Latest / No Days Off with Brian Gubernick
873. The Date That Saves Your Month
It's the 26th of the month, you pull up your numbers, and you already know you're not hitting it. At that point you have two bad options: grind for four days and hope, or write the month off.
Brian breaks down the concept of the 15th Protocol: a predetermined set of steps that kicks in automatically when a team is off pace at the midpoint of the month. No meeting, no debate, no emotional decision-making under pressure.
Inside this episode: why the 15th is winnable and the 26th isn't, the four steps to build your own protocol, and why having a Plan B protects your commitment to Plan A instead…
The skinny
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