Speaker 5: To be completely isolated on our own. But as you said,
• 23:21
  Speaker 5: so many people just live twelve hours on their phone
• 23:26
  Speaker 5: chick by and they don't actually physically see anyone. They're typing,
• 23:30
  Speaker 5: they're texting, they're messaging, but they're not actually in front
• 23:35
  Speaker 5: of someone physically communicating, touching, having conversations, you know, out
• 23:40
  Speaker 5: of their home environment.
• 23:41
  Speaker 3: So going to somewhere like a gym, a pt center.
• 23:44
  Speaker 5: Or you know, some form of venue where they can
• 23:48
  Speaker 5: actually be part of a community, I think is a
• 23:50
  Speaker 5: massive part of people actually, you know, being able to
• 23:55
  Speaker 5: find an experience that works for them.
• 23:57
  Speaker 3: It's so important.
• 23:58
  Speaker 1: Yeah, you know, I was in Brisbane during the week
• 24:01
  Speaker 1: we're recording this Sunday. I was in Brisbane on the
• 24:04
  Speaker 1: Wednesday night and Thursday, and I walked up I've got
• 24:10
  Speaker 1: a snap membership, snapped the chain of gyms and and
• 24:13
  Speaker 1: I'm my card lets me train in any snap, anywhere.
• 24:16
  Speaker 1: And I went to this gym that I've never been to,
• 24:20
  Speaker 1: and you know, you can just walk in with your card,
• 24:22
  Speaker 1: and you know, it wasn't bad. It was you know,
• 24:24
  Speaker 1: it wasn't amazing, but it wasn't bad. But I was
• 24:27
  Speaker 1: in the different areas, but I was in this one area,
• 24:29
  Speaker 1: which was kind of the main strength area. I counted
• 24:33
  Speaker 1: the people. There were thirteen people including me, so twelve
• 24:36
  Speaker 1: and me, I was the only one without headphones. I
• 24:40
  Speaker 1: was the only one that wasn't constantly or semi regularly
• 24:45
  Speaker 1: looking at his or her phone. And I'm not saying
• 24:49
  Speaker 1: they're bad, and I'm not saying any of that. I'm like,
• 24:52
  Speaker 1: if you had have said to me, and again, fucking
• 24:55
  Speaker 1: old man alert, I get it. But it's funny because
• 25:00
  Speaker 1: there's like thirteen people in this room, not acknowledging each other,
• 25:05
  Speaker 1: not talking, not aware of how much noise they're making
• 25:08
  Speaker 1: when they're dropping their fucking weights because they've got noise
• 25:11
  Speaker 1: canceling headphones and ac DC or fucking whoever blaring Taylor Swift.
• 25:18
  Speaker 1: And I'm like, oh, this used to be a really social,
• 25:23
  Speaker 1: beautiful environment where you'd meet people, you'd have chats, you'd
• 25:26
  Speaker 1: do your weights, there'd be a bit of connection and
• 25:29
  Speaker 1: a few and it's just not that. I mean, I
• 25:32
  Speaker 1: know some gyms are like the Fit Shop with Brad
• 25:35
  Speaker 1: and Carley. It's a different vibe, but there's a lot
• 25:38
  Speaker 1: of these kind of chains and again, old man alert,
• 25:41
  Speaker 1: it doesn't matter. I mean, the reason that they exist
• 25:45
  Speaker 1: is to make money, and they make money, so it's
• 25:48
  Speaker 1: not an amoral or a bad thing. But as a user,
• 25:52
  Speaker 1: as a client, as a member, I just look around.
• 25:55
  Speaker 1: I go, it's kind of sad. It's kind of sad,
• 25:58
  Speaker 1: and I'm fine, I can do my own thing, but
• 26:00
  Speaker 1: I'm like, it's kind of sad that we humans, like
• 26:03
  Speaker 1: we're literally fucking three feet from each other and no
• 26:07
  Speaker 1: one's acknowledging anyone or looking or smiling or I'm like, wock,
• 26:11
  Speaker 1: imagine what it's going to be like when we get
• 26:14
  Speaker 1: fucking VR goggles. We're just going to navigate the world
• 26:17
  Speaker 1: with our head in a bucket.
• 26:18
  Speaker 2: Yeah.
• 26:19
  Speaker 5: So you're in the gym and you just see people
• 26:21
  Speaker 5: with tripods and ring lights and they're chatting that they're
• 26:24
  Speaker 5: animated when they're talking into their phone. But as soon
• 26:26
  Speaker 5: as they're not talking into their phone. As you said,
• 26:28
  Speaker 5: they're not.
• 26:28
  Speaker 3: Talking to anyone who's physically around them. It's the most bizarre.
• 26:32
  Speaker 1: Well, and that's like my listeners who don't go to
• 26:36
  Speaker 1: the gym would not know what you're talking about. But
• 26:38
  Speaker 1: a lot of people now, especially insta you know, superstars
• 26:45
  Speaker 1: what they call influences. Now. Back in my day, we
• 26:49
  Speaker 1: have the newspaper and the whiteboard, the blackboard. But anyway, yeah,
• 26:54
  Speaker 1: so people are taking tripods into the gym now and
• 26:56
  Speaker 1: they're filming themselves. And I'm not talking about the odd one.
• 26:59
  Speaker 1: I'm talking about every time you go in the gym now,
• 27:02
  Speaker 1: someone's doing it. And they have their ring lights, so
• 27:05
  Speaker 1: they're being they're making sure their face and their body
• 27:08
  Speaker 1: are getting the right type and amount of light. There's
• 27:10
  Speaker 1: this whole fucking setup. And yeah, it's it's a show.
• 27:16
  Speaker 6: It's anyway, did you use did you did you look
• 27:20
  Speaker 6: on with interest when Tony Dorty's banned that and his
• 27:23
  Speaker 6: at Dorty's gym, no more social media filming?
• 27:26
  Speaker 2: Did you see that?
• 27:28
  Speaker 1: I saw that and shout out to Tony for doing that.
• 27:31
  Speaker 1: Is like I know, it's like they're a I would
• 27:35
  Speaker 1: love to open a gym where and the probably go broke,
• 27:38
  Speaker 1: but I'd love to open a gym with no phones.
• 27:40
  Speaker 1: I just go leave your phone at reception. It's an
• 27:43
  Speaker 1: hour of your life. It'll be there when you get back,
• 27:45
  Speaker 1: you know, and music whatever music you want, like interaction,
• 27:50
  Speaker 1: you know, verbal intercourse. There we go, let's try that.
• 27:54
  Speaker 1: All right, let's take a left turn. I want to
• 27:56
  Speaker 1: ask you about the business. So Tar, when did you
• 28:01
  Speaker 1: because I think it was your idea, not Rusties and
• 28:03
  Speaker 1: RUSSI just fucking jumped on board like he does. I mean, Farcnell,
• 28:08
  Speaker 1: did you when did you conceptualize a pilates studio that
• 28:14
  Speaker 1: doesn't have to have or doesn't have set class times
• 28:17
  Speaker 1: or three dimensional instructors in the room with them with you.
• 28:22
  Speaker 1: When did you come up with that idea?
• 28:24
  Speaker 3: Look, it was probably started thinking about it even as
• 28:27
  Speaker 3: far back as say twenty seventeen eighteen. I had a
• 28:31
  Speaker 3: beautiful studio in our gym.
• 28:33
  Speaker 5: It had, you know, tens of thousands of dollars worth
• 28:36
  Speaker 5: of equipment that sat idle for eighty percent of the
• 28:39
  Speaker 5: day because I could only get instructors all myself to
• 28:44
  Speaker 5: instruct certain hours of the day. So the rest of
• 28:46
  Speaker 5: the time I just sat there and I'm like, this
• 28:48
  Speaker 5: is crazy.
• 28:49
  Speaker 3: This is the most.
• 28:49
  Speaker 5: Beautiful part of our entire gym space. It's one of
• 28:53
  Speaker 5: the most expensive parts that's grossly underutilized. And so started
• 29:00
  Speaker 5: recording classes because I know personally I had a lot
• 29:02
  Speaker 5: of intellectual property and thought, okay, well I'm going to
• 29:04
  Speaker 5: start recording classes and then start dabbling with a little
• 29:07
  Speaker 5: bit of virtual instructing and played around with it for
• 29:11
  Speaker 5: a while, and then COVID came in twenty twenty, as
• 29:15
  Speaker 5: we all know, and that was the real instigator for us.
• 29:17
  Speaker 5: So for me then it was that opportunity to go
• 29:22
  Speaker 5: things are going to be different once we actually do
• 29:24
  Speaker 5: open up again, and we could see, well, I could
• 29:26
  Speaker 5: see that polarates was there's always that next thing. As
• 29:29
  Speaker 5: we're talking about before, what's the next thing, what's the
• 29:31
  Speaker 5: growth theory? What are people moving away from and into it?
• 29:34
  Speaker 5: At the moment with the fitness industry, and we were
• 29:38
  Speaker 5: looking at reformer plarts was starting to become mainstream, and
• 29:43
  Speaker 5: so I knew that that was something that was.
• 29:45
  Speaker 3: Really important to develop.
• 29:47
  Speaker 5: And with our clientele of our gym, we basically asked them,
• 29:51
  Speaker 5: what are the things you don't like about group exercise
• 29:54
  Speaker 5: and what frustrates you with, you know, not being able
• 29:56
  Speaker 5: to get a class you want at the time you want,
• 29:58
  Speaker 5: and use them as our sounding board and we came
• 30:01
  Speaker 5: up with basically the business plan that we've got now
• 30:03
  Speaker 5: and tried to eliminate all the reasons why people didn't
• 30:08
  Speaker 5: like going to group exercise or appointment based training and
• 30:16
  Speaker 5: the reasons that they were frustrated with it. So twenty
• 30:19
  Speaker 5: twenty we played around with the model. Then we did
• 30:22
  Speaker 5: it through COVID Believe it or not, spoke to a
• 30:26
  Speaker 5: COVID hotline and the police and said, I've got this idea,
• 30:28
  Speaker 5: and we did it as a one on one virtual
• 30:32
  Speaker 5: where people actually went in and they used their phone
• 30:34
  Speaker 5: to enter and could access the classes via the screen,
• 30:38
  Speaker 5: and then the next person had come and go.
• 30:40
  Speaker 3: And it really people loved it.
• 30:42
  Speaker 5: And then once covid was over, we expanded the model
• 30:45
  Speaker 5: and we opened five studios to test it, so one
• 30:48
  Speaker 5: after another just to see how it.
• 30:51
  Speaker 3: Is this really a thing? Have we developed something that
• 30:53
  Speaker 3: people like?
• 30:55
  Speaker 5: And it just kept growing and people were still, you know,
• 31:00
  Speaker 5: wanting to be part of it, and it just took
• 31:02
  Speaker 5: off from there and it's just developed so much in
• 31:06
  Speaker 5: terms of I guess the platform in terms of what
• 31:09
  Speaker 5: that needs to be and what our members want it
• 31:11
  Speaker 5: to be. The business concept in terms of even everything
• 31:15
  Speaker 5: from the CRM, the booking structure, the security, the staffing,
• 31:21
  Speaker 5: just the entire business model, and the studios themselves, what
• 31:24
  Speaker 5: people want them to look like, smell like.
• 31:28
  Speaker 1: You know, so we probably should mention that that you've
• 31:33
  Speaker 1: created a franchise business. We didn't really say that, and
• 31:36
  Speaker 1: so and again everyone, this is not a sales pitch,
• 31:40
  Speaker 1: but it's just a I just love watching people come
• 31:42
  Speaker 1: up with an idea and then make the idea a
• 31:44
  Speaker 1: real thing, so it goes from a reality in their
• 31:47
  Speaker 1: head to a reality that everyone else can experience. So
• 31:53
  Speaker 1: I don't know the answer to this, so I'm not
• 31:55
  Speaker 1: kind of trying to open a particular door. But if
• 31:59
  Speaker 1: I was to go to a regulation, run of the
• 32:04
  Speaker 1: mill PT and there are some Pilarates I should say
• 32:07
  Speaker 1: Pilarti studio, and there's some beautiful ones. By the way,
• 32:10
  Speaker 1: this is it's not like Russ and Tara's model is
• 32:12
  Speaker 1: the only good model. There are lots of beautiful pilarate
• 32:14
  Speaker 1: studios and amazing instructors. But if I was going to
• 32:18
  Speaker 1: go to one and I was going to go to
• 32:20
  Speaker 1: the you know, the six am class tomorrow and I
• 32:24
  Speaker 1: just want to do a casual what would that cost me? About?
• 32:28
  Speaker 2: That would that would cost you about twenty five dollars
• 32:31
  Speaker 2: if you were just if you just wanted a one
• 32:33
  Speaker 2: off class at a typical studio. At at a studio,
• 32:39
  Speaker 2: it will cost you about twenty five dollars at least.
• 32:41
  Speaker 1: Yeah, I thought it was more, but anyway, yeah.
• 32:44
  Speaker 2: Yeah, well it depends on it will depend on the studios.
• 32:47
  Speaker 2: But yeah, it'll cost you about twenty five dollars to
• 32:50
  Speaker 2: do a casual class.
• 32:52
  Speaker 5: Yeah, right, as you can be up to forty forty
• 32:56
  Speaker 5: five dollars a session. So it's that I always we're not
• 33:01
  Speaker 5: in the you know, like you said, there's so many
• 33:05
  Speaker 5: studios that do amazing classes. We do amazing classes, but
• 33:08
  Speaker 5: so do you know fifty other studios that I could
• 33:11
  Speaker 5: mention that do fantastic classes.
• 33:13
  Speaker 3: So we're not just in the in the business of plarties.
• 33:17
  Speaker 5: We're in the business of convenience and affordability and flexibility.
• 33:21
  Speaker 3: That's that's what we offer.
• 33:22
  Speaker 2: That's different.
• 33:24
  Speaker 5: So it's being able to allow people to access it
• 33:28
  Speaker 5: at a price that they can afford at a time
• 33:31
  Speaker 5: that they want to do it within a type of
• 33:32
  Speaker 5: class they want to do an instructor they like.
• 33:35
  Speaker 1: So that's the main When you started, did you just
• 33:38
  Speaker 1: think you would you would kind of virtualize for one
• 33:42
  Speaker 1: of better term your your place in Kiabrum and then
• 33:45
  Speaker 1: maybe open another one or two or early days you think, oh,
• 33:50
  Speaker 1: maybe we could turn this into a franchise model based
• 33:55
  Speaker 1: enterprise or when did you think about Because I don't
• 33:58
  Speaker 1: know about you, but if I had friends and chose something,
• 34:00
  Speaker 1: I'd be fused. I've got no idea where to start.
• 34:03
  Speaker 1: I wouldn't know who to. I'd talk to YouTube, I'd
• 34:06
  Speaker 1: talk to you too, That's where I'd start.
• 34:07
  Speaker 2: But yeah, there was that was That probably was most
• 34:13
  Speaker 2: of twenty twenty one. So most of twenty twenty one
• 34:16
  Speaker 2: was all about us opening more studios ourselves and understanding firstly,
• 34:23
  Speaker 2: is this something that the market wants? And secondly, is
• 34:27
  Speaker 2: this going to be something that we're going to just
• 34:30
  Speaker 2: manage ourselves as a company and just open up studios
• 34:35
  Speaker 2: where we think they're going to work and as we
• 34:38
  Speaker 2: can afford to, or are we going to make this
• 34:42
  Speaker 2: a larger entity, which then required the ability to franchise,
• 34:47
  Speaker 2: and it took us, I reckon, nearly twelve months to
• 34:51
  Speaker 2: work out whether or not we wanted to go down
• 34:54
  Speaker 2: the corporate owned or the franchise route. Late twenty one
• 35:00
  Speaker 2: we decided yes, this is going to be a franchisable concept.
• 35:05
  Speaker 2: And then it took us another year. So all of
• 35:07
  Speaker 2: twenty twenty two was spent working backwards and forwards with
• 35:11
  Speaker 2: our legal team to get the to get everything right
• 35:17
  Speaker 2: in terms of process, procedure, documentation, legals. Everything had to
• 35:23
  Speaker 2: be done through this legal team to become registered as
• 35:28
  Speaker 2: a franchise in Australia. That took us nearly twelve months.
• 35:32
  Speaker 2: So once we made the once we made the decision
• 35:35
  Speaker 2: in late twenty twenty one, it took us another year
• 35:39
  Speaker 2: before November twenty two was when we got our registration
• 35:42
  Speaker 2: as a franchise company.
• 35:44
  Speaker 3: It's a balls and old decision.
• 35:46
  Speaker 1: I bet that was a cheap process.
• 35:49
  Speaker 5: I mean yeah, I literally remember the day. I remember
• 35:52
  Speaker 5: the day, I remember where I was, and I literally
• 35:57
  Speaker 5: had to make the decision whether or not are we
• 35:58
  Speaker 5: happy with you know, as I said, we did five
• 36:00
  Speaker 5: studios because we thought, well let's just see if this works,
• 36:03
  Speaker 5: and we could have just stayed with those five studios
• 36:06
  Speaker 5: and you know they were doing really well, and you
• 36:08
  Speaker 5: know that's that's a great you know outcome to have
• 36:12
  Speaker 5: five really successful studios or do we go, as I said,
• 36:15
  Speaker 5: balls and all and really try and make this into something.
• 36:20
  Speaker 5: But to make that decision, it's putting everything on the line.
• 36:24
  Speaker 5: It's it's dollars and it's everything we had, plus trying
• 36:28
  Speaker 5: to find more and every every hour for the next
• 36:33
  Speaker 5: two years, literally of our lives to invest into it.
• 36:36
  Speaker 5: And once you make that decision, you've got to you've
• 36:39
  Speaker 5: got to go with it. But we did truly believe
• 36:42
  Speaker 5: in it. Probably the hardest thing for me was I
• 36:44
  Speaker 5: was fifty and I'm like, I want to do this
• 36:46
  Speaker 5: and fifty I want to do this again.
• 36:49
  Speaker 3: Have I got another business in me?
• 36:51
  Speaker 5: And it's like, yep, I got one more so and
• 36:54
  Speaker 5: this one is the culmination crago of the last thirty years.
• 36:58
  Speaker 5: This has got elements of every single business both Russ
• 37:03
  Speaker 5: and I have touched in the last thirty years, all
• 37:05
  Speaker 5: of our learnings, all of our I think, just everything
• 37:09
  Speaker 5: is in this business and that's why it's working too.
• 37:12
  Speaker 2: I think that's I think that's the thing I've learned
• 37:15
  Speaker 2: the most. When you think about, as you said, taking
• 37:19
  Speaker 2: something from a concept to a reality, it literally takes
• 37:24
  Speaker 2: not just not just courage, but it takes thirty years
• 37:27
  Speaker 2: of intellectual property. So there's parts of our business are
• 37:31
  Speaker 2: inspired by what we learned at Harper's.
• 37:34
  Speaker 3: Yeah, totally. Like we do.
• 37:36
  Speaker 2: We do staff education and franchise the education and we
• 37:42
  Speaker 2: teach them things that you used to talk about in
• 37:44
  Speaker 2: our staff meetings. Right. So there's stuff we learned from Harper's.
• 37:50
  Speaker 2: There's stuff we learned from High Energy. There's stuff in
• 37:54
  Speaker 2: there that I learned from my own twenty four hour gym.
• 37:57
  Speaker 2: There's stuff in there that I've learned from my essence. See,
• 38:00
  Speaker 2: there's stuff in there that Tara learned from her business
• 38:02
  Speaker 2: called Rouge. So this business is taking all of our
• 38:08
  Speaker 2: learnings from thirty years and basically putting it into this
• 38:13
  Speaker 2: brand new model that doesn't exist or existed.
• 38:17
  Speaker 1: I think also, people like somebody said to me the
• 38:20
  Speaker 1: other day, firstly, I'm not taking on new clients, one
• 38:26
  Speaker 1: on one clients. But somebody said if I was going
• 38:29
  Speaker 1: to do a session with you, how much would it cost?
• 38:32
  Speaker 1: And I told them and they're like, that's a lot
• 38:34
  Speaker 1: for an hour. I said, you're not paying for an hour,
• 38:36
  Speaker 1: you're paying for forty two years that led up to
• 38:39
  Speaker 1: the hour. Okay, you're paying for four decades. You're not
• 38:42
  Speaker 1: paying for the hour. We're just I'm disseminating to you
• 38:46
  Speaker 1: all the shit that I've learned or my study or
• 38:49
  Speaker 1: my research, or my experience or my knowledge. And by
• 38:51
  Speaker 1: the way, I'm not twisting anyone's arm to sit down
• 38:54
  Speaker 1: with me. But if all you want is a cheap coach,
• 38:57
  Speaker 1: there's a lot of them.
• 38:58
  Speaker 5: Yeah, you know what I'm it's confidence too great. We
• 39:02
  Speaker 5: know because of that thirty years. I just know, we
• 39:07
  Speaker 5: know this business backwards. You could ask me anything and
• 39:09
  Speaker 5: I can find the solution. I know, I know the
• 39:16
  Speaker 5: answer before you've asked the question type thing, because we've
• 39:19
  Speaker 5: experienced it, we've done it, and we know what the
• 39:24
  Speaker 5: outcome will be based on, you know, the experience that
• 39:26
  Speaker 5: we've had in the past. So it's interesting when you
• 39:29
  Speaker 5: watch a lot of new people in the industry that
• 39:31
  Speaker 5: will say I've got this great idea and you said,
• 39:33
  Speaker 5: think back, and you go, yeah, we did that fifteen
• 39:35
  Speaker 5: years ago. But it's it's it's having the confidence here
• 39:41
  Speaker 5: to be confident that everything that we think, we you know,
• 39:47
  Speaker 5: the decisions we're making other right decisions.
• 39:50
  Speaker 1: Okay, So I want to ask you a question. Either
• 39:52
  Speaker 1: of you can answer it, all right. So you're at
• 39:55
  Speaker 1: a point in your evolution where you've got five gyms
• 39:57
  Speaker 1: or five pilates studios. You own them all. They're not franchises,
• 40:01
  Speaker 1: they're yours. They're all making dough. You're not trillionaires. But
• 40:05
  Speaker 1: it's comfortable and it's nice, and you've got a pretty
• 40:07
  Speaker 1: good income and you've turned the idea in your head
• 40:10
  Speaker 1: into a real world reality of five different centers studios.
• 40:15
  Speaker 1: What's the emotional and psychological stuff that you're weighing up
• 40:22
  Speaker 1: when you go, do we pull the trigger and turn
• 40:25
  Speaker 1: this into a fucking goliath? Ye? Because there's you could
• 40:30
  Speaker 1: have lost the five senses. You could have pulled the
• 40:32
  Speaker 1: trigger and ended up with fuck all and been cleaning
• 40:36
  Speaker 1: the bogs at Fernwood, right, Shout out to fern What
• 40:40
  Speaker 1: I'm doing a gig at Fernwood on Wednesday. Love the
• 40:43
  Speaker 1: Fernwood ladies. Right. But you know, you pulled the trigger
• 40:47
  Speaker 1: and I'm not surprised that it worked. And it's working.
• 40:51
  Speaker 1: But because it's not just a financial and a commercial decision,
• 40:55
  Speaker 1: it's an emotional, psychological, sociological, and as you said, you're
• 40:59
  Speaker 1: both as old as fark. I'm surprised you're still alive.
• 41:03
  Speaker 1: I mean, there's a lot that goes into that, right.
• 41:06
  Speaker 3: Augh, hugely.
• 41:08
  Speaker 5: And you know, our family, our kids were at that
• 41:11
  Speaker 5: critical stage of their education and so our life was
• 41:15
  Speaker 5: really busy. We had kids doing year eleven and twelve.
• 41:18
  Speaker 5: We had one at university. So you've got to take
• 41:21
  Speaker 5: into account their life as well, and you know they're
• 41:26
  Speaker 5: they're sitting back and watching how hard we're working. And
• 41:29
  Speaker 5: to make that decision was it was a huge was
• 41:32
  Speaker 5: a huge decision. Yeah, I'm laughing now because I'm so
• 41:36
  Speaker 5: don't want to go through that again.
• 41:38
  Speaker 1: I don't blame you so Russ. I'll ask you this, Rusty,
• 41:42
  Speaker 1: because I think you're probably newer to oh maybe you
• 41:47
  Speaker 1: both did at the same time. But tell me about
• 41:49
  Speaker 1: the pros and cons of franchising. Like to me, there
• 41:53
  Speaker 1: seems like a fair bit of upside potentially, but it's
• 41:57
  Speaker 1: not all fucking you know, disban bloody.
• 42:02
  Speaker 2: Yeah, no, you're right, it's not all roses and rainbows,
• 42:05
  Speaker 2: no doubt. Oh that's a that's a long answer. But
• 42:09
  Speaker 2: I'll give you the brief. The brief is if you
• 42:11
  Speaker 2: get it right, if you get it right and you
• 42:14
  Speaker 2: do your legals right, and you understand the model right,
• 42:16
  Speaker 2: and you're prepared to do the work to create an
• 42:19
  Speaker 2: entire structure for someone to follow, and that's a massive undertaking.
• 42:24
  Speaker 2: The pro is that you can grow much quicker. That's
• 42:28
  Speaker 2: the pro You can you can ask other people to
• 42:31
  Speaker 2: buy into your vision and establish studios on the ground
• 42:37
  Speaker 2: much faster than what you can because they're actually doing
• 42:40
  Speaker 2: it themselves. They're paying for that set up themselves, and
• 42:45
  Speaker 2: what I'm supplying them with, or what we're supplying them
• 42:48
  Speaker 2: with is the knowledge to know how the process of
• 42:51
  Speaker 2: the procedures and the model to allow them to do that.
• 42:54
  Speaker 2: So that's the pro is that you can grow much
• 42:58
  Speaker 2: quicker and people will put the studios on the ground
• 43:02
  Speaker 2: throughout Australia for you. The con is that if you
• 43:07
  Speaker 2: don't have everything right, the processes, the procedures, the model,
• 43:11
  Speaker 2: the infrastructure, the admin and the legals. If you don't
• 43:15
  Speaker 2: have that right, you can destroy your brand in a
• 43:18
  Speaker 2: very short space of time, and you can lose a
• 43:22
  Speaker 2: great deal of money yourself and on behalf of the
• 43:27
  Speaker 2: other franchisees.
• 43:28
  Speaker 3: It has to work for everyone.
• 43:30
  Speaker 2: So you've got to be absolutely right. You've got to
• 43:34
  Speaker 2: know exactly what you're doing or be able to find
• 43:37
  Speaker 2: out what is going on, because if you get it wrong,
• 43:40
  Speaker 2: a lot of people are going to lose a lot
• 43:42
  Speaker 2: of money and that's not a nice feeling. So you
• 43:46
  Speaker 2: know you're taking on a massive amount of responsibility. But
• 43:50
  Speaker 2: as Tara said, we had complete belief in what we
• 43:55
  Speaker 2: had and the ability to pull it off because I
• 43:58
  Speaker 2: didn't prior to one, I did not know the front
• 44:03
  Speaker 2: side from the backside of a franchise franchise model. I
• 44:06
  Speaker 2: didn't know how it worked really, But it's just learning.
• 44:10
  Speaker 2: It's just work, reading, learning, questioning, and it's like it's
• 44:15
  Speaker 2: like you, you know, undertaking a PhD. You you didn't
• 44:19
  Speaker 2: know the first thing about what it was going to take,
• 44:21
  Speaker 2: but you just it was one step at a time
• 44:23
  Speaker 2: and that's what we did. It was just like, right,
• 44:25
  Speaker 2: what do we need to learn today?
• 44:27
  Speaker 3: Eating the elephant?
• 44:29
  Speaker 1: What's the so what's the status report? Tara at the
• 44:33
  Speaker 1: moment where how many centers? How many are in the pipeline?
• 44:37
  Speaker 1: Without without giving away your p and L, what's your
• 44:41
  Speaker 1: kind of what's your prediction we're about to.
• 44:44
  Speaker 5: Open up our seventeenth studios, so where where that's amazing.
• 44:53
  Speaker 1: I just laughed. I didn't I thought it was. I
• 44:55
  Speaker 1: thought you're up to like a dozen. I just laughed.
• 44:57
  Speaker 1: Everyone that's that's funny, and that's fucking okay, congrats, Well
• 45:02
  Speaker 1: that's amazing. Okay, you're about to open your seventeenth. So
• 45:05
  Speaker 1: you're both rich as fuck.
• 45:07
  Speaker 5: All right, carry on and Queensland, you know, is our
• 45:11
  Speaker 5: heaviest state is people just love it, love it in Queensland.
• 45:16
  Speaker 5: But what I was saying before is they they do
• 45:19
  Speaker 5: they've got to work for everyone because they work so
• 45:21
  Speaker 5: well for.
• 45:22
  Speaker 3: The franchise e. They literally are selling themselves.
• 45:25
  Speaker 5: So we open a studio and as soon as we
• 45:28
  Speaker 5: open a studio, we get three people from that studio
• 45:30
  Speaker 5: who then want to open one, you know, an hour
• 45:34
  Speaker 5: away from that studio. And basically, now, as soon as
• 45:37
  Speaker 5: we open an area that area it then expands and
• 45:41
  Speaker 5: then it expands into another area. So and like you
• 45:45
  Speaker 5: were saying before, you know with the gym that you
• 45:50
  Speaker 5: know that their gym was better than you remember harp
• 45:52
  Speaker 5: as being. It's for the first time I've walked into
• 45:54
  Speaker 5: studios and gone shit, this is better than anything I've
• 45:59
  Speaker 5: ever opened.
• 46:00
  Speaker 3: They're amazing.
• 46:01
  Speaker 5: So, you know, franchisees are opening beautiful, beautiful at Pilaratei Studios,
• 46:05
  Speaker 5: and you know they're opening with one hundred plus members
• 46:10
  Speaker 5: and you know, some of them are well over two
• 46:12
  Speaker 5: hundred members and maintaining and holding those members. We've got,
• 46:15
  Speaker 5: you know, studios that are nearly three years old now
• 46:19
  Speaker 5: that are still holding really high memberships. And that's really
• 46:23
  Speaker 5: pleasing because the last thing you want is for something
• 46:26
  Speaker 5: to work.
• 46:27
  Speaker 3: For a short period of time. It's got to work
• 46:29
  Speaker 3: long term.
• 46:30
  Speaker 5: It's got to be able to create income for people
• 46:34
  Speaker 5: for you know, a long period of time, and members
• 46:37
  Speaker 5: to want to be part of for a long period
• 46:38
  Speaker 5: of time. So it's growing fast and that's probably our
• 46:42
  Speaker 5: biggest thing at the moment. We're at that next stage.
• 46:46
  Speaker 5: We'll be probably between twenty five and thirty studios by
• 46:49
  Speaker 5: the end of the year. But to do that, our
• 46:51
  Speaker 5: infrastructure had to grow. So we've for the first time
• 46:54
  Speaker 5: brought on full time staff to help us in our HQ,
• 47:01
  Speaker 5: our head office, you know, in terms of helping our operations,
• 47:04
  Speaker 5: our compliance, our education and platform.
• 47:08
  Speaker 3: Our marketing, our filming.
• 47:10
  Speaker 5: So we've just done We've now moved into a head
• 47:14
  Speaker 5: office in South Melbourne which has our filming studio and
• 47:18
  Speaker 5: corporate offices down there, and we've got our own studio
• 47:22
  Speaker 5: opening in August. So we're doing a flagship studio in
• 47:26
  Speaker 5: South Melbourne which will be absolutely beautiful. So I'm in
• 47:28
  Speaker 5: the process of training that at the moment. Yeah, so
• 47:30
  Speaker 5: that's exciting.
• 47:33
  Speaker 1: I'm a little bit offended. I haven't been asked to
• 47:36
  Speaker 1: come in and do some filming for any of the
• 47:38
  Speaker 1: but I'll just keep an eye on the letterbox. I'll
• 47:41
  Speaker 1: just keep it. I'll just keep an eye on the
• 47:43
  Speaker 1: mail I mean a public holiday tomorrow, so I'll check Tuesday.
• 47:48
  Speaker 1: Maybe I'll just see if there's an invite for Fatty
• 47:51
  Speaker 1: Harps to come in and do some power pilates on
• 47:53
  Speaker 1: the reformer. But no offense taken. Do you have like
• 47:59
  Speaker 1: just for me? Like all the business stuff is good,
• 48:02
  Speaker 1: let's talk about the life stuff. So let's zoom back
• 48:05
  Speaker 1: out of the micro of the business and into the
• 48:07
  Speaker 1: macro of just your lives as a couple. And you
• 48:11
  Speaker 1: know three awesome boys, one of whom is my godson,
• 48:16
  Speaker 1: my god son, Mitchie. Shout out to you, son. And
• 48:22
  Speaker 1: what about the long term, do you have an exit strategy?
• 48:26
  Speaker 1: I know you don't want to probably give away state secrets,
• 48:28
  Speaker 1: but are you going to do this for another year,
• 48:31
  Speaker 1: two years, ten years? And I'm sure there's a bit
• 48:34
  Speaker 1: of gray and it's not all black and white, but
• 48:37
  Speaker 1: have you got an exit strategy?
• 48:40
  Speaker 5: It changes all the time. The main reason Mitchell's actually
• 48:44
  Speaker 5: started working with us now, so he's just finished his
• 48:46
  Speaker 5: law degree and he's actually come on board and helping
• 48:49
  Speaker 5: us with sort of compliance and that whole franchising legal
• 48:53
  Speaker 5: side of it, and very heavily involved in franchisees and sales.
• 48:59
  Speaker 5: And he came to me one day and he goes, right, Mum,
• 49:02
  Speaker 5: you know I need about two more years. I'm going
• 49:04
  Speaker 5: to go out and do this, this, this, and pass
• 49:06
  Speaker 5: the bar and go work out and I'm going to
• 49:08
  Speaker 5: become come back and be the CEO. Going okay, that's
• 49:13
  Speaker 5: a great plan. So you know, we we we jokingly
• 49:18
  Speaker 5: talk about that, but it's sort of it's only a
• 49:21
  Speaker 5: half joke because I actually think, you know, having someone
• 49:26
  Speaker 5: in the not too distant future that you know, understands
• 49:29
  Speaker 5: how to run a business bigger.
• 49:33
  Speaker 3: Than what we can, so it'll outgrow us.
• 49:36
  Speaker 2: Yeah, I think I think that's I think that's the
• 49:39
  Speaker 2: most important part. I think we we we're keeping all
• 49:42
  Speaker 2: options on the table at the moment because it's very
• 49:47
  Speaker 2: difficult with these with these companies sometime to see too
• 49:51
  Speaker 2: far in the future. Although you've got to have one
• 49:54
  Speaker 2: eye on the future, you've got to have another. I
• 49:56
  Speaker 2: firmly planted on the present, because it's the day to
• 49:59
  Speaker 2: day that people need you to be present on. I
• 50:03
  Speaker 2: think what's going to happen is the we're working on
• 50:09
  Speaker 2: bringing people into our company and our organization that are
• 50:12
  Speaker 2: obviously younger than us, but have skills that we don't have,
• 50:18
  Speaker 2: and so we're looking we're trying to actively replace ourselves
• 50:22
  Speaker 2: and build on our skill set with other people. And
• 50:25
  Speaker 2: I think in the years to come, whether or not
• 50:29
  Speaker 2: we exit, or whether or not we just step aside
• 50:32
  Speaker 2: and still let everything keep functioning just as it does,
• 50:35
  Speaker 2: but with different people in the chair, I think that's
• 50:38
  Speaker 2: probably what's going to likely happen.
• 50:40
  Speaker 5: We're not even at the not even at the tip,
• 50:44
  Speaker 5: like there's so much growth still. We're constantly now getting
• 50:51
  Speaker 5: inquiries from overseas, and that's you know, we will We'll
• 50:56
  Speaker 5: be in New Zealand and Singapore before either the end
• 51:00
  Speaker 5: of this year or very early into next year. But
• 51:03
  Speaker 5: it's there's steps that we want to take at the
• 51:05
  Speaker 5: right time. We don't want to say yes to everything.
• 51:08
  Speaker 5: We've got to make sure that we're saying yes to
• 51:09
  Speaker 5: the right things at the right time with the right people.
• 51:13
  Speaker 3: Yeah. So that's a very.
• 51:15
  Speaker 5: Different landscape than it was, you know when we first
• 51:18
  Speaker 5: started talking to about you know, I've got this idea.
• 51:21
  Speaker 5: So now it's gone to that next that next level,
• 51:25
  Speaker 5: and it's really done that probably in the last three
• 51:28
  Speaker 5: to four months, and I can see the next twelve
• 51:30
  Speaker 5: months will be a you know, a really big growth phase.
• 51:34
  Speaker 1: Do you know who's done you know, same industry, different product,
• 51:43
  Speaker 1: Dive Williams from Fernwood.
• 51:45
  Speaker 3: Yeah.
• 51:45
  Speaker 1: So she's done a great job. And I've worked for her,
• 51:50
  Speaker 1: Like I said, I'm working for them on Wednesday, and yeah,
• 51:54
  Speaker 1: she's really figured out a way. I don't know her well,
• 51:58
  Speaker 1: but just the kind of the brief moments that I've
• 52:02
  Speaker 1: had with her and the conversations I've had with her
• 52:05
  Speaker 1: and the like, I think I wouldn't even be rude
• 52:08
  Speaker 1: enough to guess how old she is, but she's older
• 52:11
  Speaker 1: than us. She's older than me. And she's old, well
• 52:13
  Speaker 1: and truly older than you two, but she's still in
• 52:16
  Speaker 1: the business. They still love her. She's the matriarch. She's
• 52:19
  Speaker 1: a straight up killer, but I think she's just really
• 52:24
  Speaker 1: she's really created a great model that and they have
• 52:27
  Speaker 1: a fucking brilliant culture. You know, they're either the best
• 52:31
  Speaker 1: actors in the world, all those Fernwood ladies, or they
• 52:34
  Speaker 1: actually love the fucking organization. And I've been to a
• 52:37
  Speaker 1: bunch of their stuff. They love it. Yeah, they love it.
• 52:39
  Speaker 1: And I mean that's it's a tribute to her that
• 52:42
  Speaker 1: she's built an organization that's you know, national and commercially viable.
• 52:47
  Speaker 1: And but also that she's built again, like we were talking,
• 52:51
  Speaker 1: a culture that people really want to be part of,
• 52:55
  Speaker 1: you know. So yeah, I think there's and also I
• 52:58
  Speaker 1: think you know what I think honestly knowing you two,
• 53:02
  Speaker 1: I mean not you know, if somebody I know this
• 53:05
  Speaker 1: ain't the case, but if somebody walked up tomorrow and
• 53:07
  Speaker 1: went here's twenty million, fuck off and don't work anymore,
• 53:10
  Speaker 1: you guys would be great for about three weeks and
• 53:13
  Speaker 1: then you'd go nuts. You'd be like, oh, buck, yeah,
• 53:16
  Speaker 1: we've got twenty million we're gonna and then you'd go
• 53:18
  Speaker 1: nuts because you would you'd hate it. Yeah, yeah, you
• 53:23
  Speaker 1: think you'd love retirement. Like my mom said to me
• 53:27
  Speaker 1: last night, I went and saw Ron and Mary, right
• 53:28
  Speaker 1: because I go see Ron on Saturdays, and I'd take
• 53:31
  Speaker 1: his raggedy old ass to the gym and try and
• 53:34
  Speaker 1: fucking get some muscle on his bony frame. And my
• 53:38
  Speaker 1: mum said to me last night, you know, what are
• 53:41
  Speaker 1: you thinking about retirement? And I'm like what, I'm like what.
• 53:47
  Speaker 1: I don't even know. It's not an unreasonable question because
• 53:52
  Speaker 1: I'm sixty, but I don't even I don't know. I
• 53:57
  Speaker 1: do not even think about it. And it's not because
• 53:59
  Speaker 1: I'm a worklcoholic. It's just because work, like all the
• 54:02
  Speaker 1: shit that I do, Like right now, this show is sponsored,
• 54:06
  Speaker 1: right now, this show is making money. This is part
• 54:10
  Speaker 1: of my job. But there's no sense that I'm working.
• 54:14
  Speaker 3: But that's the difference. That's the difference.
• 54:16
  Speaker 2: It's just what you do.
• 54:17
  Speaker 5: So whether or not it's called work or not, we
• 54:19
  Speaker 5: all saying the same thing. It's you know, we actually
• 54:22
  Speaker 5: this is just what we do. It's not work.
• 54:24
  Speaker 3: It's just we get up and this is what we
• 54:27
  Speaker 3: do in our day and it just happens to be work.
• 54:29
  Speaker 3: You're ex the same. We're really lucky from that aspect,
• 54:33
  Speaker 3: you know.
• 54:34
  Speaker 1: I did, as I said, I did a thing this morning.
• 54:36
  Speaker 1: I did a workshop and we were talking about one
• 54:39
  Speaker 1: of the things I talk about briefly in Gigs's work
• 54:43
  Speaker 1: life balance or what people used to call work life balance.
• 54:46
  Speaker 1: You to have heard me talk about this, but like
• 54:49
  Speaker 1: the idea of work life balances that you work this
• 54:51
  Speaker 1: much and you don't work that much, and it's almost
• 54:54
  Speaker 1: like this numerical scale and if you balance the working
• 54:57
  Speaker 1: hours with not a working hour and you get the
• 55:00
  Speaker 1: equation right, then you're ticking the box.
• 55:03
  Speaker 2: It's grew.
• 55:04
  Speaker 1: But what that doesn't factor in is what if you
• 55:07
  Speaker 1: work in twenty hours a week of something that you
• 55:09
  Speaker 1: fucking hate and it gives you anxiety and you can't
• 55:13
  Speaker 1: sleep and you don't want to get out of bed
• 55:14
  Speaker 1: to go and do the thing that you hate. Versus
• 55:18
  Speaker 1: on Planet Harps, where nearly everything that I do it's
• 55:22
  Speaker 1: somewhere between enjoyment and joy you know, like it's it's
• 55:28
  Speaker 1: like the thing that I did this morning, because I
• 55:30
  Speaker 1: spoke for pretty much five straight hours. It's tiring, but
• 55:33
  Speaker 1: it's fucking awesome, Like, yeah.
• 55:37
  Speaker 5: We'll be doing stuff and the boys are going, I'm
• 55:39
  Speaker 5: stop working, and I go, but I'm actually doing this.
• 55:41
  Speaker 5: I actually like doing it.
• 55:43
  Speaker 3: I don't find it work.
• 55:47
  Speaker 1: It's just right my last one. So, Tara, I feel
• 55:50
  Speaker 1: like you're very creative, and I feel like Rusty is
• 55:54
  Speaker 1: more the pragmatist, pragmatic, process driven. Like you both got
• 55:59
  Speaker 1: big engines. You both work really hard. I could be
• 56:02
  Speaker 1: wrong on that assessment, so correct me. But how are
• 56:05
  Speaker 1: you too different? And how do your strengths individually contribute
• 56:11
  Speaker 1: to the whole?
• 56:12
  Speaker 2: Yeah, good question, Yeah right, when we we've always known
• 56:17
  Speaker 2: that we have a good ability to work together. Otherwise
• 56:23
  Speaker 2: we wouldn't have done all of these businesses together. You know,
• 56:26
  Speaker 2: we know what our own strengths and weaknesses are. But
• 56:30
  Speaker 2: I must say with this business, right from the outset,
• 56:33
  Speaker 2: we were very careful to make sure that we didn't
• 56:36
  Speaker 2: stand on each other's toes because and I was and
• 56:40
  Speaker 2: I also said to Tara, I go, there has to
• 56:42
  Speaker 2: be a leader, and it's not me, it's you. This
• 56:44
  Speaker 2: is your idea, this is your this is your company.
• 56:47
  Speaker 2: So when push comes to shove, you need to make
• 56:51
  Speaker 2: that final decision. And also I think that it's very
• 56:55
  Speaker 2: important for the brand of the business to be successful
• 57:00
  Speaker 2: that everyone understands clearly that there is one leader and
• 57:03
  Speaker 2: that's Tara. So so we we definitely have our own
• 57:08
  Speaker 2: strengths and responsibilities, but we've defined them probably better than
• 57:13
  Speaker 2: we ever have. And I also think that it's really
• 57:16
  Speaker 2: important that there is one person that you know is
• 57:21
  Speaker 2: defined as that person that it takes full responsibility because
• 57:25
  Speaker 2: at the end of the day, you know, it's her
• 57:28
  Speaker 2: concept and she knows what's in her brain better than
• 57:30
  Speaker 2: anyone else.
• 57:32
  Speaker 1: Now, what, Rusty, Rusty, you just made all the women
• 57:35
  Speaker 1: listening to this show fucking love you. That's the most
• 57:39
  Speaker 1: emotionally evolved you've ever been. I'm so proud of you.
• 57:43
  Speaker 2: Yeah, looka, it's taken a bit longer than what you
• 57:45
  Speaker 2: would have hoped. I reckon, Craigo, because.
• 57:50
  Speaker 1: I reckon.
• 57:52
  Speaker 2: I remember many conversations where you said, mate, I love you.
• 57:56
  Speaker 2: You're good at what you do, but you're an emotional spastic.
• 58:00
  Speaker 1: Yeah we can't say that, but anyway, Yeah, and I remember,
• 58:03
  Speaker 1: like Rusty's kind of a model for talking to staff,
• 58:10
  Speaker 1: or his protocol for talking to stuff that were getting
• 58:12
  Speaker 1: shit wrong. It wasn't the warmest you reckon, I'm intimidating,
• 58:16
  Speaker 1: fucking hell. I'm like Humphrey Beck and beared to what
• 58:18
  Speaker 1: he was. That was hilarious he was, but he didn't
• 58:22
  Speaker 1: like he was just direct. I mean what he said
• 58:24
  Speaker 1: was true, but he's got all warm and Fuzzyara, what's
• 58:28
  Speaker 1: your what's your take on that question?
• 58:31
  Speaker 5: I was just I was remembering back to when we
• 58:33
  Speaker 5: were starting, and Russ was like, what am I going
• 58:37
  Speaker 5: to do? Because you know, I really was taken off
• 58:40
  Speaker 5: with this, and I said, I've got this idea and
• 58:41
  Speaker 5: I'm going to do this, this, this, this, this, And
• 58:43
  Speaker 5: I actually said to us, it's crazy you going and
• 58:46
  Speaker 5: doing something. Come work with me, you know, work work
• 58:50
  Speaker 5: with me.
• 58:51
  Speaker 3: And I remember literally him going, yes, yes, I should.
• 58:57
  Speaker 5: And he hadn't actually thought of that before. He hadn't
• 58:59
  Speaker 5: actually thought that this was.
• 59:01
  Speaker 3: Something that could grow that big and we could do together.
• 59:04
  Speaker 5: But we've got our definite roles. And I couldn't do
• 59:09
  Speaker 5: what Russ does in a heartbeat. I just would drive
• 59:12
  Speaker 5: me and drive me nuts, and but he's so good
• 59:14
  Speaker 5: at it, and he'll just trust whatever I tangent I
• 59:20
  Speaker 5: want to go off into or what the next idea
• 59:23
  Speaker 5: is or concept, and he'll run with it and trust me,
• 59:26
  Speaker 5: and yeah it works really well. So we're lucky from
• 59:30
  Speaker 5: that respect. A lot of people say, how do you
• 59:32
  Speaker 5: live and work together well?
• 59:35
  Speaker 1: And also if you put aside the fact that he's
• 59:37
  Speaker 1: your husband and you just go, well, what does he
• 59:39
  Speaker 1: bring to the table, you go, well, he's been a
• 59:40
  Speaker 1: successful business owner, he's an elite strength and conditioning coach,
• 59:45
  Speaker 1: he's worked at the AIS, he's got a master's degree
• 59:48
  Speaker 1: in exercise exercise physiology. It's like, that's not the worst
• 59:53
  Speaker 1: person to have as my partner in a fitness based business,
• 59:58
  Speaker 1: you know, So all right, give it a plug. How
• 1:00:01
  Speaker 1: do people how do people learn more about the business
• 1:00:05
  Speaker 1: rus franchise, whether or not they want to, I don't know,
• 1:00:08
  Speaker 1: think about having a look at a franchise, or they
• 1:00:10
  Speaker 1: just want to come and do a class at a center.
• 1:00:12
  Speaker 2: Yeah, this is the best place to go. Is is
• 1:00:15
  Speaker 2: our website. So it's at Pilarates dot Studio at Polarates
• 1:00:19
  Speaker 2: spelled at Pilaratees dot studio, not the at symbol. If
• 1:00:24
  Speaker 2: you go to a website, you can you can find
• 1:00:27
  Speaker 2: a studio near you to train at. You can find
• 1:00:31
  Speaker 2: out all the information you need about franchising. You can
• 1:00:33
  Speaker 2: make direct contact with myself or Tara. So the website's
• 1:00:37
  Speaker 2: the place to go. Obviously we're on social media as well,
• 1:00:40
  Speaker 2: but you know the best place to start is the
• 1:00:42
  Speaker 2: website and then you'll you'll know exactly what you need
• 1:00:44
  Speaker 2: to do from there.
• 1:00:46
  Speaker 1: Bibbody, Bobby Boot, are you going out for dinner tonight?
• 1:00:49
  Speaker 1: You too? It's eight minutes past five on a Sunday.
• 1:00:52
  Speaker 1: Or you just sit at home and have a bloody
• 1:00:54
  Speaker 1: toasted cheese sandwich and watch the news.
• 1:00:56
  Speaker 3: Now, I've got one. I've got one child from Melbourne
• 1:00:59
  Speaker 3: here looking for a free feed, and my gorgeous eighty
• 1:01:03
  Speaker 3: six year old mum is coming over for dinner, so
• 1:01:07
  Speaker 3: she'll come.
• 1:01:08
  Speaker 5: Yeah, she'll actually come and jump on the reformer before
• 1:01:10
  Speaker 5: she actually has dinner.
• 1:01:11
  Speaker 3: She's a superstar. And then yeah, it'd be a nice night.
• 1:01:16
  Speaker 3: You have a good night.
• 1:01:17
  Speaker 1: I appreciate you too. We'll say goodbye affair, but for
• 1:01:20
  Speaker 1: the moment, Rusty Tara, thank you.
• 1:01:22
  Speaker 3: You're welcome.
• 1:01:23
  Speaker 1: Thank you so here mate, Bye honey,